Rebirth of the Internet Overlord

{Time: February 23, 2005}

{Location: Flower Planting-Special Zone}

It was already 9:30 in the morning when we moved from "Baker Street" to "Xiao Bai's Home". The conference room was already crowded. It had been more than half a year since we had seen the boss, so everyone was naturally enthusiastic and chatting.

Xi Dan followed Ning Zimo through the door, then found a corner to sit aside.

Seeing the boss, who had shown enthusiasm and curiosity just now, return to his usual self, Xi Dan felt for the first time that Shen Zuo, who was not in line with his age, was calm, which was a bitter description.

Because he couldn't remember at the moment, what was the relationship between this person now and the young man who stood in the new office and encouraged the Emperor Penguin with the words "May you leave for half your life and come back as a young man..."?

e=(o｀*)))

…

"Diubao Mall was launched in the Q4 quarter of 2004, and achieved sales of US$300 million in 45 days in the Q4 quarter. This 300 million sales consisted of nearly 5 million orders with an average customer order of US$62.

On average, 107,000 orders are processed every day, and the peak number of orders in a single day is as high as 330,000...

In terms of product data statistics, the most popular products sold in Diubao Mall are daily necessities, accounting for more than 45% of the total orders, while digital electronic accessories products account for more than 30% of the total orders.

But in terms of profit output, 45% of daily necessities products generate 20% of the total profit. And 30% of digital electronic accessories products generate up to 40% of the total profit. As for games, which account for the smallest 5% of the product line

Peripheral products generate 15% of the total profit. The remaining profits are generated by pet and garden products...

Finally, comparing investment and sales, for the total sales revenue of 300 million, 33% of the comprehensive marketing expense investment, 15% of the order execution cost, 13.5% of the external transportation cost and 25% of the goods cost. In the end, Digging for Treasures

The mall achieved a gross profit of 13.5%..."

When Luo Shuohan's team's financial staff who followed up on Diubao Mall read the sales data of Diubao Mall, there was a voice of amazement in "Xiaobai's Home".

Although the gross profit of 13.5% is only 40.5 million US dollars, it has only been 45 days since the project was officially launched, and these data did not end because it spanned 2004.

"In the first month since 2005, consumer spending boomed during the 45 days at the end of last year. Therefore, sales in January fell 30% to US$140 million in sales. And due to orders

Execution costs have increased due to the decrease in order volume, so the cost of this part has increased to 22.5%. However, since the $79 free shipping membership has up to 120,000 new users, this part brings 9480,000 profits..."

Amazon's Prime free 2-day shipping is one of the most important ways for the membership model to make money. Ning Zimo was one of Amazon's Prime members in his previous life, and would often buy some books and send them back to China from the United States. Since he is a member, he

To enjoy the convenience, this way of making money is of course transplanted.

In the previous life, Luban was the leader in the ERP industry. Since it is a SaaS model, there are many e-commerce platforms, traders, and manufacturers with corresponding big data. As the leader of Luban, Ning Zimo naturally knows these industries.

data guidelines.

"Less than 35% of marketing expenses are considered to be the right money for Dibao Mall. However, 15% of order execution costs and 13.5% of additional transportation costs still leave about 1/3 of the space to control and compress."

Ning Zimo paused and added, "It seems that 300 million in sales is a big victory, but compared with Amazon's 2004 revenue data from PricewaterhouseCoopers, 7 billion crushes it."

Our revenue of 300 million means that we still have a long way to go."

To compete with Amazon, this was already decided when Dibao Mall was launched. Therefore, 23 times the sales of competitors were spread out on the table, and the conference room that had just been full of joy suddenly became silent again.

"Diubao Mall still has a long way to go, but it is by no means unable to compete." Ning Zimo glanced around and continued, "First set a small goal for three years. We need to achieve more than 70% of Amazon's sales in the next three years.

Baseline. Then within the next three years, we will achieve 100% catch-up, and within the third three years, we will achieve overtake.”

Having walked through the long road to the Internet in his previous life, Ning Zimo knows the development trend of e-commerce better than anyone here. However, the invisible giant has not really exploded yet. And all the supporting facilities of Dibao Mall have not yet been officially launched.

Expand.

"Take your time, the Treasure Digging Mall is just one of the projects under our Emperor Penguin Group that most require long-term planning. Therefore, [Golden Manufacturing], [Treasure Digging Trading] and [Treasure Digging ERP] still need to continue to increase investment."

After a pause, Ning Zimo began to make arrangements, "Starting from this year, only 20% of the dividends for [Diamond Manufacturing], [Treasure Digging Trading], [Treasure Digging ERP] and [Treasure Digging Mall] will be drawn out, and the remaining 40% after the dividends will be distributed."

% of the profits will be invested in the expansion of corresponding projects. The remaining 60% will be allocated to establish a special supporting investment fund bank for the expansion of other peripheral supporting facilities.”

As an important link in the logistics system, Qiva has been dormant in Frankfurt, Germany's industrial town, since 2003. So far, the software architecture has been completely solved, and there are already 5 samples of logistics robot prototypes.

This time in Europe, Ning Zimo communicated frequently with the Chiva team, and the information he learned was naturally more thorough.

Although there are samples of the logistics robot prototype, it will take at least 2-3 years from engineering design to industrial mass production. Coupled with other supporting facilities, the logistics automation upgrade of Dibao Mall will take 3 years.

