Rebirth of Siheyuan starts in the 1980s

Xiang Dongfang was deeply convinced by Cao Zhiqiang's words.

"I understand, the president's intention is to make a profit, by letting everyone contract this convenience kiosk, to find a new job with higher income for those employees who are not engaged in production, so as to make the tertiary industry employees this stagnant water

Come back to life?"

"That's right." Cao Zhiqiang chuckled, "That's what it means."

Xiang Dongfang sighed: "It's really embarrassing for you. In order to benefit the majority of employees, you actually came up with such an idea."

As soon as he heard Xiang Dongfang's words, Cao Zhiqiang knew that the other party had misunderstood and thought that he was trying to benefit his employees, so he racked his brains to come up with this idea.

Actually it's not.

Cao Zhiqiang first came up with the idea of ​​convenience kiosks, hoping to fill the gap in convenience stores and then make money for himself. By the way, he thought of using tertiary industry workers from the machinery factory as convenience store employees to complete the transformation of tertiary industry workers.

The reason is very simple, that is, in this era, the public economy still has an absolute advantage, and the private economy has not been liberalized.

It cannot be said that the private economy has not been liberalized. After all, the self-employed can be considered a private economy, and self-employed businesses are allowed to operate during this period.

However, the number of employees and business scale of self-employed individuals are strictly limited, which means that the business is not large, and it is impossible to do business like this chain convenience store.

Take Li Youfu for example. Before he was recruited by Cao Zhiqiang, he was already a large-scale regional wholesaler, but he still could only do wholesale business secretly in the name of a self-employed person.

The reason is that the country has not opened up the private economy, and private individuals can only be self-employed at best and cannot open larger private companies.

Now all domestic companies are either state-owned, collective, or joint ventures, including Sino-foreign joint ventures, collective and individual joint ventures, etc. Anyway, there is no private company.

The company is the brand name. Without the name of the company, you are not qualified to do serious business.

For example, the chain of convenience kiosks that Cao Zhiqiang is planning to build is now so large in scale that it can only be implemented by state-owned enterprises, otherwise it will be illegal.

Then, Cao Zhiqiang had money and projects, but he was short of manpower and signboards, and Hongguang Machinery Factory just filled the vacancies in manpower and signboards.

In fact, according to the original plan, Cao Zhiqiang wanted to continue to recruit a large number of self-employed people to contract these convenience kiosks. In this way, he could sell a wave of convenience kiosks first and collect a franchise fee.

But later he discovered that those self-employed people who were recruited halfway were actually not very reliable, at least they didn't seem very reliable at the moment.

The biggest problem is that those self-employed people are used to being lazy and attach great importance to private interests, making it difficult for them to obey unified leadership.

The tertiary industry workers at Hongguang Machinery Factory are different.

No matter what, workers in the tertiary industry are still formal employees of the factory. Even if they become lazy later, they still have organizational discipline in their bones. It is easier to use factory rules to restrain these people than to restrain the self-employed.

But these are not the real reasons.

After all, although self-employed people are accustomed to freedom, as long as the interests and benefits are clearly explained to them, they may not accept unified leadership.

The real reason is that Cao Zhiqiang wants to use this matter to transform the tertiary industry employees of the machinery factory and reduce the financial burden of the machinery factory.

As long as Cao Zhiqiang can accomplish this, he will be a person of great merit in the machinery factory.

Especially the vast number of workers in the tertiary industry, as long as they get real benefits through the convenience kiosk project, they will spontaneously use Cao Zhiqiang, the instigator, for their own benefit.

Among the cadres and employees of Hongguang Machinery Factory, the tertiary industry personnel account for the absolute majority. As a state-owned enterprise, Hongguang Machinery Factory has the support of the majority of employees during this period, which is sometimes more effective than leadership appointments.

In other words, as long as Cao Zhiqiang has the support of an absolute majority of workers in the factory, it may not be possible for him to become the secretary, but it is not impossible for him to become the new factory director.

Once Cao Zhiqiang becomes the new director of Hongguang Machinery Factory, there will be too many things he can do.

Let's put it this way, in the eyes of Director Li and others, Hongguang Machinery Factory is a heavy burden that they can't bear to throw away, but they can't keep it.

But in Cao Zhiqiang's eyes, Hongguang Machinery Factory is a high-quality asset. He has the opportunity to become the director of a state-owned enterprise and completely control a state-owned enterprise. In this period, the benefits are not ordinary.

