Rebirth of the Evil Life

[Monster] Chapter 3611 Don’t show off [Text version]

How much is a 5-second ad worth?

The most expensive advertisement per unit of time in the world is during the Super Bowl in the United States, where a 30-second advertisement sells for US$3.8 million. If converted into 5 seconds, that is US$633,000. Of course, this refers to the whole world, not China, which is super weird.

At midnight during the Chinese Spring Festival Gala, the advertising cost per second is as high as 5 million yuan. According to the current U.S. dollar exchange rate, converted into U.S. dollars, that is probably exactly 633,000 U.S. dollars per second. In other words, the price of 5 seconds of the Super Bowl advertisement sold in the United States is equivalent to the price of 1 second of the Chinese Spring Festival Gala midnight time. This is about 5:1.

Of course, if calculated based on the number of people, it is almost the same. The number of viewers of the Super Bowl is about 110 million, while the Spring Festival Gala has about 500 million people. The ratio of this number is exactly 1:5. From this conversion point of view, the price of 5 million yuan per second for the Spring Festival Gala's zero o'clock chime should not be considered expensive.

However, advertising in the Super Bowl basically has more advantages than disadvantages, and the rewards definitely outweigh the costs. As for the Spring Festival Gala's 5 million per second quote, the final revenue ratio is a matter of opinion.

Of course, this is all beside the point. Now the outside world is very, very concerned about one thing: how much money can be sold for a five-second advertisement in the "Second World". How much can this sell for? Advertising manufacturers around the world are consulting, including Nokia, Coca-Cola, Mercedes-Benz, and BMW. They all want to know the price.

"Boss, how much does it cost? I think it can't be lower than the Super Bowl price!" - "Second World" President Erika Kazama called Lin Feng to question.

"Haha, Huilisa, this is very simple. You don't have to ask me at all. The price is not decided by us, but by the market. We are not the Price Bureau, how can we set prices randomly? Let the market decide. This way Let's hold an auction and let advertisers who are interested in advertising bid." Lin Feng smiled lightly.

"Boss, this is a good idea. But I think it's best for you to host the auction. With your popularity and aura, I believe it's enough to sell this 5-second advertisement for an astonishing price!" Kazama Erika suggested.

I! Lin Feng curled his lips. This, Lin Feng really wants to be the hands-off shopkeeper. I just play around every year, then decide on the general direction, and occasionally go to the company for meetings. This way, life will be easier. Of course, Lin Feng thought so. The main thing is to get all the energy out. Get involved in your own personal matters. Year 2008. The Beijing Olympics, my wedding, the world financial crisis, Guaiguai, these are no small things. If all my energy is still focused on the company, how will I get through these difficulties?

"Boss, you have to do it this time. After all, this is the first time. And this 5-second advertisement is not like "World War" and "Virtual Life". It is embedded into the game. This is embedded into the loading interface at the beginning of the game. Among them, Schwarzenegger's advertisements are included. Fortunately, due to Schwarzenegger's popularity and his constantly changing looks, players are not too resistant to it. However, I am afraid of aesthetic fatigue if advertisements are published. I want you to host the auction. Not only will the price be higher, but also because of your popularity and status in the hearts of players, the game will not be subject to much resistance." Erika Kazama expressed her concerns.

Advertisements embedded in the game login interface may seem to have no impact on players, but if players get annoyed and protest against them, that's not guaranteed. And if players protest, not only will advertising revenue be greatly reduced, but it will also take with it the revenue of the game that was already running well.

This is not good. However, Lin Feng's popularity is unprecedented. Erika Kazama believes that with Lin Feng's image and popularity in the hearts of players, the negative impact of product placement will be minimized.

"Well, then I will host the auction." Lin Feng thought for a while and agreed with Erika Kazama's suggestion, "Tell the major advertisers around the world that in three days, I will hold an auction in Los Angeles! The location is me The theater of the 'Lam Fung Film Festival'."

Erika Kazama immediately notified all advertisers of the news. The news was also released on the official website and promoted that "Second World" will broadcast the auction live globally.

Yes, it is a global live broadcast. It is also the first time in the world that the auction will be broadcast live. Of course, this live broadcast is free and no money will be charged. However, only members of the ‘Second World’ can watch it for free. If you are not a member of the 'Second World', I'm sorry, but I won't let you see it even if I pay you. Unless you become a ‘Second World’ member.

