Rebirth of the Entrepreneurship Era

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The next day, SuperX became even more popular.

Because of the high market demand and the large premium space, there are dozens of scalpers queuing up early in the morning alone.

According to Lin Tianyi, before the door opened at ten o'clock, there were already more than 600 people lined up at the door.

This is almost the same as when grabbing the iPhone5.

1,500 pairs of trousers were still sold out in only four or five hours.

There are even a lot of scalpers who put up signs directly at the door, adding 80 or 100 yuan in cash to receive SuperX jeans. If a person buys them here and resells them to scalpers, he can make money by flipping them.

The reason why scalpers are so confident is also because there are many consumers with relatively strong spending power behind them.

Many female college students buy SuperX jeans at a higher price because they are too far away or because they don’t want to queue for a long time. There are at least tens of thousands of female college students in Zhonghai who want to buy SuperX, and 1,500 pairs a day is not enough.

Among the tens of thousands of people, there are at least a few thousand people who have better economic conditions and don't care about spending more money. The trousers received by scalpers at a high price are basically sold to these people at a higher price.

With 3,000 pieces of SuperX on the market in two days, the number of girls wearing SuperX on the street suddenly increased.

Because SuperX's trousers are unique in the market, these girls have gained a very high rate of return and at the same time gave SuperX a lot of exposure.

After all, it is also an excellent publicity if there are many people wearing it.

SuperX began to gain fame among groups other than college students in China Overseas.

In the afternoon, because there were only samples not for sale left in the store, Lin Tianyi handed over the store to the staff to take care of it, and went to Xujiahui by car to start looking for a store.

Xu Yiyang's development goal is to open three more stores in Zhonghai immediately, and then spread to the surrounding area.

The two provinces adjacent to Zhonghai, Jiangsu Province and Zhejiang Province, are among the provinces with the best economic development in the country and have strong purchasing power, so Xu Yiyang hopes that after the opening of these three stores, they will immediately go to these two provinces. Province spread.

at the same time,

It is necessary to find one or two suitable stars to speak for SuperX and promote the brand nationwide.

When these two provinces are covered, SuperX will have at least a dozen or twenty stores.

If the current profit rate can be guaranteed, then the monthly profit should be in the tens of millions of RMB. If the money is taken out and matched with bank loans or direct financing, it can quickly grow bigger and bigger like a snowball.

...

On Sunday afternoon, Zhang Aixue took Li Nan, who was a design and project manager for Jiayang Education, from Yingzhou to Zhonghai, and was going to start selecting a site for Jiayang Education's Zhonghai branch.

Because Zhang Aixue was the class teacher of Xu Yiyang and Shen Lele together, so Xu Yiyang took Shen Lele and drove to the airport to meet him.

The current Zhang Aixue is mature, confident, and his mental outlook and demeanor have changed dramatically from his previous image of a wimpy and henpecked man.

Li Nan was by Zhang Aixue's side, and it seemed that Xu Yiyang was much more mature and stable than when he first met him.

After the meeting, Xu Yiyang greeted the two at the hotel booked in advance, and at the same time listened to Zhang Aixue's report on the current development of Jiayang Education.

In addition to the last financial statement, Zhang Aixue also brought Xu Yiyang the first version of Jiayang Education's three-year English tutoring textbook for junior high school.

The English tutoring materials for the three years of junior high school are divided into six volumes, which correspond to the upper and lower semesters of each year of the three years of junior high school.

This set of textbooks is partly taken from Xu Yiyang's original courseware, and partly compiled by the entire Jiayang Education team of foreign teachers based on the content of the English textbooks.

Different from those English training institutions in later generations, although Xu Yiyang's group of foreign teachers is young, they are all very capable. Almost all of them have postgraduate diplomas, and they were all born and raised in English-speaking countries such as the United Kingdom, the United States, and Canada. Students who are university students and have completed their undergraduate studies in China, and then go to Huaxia to study for graduate students.

Therefore, the education level of these foreign teachers is high enough.

Unlike many so-called English training institutions in later generations, most of the foreign teachers they recruited did not receive real higher education. Some even graduated from high school in countries like the United States and taught English in Chinese training institutions.

In this way, the practicability of this batch of textbooks has been greatly improved, and it is also different from other textbooks on the market.

Xu Yiyang decided to revise and polish these sets of textbooks, and then gave them to Tong Yuewei's mother, Chen Xinlin, to help them publish them.

Shen Lele reminded him: "You have such a good relationship with Mr. Hu, why don't you go back and ask Mr. Hu to review it. It is best to let him revise it and sign his name, so that the gold content will be higher."

Xu Yiyang suddenly realized.

I forgot about this.

China Overseas is still very authoritative in English education, and Mr. Hu is an authority among the authorities. Moreover, he is now retiring and re-employing. There are not so many rules and regulations. It should not be a big problem to sign his own textbooks.

