Rebirth of the Evil Life
Chapter 1567 Acquisition of Converse
Wade, one of the best shooting guards in the post-Jordan era, nicknamed "The Flash", may not be as well-known as Kobe or James, but his ability is definitely among the top five in the league. Such a person actually only gets $0,000 in endorsement fees over three years, which is too little. Not worthy of its value. In Lin Feng's opinion, the price should be at least US$70,000 per year.
However, to Lin Feng's surprise, Wade actually refused. When both Yao Ming and James agreed to become their spokespersons, Wade actually refused his 7-year, $10,000 contract and chose to continue with Converse's contract. This was absolutely unexpected by Lin Feng.
"Boss, when I was unknown, Converse chose me, so I am willing to fulfill my contract with it. When the time comes, I will consider the boss's company." Wade stood up and bowed slightly.
Lin Feng was helpless and waved his hand, signaling for the three of them to leave.
On the aisle.
"Dwyane, you're crazy. You actually refused such a generous contract from your boss. It's 70,000 yuan per year, which is twice your previous advertising contract. That's 10,000 U.S. dollars!" James yelled.
In James' view, if it were him, he would definitely choose to sign. After all, there is a huge difference between US$0,000 per year and US$70,000 per year, like clouds and mud. He felt that his good friend was really a little smart.
Yao Ming looked the same on the side. In his opinion, the boss's contract is already generous enough, although it is not as good as the US$7 billion offered to James (the previous contract with Nike was US$70,000), and it is not as good as his own US$7 billion (the previous contract with Reebok was US$70,000). ), but 7 years and $10,000 is definitely in line with Wade’s worth. After all, James is known as the strongest high school student in history, and there is no need to question the domestic market behind him. Therefore, the endorsement contract between the two is slightly higher than that of Wade, which is very normal.
Wade shook his head.
"For me, money can be used to make gods in the future. But credibility and loyalty are priceless." Wade said silently.
James shook his head, but Yao Ming looked appreciative. The differences between the two countries are undoubtedly evident now.
Inside the Houston Rockets office at this moment.
"Boss, do you really want to set up a sporting goods company?" Dawson asked.
Lin Feng nodded.
"Of course, Dawson, you see, I own the Houston Rockets, Tottenham Hotspur, Liu Xiang, and now Sharapova. If you don't set up a sporting goods company, wouldn't it be a big deal? Lose!" Lin Feng said.
Dawson nodded.
With so many resources, a sporting goods company should indeed be established. After all, the profits in this field are also quite large. Let's talk about it. A pair of shoes costs only a few dozen dollars, but it costs hundreds or even hundreds of dollars to sell. The profit is astonishingly high. It would be unreasonable for Lin Feng not to make money. There's just one problem.
"Boss, it seems that all the players on your team have signed." Dawson said, struggling with Lin Feng.
"I know! But this is not a problem for me. It's very simple. I can just pay the liquidated damages." Lin Feng said nonchalantly.
"What if we encounter Wade's situation again?" Dawson asked again.
After all, not every player will be moved by money. There are always some people who don't value money that much. In this materialistic society, there are very few such people, but not none. What if Lin Feng is unlucky and some of his favorite spokespersons are this kind of people?
"Hey, Dawson, don't worry about this. It's very simple, I just buy the company he signed with." Lin Feng chuckled.
What! Acquiring a company outright? ! ——Dawson was stunned. Falling in love with Lin Feng's seemingly crazy but actually wise decision.
Yes, if the players don't agree, then just buy their company directly. This is a big problem for other companies. After all, mergers between companies involve many aspects. If one is not handled well, there may even be a +\u00261t; situation. Therefore, it is rare for a company to acquire another company for the sake of a spokesperson. The cost is too high and the risk is too great, making it uneconomical.
But for Lin Feng, none of this seems to be a problem. First of all, Lin Feng has money, a lot of money. It is now conservatively estimated by outsiders that Lin Fengshou has at least over 100 million US dollars in cash. 100 million US dollars, which is enough to do many, many things. Acquiring some companies is no longer a problem.
Secondly, Lin Fengkou's so-called sporting goods company is just a leather bag company. It currently does not have any brand, any products, and it does not even have a company headquarters or personnel. There is a president, Lin Feng, and a secretary, Lin Chiling. Therefore, if Lin Feng did not want to start over, he would have bought companies aggressively. Therefore, there would be no harm to Lin Feng in directly acquiring companies, and he could also acquire the players he signed at the same time, which could be described as killing two birds with one stone.
"Boss, who are you going to acquire first?" Dawson asked.
Lin Feng smiled.
"Of course it's Converse! This old-brand sports shoe company has a market, a reputation, and it's not expensive. If you don't buy it, who will buy it!" Lin Feng said with a smile.
Dawson secretly praised it.
