Rebirth of Super Ya Nei

In Liu Shaofu's office, Jiang Tiansheng, manager of the advertising department of Yongle Department Store, proposed to pass on the advertising fees to suppliers. His method was relatively simple. When suppliers advertised, they must also appear with Yongle Department Store's text or icons. The supplier did this There is no loss to himself, but it is of great benefit to Yongle Department Store. Yongle Department Store can bear small advertising fees with suppliers. This is a win-win situation. Jiang Tiansheng also mentioned a problem. The current strength of Yongle Department Store It is still relatively weak. It is not yet known how many suppliers will support the proposal of passing on advertising fees. If Wal-Mart raised the same issue, a large number of suppliers would respond. This is the gap, and it is normal for this gap to exist. of.

Seeing that others were confused, Jiang Tiansheng gave an example, "For example, a supplier of shampoo in our department store advertised on a certain TV media, and in this advertisement, the supplier asked to join Such a sentence: A certain shampoo manufacturer is the designated supplier of Yongle Department Store. Of course, according to our current strength, this sentence is not shocking, but changing Yongle Department Store in this sentence to Wal-Mart would be too much. It’s shocking. I believe that one day our Yongle Department Store will be able to become a world-famous brand like Wal-Mart,”

Through Jiang Tiansheng's example, everyone basically understood Jiang Tiansheng's method of passing on advertising fees. Everyone fell into deep thought. Everyone was thinking about the pros and cons of this method, whether it was more pros or more cons, but one thing is clear. Jiang Tiansheng opened the door for everyone. An idea, this is a path.

Luo Lifan looked up at Jiang Tiansheng and asked: "Mr. Jiang, do you think there are any flaws in the method of passing on advertising costs you just mentioned, or whether this method can be implemented smoothly? The gap between our Yongle Department Store and Wal-Mart is not A point or two is a matter of difference. We cannot hold our company to Wal-Mart's standards,"

Jiang Tiansheng nodded. He naturally understood this truth. He understood it, but he could not think of the pros and cons of passing on advertising expenses. To be honest, this was the first time he had thought about this issue. The proposal to pass on advertising costs just now was just a flash of inspiration, rather than a long-term strategy.

Seeing that Jiang Tiansheng did not answer immediately, Luo Lifan already understood that Jiang Tiansheng had not considered this issue before, so he turned his attention to Liu Shaofu. Among the people present, only Liu Shaofu was truly experienced in many battles. Even Luo Lifan, a time-travelling person, was in business. In terms of experience, there is almost no comparison with Liu Shaofu, who has experienced hundreds of battles. Liu Shaofu should be able to see the disadvantages and benefits of Jiang Tiansheng's plan. Of course, Luo Lifan thinks he can also tell one, two, three. After all, he was born again. He has never eaten pork and has seen pigs running away. But Luo Lifan also knows his shortcomings. Maybe what he said is not as comprehensive as Liu Shaofu said. If Liu Shaofu's consideration is not comprehensive, he can add more. Not too late.

“There are two points to consider regarding the plan of passing on advertising expenses mentioned by Manager Jiang. First, this will allow us to spend a small amount of advertising expenses in a short period of time to increase the visibility of our department store, which will help us quickly occupy market share. However, this It also ties our company and suppliers into the same boat. Once there is a problem with the supplier, it will also have a huge impact on our company's brand. Secondly, when our company sells various goods, it is impossible for one product to We only use one brand, such as shampoo. There are many brands for us to choose from. Our department stores will definitely allow the same product to have multiple brands. So will those suppliers agree to our plan? It is unique. , can improve customer loyalty," Liu Shaofu said leisurely. The two questions he raised have almost refuted Jiang Tiansheng's plan, but these two questions are indeed very important. If these two questions are not solved, it will not be said whether this can be implemented. Even if the plan to pass on advertising fees can be implemented, it will have a huge impact on the company's future development, and the gains outweigh the losses.

Liu Shaofu deserves to be rich in experience. Luo Lifan nodded frequently after hearing this. Jiang Tiansheng and others did not propose any feasible plans. "I think so, let's go back and think about this problem first and see if we can use the advice given by Mr. Shen to find a solution." A practical way." Luo Lifan felt that it would be a waste of time for everyone to continue discussing it, so he ended the discussion on this issue, and then asked everyone to discuss the current problems of the company and the construction of corporate culture. Previously, Luo Lifan had repeatedly told Liu Shaofu Emphasizing the issue of the company's corporate culture construction, Luo Lifan once again brought up old issues and expressed his concern for this issue.

After some discussion, Luo Lifan was quite satisfied with what Liu Shaofu had done. Liu Shaofu was also very concerned about this issue and did not deal with it.

