Rebirth of Super Ya Nei

Chapter 420 Passing on Advertising Fees

Luo Lifan went to the Youth League Central Committee and the Youth Foundation to report. He went through various procedures and officially became the only associate-level college student in the country. Under the feet of the emperor who walked all over the capital at the department level, an ordinary associate-level cadre could not really shake off his prestige. Lin Er and Xu Da also hold the rank of deputy director, but Luo Lifan's deputy director is different. He is the only one in the country. A college student is actually a deputy director. This is unique in peacetime. But no one has any objection to this appointment. Even if they do, they can only keep it in their hearts. They must not express it verbally. Otherwise, they will question the vision of the old chief.

Luo Lifan has an office in the Youth League Central Committee and the Youth Foundation respectively. But no matter which office he is in, Luo Lifan is not very willing to go. He is too special. If he really has to go to the office and sit in it every day, there is no guarantee that someone will not resist with the same hatred. Luo Lifan. It is normal that no one has any objections to his appointment. But it does not mean that other people will respect him, an associate-level college student. Therefore, Luo Lifan is ready to go out for a walk. Go to the Midwest to donate more than 200 million yuan for charity. Use the money reasonably and then come up with plans and suggestions for Project Hope. This way you don’t have to stay in the office and face other people every day.

The National Federation of Students Office of the Youth League Central School Department and the Office of Ding Xiaowei, Deputy Secretary-General of the Secretariat. Luo Lifan was reporting future work plans to Ding Xiaowei. When Luo Lifan came to the Youth League Central Committee to report, it was Ding Xiaowei who led him through the procedures. Ding Xiaowei had received a call from Luo Jianghua. Luo Jianghua hoped that Ding Xiaowei would take more care of Luo Lifan on the phone. Although Luo Jianghua did not disclose Luo Lifan's true identity, Ding Xiaowei still inferred from the fact that both of them were named Luo that Luo Lifan should have a close relationship with Luo Jianghua. Besides, since Luo Lifan is still here As a college student, he has already become a deputy section-level officer and deputy secretary-general of the Youth Foundation Secretariat. His background is naturally extraordinary. Therefore, Ding Xiaowei did not put on airs in front of Luo Lifan.

"Comrade Lifan, I think you have just come to the Youth League Central Committee and are not very familiar with the situation. The key now is to be familiar with the situation and understand the work content. In this way, it will be easier to build and plan the Hope Project." Ding Xiaowei listened to Luo Lifan's work Plan. He said with a smile. Ding Xiaowei said this out of good intentions. He did not mean to deliberately oppose Luo Lifan.

Luo Lifan smiled. He was also aware of Ding Xiaowei's good intentions. However, this did not mean that what Ding Xiaowei said was right. The old man had already said it. Luo Lifan's key task when he went to the Youth League Central Committee was to make good use of more than 200 million yuan in charity funds. The purpose of the old chief's eclectic reduction of talents was also to allow Luo Lifan to open up the work situation of Project Hope. Although Project Hope has been established, in the previous life, Project Hope would not be officially launched for another year or two. Without Luo Lifan's 200 million charity funds and When Shangguan Jin comes to Beijing, he hopes that the project will not start work early. Luo Lifan will not sit in the Central Office of the Youth League and the Secretariat of the Youth Foundation for retreat. He will make some achievements as soon as possible and open up the work situation.

"Secretary-General Ding, thank you for your guidance and teachings. Originally, I also hoped to get familiar with the work of the department first. School is about to start in the second half of the semester. I hope that if the project construction can start one day earlier, then there may be school-age children. Enter the classroom as early as possible without wasting time..." Luo Lifan explained to Ding Xiaowei.

Ding Xiaowei didn't say anything after hearing this. During Luo Jianghua's phone call, Ding Xiaowei already knew that Luo Lifan came to the Central Committee of the League with a mission. Luo Jianghua hoped that Ding Xiaowei could give Luo Lifan the necessary assistance and help Luo Lifan start his work quickly.

Luo Lifan came out of Ding Xiaowei's office. Accompanied by Ding Xiaowei, he went to the headquarters of the Youth Foundation. Going to the Youth Foundation was not as smooth as going to the Youth League Central Committee. The Youth Foundation did not talk about the subordinates, but the chairman and the secretary of the secretariat. Everyone has different views on Luo Lifan being appointed as the deputy secretary-general of the Secretariat. If it weren't for Ding Xiaowei's pressure, I don't know if Luo Lifan would have been able to meet his immediate boss, the secretary-general of the Secretariat.

The headquarters building of Yongle Department Store in Beijing was finally completed in May. Because Luo Lifan was in Myanmar at the time, he did not attend the completion ceremony of the headquarters building. This was Luo Lifan's first visit to Yongle Department Store after the completion of the headquarters building. Luo Lifan's appearance Liu Shaofu was a little surprised. He thought Luo Lifan was still in Myanmar and had not returned to China. Because Liu Shaofu did not participate in the Nanzhong Jade Sale. He did not know anything about Luo Lifan.