In another branch, the e-books currently assigned to Dibao Mall have been investing in corresponding copyrights for two years, and this work needs to continue. Especially the technical investment in e-book products, within a period of time, it is expected that

It will cost you a lot of time and a lot of money.

But everything is aimed at the future.

Sweat a lot during training,

Less bloodshed during war.

It's that simple.

As long as everyone can understand through the horizontal comparison with Amazon that there is a long way to go, then a small part of the purpose of this meeting has been achieved.

Ning Zimo thought of this and made a simple gesture to Luo Shuohan.

The tacit understanding agreed upon in advance allowed the Emperor Penguin Financial Controller to step forward.

"Wegame has collected 150 stand-alone games in the past year and created sales of 50 million US dollars. However, because the operating cost is less than 5 million, it has created a net profit of 45 million. Of this part of the profit, the share from the international market accounts for 90%

, the remaining 10% is consumed in the domestic market.”

Wegame has only been released for half a year. Although we relied on the efforts of Li Ying and Jennifer to negotiate with many game manufacturers before the release, the 30% commission cannot bring too much profit to Wegame.

Moreover, the overall market for stand-alone games is still shrinking at this stage. Wegame has integrated the customer base of Pioneer and Haofang in the domestic market, but the uncivilized domestic paid market only accounts for 10% of the global share, which is really surprising.

But no matter what, Ning Zimo is satisfied with being able to capture a sales share of 4.5 million in the domestic market where piracy is prevalent. If he wants to develop, he has to wait for Blizzard's new game to be released before cutting a wave of leeks.

Anyway, 4500w can only be regarded as the first step, and Wegame still has a long way to go.

"This part of Wegame's profits will follow the same dividend distribution standards, and then the remaining profits will be used to support the surrounding supporting construction of Dibao Mall."

The revenue from the stand-alone game segment of Wegame is not much, but mosquito legs are still meat no matter how small they are, and Ning Zimo has absolute control.

However, compared with stand-alone games that sell game copy copyrights, the online game part is worth talking about.

"In addition to stand-alone games, Wegame's online games really account for the bulk of revenue. After Wegame went online in June last year, it successively launched "Magic Baby" and "Stone Age" on the market, and "Warcraft" was launched on October 1.

"The World" also made great contributions subsequently.

"Magic Baby" generated virtual point card sales of 3.2 million U.S. dollars in half a year, while "Stone Age" also generated 2.1 million U.S. dollars in sales, and all of this revenue came from domestic sources."

After a deliberate pause, Luo Shuohan continued with a smile, "World of Warcraft, which was launched on October 1st, set a new record. Only in the domestic part, 2.3 million players spent 30 yuan point cards and 99 yuan

The monthly card generated 25 million U.S. dollars. International players contributed 86.3 million U.S. dollars in revenue, and the total revenue for the year was 110 million."

Luo Shuohan glanced around, turned to Ning Zimo and said, "Although the revenue is only 110 million, compared with the US$350 million share of the domestic gaming industry's total industry value in 2004 given by PricewaterhouseCoopers, we have already occupied

It has 1/3 of the market share, so Wegame’s market share in online games is still very good.”

World of Warcraft's profits are distributed through Ogilvy, and 30% will be transferred to Blizzard. The portion retained in China is only 77.91 million. Adding in the 5.3 million from Magic Baby and Stone Age, there are only 83.1 million, plus 68% from Blizzard.

The 22.7 million allocated to the shares actually exceeded US$100 million.

Among them, World of Warcraft earned more than 100 million US dollars in revenue in just 3 months, and 11% of the 900 million investment was recovered in one year. Is it any wonder that World of Warcraft has been the biggest killer of the gaming industry in recent years?

Ning Zimo smiled when he heard this, "This part of the profit is not much, but only 1/5 of the profit is enough for Blizzard to invest more in the development of new games. We will invest in the development of 5 games this year, so 1

/5 of the revenue will be allocated to Blizzard Flowers.”

"Okay," Luo Shuohan nodded, then asked, "What about the rest?"

“Divide 1/5 into 6 parts, 1 part will be given to the next development, 3 parts will be given to [Panda Pictures] to build the Panda Pictures Industrial Park, and one of the other two parts will be given to Hong Zhefu’s team to establish the Wegame e-sports league.

The last part is given to Peile and the others to form a corresponding e-sports club. As for the remaining 3/5, it is still subsidized to the Dibao Mall and surrounding supporting construction."

Ning Zimo tapped his knuckles on the table, thought for a moment and finally added, "Set up a professional legal team and financial team for the Wegame e-sports league, and also set up corresponding legal and financial teams for several e-sports clubs.

How is the team progressing with this work?”

"We are already carrying out this part of the work." Luo Shuohan paused and then said, "Judging from the reply from Hong Zhefu, this year's competition will start from the Summer Split in June."

"Okay, this part will be coordinated by Hong Zhefu, and you will be responsible for setting up a legal and financial team to follow up."

The game-related industry is a cash cow, so it is still a business related to the Emperor Penguin Company. However, the establishment of e-sports leagues and clubs can only be regarded as Ning Zimo's personal business hobbies, and naturally cannot be discussed in meetings.

After clicking the button, Ning Zimo only needed to pay a little attention.

At the moment, there are still some emperor penguin projects that need to be reported.

Ning Zimo stopped the current topic and turned to look at Han Qinghua and Yang Jian.

Lifting his chin at the two of them, Ning Zimo asked with a smile:

"What about Luban Technology and the treasure-hunting trade?"