Rebirth of Siheyuan starts in the 1980s

At the beginning of the night, a very beautiful Citroen CX20 in iron gray, which was rare at this time, stopped lightly in front of the Peking Hotel.

"President, wake up, President, we're here!"

With a gentle shaking, Cao Zhiqiang, who was dozing in the passenger seat, suddenly became excited.

When I opened my eyes, I realized that the vehicle had arrived at the gate of the Peking Hotel.

"Ah, we're home."

After saying this, Cao Zhiqiang stretched himself: "It's not easy every day."

"Yes!" Zhang Qianjin said immediately, "President, you have worked too hard. You should take more care of yourself."

"Oh, I want it too." Cao Zhiqiang sighed, "I also want to take a good vacation for myself, but unfortunately, time does not wait for me."

Well, since this morning, after Cao Zhiqiang finished deceiving Yu Fangfang and Yu Yuanyuan, he hurriedly escaped from the room and went directly back to the publishing house to preside over his own work.

Although Cao Zhiqiang's main energy is currently focused on Huaxia Audio and Video Company and recording records, so for the Hongguang Publishing House, he is basically the boss of the Hongguang Publishing House, and everything is carried out according to the established plan, but in fact, many of the tasks of the publishing house are still

It's up to Cao Zhiqiang to make the decision.

Apart from anything else, Cao Zhiqiang’s approval is required for funding approval of a large project.

What big project?

Of course it is a newsstand construction project.

Cao Zhiqiang proposed the newsstand project as early as when "Journey to the Rivers" was first released. However, at that time, the publishing house's funds were not in place, and it had not yet received the full support of Hongguang Machinery Factory. It was short of money, people and backers.

It can only be an intention, but it is difficult to turn it into reality.

It was not until Zhang Qianjin and Li Youfu were recruited, especially after receiving the full support of Director Li, that the situation changed.

In terms of funds, because Li Youfu is running business everywhere, he has now visited most of the big cities in the north, and has established local sales outlets that are independent of Xinhua Bookstore.

Thanks to the strict implementation of the domestic martial arts ban, as well as the popularity of the martial arts novel "Shattered Void" attached to "Journey to Jianghu", and of course the regular publishing house in Beijing.

There are many, many reasons why the martial arts novel "Journey to the Rivers and Lakes", no, it is a collection of poems, is difficult to say in the south, but in the north, it all shows the momentum of a tiger swallowing thousands of miles.

Everywhere he went, whenever Li Youfu let the news about the distribution rights of this set of books, no matter whether he knew him before or not, all kinds of local gangsters, even if they were not in the book business, would rush over like crazy and take them.

Holding cash and banknotes, he cried and asked for an agent.

Some people even heard about it and took the train to Beijing directly without waiting for Li Youfu to explore the market, and went directly to the publishing house, just to get a wholesale right.

Yes, they are not agency rights, but wholesale rights, which means they hope to purchase large quantities from Hongguang Publishing House at wholesale prices, and then bring them back to sell them themselves.

Later, more and more people heard about it, and more and more people came to Hongguang Publishing House just to buy these books at wholesale prices.

Some people even used a car to transport a sack of banknotes, and wanted to buy "Jianghu Xing" with cash on the spot at a wholesale price, and then take it back to their own city to sell it.

There were so many people coming to buy books that Chen Jiabang had to have several offices specially converted into dormitories to temporarily house these people who came from all over to buy books.

It’s all been planned, it’s only been less than two months since the release of “Jiang Hu Xing”, and it’s become so popular that it’s hard to say that you’re making money every day.

Not to mention everyone at the publishing house was surprised by this, even Cao Zhiqiang, the initiator, was a little surprised.

But if you analyze it carefully, it doesn't seem strange.

Nothing else, just policy dividends.

Why do you say that?

Ultimately, it's a matter of limitations.

As mentioned earlier, martial arts novels are not always smooth sailing in China.

As early as 1982, due to various reasons, the country issued various severe bans, which almost completely cut off the publication and circulation of domestic martial arts novels.

Before the ban was lifted in 1985, all martial arts novels on the market in China during this period were basically secretly popular.

In other words, between 1982 and 1985, you would never see martial arts novels in regular bookstores such as Xinhua Bookstore, even "Seven Heroes and Five Righteousness".

