Rebirth of the Entrepreneurship Era

Early the next morning, Xu Yiyang went to Yingzhou Daily.

Throughout Yingzhou, there has been only one newspaper, "Yingzhou Daily".

"Yingzhou Daily" is an official newspaper directly managed by the municipal party committee. Although the population of Yingzhou is only over two million, the circulation of this newspaper is not small, but there are nearly 100,000 copies.

This is mainly because of the subsidy from the municipal party committee, from the municipal party committee to the government agencies in all districts, counties, towns and villages, everyone has a share;

In addition, enterprises and institutions in the city also order in batches, and basically one copy can be achieved;

Moreover, this newspaper is sold very cheaply, fifty cents a copy, not to mention the large quantity and low price, and it also contains some local news information, so many citizens also like to order a copy to read every day.

Xu Yiyang came to the newspaper office with the intention of placing an admissions advertisement in tomorrow's Yingzhou Daily.

Didn't Lin Tianyi just start a oral English training class? He also spent money to place an advertisement on the third page of Yingzhou Daily, hoping to recruit students with great fanfare.

At such a critical time, if I didn't come out to grab her a wave of business, I would be sorry for the special care she gave me before.

This time Xu Yiyang was going to use a comprehensive suppression method, so he aimed at Lin Tianyi.

If she wanted to eat students that she couldn't afford, she would immediately expand her enrollment with great fanfare and cut off her students.

To engage in training institutions, the source of students is the foundation of everything.

The boss of every training institution will calculate a student profit and loss point, which is roughly the number of students recruited, so that the cost of his training class can be evened out. In this way, if the number of students exceeds this profit and loss point, he will make money, and if the number of students exceeds this point, he will lose money.

The kind where the teacher tutors at home, because there is no direct cost, the profit and loss point of the student source is one person;

The ones that rent one-story houses in shantytowns and hold small training classes are low-cost, and the profit and loss points of students are estimated to be only seven or eight;

From Lin Tianyi's previous advertisement, Xu Yiyang discovered that the place Lin Tianyi is renting now is a second-floor store in a commercial street.

Even if it is a store on the second floor, the price must be much higher than that of the Children's Palace, which means that her operating costs will be very high. Considering the cost of the venue, decoration, hardware, and labor costs, it is estimated that her source of profit and loss must be at least More than a hundred people.

If she couldn't recruit enough students, she probably wouldn't last long.

Moreover, the English teacher of the so-called key high school in Quancheng that she advertised was vague.

It didn't say who the teacher was, and it didn't say which middle school the teacher taught in, which school he graduated from, and what education he had, so it shouldn't have too much appeal, and it should be easy to completely suppress her.

...

When he came to Yingzhou Daily, when Xu Yiyang mentioned that he was here to advertise, he was immediately invited into the office of the person in charge, and the other person's attitude was too good.

Now the advertising department of Yingzhou Daily is struggling to generate income every day.

Because how many bonuses and benefit wages the entire newspaper office pays every month basically depends on whether the advertising revenue generated last month was good or bad.

Because of this, they take the advertising business very seriously, and clearly mark the prices of different sections and different sizes of advertising spaces, with transparent prices and no deception.

Moreover, they are active in handling affairs and have a friendly attitude. They are really the most unassuming agencies that Xu Yiyang has ever seen.

However, the tertiary industry in Yingzhou itself is not developed, so few people spend money on advertising, so most of the time, advertising resources cannot be sold.

As soon as Xu Yiyang came up, he directly inquired about the price on the entire front page.

The front page advertisement is the entire front page except for the title information and date information, and the rest of the area is used for advertising. It can be said that it is the most important advertising space in a newspaper.

The reason why Xu Yiyang wanted to buy a front page was to press Lin Tianyi's training class on the ground and rub it desperately!

The offer that the other party gave him was: front page advertisement, Monday to Friday,

6,000 yuan a day; 8,000 yuan a day on Saturdays and Sundays.

The front page of the newspaper is very much like a presidential suite in a hotel. The prices are very expensive, but the sales are very poor.

The hotel's presidential suite is empty all year round, three hundred and sixty-five days a year, sometimes at least three hundred days.

But even so, the unit price of the presidential suite is still very expensive, and hotels rarely sell at a reduced price.

The same is true for the front page of a newspaper. Not many people buy it, but the price must not be low.

Xu Yiyang didn't think too much, and asked the other party directly: "If I want tomorrow's front page, is it still too late?"

"In time." The other party said with a smile: "We are very efficient, and we are sure to be in time before six o'clock in the afternoon."

Xu Yiyang said: "Okay, then I will."

Afterwards, Xu Yiyang decided on the content and layout of the advertisement with the staff of the newspaper office, and paid 8,000 yuan in full for the advertisement fee.

