Rebirth of the Evil Life

Lin Feng did not expect that the acquisition of Converse would be so smooth. I originally thought that Peter Converse, the president of Converse, would be reserved and bargain a bit. After all, this is the world's most famous sporting goods company founded by his grandfather. It can be said to be a family company. I didn't expect that Peter Converse would be so cheerful. Sell ​​to yourself.

In fact, there are two reasons why this acquisition became so simple; first, Lam Feng’s contract was too tempting for Peter Converse to refuse; second, Converse was indeed in decline and heavily in debt, and Peter- Converse is not a business talent at all, just a design talent, so selling Converse is a very good choice.

It is different in the United States and China. In China, family businesses are usually not allowed to be sold unless it is absolutely necessary and depleted, otherwise it will be considered unfilial. In the United States, it is not impossible for family businesses to be sold. It is enough as long as the brand name of the family business is still there, or the company it founded can continue to operate.

This is the difference in Western concepts.

Therefore, Peter Converse believes that it is quite cost-effective to sell Converse to Lin Feng for US$500 million while retaining Converse's reputation. What's more, with Lin Feng's ability, Peter Converse believes that Converse's future prospects will be very bright.

Immediately afterwards, Peter Converse and Lam Feng attended the press conference together, announcing that Lam Feng had officially acquired Converse and became the largest shareholder of Converse.

hiss! ——Many reporters were originally a little confused about this press conference. After all, Converse is a sporting goods company, and Lin Feng is an IT person and a sports fanatic. The two sides seem to be a bit incompatible. Many reporters speculated that at most Lin Feng would talk to Converse about the team's advertising. But unexpectedly, Lam Feng actually acquired Converse and entered the sporting goods market. This was beyond the imagination of all reporters.

Looking at Lin Feng with a smile on his face on the stage, many reporters sighed repeatedly - there is nothing they can't think of and nothing they can't do. For Lin Feng, everything is possible.

But this time it’s exciting. In the sporting goods industry, Converse was previously the dominant player. However, with the rapid rise of Nike, it suddenly replaced Converse and became the leader in the sporting goods market. Other companies such as Adidas and Converse could only look up. And with Nike's multi-faceted attack, its position as the leader in the sporting goods market has been further consolidated, and almost no company can compete with it.

In the eyes of the outside world, Nike's status may not be challenged by any company within ten years. Unexpectedly, a few days before this consensus was reached, a challenger came out - Lin Feng. The strongest challenger.

Although Lin Feng has never owned a sporting goods company before and has never been involved in the sporting goods market, no one doubts that Lin Feng can overthrow Nike.

One,

Lin Feng is rich. In this world, money makes things easier. What's more, Lin Feng is not ordinary rich. The cash alone is conservatively estimated to be 100 million US dollars. This is a number that is enough to make Nike despair.

Secondly, Lin Feng owns two of the best teams in the world - Tottenham Hotspur and the Houston Rockets. Both teams have two of the best players in different fields, and without exception, these players can become stars signed by Lin Feng, which will definitely promote Lin Feng's sporting goods company. At the same time, I believe that Nike cannot compete with Lin Feng in terms of competition for players.

Third, Lin Feng’s first move was to acquire Converse, a long-established sporting goods company, which proves Lin Feng’s vision in the sporting goods industry. Acquiring Converse will be the best way to challenge Nike.

Global media immediately focused their attention on Nike. I want to see how Nike prepares to deal with Lin Feng, a super challenger that suddenly appears. In response to the curiosity of global reporters, Nike President William Perez held a press conference.

"Today, all of us have heard the news of Mr. Lin's acquisition of Converse. On behalf of Nike, I absolutely welcome Mr. Lin's decision to enter the sporting goods market. Only competition can promote the progress of enterprises and the development of technology, and consumers will ultimately It will also benefit from the competition. However, I disagree with some reporters' claims that Nike will be replaced by Lin Feng's company. Since its establishment, Nike has made progress every year and finally reached the point where it is today. "It's not luck, it's strength," William Perez said to reporters.

For William Perez's provocation, Lin Feng did not answer, but responded with an acquisition - the acquisition of Reebok.

After acquiring Converse, Lam Feng acquired Reebok overnight.

Reebok, a company older than Converse, was first established in 895. After a century of development, it has become one of the most well-known brands in the world. But obviously, like Converse, it was overtaken by Nike and its position in the sporting goods market is now in jeopardy. Not only has the market share declined year by year, to about %, but the market recognition has also reached a historical low. It can be said that Reebok is currently at a low point in the company's history.

Faced with Lin Feng's US$100 million acquisition plan, Reebok simply couldn't resist. After only a token resistance, it quickly fell and officially became one of Lin Feng's sporting goods companies. Of course, Lam Feng is not just a simple acquisition of Converse and Reebok. At the same time, Lam Feng also ordered the two companies to reorganize. After the reorganization, the names of both parties will not change for the time being, and they will still conduct full market sales as "Converse" and "Reebok" , except that there is a "wind" logo on the trademark of all sneakers.

This "wind" logo represents the emblem of Linfeng Sports Goods Company, and also expresses the wish that all people who own shoes can run as fast as the wind.

Faced with Lin Feng's successive big moves, Nike really couldn't sit still. Especially whether it is Converse or Reebok, Nike is looking at it. It's just that Converse was acquired by Nike just as it was preparing to negotiate. As for Reebok, it was even worse. Nike was just optimistic about it and was ready to negotiate the price, but Lin Feng bought it. You say this is a coincidence!

For all reporters, they only know one thing: the world is wonderful now. After Lin Feng enters the sporting goods market, Nike's position as the king will not be so stable, and the sporting goods market will cause a bloody storm. ——They expect that Lin Feng can turn the entire sporting goods market upside down, because only in this way can their reporters have something to write about and readers will like to read it.

And Lin Feng lived up to expectations. After acquiring Converse and Reebok, it took the shortest time to finalize some of the spokespersons of the current "Linfeng Sporting Goods Company". Seeing this list of spokespersons, Nike feels a little pained, because many of them are owned by Nike, or they want to be signed by Nike.