Rebirth of the Entrepreneurship Era

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Zhang Aixue didn't quite understand what Xu Yiyang meant by saturated occupation.

Seeing his doubts, Xu Yiyang said to Zhang Aixue: "In a first-tier city like Zhonghai, there are hundreds of elementary schools and hundreds of high schools, and the urban area covers thousands of square kilometers. The maximum distance may be more than 50 kilometers. In such a city, how can one or two training institutions cover it? One or two hundred is almost the same. The goal I set for Jiayang Education Zhonghai area is to spend five to eight years. time, open a hundred branches!"

As he said that, Xu Yiyang said again: "We have limited capital now, and we don't know much about Zhonghai's market, so let's start a family to do a skin test to see if our Jiayang education model can still work in Zhonghai. If the test is passed, we will naturally increase the dose. We will raise funds immediately, and in the second step, we will open ten or eight of them. In the third step, we will open ten or eight of them. When Jiayang Education has 30 stores in Zhonghai At that time, New Oriental may not be our opponent."

In the previous life, the coverage of training institutions such as New Oriental, EF Education First, and Wall Street English in first-tier cities can be said to be extremely dense.

When Xu Yiyang was training, he always aimed at New Oriental, so he knew New Oriental very well.

He once studied New Oriental's official website and found that New Oriental has more than one hundred branches in Yanjing alone.

Most of these branches are in office buildings, and they are all configured on at least one entire floor, and some branches occupy multiple floors in a building.

The reason why New Oriental wants to open more than 100 branches in a city is to saturate the occupation.

Because there are too many students in first-tier cities participating in extracurricular training.

Among New Oriental's more than one hundred branches in Yanjing, almost none of them lost money. Not only did they not lose money, but every one of them made money.

The site cost of a branch is only two to three million a year, but the number of students covered by a branch is at least thousands, and the annual cost of each person is several thousand or even tens of thousands. The annual tuition income of a branch is only a few thousand. Ten million.

The reason why it can be so high is that the high-end courses of these training institutions are particularly expensive.

Wall Street English sells English learning packages on the street to white-collar workers in the workplace, and the price is tens of thousands of yuan.

Their most common package, Xu Yiyang, has done research, usually around 55,000 yuan, and said that they can learn 11 or 12 stages of English.

It doesn't matter if you can't come up with so much money,

They can help you apply for a consumer loan and then make installment repayments.

For example, for the tuition fee of more than 50,000 yuan, the down payment is 5,000 yuan, the loan is 50,000 yuan, and then more than 2,000 yuan is repaid every month for three years.

Don't think that only fools will buy this kind of package, in fact, there are many people.

It can be seen that the training market in first-tier cities has huge potential, and it is simply an endless gold mine.

Therefore, it is necessary to dig more mines to achieve full coverage.

At this time, Li Nan couldn't help asking: "Mr. Xu, isn't it too risky to open so many stores?"

Xu Yiyang smiled slightly and said: "The smaller the rate of return, the lower the risk. If you invest 100,000 yuan to open a store, you will face the risk of 100,000 yuan in vain. Find a job that costs 800 yuan a month. , the biggest risk is not getting the salary of 800 yuan, for the sake of development, let alone a risk of several million, even a risk of tens of millions or hundreds of millions is worth taking."

People who are not rich or ambitious are not suitable for starting a business. Even if they start a business, it is difficult to achieve great success because it is too easy to satisfy.

Look at other people's old godmothers, they have never been satisfied with the status quo.

She was young and widowed, pulling her two sons to open a small restaurant by herself, and even her life was a problem.

For ordinary people, they would be satisfied if they could eat and drink enough, but she smelled a business opportunity from the chili sauce.

For ordinary people, chili sauce sells well in the local area and is satisfied with becoming a middle-class affluent, but she sells chili sauce all over the world.

She is very similar to Miss Zang, the founder of Wanchai Wharf. Abandoned by her husband, she left home with her two daughters to sell dumplings in Hong Kong. Through continuous efforts, she has also achieved a very well-known brand in the Chinese world.

At the beginning, Yu Minhong just wanted to be an English training school. At the same time, there were at least tens of thousands of people who entered the English training industry like him. Why was he the only one who made it to the end? Not necessarily that he was better than all his competitors, but that he was more dissatisfied than all other competitors.

One hundred thousand people start from the same starting line for entrepreneurship. Some people go to the roadside to eat, drink and have fun when they reach 100,000 assets. Some people don’t want to go any further when they reach a million assets. The casino next door has lost everything, and some people are still moving forward with hundreds of millions of assets.

The one who really goes to the end may not be the one with the strongest ability, but the one who is never satisfied with the status quo.

On the road of entrepreneurship, many people have the opportunities and conditions for great success, but the reason why they do not have great success is the lack of the ambition to not be satisfied with the status quo and pursue better.

