Rebirth of the Industrial Tycoon

Chapter 668 Overtaking on a curve

Targeting wholesalers directly is indeed very effective.

When professional anti-counterfeiters started targeting wholesalers, the number of fake puppy products on the market began to decrease rapidly.

Middlemen are obviously an extremely important part of the circulation of goods. Blocking middlemen means blocking both upstream manufacturers and downstream retailers.

If retailers cannot get goods from wholesalers, fake products of puppy appliances will naturally not appear on the market.

If the wholesaler does not purchase puppy appliances from the manufacturer, the manufacturer will not continue to produce them.

What's more, many small workshops that produce fake and shoddy goods originally arrange their production according to the requirements of wholesalers. The small workshops produce what types of products the wholesalers want.

The group of professional anti-counterfeiters that Li Weidong found were all from second-rate backgrounds. They had done a lot of cheating and abduction on a daily basis, so they had no moral standards at all! The methods used to crack down on counterfeiting are even more inferior.

But those merchants who make and sell counterfeit goods, knowing full well that they are counterfeit and shoddy, are not moral in themselves. If such people are targeted by professional anti-counterfeiters and then take a huge hit, they can be regarded as bringing the blame upon themselves.

Li Weidong also knows that professional counterfeiters can live happily for more than ten years, causing numerous headaches to countless counterfeiters. It was not until the promulgation of the Civil Code that the good days of professional anti-counterfeiters officially ended.

The main basis for the compensation required by professional anti-counterfeiters is the "Consumer Rights and Interests Protection Law", and the "Civil Code" distinguishes professional anti-counterfeiters for the purpose of profit from normal consumers. Since you are no longer a consumer, you are not protected by laws such as the Consumer Rights Protection Act, and you will not be compensated for one fake product.

Therefore, many professional anti-counterfeiters in later generations have turned their attention to food or medicine, using regulations such as the Food Safety Law to make claims.

…

Fukang Agricultural Machinery Company, Li Weidong rode an electric tricycle and slipped around the yard.

Fukang Agricultural Machinery successfully placed the motor on a tricycle and developed an electric tricycle.

Li Weidong got off the tricycle, nodded with satisfaction, and said, "This car is not bad."

Yue Anquan, who was next to him, said: "Compared to oil-burning motorized tricycles, they are still inferior. The power of the motor is still not as good as the internal combustion engine. Another issue is charging. It takes several hours for this electric car to be fully charged. For an oil truck, it takes several hours to fully charge. It takes a minute or two to fill up. ”

Li Weidong said: "The performance of electric tricycles is still not as good as that of motorized tricycles in the short term. If you want to haul several tons of goods, electric tricycles will have to wait a few years, but this thing is enough in the city." .

The main reason why we develop this electric tricycle is because of the motorcycle ban. Motorized tricycles are no longer allowed in the city, so we need a substitute.

The current electric tricycle is like an ordinary small vendor setting up a stall. It should be enough for retired elderly people to pick up their children and buy groceries, or to carry three or four customers.

Moreover, you have to eat one bite at a time and walk one step at a time. Improving the performance of an electric tricycle also requires time and accumulation. There is no need to eat a big fat meal in one sitting! I think our electric tricycle can already be put on the market if it reaches this level! "

"Okay, I will arrange mass production and product launch as soon as possible." Yue Ping'an paused and then said: "Also, I was thinking, should we also make a batch of electric bicycles?

Although the price of electric bicycles is relatively expensive nowadays, about the same as a scooter, and the performance is not as good as a scooter, I think the market prospect of electric bicycles is still great. "

Li Weidong thought for a moment and said, "Okay, since we already have motor technology, it shouldn't be difficult to develop electric bicycles. However, I think our research and development direction should be towards pedal-type electric vehicles, not electric bicycles."

"Chairman, do you mean to make the electric bicycle look like a scooter?" Yue Ping An asked.

"Well, think about it, why do consumers buy electric bicycles? It's not to save labor! If electric bicycles also require pedals, then it's better to just buy a bicycle!"

Li Weidong continued: "So we simply abandon the concept of electric bicycles and make pure electric vehicles, just like motorcycles, made into pedals."

Early electric bicycles just added a motor and a battery to the bicycle. They did not even have a hub-type motor drive. They used a bicycle chain drive. In fact, they still used the frame structure of the bicycle.

Due to technical limitations, the motor performance at that time was average, and the battery performance was also average. Not only did it take a long time to charge, but it could not run very far when fully charged, and it often ran out of power halfway through.