The news was announced and immediately attracted global attention. From the perspective of the financial world, this auction will determine whether the 'Second World' will have another means of making money, a money-making project that will allow the 'Second World' to once again make a fortune. After all, the world’s largest gaming company is now in the ‘Second World’, and no company can compete with it. In other words, basically no one competes with Lin Feng in this field. And if this advertising revenue is considerable, then in the foreseeable future, I don’t know how many advertisers will compete for this advertising price.

For politicians, if this auction is successful and advertisers' investment brings huge returns, it will also herald that in the future, when politicians from various countries run for election, there will be an additional way to campaign - the Internet. In the future, the Internet may become another battlefield for politicians to campaign.

As for those peers and game manufacturers, they are jealous to death. They don't have such large resources or so many users, so it's naturally impossible for them to compete with Lin Feng. At the moment, they can only watch Lin Feng auctioning game advertisements with envy and hatred.

For Internet companies, especially ‘gle’, although it is different from the ‘second world’ field, this is also an inspiration. is an inspiration to increase advertising revenue. Perhaps this auction will allow companies like ‘gle’ to find more ways to increase their income.

Of course, in the end, for the audience, that is, the players, it is really novel to embed advertisements in the game login interface. No one can say whether it is good or bad. After all, when the login interface is entered, the game screen turns into an advertising screen. This is really a matter of opinion. Intelligent things. You can say it's good or you can say it's bad. Therefore, they are quite complicated inside and don't know what to say. Of course, they couldn't say anything. After all, this is a matter for ‘second world’ companies and their opposition is actually very small. Never stop playing it all!

It’s not impossible to stop playing, but if you stop playing, what game will you play? This undoubtedly made many people give up the idea of ​​stopping playing. Of course, while struggling, there are also expectations and surprises.

Auction live! For most ordinary people, their impressions of auctions in this life come from television. Most people only get a glimpse of some simple auction content through TV dramas. No one knows what the actual auction process is like, because most people will never be able to attend an auction in their lifetime. Because there is not that much capital. However, the live broadcast of this auction allows everyone to watch the auction live through online video. This is undoubtedly an opportunity for them to broaden their horizons.

This is still supported by most players. In particular, Lin Feng is in charge of the auction. All players support and like Lin Feng, and are willing to see him appear in front of the camera. What's more, there are so many giants from advertising companies. These giants are usually not able to see them. They only hear their voices but never see their people. Now we can meet them. Although it is only through online videos, it is also very exciting. People are excited.

Immediately, hundreds of millions of people downloaded the video plug-in and will directly watch the live video. However, the actions of these players have dissatisfied many advertising giants. It's okay to participate in the auction, but it's not fun to broadcast live. They are not monkey tricks. They are watched by hundreds of millions of players. What a big deal. This makes them feel a bit out of place and very unhappy. Protests were made one after another, demanding that Erika Kazama cancel the live broadcast of the advertisement.

This naturally made Erika Kazama embarrassed. Negotiations and discussions with these advertisers turned out to be very unsatisfactory. Advertisers appear to have banded together to issue a warning - if the live broadcast is not cancelled, then they would rather not attend the auction. They don’t want these 5 seconds of live advertising.

"What should we do, boss? If we cancel the live broadcast now, I'm afraid the players won't agree. This will cost us even more. If these advertisers don't come, it will become a joke!" Erika Kazama had no choice but to say Ask Lin Feng for advice.

Lin Feng shook his head. Disdainful of the behavior of these advertisers. If you want to show off, damn it! Don't try to show off in front of me!

"Huilisha, tell them that if they don't come, it's their loss, not ours. You know, it's them begging to advertise, not me begging them to advertise." Lin Feng sneered, " Also, you tell them that if they don’t come, my auction will still be held and it will be broadcast live globally. If they don’t come, I will read their names and tell the players because these advertisers don’t want to be in front of the video. They didn’t want to be watched live by players, so they didn’t come. I’d like to see how these advertisers explain themselves to the hundreds of millions of players around the world!”

Erika Kazama's eyes lit up. This move is too high. With such an announcement, the popularity of those advertisers whose names have been read out will probably plummet. At that time, they may come to ask for help from themselves.

(To be continued. Walk alone in your heart! The text of this chapter is provided by the most handsome me!)