However, although the country banned it, the enthusiasm for martial arts among the people had long been ignited, and everyone's love for martial arts novels not only did not dissipate, but became more and more enthusiastic.

Therefore, some secretly popular martial arts novels appeared one after another, and even many manuscripts appeared, just like the popular banned book "An Embroidered Shoe" back then.

Most of these secretly popular martial arts novels were secretly published by southern publishing houses and then became secretly popular.

It is precisely because of this that the prices of these martial arts novels are ridiculously expensive.

For example, buying a set of two volumes of "The Legend of the Heroes of Shebong" in Beijing at this time actually costs 40 yuan!

But the price of this set of "The Legend of the Heroes of the Heroes" worth 40 yuan is only 8 yuan!

From this we can see how big the price difference is and how high the oil and water are.

In fact, before 1985, various novels like this that were circulated privately were expensive, but they were very popular. They were as enduring as the manuscript literature during the Mosquito Song period.

But there is a problem here, that is, the various martial arts novels that were secretly popular in China during this period were not only of poor quality, but also had mixed content and numerous editions.

In addition, due to policy prohibitions, many domestic martial arts creations have also been affected, so there are almost no eye-catching new works.

Therefore, the popular martial arts novels in China at this time are basically those from Hong Kong and Taiwan, and they are also basically novels by Jin Yong, Gu Long, and Liang Yusheng. Many people have long been tired of reading them and can even recite the plots by heart.

In other words, during this period, there was actually an urgent desire for the emergence of some new and more eye-catching martial arts novels.

"Journey to Jianghu", no, to be precise, it is the accompanying "Shattered Void", which just fills this gap.

There is no need to say too much about the excellence of Shattered Void. The key point is that this series of novels also created a new theory, that is, Shattered Void theory, which is equivalent to stepping on the threshold of fantasy.

Later people will know that when martial arts novels collide with fantasy novels, they usually end up ugly.

There is no other reason than that the threshold has been raised and it is not one-dimensional at all.

The reason why "Journey to Jianghu" is so popular is not because of how good the collection of poems is, nor because everyone's love for poetry has been rekindled.

To put it bluntly, for most people, the reason why they pursue "Jianghujia" is not because of the poems that are really beautiful, but because of the accompanying book "Shattered Void".

After all, everyone knows that "Journey to Jianghu" is nominally selling a collection of poems, but in fact it is selling dog meat with a sheep's head. The poetry collection is a sheep's head, and the dog meat is a martial arts novel.

Don't underestimate this charlatan, at least using this trick, you can perfectly avoid the ban on martial arts, allowing this set of books to appear openly in Xinhua Bookstore, Post and Telecommunications Bureau and other places.

The audiences of these places are huge.

Another advantage of being able to buy books from Xinhua Bookstore is that you are not afraid of being caught and can sell them openly.

You know, in 1983, not only non-staple foods could be sold without restrictions, but books were also one of the products that were not restricted.

In comparison, other industrial products, such as TV recorders, are limited by production capacity and still require tickets.

In other words, China has not fully entered the market economy at this time. It is still dominated by the planned economy and is still in the bill era.

During this period, it is very risky to resell things that require receipts. As long as you don't get caught, if you are caught, you will not only be fined, but also imprisoned.

But for things like books and tapes that are not restricted, that's no problem.

Especially positive products are always hot sellers.

"Journey to Jianghu" published by Hongguang Publishing House perfectly combines the characteristics of all hot-selling products.

First of all, "Journey to the Rivers and Lakes" is defined as a collection of poems, which looks high-end, will not be banned, and can be sold openly and openly all over the country.

In this way, all dealers and second-rate dealers will have no policy risks and can sell privately across the country without worrying about being caught for reasons such as banned books.

Secondly, because "Journey to Jianghu" has the martial arts novel "Shattered Void" as a bonus, it is a collection of elegant poems in name, but in fact it is also a popular martial arts novel.

In this way, this set of books can be enjoyed by both refined and popular people. Whether you are an elegant person who likes poetry or an ordinary person who likes martial arts novels, you can get what you want from it.