Converse, a professional basketball shoe manufacturer founded by American Moore-Converse in Springfield, Massachusetts in 8 years, its main product is canvas shoes. Almost all canvas shoes in the world now come from Converse's design concept. In 1996, it became the exclusive sneaker for the US men's basketball team. In 1996, global sales exceeded 700 million pairs. However, by 4 years, although it was still one of the most famous sports shoe brands in the world, its market had shrunk to a large extent. The glory of the world's first brand of sports shoes was no longer there, and it began to decline and became a thing of the past. Of course, it was naturally replaced by Nike.
Lin Feng took the "Wings of Wind" and arrived at the Converse headquarters in Springfield, Massachusetts.
Compared to the Nike head office where you can’t see a pair of Nike sneakers, at the Converse headquarters it’s just the opposite. There is a large room dedicated to holding every pair of sneakers that Converse has produced since its establishment. Entering this room is like entering a sneaker store. world. Perhaps from this perspective, it also explains why Nike can replace Converse and become the largest sports shoe company in the world today.
"Mr. Lin, I wonder why you came to our company today?" Peter Converse, the current president of Converse, said with a smile on his face.
Most people are very kind to Lin Feng. After all, this person is not a good person. If you want to offend him, no one can bear it if he thinks about you. Therefore, although Peter Converse didn't know why Lin Feng came to visit this time, he adopted the highest standard of welcome ceremony. It is better to offend the King of Hell than Lin Feng. This is the consensus of most businessmen at present.
"Peter, I can call you this as a god. In fact, I came here today just for a deal." Lin Feng smiled and took out a contract.
"Peter, look, this is the purchase contract I proposed for Converse." Lin Feng handed the contract to Peter Converse.
Peter Converse frowned when he heard this, but he glanced at Lin Feng, thought for a while, and opened the contract first. Converse is a legacy passed down from his grandfather. Although it is no longer popular, things belonging to his ancestors cannot be thrown away casually. Therefore, although Converse is now in trouble, Peter Converse has never thought of selling Converse. But facing the strong Lin Feng, he decided to at least take a look at this contract. Even if you don't agree, you still have to give Lin Feng some face. Otherwise, Lin Feng would really get angry and he really wouldn't know what to do.
Unexpectedly, after Peter Converse opened it and took a look, he was a little stunned. He didn't expect that Lin Feng's acquisition conditions would be so good. The acquisition price of 500 million US dollars was already far higher than Converse's market value. Moreover, Lin Feng was willing to bear Converse's current liabilities of hundreds of millions of dollars. In addition, after the acquisition, he Although he no longer serves as the president of Converse, he still serves as Converse's special advisor. In addition, Lin Feng will not change the name of Converse. It can be said that the acquisition terms are so generous that Peter Converse cannot find a reason to refuse.
"How is it, Mr. Converse, are you satisfied?" Lin Fengxiao asked.
Converse looked at it and stuttered a little.
"Lin...Mr. Lin, you...are you really prepared to spend $500 million to acquire Converse?" Peter Converse said.
Lin Feng nodded.
"Of course, it also includes Converse's debt. And you will be hired as the company's special advisor, and the name of Converse will never be changed," said Lin Feng.
Peter Converse chuckled. Lin Feng’s generous conditions were frightening. Although selling it seemed a bit disrespectful to his grandfather, at least it would allow Converse to continue. Keeping Converse from going bankrupt is the most critical thing. What's more, even if it is not sold to Lin Feng, it seems that it will be sold to other companies. Converse is currently in dire straits and is heavily in debt. Only restructuring can give it a new lease of life.
"Mr. Lin, I'm glad to reach an agreement with you." Peter Converse quickly made a decision and extended his right hand.
"Mr. Converse, you made the smartest decision. I believe that Converse will be in my hands in the future." Lin Fengxiao said.
Peter Converse nodded. He also thought so, so he finally decided to sell the company to Lin Feng, otherwise he would be very sorry for his grandfather Moore-Converse, who founded Converse.
At this moment, Peter Converse received a call, and his face suddenly became ugly. He looked at Lin Feng, hesitant to speak, with a look of embarrassment on his face.
"What's going on?" Lin Feng whispered.
"Mr. Lin...oh, boss, Nike called to inquire about the acquisition of Converse." Peter Converse whispered.
When Lin Feng heard this, his eyes lit up, he stretched out his hand towards Peter Converse and took the phone.
"Hey, I said Perez, don't even think about Converse." Lin Feng laughed.
"Are you Lin Feng?" William Perez vaguely heard Lin Feng's voice on the phone.
"That's right! It's me. Perez, do you want to buy Converse?" Lin Feng asked.
William Perez frowned. He felt vaguely bad.
"Lin Feng, what do you mean?" William Perez asked in a low voice.
"It's not interesting, it's just that from now on, Converse belongs to me, Lin Feng, and you, Nike, are a step too late!" Lin Feng chuckled.
William Perez was shocked. He didn't expect that Lin Feng would suddenly buy Converse. What did this mean? On behalf of Lin Feng, it has taken a very important step into the field of sporting goods, and it is a very long and powerful step.
The wolf is coming!
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