Rebirth of the 92 Business Tycoon

Those who squeeze into Meijia, especially the IKEA that has been to Madian, will feel faintly. Although this place is bigger and newer, the two places seem to have almost the same taste.

They say this because the children’s activity center covering hundreds of square meters can be seen as soon as they enter the door.

Then, sure enough, on the second floor, they saw the restaurant.

Just kidding, Meijia is always targeting IKEA, but this will have to learn a lot from IKEA. Can they look like it?

There are indeed some differences. To make a simple analogy, at IKEA, you can buy a coffee table and you can also buy matching teapots and cups, but at Meijia, you can only buy a coffee table.

No way, there are some gaps that can't be caught up in a day or two.

Just as the person in charge of the Public Security Bureau said before, Meijia looks like a big piece, so it is very refreshing, but naturally, there is no life like IKEA.

Then the biggest gap appeared. Meijia’s current product varieties are only close to 3,000. This is the result of Xiong Yuliang and the others preparing for such a long time.

The total number of products at each standard point of IKEA is above 7,000.

Of course, the main gap is still those small pieces, because we know that IKEA is not just a furniture manufacturer, it is a home hypermarket, and there are only so many types of goods.

In fact, when it comes to individual items, such as sofas in the living room and beds in the bedroom, Meijia has more varieties than IKEA.

Because of the large area and the decoration company, Meijia has more model houses than IKEA, reaching 88.

The design schemes of each of these are the most popular schemes of Jiasheng Decoration after so many years. It is conceivable that these schemes have been tested in practice and each has a large number of families using it, whether it is In terms of overall and details, it beats IKEA's model rooms.

The choices are also very diverse, such as a bedroom, from the 5800 plan to the 58000 plan, you can choose.

The kind that many people like most, such as lying in bed, sleeping on the sofa for a short time, or sleeping for a long time, can also meet the requirements.

Thanks to Jiasheng also has its own home textile company, so you don't have to worry about no quilt on the bed and no blanket on the sofa.

However, none of the above differences are the most concerned issues of the customers who squeeze in at this time. They just took a rough look at the appearance of the furniture. Well, it’s really good. It does look similar to IKEA and has a sense of design. .

The second thing you see is the price on the product. Wow, it is the same as the advertised furniture. The unit price of furniture with the same material and similar shape is only 60% of IKEA!

20% off big bargain today!

For furniture as beautiful as IKEA, the price is 20% off on the basis of 40% off the price, which is less than half of the price of IKEA. You can't miss it when you pass by, grab it and earn it!

This is also the biggest advantage of Meijia, or the biggest advantage of all domestic home furnishing stores, and the biggest challenge IKEA faces in China.

It is a low-cost home furnishing provider in Europe and the United States. Although prices have been cut several times in China, the goods it sells are considered high prices regardless of the income and consumption levels of the people at this time.

The IKEA furniture at this meeting is equivalent to a lot of people vying for the sun. The so-called Italian high-end imported furniture brand "Da Vinci", you can proudly say that you cannot sleep without its bed, or What's so interesting; you can't write a word if it's not on its desk...

But just like the so-called Italian high-end imported furniture brand Da Vinci, which is a joke at the end, IKEA's "cheap" is also a joke in China at this time.

We know that the founder of IKEA is known for "thrifty", which is also the best source of "cheap" that IKEA claims.

However, we can interpret it from another aspect, and we should be sure that a person who is very frugal or stingy with himself will never give more to customers for the money he should make!

Some people may say that IKEA’s products are more guaranteed, but this is actually a joke. Xiong Yuliang and others have investigated and found that nearly 50% of IKEA’s products are currently purchased domestically, and they are mainly concentrated on large items. They have most of the IKEA supplier lists.

In terms of raw materials and workmanship, Jiasheng products will only be more secure than them.

This is actually the biggest advantage of Jiasheng at present. The people who will squeeze in will truly trust Jiasheng’s products and Feng Yiping’s character. Just check the product description and say that it is solid wood. Solid wood, said to be made of wood, of course will not be made of solid wood for you.

Only a few customers who doubt everything will worry about looking at the products marked with solid wood here and there, especially if everyone is not paying attention, it is also the best for the manufacturer to do the back and bottom of the hands and feet.

