Rebirth of the Internet Overlord

{Time: February 29-March 3, 2004}

{Location: Flower Planting-Jiangcheng}cai

Zhang Shubo elaborated on the 8-year development history of Ogilvy, from how it was established to how to negotiate the flower planting agency of glass slag, and even the simultaneous global launch last year, as well as sales of 50 million.

At the end, a question was raised.

Why is he selling Ogilvy?

Wu Zhenyu may have been a little confused at first, but the experience he learned from Mr. Cai a few days ago forced him to jump out of the current situation and examine this issue.

Ogilvy & Mather failed to develop as well as

Ogilvy has achieved great results,

Ogilvy has made huge profits,

Why is Ogilvy selling?

Yes, Ogilvy and Mather, owned by Mr. Zhang across the street, has indeed developed quite well.

It is a pity that no matter how majestic Mr. Zhang is on the surface, and how rapidly Ogilvy has developed in the past, Wu Zhenyu now sees that all the reasons he wants to express and his seemingly questioning words,

There is no power at all.

Since the boss wanted to let him go to practice, he also took him through several negotiations, plus the materials he prepared in recent days, as well as the things he learned from Mr. Cai. These are things that the genius has come into contact with recently.

, it’s like giving yourself an enlightenment, giving yourself the ability to compete!

Thinking of this, Wu Zhenyu straightened up.

Amidst the differences among the people on the other side, stand up.

"Excluding investment in online games, Ogilvy's total profit in the past six and a half years was more than 20 million yuan, which is actually not much."

Zhang Shubo never expected that at this formal negotiation table, with the young richest man personally leading the team, the person who formally spoke the first words would be the little-known general manager of Coldplay Technology?

Is this because the young richest man opposite thinks there is no need for him to take action?

Being underestimated?

Zhang Shubo was a little angry for a moment.

Wu Zhenyu saw the change in the expression of Mr. Zhang opposite him, but he was already well prepared at this time.

"Mr. Zhang, Ogilvy only made more than 20 million yuan in the first six and a half years. This may have a lot to do with educating the Chinese market's consumption habits."

???

Zhang Shubo was stunned when he heard this, and he did not understand what Manager Wu on the other side meant.

Naturally, Wu Zhenyu would not do useless work. After only praising him, he changed the subject, "Mr. Zhang, we are also very aware of the difficulties in the early days of Ogilvy. But after that, Ogilvy used a signing bonus of 700,000 US dollars and "Qi San"

The "share" method represented Beihan's "The Peacock King".

But Ogilvy obviously made a mistake in the agency of this game. The 1 million game installation disks released by Ogilvy in advance in Zhonghua are completely inconsistent with the hundreds of megabytes of new versions that suddenly came out an hour before the public beta. Even if the user

I downloaded the update at a slow speed, but faced endless bugs, and in the end "Peacock King" fell short.

The time when Ogilvy announced its failure was on May 25 last year, nearly half a year later. After that, the operational failure of "Peacock King" had a huge impact on the financial aspects of Ogilvy Electronics. It also made Ogilvy feel uncomfortable.

Almost all the profits accumulated in the past six and a half years have been paid in, and a small amount of debt has even been incurred."

Wu Zhenyu suddenly liked the feeling of preparing everything in advance and then crushing it. Although the look on Mr. Zhang's face opposite him made him feel unbearable, he had seen many struggles in the mall in the past few days.

.

This is what happens in shopping malls,

Those who lag behind are bound to be eliminated!

"Mr. Zhang, let's be clear. After experiencing the failure of "Peacock King", Ogilvy now has only two options. One is to find investors as soon as possible to raise funds, and after paying off the debt, quickly put one foot down.

Ogilvy Electronics, which has entered the online game market, continues to explore and move forward in the online game market. And the other road is the one before us."

Although he should press hard at this time, Wu Zhenyu is still not used to oppressing others so fiercely. Speaking of which, at this point, he is still far behind compared to the big boss.

Although Wu Zhenyu had behaved mildly enough, Zhang Shubo felt very powerless.

He had no choice, otherwise why would he sit at this damn negotiation table and negotiate with the young guy opposite him for a business that he never wanted to do again!

As long as he thinks about the difficulties and dangers of asking for help in the capital market, Zhang Shubo can only sit here and continue talking with the young guy opposite.

What were we just talking about?

Yes, he mentioned sales!

Then, we still have...

"We still have Glass Slag! Although Glass Slag has temporarily postponed the agency negotiations for "Warcraft Online" in the past year, we have a very close cooperative relationship with Glass Slag, and we have made so much money for it..."

As Zhang Shubo was speaking, he saw the young man opposite him smiling bitterly.

???

Why! What qualifications do you have to ignore glass slag? We have a good cooperative relationship with glass slag!

Zhang Shubo shouted in his heart, although he was more like spraying these contents on the young man's face. But this was a negotiation, and he was the relatively weak party. No matter how unhappy he was, he, a senior, could not lose his composure in front of the backup!

Wu Zhenyu looked at Zhang Shubo, who had a ferocious expression, and suddenly felt that the negotiation at Ogilvy this time was a bit boring.

The decision-maker opposite who led Ogilvy all the way seemed to have forgotten a very important issue, the biggest objection that he couldn't bear to raise just now.

Wu Zhenyu smiled bitterly and shook his head, "Mr. Zhang, it's impossible. Glass Slag will not hand over the agency rights to Ogilvy."

"How is it impossible? We at Ogilvy & Mather already have markets and channels for game promotion. We have the best team and the richest experience."

"Impossible..."

"No matter how good the game of Glass Slag is, it still needs marketing. In the end, this is a business! And what we are good at is channels. This is what Glass Slag needs. As long as it is a business, it will definitely need it.

us!"