Moreover, whether he admits it or not, Cao Zhiqiang is now deeply bound to Hongguang Machinery Factory.

Whether it is Hongguang Publishing House or Huaxia Audio and Video Company, they all rely on Hongguang Machinery Factory.

Once Hongguang Machinery Factory is gone, Hongguang Publishing House and Huaxia Audio and Video Company will all become rootless and will be divided up again by some units and individuals who don’t know where they came from. This is something that Cao Zhiqiang will definitely

Intolerable.

Having understood this, Cao Zhiqiang at this time was more concerned about the transformation of Hongguang Machinery Factory than Director Li.

It can be said that even if Director Li goes back on his word and does not let Cao Zhiqiang become the director, Cao Zhiqiang will still keep Hongguang Machinery Factory.

After all, preserving Hongguang Machinery Factory means preserving Hongguang Publishing House and Huaxia Audio-Video Company, and it means preserving Cao Zhiqiang's fundamentals.

Hongguang Publishing House is a wholly-owned subsidiary of Hongguang Machinery Factory, but it was contracted to Cao Zhiqiang on preferential terms.

Once Hongguang Publishing House is gone, the contract will naturally be invalidated. Cao Zhiqiang will most likely not be able to continue to work in the publishing house, and naturally he will not be able to get a special preferential share for himself in the publishing house.

The manuscript fee is paid.

How did Cao Zhiqiang get his current wealth? Most of it comes from royalties.

Once the royalties cannot be divided, Cao Zhiqiang will lose a huge financial source.

In the same way, Huaxia Audio and Video Company is a state-owned joint venture, with Hongguang Machinery Factory holding 51% of the shares and Cao Zhiqiang only holding 49%.

As long as Director Li of Hongguang Machinery Factory still has the final say and Director Li still takes care of Cao Zhiqiang in every way, then Huaxia Audio and Video Company belongs to Cao Zhiqiang personally.

But once Hongguang Machinery Factory disappears, the shares belonging to Hongguang Machinery Factory will probably be taken over by other units. It is hard to say whether Cao Zhiqiang will continue to be the leader.

Therefore, Cao Zhiqiang could not give up Hongguang Machinery Factory even for the two gooses that laid golden eggs, the publishing house and the audio-visual company.

Just like now, even if according to the original contract, Hongguang Publishing House, contracted by Cao Zhiqiang, is not obliged to hand over a large amount of income beyond the quota to the machinery factory, but in order to subsidize the wages of the majority of employees in the machinery factory, Hongguang Publishing House still borrows money

The form is to allocate part of the funds from the public accounts of the publishing house to the machinery factory to subsidize the wages of the workers in the machinery factory.

After all, starting from June, the government has only given half of the financial subsidy to the machinery factory. This part of the subsidy is mainly for workers' wages. If there is no subsidy from the publishing house to make up for the other half, most employees of the machinery factory will be dissatisfied.

Fortunately, the part that subsidizes workers' wages is not much. It is only more than 200,000 yuan this month. For Hongguang Publishing House, which now easily earns millions, it is just a drop of money.

The reason why there are only so few subsidies is mainly because Cao Zhiqiang’s so-called subsidies only provide workers with missing wages.

As for other production materials produced by the factory, such as electricity, water, raw materials and other expenses required for production, Cao Zhiqiang does not actually need to pay for them, they are all on credit.

Because today's machinery factories and other units still have a planned economy, and all production is carried out according to plans.

Therefore, production materials such as water and electricity bills, as well as workers' clothing, food expenses, steel ingots, etc. can all be paid without payment. You can apply to the superiors and ask for them with receipts, and then the superiors will allocate them uniformly.

When the machinery factory completes the production plan, the higher-ups will naturally decide whether to reward you based on your completion.

In other words, during the entire production process, it is difficult for state-owned enterprises like Hongguang Machinery Factory to retain much profit. They are only part of the entire production process and only need to produce according to plan. Others include allocating raw materials, allocating water and electricity, and later

They don't need to worry about product sales.

On the contrary, it is the tertiary industry, which contains many profit-trapping operations. This is why many small factories are well-equipped. There are really too many benefits to running the tertiary industry.