Shen Jingyao and the other three left Liu Shaofu's general manager's office, and Luo Lifan was the only one left in the office. The two returned to the previous issue of increasing advertising investment. Liu Shaofu believed that it was basically impossible to want the horse to run but not let the horse run. In the ideal state of letting children eat grass, Liu Shaofu insisted that CCTV should be used as an important platform to spend huge sums of money on advertising to quickly increase awareness and occupy market share. The sooner it can occupy market share, the sooner it can generate profits and recover capital. In this way It can also successfully dampen the positive attitude of other companies entering the industry to compete with the company. The earlier it enters the market, the more recognized it will be by customers and can cultivate customer loyalty. This has very positive significance for the future development of Yongle Department Store.

The fact is that the shortage of advertising expenses exists. Liu Shaofu proposed two solutions. One is to use bank loans, and the other is to inject capital again. As long as a loan of 30 million yuan or an capital injection of 30 million yuan is needed, advertising can basically be solved. The issue of investment expenses will not affect the company's time to open branches.

After hearing this, Luo Lifan said: "Liu Sheng, I admit that what you said is very reasonable. Let's see if we can first find a way to prevent the horse from eating grass and make the horse run. If we can If we find such a method, we don’t need to raise funds. In addition, some of the ideas mentioned by Manager Jiang Tiansheng are worth learning from. I hope Liu Sheng can make Manager Jiang rethink and formulate a more feasible plan."

"Okay, let's do what Mr. Luo said," Liu Shaofu nodded and agreed. Yongle Department Store has not officially opened yet, so there is still some time to buffer this issue, so there is no need to panic.

"By the way, I wonder if Liu Sheng has any impression of the Hong Kong Central Building project and Ho Energy Group's acquisition of Hoffman Energy," Luo Lifan asked casually. This question was already asked by Luo Lifan when he left Hong Kong for Myanmar. Feifei was concerned, but Xia Feifei said that the He family had not made any progress on these two projects. This made Luo Lifan feel a little incredible. He didn't know what the He family was doing. When Luo Lifan saw Liu Shaofu this time, he wanted to use Liu Shaofu to analyze He Regarding the family's attitude towards these two projects and whether he can get enough benefits from them, there is no explanation yet for Luo Lifan's attack by He Shaojing at the horse racing club. Luo Lifan definitely doesn't want the matter to be settled like this.

"I have some news about the Central Building project. It is said that the Central Building project conflicts with a project of the Guo family. The Guo family does not want the He family to successfully implement the Central Building project, so they have been putting pressure on the Hong Kong government, even if it really cannot be done. Stopping the Central Building project will also have to be delayed for a while. The He family has invested no less than 300 million Hong Kong dollars in the Central Building in advance. As time goes by, the He family's investment will increase. This is simply letting the He family spend their money. It is no different to play with water. As one of the four major families, the He family is naturally not a vegetarian. The land in the Central Building is expected to be officially auctioned in the near future. As for the acquisition of Hoffman Energy, I understand it. Not much, I just heard that this project is very deep and has even involved a certain hidden family in the UK." Liu Shaofu hoped that Luo Lifan would not be interested in He's acquisition of Hoffman Energy. What Luo Lifan did in Hong Kong, Liu Shaofu can basically understand some of it.

Luo Lifan came out of Yongle Department Store, walked slowly to the Range Rover, opened the door and got in. At this time, all he could think about was He's acquisition of Hoffmann Energy. He's acquisition of Hoffmann Energy, Is it really a muddy water? How can a hidden British family be involved? Only muddy waters are easy to fish in. I wonder if a big fish can be fished out from the game played by all parties.

"Hey, Qixian, don't drive yet, wait," Luo Lifan felt the car moving and was stunned for a moment before realizing that Wu Qixian had already started the car after he got in the car and drove about fifty meters away, so he hurriedly stopped Wu Qixian.

Not long after Wu Qixian stopped the car again, Shen Jingyao came out of the headquarters building and got into the car. Luo Lifan motioned to Wu Qixian to drive to Yupinxuan, "Lifan, you just said you were leaving the capital, where are you going this time? I How come I found out that you are just a restless guy, running around all day long, while we work hard for you, you are free and easy on your own. As a hands-off shopkeeper, aren't you afraid that the company will have problems in the future?" Shen Jingyao After getting on the bus, he said that it was obvious that Luo Lifan's philosophy of doing things was very different from hers. When she was managing a hotel in Phoenix City, she was so busy all day long that no one could be as relaxed and content as Luo Lifan.

She really didn't know what to say about Luo Lifan. Let's say Luo Lifan was idle, but Luo Lifan had created such a huge family business in less than two years. Is this a career that an idle person could achieve? .

Luo Lifan chuckled, "Those who work hard govern others, and those who work hard govern others. Cousin, you should understand this truth. When you are managing the company, you don't have to keep an eye on it every day and boldly delegate power to your subordinates. You only need to grasp the direction. Well, let’s not talk about this. Anyway, my cousin knows more than me. I am really on business this time, not for my own business. I will leave for a while to visit the mountain villages in the central and western regions. I hope I can do a good job in the Hope Project. "