Tomorrow, that is, in the early morning of Saturday, Xu Yiyang's entire front-page advertisement will be published in Yingzhou Daily.

At that time, Lin Tianyi will definitely be caught off guard.

Coming out of the newspaper office, Xu Yiyang made an appointment with the boss who sold the teaching aids to deliver the goods to his door in the afternoon.

Immediately afterwards, I went to the furniture store to buy several sets of containers, shelves, and four-seat benches for public places and bus stations.

Fortunately, these are in stock, pay in the morning, and deliver them to your door in the afternoon.

After ordering these, Xu Yiyang called Li Nan from the advertising shop and asked when the batch of stationery he customized would arrive.

Li Nan's answer to him was that the car arrived at Yingzhou Bus Station at 5:00 pm, and he would pick up the goods then and send them to the Children's Palace.

Xu Yiyang was very satisfied with this efficiency, and asked him to order another 3,000 sets of lecture card straps and plastic cases for himself.

After lunch, Xu's mother heard that the children's palace would enter the desks and counters in the afternoon, so she followed Xu Yiyang to the children's palace to help.

Xu's mother is now in the stage of waiting for work at home. She has nothing to do at home in her early forties, and she is a little uncomfortable.

Xu Yiyang thought about it, his mother couldn't be idle at home, and it happened that he also needed help from someone he could trust, so why not let his mother come to the Children's Palace to help him in the future.

As soon as he told his mother, mother naturally readily agreed. She was panicking at home, so it would be nice to have something to do.

The mother and son came to the Children's Palace together, and the truck transporting the teaching aids also arrived downstairs at the same time.

The brand-new desks and chairs were moved upstairs one after another by the workers and placed neatly, and then they installed the blackboard and podium, and the atmosphere and feeling of the classroom came out at once.

Soon, more than ten sets of counters, shelves, and resting benches also came, and Xu Yiyang asked the workers to put them all into a classroom closest to the stairs.

In the future, this classroom will be used for hospitality, sales and rest purposes. By the way, some stationery, snacks and drinks can be sold to students, and parents can also rest here.

Xu's mother immediately said: "Then my future mother will come to help you sell things every day."

Xu Yiyang said with a smile: "You don't need to sell things yourself, just recruit two little girls to take care of the reception, registration and sales. You just manage the process and the finances."

Xu's mother said: "Mom doesn't understand finances either, so I'm afraid I won't be able to manage them well."

Xu Yiyang said with a smile: "Our simple and direct business is very easy to manage money. Students have a registration form. Whoever signs up and who renews the fee will be credited for a fee. It is very simple, and the tuition fee is 100 yuan. Money, without fractions, is especially convenient for accounting.”

"As for the retail business, as long as the price is set, how much we put in, how much out of the warehouse, and how much inventory we have in stock, we can calculate these information and match each other without any problem."

Xu's mother thought for a moment, then nodded lightly: "It doesn't sound difficult, as long as you are careful, you should be able to do it well. Mom, try hard."

Xu Yiyang said with a smile: "That's really great. I can't trust other people to manage money. From now on, I will let my mother be in charge. My son will pay you 10,000 yuan a month."

"Ten thousand?" Xu's mother exclaimed, and blurted out: "How can mom ask for your salary? Pay back 10,000 yuan. Mom can't earn 5,000 yuan by working part-time for a year."

Xu Yiyang said with a smile: "Mom, the 10,000 yuan is not for yourself, but for subsidizing the family. As for the rest of the income, I want to save it for myself first, so that it will be convenient for me to do something at any time in the future. Don't be angry."

Xu's mother hurriedly said: "Look at what you said, Mom is not angry, the money you earn is of course your own decision, if it is really given to Mom, Mom doesn't know what to do with it."

Xu Yiyang said with a smile: "Then let's make a deal like this. Today is the official day of work."

"Okay!" Xu's mother said with a smile, "I'm going to work for my son!"

Xu Yiyang said: "By the way, Mom, see if there are any familiar girls in their twenties who are down-to-earth and willing to work, and want to find a job. Recruit two."

Mama Xu said, "Okay, Mama will look for you."

Xu Yiyang asked again: "How much is an appropriate salary for this kind of salary?"

Xu's mother thought for a while, and said: "Young girls are easy to find a job, just work as a shopping guide, waiter, etc., and they can earn three to four hundred yuan a month."

Xu Yiyang nodded and said, "Well, let's give five hundred a month. We don't ask for anything else, we just ask for people to be steadfast and willing to work."

"Okay." Xu Ma nodded and said with a smile, "It's five hundred a month, so I'm afraid we'll all be rushing to get it."