If there is Mr. Hu's signature, this set of textbooks may really become a hit in the supplementary textbooks.

It doesn't matter if it doesn't become a blockbuster, Jiayang alone educates more than 80,000 students, which is enough to digest.

After collecting the manuscripts of the textbooks, Xu Yiyang chatted with Zhang Aixue and Li Nan about the site selection.

Xu Yiyang's idea is to build the largest English training institution in Zhonghai. Within the scope of his ability, the bigger the business area, the better.

Moreover, the Zhonghai branch has to be registered as a private school, with higher standards than training institutions.

More importantly, the scope of training needs to change significantly.

Jiayang Education in Zhonghai is no longer limited to extracurricular English tutoring and oral English tutoring for primary and secondary schools, but also provides English training abroad, focusing on IELTS, TOEFL test training, and oral English training abroad.

The main reason for adding the business of overseas English training is that Xu Yiyang called the customer service at the headquarters of New Oriental before. On the phone, he said that he was a college student who was going to go abroad, and he was in Zhonghai. He wanted to ask if New Oriental had a branch in Zhonghai. .

The response from New Oriental is that they already have plans to open a branch school in Zhonghai this year, and it will start this summer at the latest.

From this point of view, New Oriental will expand from Yanjing to Zhonghai in half a year at most.

Xu Yiyang wanted to occupy the overseas English training market of Zhonghai before New Oriental came.

What New Oriental does is to go abroad for training. I used to do training for elementary and middle school students. It is reasonable to say that the two have nothing to do with each other, and each other has their own vertical market. However, Xu Yiyang feels that the profit margin is still too weak to rely on the after-school training of elementary and middle school students. .

English training for studying abroad is a project with a high unit price. The tuition fee may cost two to three thousand yuan or more every two or three months. Supported by the attributes of the service, the price of supporting services has risen.

In order to go abroad, spending thousands of dollars on English training is nothing to those who have the financial ability to go abroad.

This is also the main reason for New Oriental's high profits.

On the other hand, the training I do for elementary and middle school students is very competitive and the price is low. The price of 100 yuan for eight classes is already very low.

It's not that Xu Yiyang didn't think about raising the price, but he was afraid of a price increase, so he gave up the bottom space. Once the bottom space is released, small training classes and extra-curricular training classes for English teachers will be at home. People draw their salaries from the bottom of the pot.

Therefore, starting from Zhonghai, he wants to grasp the high-end, high-end and low-end markets.

Zhang Aixue asked Xu Yiyang: "Mr. Xu, how much does our Zhonghai branch school plan to invest?"

Xu Yiyang said: "The land price in Zhonghai is too high. I'm afraid I can't afford to buy land. I think we should rent it in the early stage. Including the rent, decoration and the establishment of a teaching team, we should prepare about three to four million yuan."

Zhang Aixue asked in surprise: "The investment is so big?"

Xu Yiyang nodded and said: "The first-tier cities are the strategic hub of the education industry, not only because the first-tier cities have high consumption power and large population, but more importantly, parents in first-tier cities pay more attention to training and education."

After a pause, Xu Yiyang continued: "In a small city like Yingzhou, the proportion of primary and middle school students participating in extracurricular training classes may be 20% to 30%, and in a medium-sized city like Quancheng, it may account for 40%-50%. In a first-tier city like Zhonghai, it may exceed 90%, this gap is huge, so the market potential is also huge.”

Zhang Aixue nodded and said: "Zhonghai has stronger spending power and more students, so the tuition fee will naturally rise. The same eight-session course only costs 100 yuan in Qilu, but it should be able to sell for 300 yuan in Zhonghai. Left and right, big investment and high income.”

As he said that, Zhang Aixue asked again: "Are there any requirements for the rigid indicators of site selection?"

Xu Yiyang said: "I think the usable area should be at least three to four thousand square meters, and at least twenty or thirty classrooms can be planned. It is best to look for an ordinary office building that is not in a busy area. , take down the entire floor!"

Zhang Aixue couldn't help asking: "What's the price per square meter per day for an ordinary office building?"

Xu Yiyang said: "A grade 5A office building in a bustling business district is only four or five yuan now, and a mid-range office building should be more than one yuan. Two yuan is enough."

Zhang Aixue sighed, "If you count 4,000 square meters, the daily rent will be 8,000, and the annual rent will be more than 2 million..."

Xu Yiyang nodded and said: "It's normal for the rent to be high. As you said just now, when you arrive in a first-tier city, the tuition fee will also rise. A class hour will cost at least 40 or 50 yuan. According to our past experience, we can make a steady profit. "

After speaking, Xu Yiyang said again: "And we don't just open one branch in Zhonghai, but we want to open many branches non-stop."

Zhang Aixue asked in surprise, "Many shops?"

"Yes." Xu Yiyang said: "Zhonghai is a strategic point, we don't just occupy a pit, but we want to occupy it."

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