Xu Yiyang later reflected on his entrepreneurial stage in his previous life, and the biggest mistake he made was lack of ambition.

When starting a business with tens of millions of real estate, tens of millions of cash, and a net worth of over 100 million, he was actually a little satisfied and a little slack. He had already started thinking about enjoying the harvest, and wanted to bring his parents to Yanjing to enjoy the middle class together. class life.

At that time, Xu Yiyang had already lost his ambition, and then his mother's sudden death dealt him a huge blow, which made him lose his fighting spirit all of a sudden.

Later, when I woke up suddenly and wanted to catch up, I fell to the ground and went back to 1999.

So in this life, Xu Yiyang decided to set his ambitions to infinity.

In the final analysis, it means never being satisfied with the status quo and always striving to be better.

He wanted to see what kind of level he could achieve in his life.

In this way, the painstaking efforts of God are not in vain.

Thinking of this, Xu Yiyang said to Zhang Aixue and Li Nan: "Once a model is proven to be successful, don't hesitate to copy it quickly and in batches. If you open a fried chicken restaurant today and find that you can make money, then you can do it tomorrow." To start opening branches, and the best way is to rapidly fission, one into ten, ten into a hundred, so that you can become the next KFC or McDonald's, otherwise you will always have only one fried chicken shop .”

Li Nan nodded slightly, thoughtfully.

Zhang Aixue felt enlightened.

Although he taught Xu Yiyang for three years, after leaving school, Xu Yiyang taught himself too many things.

Xu Yiyang's words also made him understand that Xu Yiyang's way of seeing, thinking and doing things is indeed much bigger than his own.

As far as training classes are concerned, when most people are very satisfied with accepting dozens of students and earning thousands of extra money every month, Xu Yiyang started with hundreds of people.

When others felt that hundreds of people were already overwhelmed and overwhelmed, Xu Yiyang directly expanded to thousands of people, and began to introduce other teachers to help share.

When Jiayang Education had thousands of students in Yingzhou, others were already scratching their heads with envy, but he spent more than half a year opening branches in 17 cities across the province, and every branch The shops in the store are actually purchased by themselves.

Now, when Xu Yiyang can earn several million a month by relying on seventeen branches in the whole province, he actually wants to open one hundred branches in Zhonghai. If the development continues like this, there may be thousands of branches in the whole country.

It sounds like the assets of thousands of stores are too heavy and the cost is too high, but as Xu Yiyang said, if you can make money by dismantling each one, then what is there to worry about even if there are 100,000 stores together? It's nothing more than making more money.

Thinking of this, he hurriedly asked: "Then we can also open new branches in cities with large populations like Qilu? Quancheng, Qingdao, Yishi and so on."

"Yes." Xu Yiyang nodded, and said: "The first step is to plant a flag in each city, and the second step is to plant enough flags in each city. For cities with a population of more than one million, yes The carrying capacity of the education and training industry is very strong, if your current management team has the ability to do things independently, then let them start to expand in medium and large cities in the province."

As he said that, Xu Yiyang said again: "However, we need to make slight adjustments in the allocation of funds in the future. In the future, 70% of the net profits of the seventeen branches of Qilu Jiayang Education will be used to fund the expansion of the business, and the remaining 30% of the net profits will be used to expand the business." It is used for provincial expansion."

Zhang Aixue nodded repeatedly, and said, "I will make arrangements for this after I go back this time."

Xu Yiyang said: "Mr. Zhang, your focus will definitely be on Zhonghai in the future, so during this period of time, you must cultivate a person who can be responsible for the normal operation of all branches in Qilu Province."

As he said that, Xu Yiyang said again: "If you have reliable people under your command, you should train them in this area in advance; if you don't have them, recruit them quickly."

Zhang Aixue said: "Okay, after selecting the address this time, let Li Nan watch the progress of the renovation here, I will go back to handle the business over there, choose a suitable person to take over, and start recruiting students when the renovation of Zhonghai is about to end. I'll come over when it's time."

"Okay." Xu Yiyang said: "Let's do it this way. In addition, if we start the business of IELTS and TOEFL training in Zhonghai, we will need to build a new team of teachers. Teacher Zhang, you have to spare your energy to perform this business. "

Zhang Aixue said: "I have studied New Oriental before, and they are really good at going abroad for training, and they are very authoritative in the north. Basically, they have formed a kind of inertial thinking in the overseas training market. They want to take IELTS and TOEFL. , find New Oriental.”

Xu Yiyang said: "After all, they did it early, and they started their business with this business."

As he said that, Xu Yiyang said again: "Mr. Zhang, you should continue to study New Oriental to learn about their teacher allocation and teaching arrangements. We will follow in the footsteps of our predecessors, imitate first, and then catch up."

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