Rebirth of the Great Entertainment Empire

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"The theme of science fiction, the theme of friendship and adventure, the shot of Elliott's bicycle flying across the moon has become an eternal freeze frame. Words and words are no longer enough to evaluate this classic American G movie. It's a pity that it came from a Chinese director. Fortunately, everything from the actors to the shooting location is beautiful."

"'ET' is a wildly successful movie, the power of love is the theme, the best children's movie, keeping the integrity of the children's world."

"This is a film that transcends all barriers and touches people with a simple but timeless story. The fairy-tale plot and allegorical revelation in the film make the audience laugh and cry. From the tense and suspenseful opening to the thought-provoking In the ending, the whole film can be said to have no cold scenes. It is undoubtedly one of the most important works in the history of world cinema, and it will also become a part of world culture."

"..."

Before the Cannes Film Festival ended, Xu Cun heard the praise of "ET" from all over the world. Then came the publishers who smelled fishy-they approached DreamWorks one after another and wanted to release "ET".

For a new film company, this is a rare opportunity to establish distribution channels, so Xu Cun immediately asked Shi Nansheng to lead the distribution team of DreamWorks to contact these distributors who came to them.

However, Xu Cun never thought of publishing "ET" with these publishers, although he had contact with these publishers.

The reason is too simple!

First, at this stage, most of the publishers who actively approached them were not strong enough. Even if there were a few strong ones occasionally, Xu Cun could not damage the overall interests of "ET" for the sake of partial interests.

Second, the time since DreamWorks was established is too short, and its background is seriously insufficient, so the current DreamWorks does not have enough manpower to master a worldwide distribution channel.

Third, a distribution channel without the support of theater chains must be extremely fragile. It is okay to use it to make a little money, but it is wishful thinking to expect it to make a lot of money.

Fourth, if "ET" is not distributed to powerful publishers, then "ET" will definitely be suppressed by powerful publishers. In that case, Xu Cun will not be able to make money from "ET".

Of course, it is impossible for Xu Cun to leave all the distribution rights to the publisher who is about to cooperate with him—the distribution rights in Asia, Xu Cun will not give him anyway.

This reason is simpler!

First, the box office distribution ratio.

If they were handed over to publishers in Europe and America, it would be impossible for those black ghosts to distribute more than 27% to Xu Cun. DreamWorks films have always allocated between 31% and 34% of the box office in Asia. There is a difference of at least 4% in the box office distribution between the unified distribution to European and American distributors and the distribution to Asian distributors.

Assuming that "ET" sold 100 million US dollars at the box office in Asia, then there would be a difference of at least 4 million US dollars, which would be 30 million Hong Kong dollars when converted into Hong Kong dollars.

How could Xu Cun have trouble with so much money?

Second, Xu Cun has stable distribution channels in Asia, and does not need distribution by European and American publishers at all.

Moreover, Shao Yifu personally called Xu Cun and said that Shao Brothers was willing to release "ET" together with Golden Harvest at the market price.

Many European and American distributors have to ask Shaw Brothers or Golden Harvest for help in distributing movies in Asia. With Shaw Brothers and Golden Harvest jointly releasing "ET", why does Xu Cun let European and American distributors get involved?

Third, Xu Cun has a strong box office appeal in Asia. Asian distributors will take this into consideration and give Xu Cun more box office, but European and American distributors will not consider this.

Fourth, Xu Cunde uses the strong box office of "ET" to maintain his inherent connections and distribution channels, so that he can have a stable rear.

Although he had a comprehensive plan in mind, Xu Cun did not reveal his true thoughts to anyone—he was waiting, waiting for major distributors to approach him, and also waiting for the final results of "ET" at the Cannes Film Festival.

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May 23rd, the last day of the Cannes Film Festival, is also the closing ceremony and awards ceremony of the Cannes Film Festival.

Xu Cun, who has always been seldom nervous, became nervous at the awards ceremony of the Cannes Film Festival - he really wanted "ET" to win the award! Because, this not only means that he can make a lot of money, but also means that he can truly enter the global film world. To put it bluntly, if "ET" really wins the award, it will be another major victory for the Chinese in the film world.

The award presenter opened the envelope: "I announce that Best Supporting Actress: Milena Dravich, "Special Treatment", Carla Gravina, "The Lawn."

...

The award presenter opened the envelope: "I announce that Best Supporting Actor: Jack Thompson "Horse Trainer Morant"."

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The award presenter opened the envelope: "I announce that Best Actress: Anouk Aimee's "Into Nothingness"."

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The award presenter opened the envelope: "I announce that Best Actor: Michelle Piccoli, "Into Nothingness"."

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The award presenter opened the envelope: "I announce, the best screenwriter: Lawn."

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The award presenter opened the envelope: "I announce that the jury award is: "ET"."

The "Jury Prize" was originally born by accident, and now it has become a permanent award for the "Second Prize at the Cannes Film Festival". It has the same purpose as the "Jury Award" at the Venice Film Festival and the Berlin Film Festival (the other two awards are also called "Silver Lion" and "Silver Bear"), and aims to recognize the "runner-up" (that is, "quasi-best film").

Xu Cun's goal this time is the jury award, which is the second place - "ET" is just a Hollywood commercial film after all, and there is a lot of gap between it and those pure literary films.

Moreover, Xu Cun knew very well that if "ET"'s reputation was not too high, which affected some judges' judgment tendencies, "ET" would not even be able to win this runner-up!

However, no matter what the process is, the result is that "ET" won the jury award!

Xu Cun strode up to the awarding platform to receive the trophy, and said excitedly: "The judges of the Cannes Film Festival, I love you! I never thought that you would really award the jury prize to me, an Asian, you are too fair!"

Applause interrupted Xu Cun's words...

After the applause ended, Xu Cun continued: "At this moment, I must thank all the crew members of "ET" for being able to stand here. Without your efforts, "ET" could not have won this award, so this The trophy not only belongs to me but also to you. I also want to thank my daughter...Associate Director Tang Shuxuan, Sister Tang, you are the best filmmaker!"

In fact, what Xu Cun wanted to say later was: "I also want to thank my women, it is your silent support that allowed me to win this award."

Fortunately, at the last moment, Xu Cun reacted in time and used Tang Shuxuan as a shield instead. Otherwise, there will be another uproar!

He almost said the wrong thing, and Xu Cun's excitement quickly cooled down! Then, he said a few words on the scene, and walked off the podium with the trophy in his arms...

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