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However, if all three industries are run, over time, it will form a huge financial burden. The nature of state-owned enterprises determines that the government cannot ignore the employees. Therefore, once the profits of the factory are insufficient, in order to support the employees, the government can only continue to use financial subsidies to the factory.

, gradually forming a vicious cycle.

In fact, in the early 1980s, many domestic factories were already in the dilemma of being unable to make ends meet, which led to the government where these state-owned factories were located to empty their local finances for these factories.

It is precisely because of these reasons that a series of reforms had to be carried out later, such as the dual-track system being one of them.

After the implementation of the dual-track system, enterprises are no longer just puppets who can only produce according to the plan, but if they plan enough, they can also produce some additional products outside the plan, and then take them to the market independently and sell them at market prices to earn profits.

Necessary profit.

The part that is sold in the market is decided by the factory itself, but it also requires factory approval.

It is precisely because of this that rewriting batches became a very profitable business in the mid-1980s.

In other words, as long as Hongguang Machinery Factory can survive until the end of 1984 and the dual-track policy is released, the factory's financial situation will improve instantly.

After all, in the 1980s, steel was still a hot commodity in the market and there was no need to worry about selling it.

Not to mention, as a factory that mainly supplies products to the military industry, Hongguang Machinery Factory's production technology is inherently better than some ordinary steel plants.

Let’s not talk about anything else, let’s just talk about tank tracks. At this time, few companies could produce them in China, and Hongguang Machinery Factory happened to be one of the manufacturers that produced tank tracks.

Although the market for tank tracks is narrow, tractors also need tracks.

Once the dual-track system is opened, it would be crazy to just switch careers and build a tractor track.

Besides, it can also be used to make tank tracks, rebar and other crude steel products.

For example, this time, Cao Zhiqiang just asked the machinery factory to allocate a group of people to make a batch of convenience kiosks according to his vision. They quickly produced them and the workmanship was excellent. As expected of a state-owned enterprise with a large number of senior technicians.

If you want to change to another unit, I'm afraid you won't be able to do well.

Therefore, in Cao Zhiqiang's eyes, Hongguang Machinery Factory, which is struggling and almost gone, is actually a very good high-quality asset. It's just that Director Li and others are in the game and can't see the future, so they are so lost and worried about gains and losses.

Then he became seriously ill and sought medical treatment, which allowed Cao Zhiqiang to take advantage of him.

Of course, Secretary Dong and Factory Director Li are willing to trust Cao Zhiqiang so much not just for the sake of the factory, but mainly for themselves.

Not to mention anything else, for every book sold by the publishing house, Secretary Dong and Director Li each have to share 10% of the profit, which is hundreds of thousands.

In this day and age, this is definitely not a small sum of money.

I'm afraid the original director Li didn't expect that 10% of the profits would actually make so much money.

Such a large amount of money is quite hot, but this is a private verbal agreement, and everything depends on Cao Zhiqiang personally.

Once Cao Zhiqiang refuses to pay, Secretary Dong and Factory Director Li will not be able to get the money.

Of course, under normal circumstances, it is impossible for Cao Zhiqiang not to give money. After all, he still needs the support of Secretary Dong and Factory Director Li.

The 10% per person is, to put it bluntly, money to buy thighs.

As long as Secretary Dong and Factory Director Li still have power and can protect Cao Zhiqiang, Cao Zhiqiang will definitely give them money.

Therefore, even if they want to enjoy a comfortable old age after retirement, Secretary Dong or Factory Director Li must keep Cao Zhiqiang alive before retiring, and push Cao Zhiqiang to be the factory director before retiring.

Only in this way can we continue to enjoy Cao Zhiqiang's filial piety when Secretary Dong and Factory Director Li retire. Otherwise, why should Cao Zhiqiang give money?

But there is a premise, that is, Hongguang Machinery Factory must be there.

Hongguang Machinery Factory is here, Secretary Dong and Director Li have the power, and Cao Zhiqiang can safely go public through a backdoor listing, no, make money.

But if the machinery factory disappears, then everyone will break up and no one will play anymore.

Therefore, it is everyone’s consensus to protect the machinery factory.

For this purpose, Cao Zhiqiang thought of asking the tertiary industry employees of the machinery factory to fill in the convenience kiosk project, thereby completing the transformation of some tertiary industry employees, reducing the financial burden of the machinery factory and increasing everyone's income.