Feeling Wu Zhenyu's helplessness and quietly watching Wu Zhenyu's performance, Ning Zimo could only silently feel sad for Zhang Shubo opposite him.

Inexplicably, Ning Zimo thought of some of the disastrous deeds of Ogilvy in his previous life before it was about to close down.

In 2005, in the previous life, Ogilvy Electronics once again made a comeback in the online game market after losing to the competition for "Warcraft Online". "Open Sky", which they won under financial pressure, was prone to bugs frequently, and the project also suffered from it.

It ended in failure. Zhang Shubo worked hard to find 16 million investment in the capital market, and used the money to invest in "Dao ol" again. However, after obtaining the agency rights, he did not start to operate the online game normally, but began to quietly divest it.

assets.

After Zhang Shubo established a game company called "Yi Shili" in Shanghai, he transferred all the operating rights of "Kai Tian" and "Dao OK" to this new company. At that time, Ogilvy Electronics had been abandoned by them.

Yes. They are in arrears with software processing fees, software packaging fees, advertising fees, and even the wages of their employees.

The worst thing is that after Ogilvy Electronics was acquired by Shenzhou Communications for 51% of its shares, Zhang Shubo’s nephew suddenly acquired the CD-keys of more than 30,000 mainstream games that week and sold them at low prices through unauthorized channels before Shenzhou Communications took over.

Selling for cash. This resulted in a large number of players getting duplicate CD-keys and being unable to log in to the official battle network.

Although none of these things have happened in this life. However, Zhang Shubo's word "business" means that he has lost something that Ogilvy is proud of.

Last year, "Warcraft 3: The Frozen Throne" was simultaneously launched globally on Zhonghua. The overwhelming domestic praise brought Ogilvy Electronics' reputation in the game industry to its peak. At that time, Ogilvy could receive comments from players all over Quangou every day.

According to the job search email, some players were willing to work at Ogilvy even without asking for a salary. At that time, Ogilvy was known as the "game paradise for players" in the minds of players, and it was the spokesperson for the high-quality glass-slag games.

The spiritual holy place that players worship is just a business?

Is he afraid that he takes his responsibility as a businessman too seriously?

Out of the corner of his eye, he saw his boss tapping the table impatiently, and Wu Zhenyu knew that he could no longer stand it.

Staring into Zhang Shubo's eyes, Wu Zhenyu suppressed all the helplessness in his heart.

The triangular area between his eyebrows frowned unconsciously, and he said word for word, "Mr. Zhang, the reason why Glass Slag postponed the agency negotiation at the beginning of this year was not because it was about to delay the ticket again, but because our boss never

Vivendi Games acquired all its shares in Glass Slag."

The sudden emotion and serious expression of the young man who had been calm just now stunned Zhang Shubo for a few seconds. He quickly smiled and said in a relaxed tone, "It's impossible. How can Vivendi Games sell glass slag? That's it.

The most profitable company on hand.”

Zhang Shubo suddenly laughed, and there was even a flattering expression on his face that made Wu Zhenyu very uncomfortable.

He suddenly remembered what his boss said a few days ago.

The more you get,

The greater the responsibility!

Such a powerful sentence is completely different from Mr. Zhang's.

In the eyes of his boss, the huge game ecosystem, an ecological chain that can create many job opportunities, is just a business in front of Mr. Zhang? How can he be worthy of other serious businessmen if he ignores everything he has obtained through Ogilvy?

people?

Staring into Zhang Shubo’s eyes,

I feel my brows twitching,

Wu Zhenyu shook his head firmly.

"Mr. Zhang, just like you have gradually turned Ogilvy into a business. Vivendi also regards glass slag as one of its own businesses. Since it is a business, it is naturally possible to sell it."

Vivendi sells glass slag?

Only now could Zhang Shubo feel seriousness from the young man opposite him, and he could even see the sharpness in his eyes that was enough to sting him.

It was only then that Zhang Shubo remembered where his feeling of powerlessness came from when he saw the group of people opposite him.

Glass slag, as early as January this year, was already an industry owned by the young boss opposite.

This time, in the acquisition request sent by AllBright Law Firm, the representative company of Party A is a Wegame company in Europe!

His so-called last life-saving straw has been grasped by the young richest man from the beginning.

Zhang Shubo slumped down on the back of the chair with all his strength. Only then did he remember what he had been ignoring just now.

Perhaps, at some point before he came to the negotiating table, he was already wrong.

Less than 8 years,

Why was the original path,

The further you go, the more you deviate from the original trajectory?

…

Zhang Shubo no longer has the "power", but Wu Zhenyu still does his best to be benevolent and righteous. After all, Ogilvy is a memory that belongs to a generation.

Wegame did not use Wegame's online distribution, or even Coolplay Technology's Internet cafe channels as bargaining chips. Without repaying its debt, Wegame used 100 million yuan to acquire Ogilvy Electronics and all its Chinese game copyrights.

The entire series of "StarCraft", "Warcraft" and "Diablo" owned by Glass Slag.

The complete series of "Half-Life" and "Counter-Strike" owned by Xueleshan.

"Homeworld 2" produced by Relic Software.

The Chinese copyrights of these games are owned by Ogilvy.

As for the employees of Ogilvy & Mather, none of the senior executives who were related to Zhang Shubo were retained, leaving only the middle-level employees of the company and below.

The last staff meeting under Zhang Shubo's rule will be held in Jiangcheng.

Ogilvy Electronics will be in the hands of wegame, waiting for new arrangements.

Or a new rebirth.

Wu Zhenyu finally breathed a sigh of relief.

But I have to say that I was able to win Ogilvy without letting the boss say a word.

this feeling,

It’s really cool!