Rebirth of the Evil Life
Chapter 3610 Five seconds of product placement
[Yao Nie Bar] Chapter 3610 5-second product placement [Text version]
"Boss, it seems that there is no suspense about Governor Schwarzenegger's re-election!" Lin Chiling exclaimed.
With an 80% approval rating, Schwarzenegger does not need to run any TV ads to run for election. The huge amount of political donations each year is largely spent on TV ads. If there is no such thing, just publishing some newspaper ads and the like, it would not cost too much. And the money spent on TV per second is calculated at more than 100,000 US dollars. Tens of millions of political donations will soon be spent. But now, it seems that this is not necessary.
An 80% approval rating is enough to defeat any opponent. Especially these two policies that are very close to people's livelihood are very popular with Californians. Although Schwarzenegger's two policies have been hindered by various aspects, the state's citizens are extremely supportive. This has become Schwarzenegger's confidence. Of course, if California's financial situation is in a mess at the end of his next term, then these two policies may become a stain on Schwarzenegger's decrees.
Talking on paper! I'm afraid the outside world will say so at that time.
"Although Schwarzenegger is now in the lead, we still have to help him. I have invested so much in California, so I naturally hope to maximize the benefits. Although he can't help me directly, he can make my industrial chain less constrained in California. And even if he leaves in the future, he can help me a little." Lin Feng said with a smile.
Help? How to help? For this political donation, Lin Feng can donate a maximum of $1,000. If it exceeds the limit, it will be a violation. As for helping Schwarzenegger to hold a banquet and raise tens of millions of dollars, this is probably not too likely. After all, almost all Hollywood actors were mobilized last time. It would be inappropriate to mobilize again, which would backfire. After all, Schwarzenegger got $12 million in political donations last time, which made many people dissatisfied. If it happens again, it will really backfire, and I'm afraid everyone will intervene to investigate.
"Haha. It's actually very simple. Now everyone has overlooked one point, that is, advertising does not have to be on TV. It can be done on the Internet! Schwarzenegger can conduct his political propaganda on the Internet. We can give Governor Schwarzenegger free advertising in the name of the first trial of online political propaganda ratings. He needs more channels for propaganda, and we need to test whether this aspect is profitable. In this way, the outside world will have nothing to say! After all, there is still no precedent for online political propaganda. We will start this first and help Schwarzenegger!" Lin Feng said with a smile.
Melissa's eyes lit up. She used to work in a TV station, so she naturally knew that during the election period, major TV stations would make more money. Those candidates would desperately spend money to participate in the election. And this is the most profitable time for TV stations. If online propaganda is adopted, it is undoubtedly a new way. And because it is a test of the market. Lin Feng said it was free. There is nothing to say. And for Schwarzenegger. This is another way. Although he now has more than 80% support, he cannot let down his guard until he is completely elected.
When Lin Feng told Schwarzenegger the news, he was immediately thanked by Schwarzenegger. In this way, he has a better chance of winning the election. Moreover, if he wins the election on the Internet, it will become a major marketing tool for Lin Feng's Internet company in the future. This is also good for Lin Feng. After all, Lin Feng's "Second World" game players are all over the world. There are hundreds of millions of players. And Lin Feng's "Baidu-Yahoo", as the world's second largest search engine and the largest search engine in the Chinese-speaking world. If Schwarzenegger wins the election on it, it will naturally be of great help to it, and it can expand its profit projects.
Therefore, this is a win-win situation.
Soon, the first promotional advertisement officially landed on Lin Feng's "Second World" and "Baidu-Yahoo". This first advertisement was not long, only 5 seconds, and Schwarzenegger's words were also very short, only one sentence-I am Schwarzenegger, support me, and I will come back!
Obviously, this is a quote from the classic quote in "Terminator". This promotional video is played when all players of the Second World log in to the game and wait to enter the game interface. In this video, Schwarzenegger changed more than ten different styles, including the most classic "Terminator" style, the "Barbarian Kelan" style, and the "Superman" style that Schwarzenegger has never tried, etc. Every time a player enters the game, one of the short videos will be played randomly.
For all game fans, the waiting time before entering the game is usually the most difficult. After all, the game is about to start, and the mood has long entered the turbulent game world. This waiting time, although not long, is also annoying. But now this 5-second campaign video, although it has nothing to do with the game, with Schwarzenegger's strong popularity around the world, it makes most players not hate it.