Cao Zhiqiang has thought about it. This convenience kiosk project will be set up as a separate joint venture. It is still a joint venture between Cao Zhiqiang and Hongguang Machinery Factory. It is still 51% of the shares of the machinery factory and 49% of Cao Zhiqiang's shares.

of shares.

This is also for the sake of insurance.

Because if the machine factory really fails in the end, Cao Zhiqiang still has a 49% stake in the convenience kiosk project, and still has a lot of say, so that his work will not be in vain.

Of course, as for the convenience kiosk project, although it will definitely make money during this period, if you look at it purely from the perspective of Cao Zhiqiang's personal profit, the profit is actually not high.

What Cao Zhiqiang values ​​​​is actually the channel advantage of the convenience kiosk chain.

Because once the streets and alleys are filled with convenience kiosks, it will be equivalent to having an additional distribution channel.

From now on, if Cao Zhiqiang wants to publish his own books, magazines, records and tapes, he no longer has to depend on the opinions of units like Xinhua Bookstore.

Even if the convenience kiosks develop greatly and form chains in major cities across the country, the scale effect will create another qualitative change and become a disguised express delivery industry.

When you have money, you can buy a house in the city center of big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and continue to build fixed branches in this way. In the near future, you will become a super chain enterprise with profits that can rival or even exceed Xinhua Bookstore.

That's right, Xinhua Bookstore in later generations didn't seem to make any money. In fact, Xinhua Bookstore was the most profitable bookstore chain in later generations. It didn't have to do anything, with annual revenue of more than 130 billion and profits of more than 15 billion.

Why is Xinhua Bookstore so profitable? Isn’t it because it controls distribution channels, can distribute books, and can provide services?

Moreover, Xinhua Bookstore also has real estate projects, often with buildings in the core areas of major cities, and every year the money can be made from rent alone.

Therefore, with beauty first, why can’t Cao Zhiqiang’s convenience kiosk project be better than Xinhua Bookstore?

Although it is just a convenience kiosk now, it is just a temporary shortage of money.

If the convenience kiosk project reaches 10% and shows certain effects, such as providing convenience to the general public while providing a large number of jobs, absorbing a large number of idle labor, and earning a good income, then he can take up this project.

If you go to a bank for a loan, it must be a low-interest loan or even an interest-free loan.

After getting the loan, he can take advantage of the current downturn in housing prices to build buildings in some big cities in advance and evolve from convenience kiosks into convenience stores.

You don’t need much in the early stage. You just need to build a number of convenience stores in the core areas of the four cities of Beijing, Shanghai, Guangzhou and Shenzhen.

Once this project succeeds in occupying the core areas of the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen, Cao Zhiqiang will hold hundreds of core real estate units in first-tier cities in the future, and it will not be much worse.

To put it bluntly, the profit level of the project itself is not important. The key is to rely on this project to make money, land and channels.

As long as he masters a new distribution channel through this convenience kiosk project, he will have solved the last link.

At that time, as long as Cao Zhiqiang can continue to produce high-quality cultural products, such as original good books and good records, he will be able to maximize his personal profits and become a tycoon who truly controls entertainment channels.

In other words, convenience kiosks are like an iceberg in the sea. The part above the water, namely convenience services, is just the tip of this huge iceberg.

Most of it buried under the water is the core of this project.

To put it more bluntly, the main body of the convenience kiosk project is a combination of three major sectors: commercial logistics, cultural distribution and commercial real estate, of which commercial real estate is the core.

If done well, we can continue to expand into department store chains, supermarket chains, cinema chains, warehousing and logistics and other industries in the future, and then become a giant with tentacles all over the country.

After all, convenience kiosks seem simple, but they are very extendable.

Of course, it is obviously not appropriate to engage in real estate now. After all, it is not yet time.

But as long as the project is good, it is possible to enclose land and build buildings in advance.

Fortunately, the cost of building a building is now very low, and the government encourages building building, especially commercial real estate.

Therefore, Cao Zhiqiang is very confident that as long as the convenience kiosk project is promoted well and shows a certain degree of advancement and convenience, he can use this project to fool the city leaders, and then successfully obtain a low-interest loan and a good location.

This is also a disguised way to start real estate in advance.

Of course, there is no need to tell Xiang Dongfang and others about these in-depth things.

Let the other party continue to think that the original intention of doing this is to benefit the majority of employees.

It’s not a bad thing to make the convenience kiosk project more ambitious.