It just so happens that the poems in this set of books are all of a very high level, and they are not just random words, but the martial arts novels are also of a very high level, which simply opens the door to a new world.

Coupled with the blessing of the author's name as "Poet Qiangzi", this series of books has quickly become the most popular poetry collection in China.

After a period of fermentation, as this collection of poems became popular, news of this publishing house wholesale of books to private individuals also spread like wildfire.

In this way, a road to wealth has been opened up for many people with flexible minds.

You should know that at this time, there are generally very few pirated books available in Xinhua Bookstore in China.

This is not because everyone is very conscious, but because they don’t want to cause trouble.

The reason is very simple. At this time, due to technical and productivity constraints, publishing houses and printing plants that can publish books in large quantities are basically state-owned units and collective units.

For these units, it’s no problem for you to pirate martial arts novels from Hong Kong and Taiwan. After all, they can’t sue you and there’s nothing they can do against you.

But it’s different if you pirate works from regular domestic publishing houses, especially books that can be purchased regularly from Xinhua Bookstore and the Post and Telecommunications Bureau.

Because if you do this, you are not only taking away the jobs of the publishing house that published that set of books, but also taking jobs from Xinhua Bookstore and the Post and Telecommunications Bureau. It will be fine if you don't get caught by then. Once you are caught, you will definitely be in trouble.

You know, there is also a Copyright Law in China.

At present, in China, in addition to the revised Copyright Law of 1979, in 1982, the Ministry of Culture also formulated the Trial Regulations on Copyright Protection of Books and Periodicals.

I won’t mention the specific content. To put it simply, once a set of books is published by a formal publishing house in China, other publishing houses are not allowed to publish and distribute it privately before obtaining formal authorization, otherwise it will be a violation of the law!

Note that it is a violation of the law, not a violation of regulations. If you break the law, you will go to jail!

Therefore, at least in 1983, except for some small private workshops that were far away from the sky, regular publishing houses or printing plants did not dare to secretly publish books that could be sold on the shelves of the regular Xinhua Bookstore, which was illegal.

However, there is no express provision that books published by publishers can only be sold through Xinhua Bookstore and the Post and Telecommunications Bureau.

All other units such as supply and marketing cooperatives, department stores, etc. can sell it.

After all, books are also a commodity, a cultural commodity.

In this case, self-employed people can of course sell it.

In fact, many self-employed people during this period mainly set up stalls to sell books.

So the problem is simple.

The series of books "Journey to the Rivers and Lakes" is very popular and best-selling. It is a regular product, and the publishing house itself is relatively down-to-earth. It can also be sold to private individuals at wholesale prices. This is a good way to make money.

With the current format of "Jianghu Xing" being sold at a markup in various places, let alone the wholesale price, even if you buy it at a fixed price and then sell it locally at a markup, there will be a lot of profit, not to mention that Hongguang Publishing House will give everyone

Private self-employed people who come to purchase goods are all at wholesale prices.

Therefore, after many people heard the news, they couldn't wait for Li Youfu to talk to each other, so they simply came to the capital and went directly to Hongguang Publishing House to buy it.

Many people don't want much, usually just a sack, but there are so many people who can't stand it.

So far, the number of second-hand dealers who have come to buy has exceeded one hundred, and the number is increasing day by day.

So Cao Zhiqiang went to the meeting to discuss the number of reprints of "Journey to the River" and how to deal with the increasing number of automatic buyers.

There is nothing to say about the number of reprints. Simply printing another four million sets can basically temporarily solve the book shortage problem.

As for the second-hand dealers who come from all over the country, the policy is that no one will be refused. As long as they pay with one hand, they will deliver the goods. Of course, how to transport it is their business.

However, in view of the flexibility of these second-tier dealers and for safety reasons, all second-tier dealers who come to wholesale books must leave their contact numbers and contact information for easy contact in the future.

This seems to be to select second-tier dealers to prevent criminals from illegal reselling, but in fact it is to create a good relationship and prepare for expanding sales in the future.

Because in Cao Zhiqiang's view, these people can have such a keen sense of smell in this era and travel thousands of miles to buy books and resell them at their own expense. This business acumen is worthy of praise.

Leave the contact information of these people. If you launch a new product in the future, or want to set up a consignment point, or even issue regional agency rights, these people will be your first choice.

