Rebirth of the 92 Business Tycoon

Your honey is your arsenic.

When in the northern capital, many people in Meijia and Jiasheng were so excited that they were not tired because of today’s results. When welcoming the business tomorrow, in Shanghai to the east, the news kept many people awake at night.

IKEA's China headquarters moved eastward from the capital in the third quarter of last year and is now headquartered on Caoxi Road.

The next morning, the president of IKEA China, the British landuffy, by the way, he has a very auspicious Chinese name, Du Fuyan, and came to his office area in the headquarters building on time.

Note that it is the office area, not the office.

It should also be due to the frugal character of the founder, Ingvar. The office conditions of all IKEA executives are no different from ordinary employees, even Du Fuyan's level is no exception.

His office area, like ordinary employees, is a desk located in a large office area.

It is also conceivable that in order to be frugal, their office area is not partitioned, or, such an arrangement, by the way, can also allow all employees to correct their work attitude!

After all, when the company's biggest boss is sitting not far in front of you, even if he doesn't have the energy and time to follow you, you will definitely demand yourself strictly.

Mr. Du Fuyan, an Englishman, was nearly 50 at this time, with a hairline behind him, but he was full of energy.

But Mr. Du Fuyan is not a typical British gentleman, he should be influenced by the founder who loves to wear casual clothes. He does not wear a suit, but also wears casual clothes. Of course, he did not even wear a tie. At this time in the office, Just wearing a blue sweater.

As we all know, IKEA is a family business because it is a Swedish company. Of course, the current IKEA is really not a Swedish company. You can even say that you can’t tell which country it is a company.

This is also due to the frugality of founder Ingvar.

Mr. Ingvar, who is very frugal in all aspects, is very generous in one thing. He employs a large number of professional lawyers, accountants, tax experts from different countries, etc. to work for IKEA every day.

Of course, with his careful planning skills, the money is definitely worth the money.

The taxes paid by a company, especially in old Europe with high welfare and high taxes, are really high, let alone the thrifty old Mr. Ingvar?

The purpose of hiring these experts is to investigate the tax and trade policies of various countries. They will preemptively register companies in any suitable place and open shops there when needed.

It is because of taxation that IKEA first moved from Sweden to Denmark, then to the Netherlands, and then to Switzerland...

In addition, it is said that he did this to ensure that his company is not subordinate or subject to a certain country and government, but is always under family control.

Similarly, IKEA's China headquarters moved east from the capital to Shanghai because of the more attractive discounts offered by Shanghai.

In any case, because it is a family company that originated in Sweden, IKEA's executives are mostly Swedish. Du Fuyan, a British, can sit in his current position, and it is said that he may also serve as the president of the Asia-Pacific region based in Singapore , Which shows that his ability is indeed not covered.

As soon as Mr. Du sat down, he could not wait to pick up the report on the table.

To be honest, they did not know that Jiasheng also entered this field, but before the store opened in the capital of Jiasheng, they didn't really care too much.

Because to be honest, in China, IKEA, a European civilian brand, has received the same courtesy as those of European luxury brands, such as lv, and there are many counterfeiters, but most of those counterfeiters only learn a little fur. It's just the situation, they are really not worried.

Including after they heard that Jiasheng opened its own furniture store in the south, even though they knew that it was Feng Yiping's company, they still didn't care much about it. It was just a factory store. It was no big deal.

Until the completion of Mega Mall in the capital.

Such an elite location, such a huge area, and such a similar shape, to be honest, even if it is only a form, only learning some external things, but Jiasheng is definitely the most invested in these external .

The follow-up situation made them not easy anymore. The well-known Mr. Feng Yiping, in essence, seemed to be somewhat similar to his own old Mr. Ingvar. Although not the same as thrifty, but according to his investment From the perspective of habit, the project he invested in such a large amount of money is definitely a project he values ​​very much.

Based on his past experience, he has never missed the investment in the projects he valued.