At this time, the usefulness of the two pedals came into play. When the car ran out of battery, I could just stare at it and walk!

Therefore, pedals were standard equipment for early electric bicycles. At that time, you could often see people pedaling an electric bicycle forward on the street because they ran out of power.

Don't look at the fact that this kind of pedal electric vehicle is very backward in all aspects. The price at that time was not cheap, and it was even more expensive than some light scooters.

With the development of technology, electric bicycles gradually became motorized and became today's electric vehicles, which are ridden by countless delivery boys.

Although the two pedals are still there, they are basically just decorations and no one will use them. That kind of pedal-type electric car is more comfortable to push than to use pedals.

After test driving the tricycle, Li Weidong came to the conference room again. At this time, Fukang Agricultural Machinery's management and scientific research center had been waiting for a long time.

The upcoming meeting is about the company's future development strategy because the agricultural tax and fee reform has been fully rolled out.

Just listen to Li Weidong say: "The country is comprehensively implementing the reform of agricultural taxes and fees. Everyone knows that the reform of agricultural taxes and fees will reduce the burden on farmers. This is not only an opportunity for our agricultural machinery companies, but also a game. challenge!

my country's agricultural tax system actually includes three forms: agricultural tax, agricultural specialty tax and animal husbandry tax. The agricultural tax and fee reform rolled out across the country this year mainly involves the elimination of administrative projects specifically levied on farmers such as township co-ordination and rural education fund-raising. Fees, government funds, and fund-raising.

Abolish the slaughter tax and uniformly stipulated compulsory labor; adjust agricultural tax and agricultural specialty tax policies; reform the methods for collecting and using village reserves.

According to the instructions of the central government, animal husbandry taxes and taxes on agricultural specialties except tobacco will be abolished starting next year, and the scope of the pilot program for abolishing agricultural taxes will be expanded. Direct subsidies will be provided to farmers who grow grain, and farmers in major grain-producing areas will be given subsidies for improved seeds and purchases. Subsidies are provided to farmers who own large-scale agricultural machinery and equipment.

The country has required that the proportion of agricultural taxes in various tax revenues next year should be reduced to 1%. I estimate that by then, some major grain-producing provinces in the country will be fully or partially exempt from agricultural taxes, and some provinces will have their agricultural taxes reduced. Until agricultural taxes are completely abolished nationwide!

The abolition of agricultural taxes will increase farmers' income. When farmers have money in their hands, they will inevitably consume more agricultural machinery. Therefore, I believe that in the next few years, my country's agricultural machinery sales will increase significantly. We can take this opportunity. do not miss it. "

When it comes to the abolition of agricultural taxes, everyone's face is full of joy. The agricultural machinery industry as a whole has been relatively sluggish in recent years. During the wave of corporate restructuring in the past few years, many companies were optimistic about the agricultural machinery industry. Therefore, there has also been a wave of blind investment in the agricultural machinery industry. expansion.

In the market competition in the following years, more than half of the agricultural machinery industry was eliminated. Large agricultural machinery companies were okay, but small businesses in some places inevitably went bankrupt.

Fukang Agricultural Machinery is living relatively well thanks to the large orders of cotton harvesters. However, due to the recession in the entire industry, the company still has a sense of worry from top to bottom.

Now that we know that the agricultural tax will be abolished and the entire agricultural machinery industry will usher in spring, everyone naturally feels like they are getting ahead.

Li Weidong continued: "The country's elimination of agricultural taxes should be a benefit to the entire agricultural machinery industry. But our country's entry into the WTO is a mixed blessing for the agricultural machinery industry.

The good news is that after joining the WTO, we can finally integrate with the world and sell our products to all countries around the world; the worry is that foreign advanced agricultural machinery products will also enter our country and seize our market.

In terms of technology, let alone our Fukang Agricultural Machinery, even the leading companies in the domestic agricultural machinery industry cannot compare with those big international brands. Our advantages lie in low product prices and local sales and after-sales channels.

However, big foreign brands are not completely without means. Foreign agricultural machinery giants such as John Deere, Kubota, Yanmar, and New Holland have either come to China to build factories or formed joint ventures with domestic agricultural machinery companies.

When these international agricultural machinery giants move their production lines to China, their production costs will inevitably be greatly reduced, and the efficiency of after-sales services will be more convenient. If they form a joint venture with domestic agricultural machinery companies, even the channels will be ready!

It can be said that in the next few years, we will face not only domestic opportunities, but also pressures brought by foreign-funded enterprises. This is why I am holding this meeting today.