Apart from anything else, once Cao Zhiqiang's music tape is to be released on the market, these people can be used to quickly promote it across the country.

In other words, these people are all mobile sales points. Can we not treat them well?

Therefore, Cao Zhiqiang spent most of today meeting and chatting with these people who came to Beijing to study, talking about industrial chains, win-win cooperation, and public-private cooperation.

The purpose is one, that is, you should boldly sell my products. It doesn't matter if you involve my company's tiger skin for this. I will let you approve and I will give you the full details.

Even if you don’t have a specific unit and want a formal status, we can sign a dispatch labor contract.

Although this employment contract of a dispatched nature will not pay you actual wages, it will recognize you as a dispatched worker of this company.

In this way, if you want to open a letter of introduction to your employer to take a train or even stay in a guest house, you don't have to buy one from another employer, it can be issued for you by yourself.

And when people ask you about it after you go back, you can stand tall and say that you are from a state-owned publishing house and that you have an employer.

In short, everyone can be recruited and become an unpaid publishing house employee.

From now on, you can safely and boldly set up street stalls and sell our products, including but not limited to the set of "Journey to Jianghu".

At the same time, Cao Zhiqiang also promised that as long as they sell products produced by Hongguang Publishing House, if something happens to me, such as being arrested, the publishing house will definitely stand up for you.

Of course, it is limited to selling the products of the publishing house. If you are caught selling other products, the publishing house will not care.

In addition, Cao Zhiqiang also took these people to visit Hongguang Publishing House and related departments of Hongguang Machinery Factory, such as the printing office.

Anyway, I told these second-rate dealers overtly and covertly that we are a Beijing-based state-owned enterprise with a strong background and strong strength. As long as you know the truth and work with me boldly, I guarantee that you will be popular and drink hot food in the future, and you will not be looked down upon by others.

In this way, Cao Zhiqiang easily acquired more than a hundred second-level dealers, nationalized all these second-level dealers, and became the first batch of unpaid dispatch workers of Hongguang Publishing House.

Although these people are not paid wages, they can buy employee insurance.

In other words, they can spend their own money to buy employee insurance, including pension insurance and medical insurance, that can only be purchased by Hongguang Publishing House for their employees.

This is of course voluntary.

If they spend their own money to buy this employee insurance, then in the future, they can follow the standards of normal unit employees for their retirement and illness.

This is equivalent to saying that after Cao Zhiqiang recruited these uninvited independent vendors from other places, not only did he not have to spend money, but these people also had to pay him every month.

Most self-employed people in other places have purchased this so-called employee insurance.

After all, it’s actually not expensive, and if you do this, you can be reimbursed for going to the hospital. Not only does it look good, it’s also more cost-effective.

There are also some people who are concerned about the money and have not paid it, but Cao Zhiqiang does not treat them differently and will still sign a dispatch labor contract with him.

Moreover, Cao Zhiqiang also told these people that if they figure it out in the future, they can pay for the insurance again at any time, but when the time comes, it will be calculated from the time when they bought the insurance, and they cannot make additional payments.

It can be said that Cao Zhiqiang spent most of today dealing with these people.

And meeting people is not only a mental job, but also a physical job.

Not only do we have to hold symposiums with them, we also take them on tours, give them lectures, and even have meals with them.

After the whole process, Cao Zhiqiang was very tired.

Originally, he wanted to go back to Qinghong's courtyard house to live there. After all, after Qinghong and her mother left, the place became empty.

But considering that it was too deserted there and I had to do everything myself, and it was not as comfortable as a hotel, I went back to the Peking Hotel.

He pays a monthly subscription to the Peking Hotel, so it would be a waste if he didn't stay there.

"Okay, Lao Zhang, please go back!" Cao Zhiqiang stamped his feet as he got out of the car, "There is no need to pick me up early tomorrow morning. Wait for my call and I will call you again. You can sleep a little longer."

"Okay! That's a good relationship." Zhang Qianjin said with a smile, "President, you have been tired for a day, go back and rest early."

"Go ahead, go ahead." Cao Zhiqiang chuckled.

After Zhang Qianjin drove away, Cao Zhiqiang shook his head, re-entered the hotel and walked to his room.