Rebirth of the Burning Era

The Jinxing Canning Factory in Binhai City is small in scale and has hundreds of people, but it has a long and glorious history.

Since the establishment of the factory in the 1960s, it has specially provided canned military supplies for the troops. The canned edible reserves of a certain department in the Nanjiang Military Region are all produced by the Jinxing Canning Factory and are not sold to the outside world.

This leads to two results.

First, the cannery is not worried about the market, so it has not cultivated a group of professional market personnel.

The marketing department managed by Yang Aiguo was also set up on a temporary basis, and the staff were all taken from the propaganda department. Like Liang Yicheng, Lao Yang was the deputy chief of the propaganda department before;

Second, don't worry about the market, focus on making products, and the quality of canned food is really nothing to say.

Beginning in the late 1980s, millions of troops were cut across the country. By the end of 1989, the entire Nanjiang Military Region had disappeared, and in the Grand Military Region, the cannery lost customers overnight.

At the beginning of this year, in line with the trend of national enterprise reform, the cannery was stripped from the plan and brought to the market for marketization.

According to the "Interim Regulations on Further Expanding the Autonomy of State-owned Industrial Enterprises" issued in 1984, the superiors delegated powers, ranging from personnel power to economic power, all 16 powers were delegated to the factory manager.

But the problem is, having power doesn't mean you can do a good job in a business.

The market didn't buy it, the order couldn't be signed, the bank loan was pressing for repayment, the workshop was about to stop production, and the warehouse was still crammed with more than 400,000 bottles of canned food and a lot of raw materials.

The current situation of the canning factory is "four reliances": wages depend on loans, expenses depend on money, living depends on spirit, and making money depends on dreaming!

Speaking of which, one word: Difficult!

Yang Aiguo sighed on the side: "It's a matter of time. Take your time. With the quality of our canned food, we will be able to grab some market share for a year or two."

Zhou Wanxin glanced at him and said nothing.

Yang Aiguo is talking about 'correct nonsense'. The factory owes a huge amount of debt, plus workers' wages and various operating expenses. If it is not a year or two, if it drags on for more than half a year, it will be slaughtered.

He said to Liang Yicheng: "Yicheng, I came to see you today, and I hope your publicity department will use your brains again to see if you can come up with an effective publicity plan."

Liang Yicheng shook his head and said nothing.

If his son's matter is not resolved, he can't hold his breath.

Besides, the publicity department has already done its best.

Regular publicity is advertising, television, newspapers, radio.

TV commercials are often sold for a year and a half. They are too expensive and can't be bought by the cannery. Fewer and fewer people listen to the radio, so they are not considered.

Newspapers are the only option.

At present, each unit will set a newspaper, the audience is the largest, and it is also the main carrier of advertising.

The problem is that there are too many advertisements in the newspapers, and people don’t necessarily read them. They just pass the time and forget about them. With so many advertisements every day, who can remember a canned food seller?

If you put up a newspaper to sell atomic bombs, people will definitely have an impression.

Seeing that everyone had no idea, Zhou Wanxin smiled at Liang Yifei and said, "Boy, do you understand? Again, you really have a good idea, and the urgent need has been solved. I'll let you join the factory!"

Actually, Liang Yifei didn't take Liang Yifei seriously. No one expected him to be imprisoned at the age of 16, with no factory experience at all, to solve such a big problem.

It's nothing more than giving everyone a step down.

If Liang Yifei can't solve it, then Zhou Wanxin can't be blamed;

On the other hand, if Liang Yifei really has a way, then it is only natural to get him an employee quota, and no one can have a second opinion.

Zhou Wanxin and Yang Aiguo both looked at Liang Yifei with laughter and waited for him to say 'no way'.

Who knew that Liang Yifei thought about it, but said: "Uncle Zhou, if I can really solve it, I don't want to go to the factory. Can I get a cash reward?"

Several adults were slightly taken aback, and even Liang Yicheng suddenly turned his head and looked at his son in confusion.

Is there any way?

Liang Yifei said calmly: "The factory is in trouble. I am the son of a worker, and it is my responsibility to come up with an idea. But now it's a market economy, and I have only come out, and my life is unfulfilled. An idea must be rewarded."