"I believe in you Jiasheng, but is it really all made of solid wood?"

While he was still judging the true or false based on the echo of the knock, a guy rushed over to him, "Waiter, this one, this one and this one, I want it."

They all said that the quantity is limited. If you want to buy as soon as possible, you are still dragging you there. Isn't it a line for so long?

"Okay sir, but I have to trouble you to register a member first. You can rest assured that there will be no fees. We are just more convenient for you to deliver goods and easier to return to you. All future promotions and new product information are also Can deliver to you more accurately,"

The membership system, this is really not a copy of IKEA, Feng Yiping was playing membership when he first started as a convenience store.

At 9:50, when the first customer who successfully registered as a member completed the transaction, another advantage of Megan, which made the customer more comfortable compared to IKEA, was also highlighted. Products weighing more than 50 kilograms or more than 1 cubic meter in volume , Or users with a single purchase amount of more than 3,000 yuan, all provide delivery, and it is free!

You know, IKEA will be in the country, and still arrogantly insist on its overseas practices. Delivery can be done, but dear, we have regulations that charge for delivery.

This is also one of the worst experiences for many people to shop at IKEA. I spent tens of thousands or tens of thousands of yuan to buy something from you. Do you have to charge for sending you to the city? Are you guilty?

No way, this is IKEA's continued practice in Western countries where labor costs are high, and with the founder's frugal character to himself, it is okay to give you discounts and free. Are you killing me?

But the experience that makes everyone feel more satisfied and assured is more than free shipping. In terms of return and exchange, Meijia also generously made a promise, the deadline is a full 60 days!

Feng Yiping fully believes that very few people will return after buying a good piece of furniture a month, then exchange for a new batch, and use it for a month...

If there is such a cruel and persistent and cruel person, then he will definitely succeed in other aspects.

What's more, if you move downstairs and then call a car to get it back, the cost is really not low. People who only know that one plus one equals two, generally don't do this...

As a result, another problem came to the fore after the opening. For the first time, Jiasheng, known for its service, had customers who had to wait in line for at least 30 minutes to check out.

…………

Xiong Yuliang held the walkie-talkie in his hand, full of joy, full of enthusiasm, passing through the bustling crowd, to the door, watching the crowd still entering, happily confessing to Feng Yiping, "Yiping, you know we are now It’s the same as every Black Friday in the West."

"Congratulations, Mr. Xiong," Feng Yiping had to put the phone far away from his ears, because Xiong Yuliang didn't know whether it was too happy or too noisy over there. He was not talking, he was shouting!

Then, good news kept coming. By noon, the registered members had exceeded 50,000, and the products in the store had been selected, including those that had not yet been checked out, which accounted for nearly half of the total inventory, so a team had to be dispatched immediately. Replenishment.

The agreement that allowed them to provide catering services to the park was unilaterally torn apart because of concerns that the restaurant with nearly 800 square meters was not profitable, and Meijia unilaterally tore up the line in front of their cash register from inside to outside... .

At 11 o'clock in the evening, Feng Yiping was finally able to take a large group of people into the interior of his store. What he saw was the scenes that were particularly sluggish because of the emptiness. Those model rooms ~www.wuxiaspot.com~ without exception. They were all like being patronized by a thieves group under the banner of a moving company, becoming empty.

All the staff, who don't even want to eat food, don't care about their image at all, they will find a place casually, or sit or lean on it, as if they were defeated...

This is actually the effect of the previous sales boom.

"Dear colleagues," Feng Yiping picked up a pasta with meatballs on it, "I was tired all day, no longer had an appetite, I still have to eat rice, mainly because, after forty minutes, the vehicle was restocked. Will arrive, if you don’t eat, do you still have the strength to move and place the goods?"

The scene suddenly boosed, but in the face of today's great success, everyone will be very excited, "Eat and eat, eat well and continue to work."

Towards midnight, Feng Yiping and Zhou Xingyu were instructed by a female employee of Meijia to place a wardrobe in its proper position, Wu Qian hurried over, "Yiping, Cummins' call,"

so late?

Feng Yiping took it, and the Cummins over there was heavy, "Feng, you might have to come here right away,"