Rebirth of India: Superior

Shaklu nodded and said: "So I said that the reason why I speculate and make money is not that I am good at it, but because I have wide information channels and can know some things that the public does not know in advance, so it will naturally be easier to make money. This is why The reason why it is easier for rich people to make money and it is harder for poor people to make money is because the amount of capital is one thing, but the breadth of horizons and connections are the decisive factors.”

"Well, what you said does make sense." Although he said this, Bhagat felt very bitter in his heart, because if it is like what Shakru said, then what is the use of studying economics and finance? Woolen cloth? I spend all day checking reports and analyzing data, but the results I get are not necessarily accurate. It's really sad to think that someone's internal information can completely destroy my efforts for a month. So he changed the subject and said: "By the way, boss, I heard that you are going to jointly build a factory with a Chinese company in Amedi, Uttar Pradesh. Is this true?"

"Yes, that's what happened. What's wrong? What do you think?"

Bhatt hesitated and then said: "But boss, so far, almost no Chinese companies that have developed in India have succeeded. Isn't it too risky for you to do this?"

"Just because no one has succeeded, it doesn't mean that they can't succeed. They failed because they didn't find the right way. I think my way is very likely to succeed." Shakru said calmly.

The reason why Shakru is so confident is that the company he is looking to cooperate with this time is a Chinese company that was very successful in India in its previous life. Of course, this company is also very famous in China and is the trump card in the domestic refrigerator field. That is Haier Company.

In fact, Haier has long wanted to enter the Indian market. Because the temperature in India is very high, it is difficult to preserve food, so the demand for refrigerators is very high. However, it has not entered the Indian market because of various problems. Recently, I saw that Lao Wang's bicycle factory has successfully established a foothold in India. After consultation, I learned that Shaklu was the one who helped bridge the gap, so I also wanted to ask Shaklu for help.

Since Shakru knew that Haier was developing very well in India in the later period, he planned to buy a share. Only then did he agree to Rahul's promise to attract investment to build a factory a few days ago. As for Haier, he heard that Shakru could get through and build a factory. The local congressman could reduce all the procedures and troubles to the greatest extent, so he was naturally happy to agree. Especially since Shakru claimed to have a good idea specifically for the Indian refrigerator market, he couldn't wait to come over and want to communicate.

So at the banquet a few days later, Haier's deputy director Pan Lei couldn't help but asked after toasting Shakru a few glasses of wine: "Mr. Pandit, you said you have a project specifically for India." Can you tell us about your refrigerator market planning?”

Shakru took a sip of wine, and then said slowly: "Actually, it's not a plan, it's just a small improvement in the design of the refrigerator based on the Indians' habit of using refrigerators."

"Oh, do Indians have any special habits when using refrigerators?" the design director, who had never drank much, asked in confusion.

"Because the weather here is very hot all year round, it is not easy to preserve food. Especially the vegetarian food that most people eat is more difficult to preserve and must be stored in the freezer. This also causes the freezer to be used more than the refrigerator. The frequency is higher, and the refrigerators on the market generally have a refrigerator compartment on the top and a freezer compartment on the bottom, so people choose You have to bend down when using ingredients. Not only is it troublesome to hold things for a long time, but it is also very easy to get waist problems. Therefore, my suggestion is to reverse the positions of the freezer and refrigerator, and use this when promoting. If we vigorously promote the feature of not having to bend down as a selling point, I believe it will achieve good results.”

Shakru's words are not nonsense. In the previous life, Haier relied on this kind of non-bending B refrigerator to win 70% of the Indian refrigerator market, becoming a representative of the development and growth of domestic brands in India. Others are Xiaomi, Huawei and Lenovo to name a few.

After listening to Shakru's explanation, the design director thought about it for a long time, and then said in admiration: "No wonder Mr. Pandit, you became a billionaire at a young age. Your ability to observe details is really impressive. Beforehand, We dispatched many investigators and sent out many questionnaires, but none of them found this. Don't worry, I will start designing and investigating this aspect when I get back. I believe that this convenient design will definitely become a success. "It's for sale."

Soon, Shakru's suggestion passed the investigation and verification. The investigation department found that the current situation was indeed as Shakru said. The probability of using freezers in India is much higher than that of refrigerators. This is consistent with domestic and international trends. The mainstream usage on the Internet is exactly the opposite. If you grasp this point, you will definitely be able to increase sales.

Since he had shares in it, and Shakru really wanted to help domestic brands take root in India and achieve healthy development, Shakru worked very hard in the subsequent factory construction process, especially when handling various procedures. Relying on his good relationship with Rahul, the speed of handling the procedures was close to the speed of light. All the procedures were completed in just half a month. Such a speed is amazing not only for foreign companies, but also for local Indian companies. Shakru himself was very emotional, because when he established his first company, Shenyou Company, he still found Mr. Izak Shukla, the father of Charles, and now he can help others with such things. It seems that he has indeed grown up.

However, the next problem encountered is difficult to solve even for a wealthy and powerful local tycoon like Shakru, that is, the quality of workers.

In India, workers are easy to recruit and the wages are not high, but the problem is that the quality of these workers is really too poor, especially for Chinese businessmen like Haier who have just come to India from China and have adapted and become accustomed to the hardworking and diligent Chinese workers. When they see these Indian workers are absent-minded and often lazy, they are furious.

In this regard, Shakru also spread his hands and said helplessly: "Director Pan, you come to me for this matter, I can't do anything, the workers in our country are like this, otherwise I would not have come all the way to your country to open a branch factory. To be honest, I don't have many production tasks in my main factory in New Delhi now. Most of the orders are placed in the two branches in the northeast of your country for production, because the quality of your workers is the best I have ever seen." (.)

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