Especially Schwarzenegger's various cool looks in the short film, although he was helping him campaign, also amazed players. Some players even discovered that when they entered the game, the short film styles were different every time, so they chose to exit immediately after entering the game, and then enter again. Such frequent entry and exit were just to count how many sets Schwarzenegger had. modeling. And because Schwarzenegger has too many looks, and they are completely random, this also caused a storm of discussion about Schwarzenegger's style in a short period of time.
Thanks to this turmoil, although Schwarzenegger's approval rating did not rise much, according to a simulated campaign conducted by an authoritative organization using computers, Schwarzenegger finally won the election after advertising in the 'Second World' The rate exceeded 60%, while before that, it was only a little over 50%. This ad can increase the vote rate by 10%, which is simply appalling.
Then, when advertisements were placed on 'Baidu Yahoo', since it was a search engine, there was naturally no waiting time for games. However, 'Baidu Yahoo' had a simple pseudo-intelligent program, which was originally designed based on 'Nuwa'. Therefore, the shape of Nuwa is also used. Now, it has been temporarily changed to Schwarzenegger's look (of course, all users can still choose the Nuwa look), and in this look, Schwarzenegger is in the standard 'Terminator' look, but occasionally Two words will come out of his mouth, choose me. After the "Baidu Yahoo" advertisement, Schwarzenegger's simulated election result was 65%, which once again increased his vote share by 5%.
"Haha, Lin, your method is really effective, thank you!" Schwarzenegger was overjoyed about the current situation. He didn't expect this effect to be so strong. It actually increased the vote rate by 15% in total. Although it is just a simulation evaluation and cannot be taken completely seriously, it is an absolute reference. And if the results of this evaluation are followed, then there will be absolutely no problem in his re-election as governor. Even the tens of millions of dollars in political donations he has raised may not be used up this time. You know, in the past, all candidates would only think that political donations were insufficient, and never dislike those that had too much.
However, since this political donation may never be used up for the first time in history, Schwarzenegger will naturally not waste it.
"I declare that if I am successful in re-election, I will donate all my political donations to California's charitable funds to continue to improve California's security environment. I hope that under my watch, California will not say anything "Become the richest state in the world, but I hope that everyone can enjoy peace and tranquility while having a good income. I hope that in the future, California's crime rate will become the lowest in the United States!" Schwarzenegger gave a speech. He vocally expressed his goals for his next term.
Naturally, this has the support of all Californians. No one likes crime, and no one likes an uneasy life. But Schwarzenegger keeps holding on, which is satisfying. At least it has the support of a majority of the middle class.
Of course, when Schwarzenegger showed off his talent, Lin Feng also gained a lot. Originally, the insertion of Schwarzenegger's campaign video when the game was launched was purely an unintentional move by Lin Feng. However, unexpectedly, due to this 5-second promotional video, Schwarzenegger was able to gain 10% of the revenue. Simulated voting, this makes many advertisers see it and feel happy in their hearts. This can increase the vote rate by 10% in the election. So if they advertise, how much sales will it increase? Not to mention 10%, as long as 5% is enough to make any advertiser ecstatic.
Naturally, advertisers from all over the world have approached ‘Second World’ to discuss the placement of advertisements on the game login screen. Originally, Lin Feng disagreed, thinking that this would hinder gamers from logging into the game. However, many game manufacturers argued that "Virtual Life" under "Second World" was completely supported by major advertising companies. Various product placements can be seen everywhere, and in "War of the Worlds", you can also see some iconic advertising trademarks. Since these two games can have so many ads embedded, "Second World" has made a lot of money. Why can't ads be placed on all game login interfaces when asking players to wait?
Lin Feng was a little speechless about the advertisers' accusations. In particular, these advertisers threatened to withdraw their investment from "Virtual Life" and "War of the Worlds" if they were not allowed to insert advertisements. Faced with this threat, Lin Feng shook his head helplessly. I've seen people making trouble without reason, but I've never seen someone who makes trouble so unreasonably and insists on giving away money.
Well, since you want to send money, then accept it! Lin Feng shrugged. Of course, since you insist on placing ads, the price is not cheap.
(To be continued. Walk alone in your heart! The text of this chapter is provided by the most handsome me!)
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