This is a problem. If he attaches so much importance and confidence to this area, then IKEA is about to usher in one of the strongest competitors at least in China.

Among the tens of thousands of Meijia customers yesterday, there were several IKEA employees. The data they provided in this document further aggravated Du Fuyan's concerns.

Although there is no final specific data, it is certain that Meijia added more than 60,000 registered users yesterday. There is also no exact data. However, Meijia started large-scale replenishment at noon yesterday. In the sales area of ​​10,000 square meters, there are very few products left.

Although the achievement of such a result is related to their powerful promotional methods, but the first day of opening, it can achieve such a result, it is also capable in any case.

What is more worrying is the sentence in the report, "Based on their performance, Mega's understanding of our company is definitely beyond everyone's expectations."

Du Fuyan's face became more and more serious, his brows wrinkled and tightened. Mr. Feng, hasn't his attention been focused on the high-tech field recently? Why has he put so much effort into the home furnishing field?

He immediately called a meeting to study countermeasures.

"From their performance, I think they are really novices in this industry. I didn't even predict what kind of scenes will appear on the first day of opening. I heard that they originally planned a ribbon-cutting event?" Some people are optimistic. .

What he said is correct. This is indeed the first time that Jiasheng has operated a hypermarket, and it does underestimate the situation that may be faced on the first day.

But someone immediately raised an objection, "This shows their caution and their full preparations. I think that an opponent who is so cautious, rather than blindly arrogant and blindly optimistic, is more difficult to deal with."

"At the same time, it can be seen that they have a good relationship with the local government and functional departments," Du Fuyan said.

Indeed, commercial activities finally let the police to ensure safety, which is not the treatment that ordinary companies can get.

Although IKEA is frugal, it is not pedantic. In fact, all multinational companies are not pedantic, otherwise they will not become multinationals.

The most important thing for multinational companies to adapt to the local culture and environment is to establish a good relationship with the local government.

"I think our preparations for the new store over there should be intensified. In the Chinese home furnishing market, we are already a latecomer. If we are late behind Jiasheng, I think we are facing difficulties and difficulties in work. There will only be more pressure," a person made a specific suggestion.

Because of Madian's own conditions, they had long had the idea of ​​finding a new location to open a new store in the capital, but the effort was not too great. Now it seems that it must be accelerated.

"I agree," a person agreed with this proposal. "At the same time, I think we should draw the headquarter's attention to whether we should speed up the pace of opening our stores? I'm sure that the next store of Meijia is already under construction. among,"

"I think, should we step up our layout in the South?" A man made an offensive proposal~www.wuxiaspot.com~ As we all know, the South is the base camp of Jiasheng Furniture and the starting point of Meijia. In this way , There are many benefits to open a shop there.

"This suggestion is very good," Du Fuyan nodded. The affluent South is also the area they need to focus on. "Our price reduction action must be accelerated and at the same time intensified." This is his own. opinion.

He saw that one of the biggest advantages of Mega and IKEA is their price.

The motto of IKEA is to provide customers with cheap home furnishing solutions. However, this policy is a bit unacceptable in China. At this time, IKEA is still a high-end brand in China and cannot be called cheap.

He was aware of this problem a long time ago, and also took action in the third quarter of last year, reducing prices by more than 10% for more than 1,000 products, but now it seems that such efforts are far from enough.

"However, in this way, our price in China will be the lowest in the world," an executive said of his concerns. "Will the headquarters approve such a radical plan?"

Du Fuyan did not answer this question. The lowest global price does not matter, as long as it is not the lowest profit in the world.

"Do you have any other opinions? If not, the work mentioned above will proceed immediately."

"I have some research on this Mr. Feng Yiping," an executive finally said, "Of course we can be sure that this store is definitely not his first store, but the beginning of his other stores, but we are currently What is unclear is that this is his beginning in China or the beginning of the world?"

After hearing this, Du Fuyan, who was about to get up, sat back again. Yes, this is a bigger problem.