I hope that today's meeting can formulate a set of future development strategies to better respond to domestic and international situations and guide the development of the company in the next few years. "

Li Weidong said and looked at Yue Ping'an. Yue Ping An immediately understood, took out a document, and said: "Our management has also had several discussions on the future strategic development direction of the company, and we will report it to the chairman today."

Yue Ping An gave a eloquent report for most of the day. The main content was that while steadily developing the domestic market, we must also expand foreign markets. In general, it is an expansionary development plan.

Li Weidong is still very satisfied with this development plan. The next ten years will be an era of rapid economic growth in China and a year of opportunities for enterprise development.

In the past ten years, the situation at home and abroad has been very good for the development of enterprises. In addition to the stock market, all aspects of the domestic economy have achieved substantial growth, and enterprises can also enjoy the benefits of development.

In terms of the international situation, although foreign anti-China forces are still making small moves, the United States first fell into a quagmire of war, and then was in a mess due to the subprime mortgage crisis, which also gave Chinese companies room to grow rapidly.

In the next ten years, China's main axis will be development, and the direction of Chinese enterprises will be expansion!

If this opportunity is missed, it will be dozens of times more difficult for Chinese companies to expand when the Sino-US trade war and technology war break out.

After Yue Anping's report, Ni Guilin, as the chief engineer, reported on the company's future research and development direction.

Fukang Agricultural Machinery has two core products, one is agricultural tricycles, and the other is cotton harvesters.

The technology of fuel-powered agricultural tricycles has reached a bottleneck. With the development of internal combustion engine technology, it has been difficult to significantly improve performance.

In terms of load capacity, due to the size of the agricultural tricycle, it is impossible to achieve a greater improvement. You can’t add another trailer to the agricultural tricycle!

Therefore, it is difficult to make revolutionary improvements in the technology of agricultural tricycles. We can only make some small-scale improvements in comfort or stability, such as improving the convenience of control, improving driving comfort, etc.

Now that the internal combustion engine has come to an end, electrification is the direction of future development, and this is also the direction of future research and development goals.

As for cotton harvesters, although Fukang Agricultural Machinery can build them, they are still far behind American cotton harvesters.

Since China joined the WTO, John Deere of the United States has begun to enter the Chinese market in a big way. This is the world's largest cotton harvester. Its product performance is much higher than that of Fukang Agricultural Machinery. In the mid-to-high-end market, Fukang Agricultural Machinery and John Deere I can't even touch your butt.

Therefore, Fukang Agricultural Machinery can only stabilize the low-end cotton harvester market first, gradually increase research and development efforts, and improve products, in order to withstand John Deere's offensive.

In addition, for other agricultural machinery products, Fukang Agricultural Machinery must continue to increase investment in research and development and strive to be in line with international standards. Only in this way can it expand overseas markets and sell its products to foreign countries.

Ni Guilin reported while Li Weidong took notes. After Ni Guilin finished reporting, Li Weidong said, "I have no problem with the agricultural tricycles and cotton harvesters, but I have doubts about the research and development direction of other products.

Mr. Ni, I have a question. Apart from cotton harvesters and agricultural tricycles, in terms of ordinary agricultural machinery production technology, what level are we at in China? "

"A little above average!" Ni Guilin continued: "Our R\u0026D investment in recent years has been relatively high. As a proportion of profit, it is about two to three times that of other large agricultural machinery companies, so technological progress is also relatively obvious.

But it is undeniable that our overall technical level still lags behind the top domestic leading agricultural machinery companies, especially in terms of core technology, we are relatively lacking.

Companies such as Dongfanghong, Zhonglian, and Xinnong were formerly well-known state-owned enterprises. They originally had good technical foundations, and with state support, they have some core technologies that can reach the world's advanced level.

But we lack this kind of core technology. The technology we have is mainly conventional technology. If applied to production, it can only be regarded as ordinary, not proficient. "

"In other words, these agricultural machinery leaders can also make the products we can make, but we can't make the products they have core technologies?" Li Weidong asked.

Ni Guilin nodded: "That's it!"

"Then the gap between us and the world's leading agricultural machinery companies is even bigger, right?" Li Weidong asked next.

"To be honest, there is no comparison between us and international giants such as John Deere, Kubota, and New Holland!" Ni Guilin said.

Li Weidong took a deep breath: "Since the gap is so big, if we follow the conventional development direction, we will never be able to catch up with these leading companies, let alone the international giants. We must change our development ideas before we can possibly make the most of it." Road to overtake!”

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