Liu Shaofu's secretary Li Qing made tea for Luo Lifan and went out. There were only two people in the general manager's office, Luo Lifan. Liu Shaofu gave Luo Lifan a brief introduction to the current situation of Yongle Department Store. The most important task of Yongle Department Store is to find suppliers. According to Liu Shaofu Introduction. This task has been almost completed. Even if Yongle Department Store is officially opened now, the problem will not be big. And the advertising and promotion are also being carried out in a planned way. Liu Shaofu feels that with the current situation of Yongle Department Store Strength. It can be advertised on CCTV instead of on local stations. This is not conducive to Yongle Department Store's rapid increase in popularity and makes Yongle Department Store an instant hit.

After hearing this, Luo Lifan did not immediately express his position. He thought for a while silently, and then said to Liu Shaofu: "Liu Sheng, why don't you let the two heads of the company's advertising department and operations department come over? By the way, let Vice President Shen come with you." Come, let’s study how to arrange the company’s advertising and marketing. It’s been a long time since I’ve met you. What I’ve seen before is almost gone now.”

Liu Shaofu nodded. He called Li Qing into the office and told her to find Chen Jingyao and others for a meeting. Li Qing hurriedly went out to inform people. Not long after, the three people Luo Lifan was waiting for had arrived. Shen Jingyao, deputy general manager of the company, Jiang Tiansheng, manager of the advertising department, and Yao Meimei, manager of the company's operations department. The three were slightly startled when they saw Luo Lifan, and then they were busy saying hello to Luo Lifan. Luo Lifan is the company's second largest shareholder. But Shenlong didn't show up. All three of them already had I haven’t seen Luo Lifan for a while. Even Luo Lifan’s cousin Shen Jingyao hasn’t seen Luo Lifan for a long time.

"Okay, everyone, please sit down. I came to the company today just to see everyone and have a casual chat. I will be leaving the capital in a while. We still need to rely on Mr. Liu and everyone to work together for the company's affairs." Luo Lifan told Shen Jingyao The three of them said. Luo Lifan has returned from the Qingdao Foundation. He has basically decided to leave the capital and go to the mountain villages in the central and western regions to carry out Project Hope activities. This time he went to the mountain villages in the central and western regions. I don’t know when he will be back. Maybe he will stay for more than a month. .

"Another thing is that I want to hear everyone's opinions. Mr. Liu believes that according to the strength of our Yongle Department Store, in order to increase the popularity of Yongle Department Store as soon as possible and open up the market, the company should increase advertising investment. On important channels such as CCTV The media invests money to promote Yongle Department Store. The benefits of this are undoubted. However, there are also disadvantages. First, it will affect the company's capital flow. Second, it will affect the company's subsequent development. If we cannot generate benefits quickly, the time it will take for us to open a branch will be Delay. Therefore, should we invest huge amounts of advertising expenses? First of all, we must understand how strong Yongle Department Store is and whether it can afford the impact of huge advertising expenses. You may wish to chat casually. Quickly While increasing the visibility of our Yongle Department Store, it will not have an adverse impact on the company."

After Luo Lifan finished speaking, neither Shen Jingyao nor Shen Jingyao spoke immediately. They each bowed their heads and pondered the question raised by Luo Lifan. This question was not that easy to answer. As for Liu Shaofu's attitude, it was already relatively clear. He hoped to increase the company's advertising investment and improve it rapidly. The company's popularity and market share. Liu Shaofu's attitude was somewhat inconsistent with what he originally advocated. Before Yongle Department Store built its headquarters building, Liu Shaofu hoped to open branches first.

"Two bosses, I think we can make a compromise. We might as well find a way to increase the company's visibility without increasing too much publicity investment. This way we can avoid the increase in advertising investment that Mr. Luo mentioned. It will have an adverse impact on the company. Of course, it is not an easy thing to find such a solution. But sometimes miracles will happen in this world." Shen Jingyao did not want the atmosphere in the office to stagnate. She is Luo Lifan's cousin. Naturally, she wants to support Luo Lifan's decision. Although her words don't seem to agree with Luo Lifan, she has made it very clear that increasing investment in advertising will indeed have disadvantages.

Liu Shaofu was slightly startled. A trace of curiosity flashed in his eyes. If what Shen Jingyao said is true, it can increase the company's visibility without spending too much advertising money and quickly occupy the market. Liu Shaofu will definitely support it. Liu Shaofu also hopes that the company can develop smoothly. This is also the reason why he changed the extreme expansion flow. He devoted countless efforts to Yongle Department Store. He was afraid that using the extreme expansion flow would cause Yongle Department Store to embark on a path of no return. The mainland and Hong Kong are very different.

Luo Lifan was also very interested. He knew that this cousin was not a flower vase. She had previously managed a hotel in Phoenix. The management was very orderly. Maybe she had some opinions that would make people shine.

"Vice President Shen, do you have any specific solutions?" Yao Meimei, manager of the company's operations department, looked at Shen Jingyao and spoke calmly. Apparently she thought what Shen Jingyao said was just nonsense. How could such a good thing happen? Woolen cloth.

"I have a suggestion. When the company selects suppliers, why not pass on part of our company's advertising expenses to the suppliers. Our company is very strict in selecting suppliers, and those suppliers are also very interested in our company. They want to become our company's supplier. The reason for this is that they should be able to see the development prospects of our company and attach so much importance to it. This also makes it possible for us to pass on part of the advertising costs to our suppliers. "Jiang Tiansheng, manager of the company's advertising department, smiled at Shen Jingyao and then put forward his own opinions.

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