Zhou Wanxin mentioned the word 'idea' several times in a row, reminding him of a famous person in his previous life.

"The King of Ideas sold 400,000 by selling golden ideas"

Around 1992, the Youth Daily reported on the deeds of a skilled worker named 'Zhang Yang'. This person neither engaged in production nor did he run the market. With just his lip service, he made a lot of valuable work for many companies. 'Idea', earning millions of dollars before and after, is known as the 'Idea King', which has aroused great repercussions.

For a time, there was a 'brainstorm' all over the country, and the idea king Zhang Yang also became the originator of China's business creativity and marketing planning.

In the spring evening of 1994, Feng Gong Niuqun used this as a prototype and compiled a sketch: Dian Company.

Feng Dagang almost made a series of the same name.

The autobiography of the idea king, "Zhang Yang's Golden Idea", was read by Liang Yifei at a business school in his last life, and most of them are very simple and common marketing methods in the eyes of later generations.

For example, after the Gulf War, the lamp was made into the shape of a Scud missile; a plastic pull ring that could be lifted was added to the water cup for easy carrying; the left and right children's shoes were printed on one and merged together to form a pattern to prevent wear. wrong foot...

It seems that there is no technical content to say it, but it is very useful.

At that time, the MBA class specially analyzed the 'Zhang Yang phenomenon'.

Reform and opening up, the three major dividends, the first one is 'economic development, bringing about all-round and explosive growth of the consumer market'.

But in the early stages, the demand has grown and the entrepreneur's 'marketing skills' are poor.

At this time, who can think of ingenious, practical and distinctive marketing skills, who can quickly occupy the market in a short period of time.

How 'fast'?

To surpass the Internet era of later generations!

In the Internet age, although information dissemination is convenient, there is also too much information. People are already immune to common marketing techniques. Competition is fierce for the same materials and marketing methods.

So, the early 1990s was an era full of miracles!

This time, Yang Aiguo spoke first, with a sarcastic tone: "Yo, Yi Fei, you've done your best in jail, you all know about the market economy."

Lao Yang felt unhappy. He was the head of the marketing department. He couldn't solve the problem even with all his strength. Can Liang Yifei solve it?

It's just a kid's joke.

Zhou Wanxin waved his hand: "You talk about it first."

Liang Yifei pondered for a while, and said, "In the past, we used to supply the army, and the market has long been seized by others. Now it is very difficult to grab it back for a while. Besides, this is also a problem of the general environment..."

In recent years, the economic conditions have been getting better and better. Although many food items are still purchased with tickets, in general, there is no shortage of materials. The country will make a special document every year to ensure the adequate supply of food and non-staple food.

It turns out that when supplies are in short supply, prepare for wars and famines, and even treat it as a canned food for 'open meat', and the market is getting smaller and smaller.

As for the product itself, no matter how good the canned food tastes, it is not as good as the fresh one. There are also preservatives and so on.

Besides, canned food is compressed food, and it takes several kilograms of raw materials to make one kilogram of finished products, and the price is not cheap.

For the price of buying a can of canned beef, you can buy several kilograms of fresh beef.

"Originally, the market is getting smaller and smaller, but there are actually seven canning factories in Nanjiang Province, big or small! How could it be so easy to sell?" Liang Yifei said.

These are all problems left over from the confrontation between the two poles of the world and the tense preparations for war in the past. It was correct at the time, but it has become a troublesome problem now. Therefore, it is necessary to keep pace with the times and reform.

After listening to Liang Yifei's 'market analysis', Zhou Wanxin's views on him have changed a lot.

Although he didn't say a solution, he was very precise about himself and the market.

Anyway, when Lao Yang reported to him, he never explained it so thoroughly.

Even Zhou Wanxin himself didn't expect to be so clear and hit the key points.

"According to what you said, the cannery must fail?" Zhou Wanxin asked with a frown.

Liang Yifei shook his head and said sternly: "I don't care if the environment is good or not. We have to sell it. It's because the environment is getting more and more difficult, so we need to be fast! The key now is to give full play to our own advantages, and to make great use of short-term strategies. Within time, a sensational effect will be formed, marching quickly, and opening the market quickly!"