Rebirth of the Internet Overlord

/*I have time today to make up for yesterday’s work.*/

{Time: late July 2005}

{Location: Planting flowers}

More than 500 people attended the Xiamen Station Conference, which was completely beyond Zhou Hongyi's expectation. The leaders of the Science and Technology Bureau and even the mayor came to the venue in person, which gave this private gathering a different flavor.

But while sitting in the venue and listening to the host's speech on the podium, Zhou Hongyi was a little distracted for a moment because he remembered the previous communication between the boss and him about the webmaster's resources.

"When I was in the United States in 2002, I established the [Red Man Project] company by acquiring the official website of a blog. My purpose at the time was very simple, which was to deploy 'opinion leader' resources in advance during the transition period from one era to another."

"You mean that in this era, individuals and webmasters will become important resources?"

"Yes, there will definitely be this trend." Ning Zi nodded and continued to say to Zhou Hongyi, "Because we all know that every era of the Internet has corresponding characteristics. Compared with the portal communication characteristics of the era, the era's

News disseminators will transform into personal 'opinion leaders'.

Based on this transformation, I also made an attempt with the [Celebrity Plan]. When promoting myspace in 2003, we imported 3 million user traffic to myspace within a week through 500 music and fashion bloggers."

"3 million?" Zhou Hongyi couldn't help but gasped.

"Yes, 3 million." Ning Zimo affirmed, "Through this attempt, I came up with a new idea, which is to bring together the power of 'opinion leaders' to expand traffic. And the [Red Man Plan] helped myspace gain a lot.

This confirms this idea and makes me more certain that in this era, the voice of opinion leaders will gradually expand."

Zhou Hongyi thought for a while and said, "You mean that the website owners of the Times have the potential attributes of 'opinion leaders' to a certain extent."

Ning Zimo couldn't help but give Zhou Hongyi a thumbs up for keeping up with his thinking.

"The reason why small and medium-sized website owners can gather a considerable number of users is not only the websites they provide, but also their own attributes of 'opinion leaders'. These things are reflected in their credibility and habits.

.”

"So, you said that the main reason why we want to participate in the 'Webmaster Conference' is to win over these groups as soon as possible."

"That's right." Ning Zimo said firmly, "Moreover, our Emperor Penguin Group has a lot of resources that can be provided to small and medium-sized website owners. We can provide convenience to the other parties in the form of interest exchange, and then use their traffic to monetize advertising.

"

Zhou Hongyi continued, "Small and medium-sized websites have traffic, just like 500 musicians can bring 3 million users to MySpace, which means that small and medium-sized websites have similar traffic.

However, small and medium-sized websites lack technology and monetization capabilities, so we can first make the membership system of small and medium-sized websites more convenient through 'Yahoo One Number'. Let them enjoy the benefits of cooperation with us, and they will form an alliance with us. At the same time,

'Yahoo One Number' will continue to spread through small and medium-sized websites.

Then, when we promote [Tieba], [Security Guard] and [Feixun], we need more user channels. Therefore, in addition to promoting on our own websites and advertising sites, these small and medium-sized website owners’ advertisements

We can win the position, and the cost of this kind of promotion will be reduced a lot.

At the same time, we have the ability to monetize the advertising space of small and medium-sized websites, and their stickiness with us will become stronger. And we will also form a certain reputation among the small and medium-sized websites, so that small and medium-sized website owners are willing to cooperate with us.

"

After a pause, Zhou Hongyi raised his eyebrows and said, "Actually, we at Yahoo China had such a traffic channel before, but my original perspective was not as transparent as what you said today, nor was it as far-term as your advance planning."

Ning Zimo glanced at Zhou Hongyi and said nothing for a while. Because the guy in front of him changed Yahoo's homepage into a search box to fight against Baidu, so Yang Zhiyuan and Ma Yun replaced him as CEO of Yahoo.

Later, Yahoo China's top-level changes triggered a huge change in the domestic Internet environment. This made it easier for Google, which entered China, and allowed the group of websites headed by Yahoo to become Google's resources.

But such problems will not occur in this life. After clearly discussing these things with Zhou Hongyi, Emperor Penguin will vigorously develop small and medium-sized website groups.

Ning Zimo slightly changed his mind, but Zhou Hongyi was still online.

"Actually, that's not all. After all, after Bing China was established, in addition to the portal cluster to promote our own products, Emperor Penguin also needs to establish a corresponding advertising alliance system.

Third-party advertising alliances with good future development prospects are our original channels at Yahoo China, and having small and medium-sized website clusters in hand will allow us to continuously strengthen our capabilities in this area."

After a pause, Zhou Hongyi asked Ning Zimo, "The reason why the boss didn't involve Mr. Li is to prevent people from paying attention to our third-party advertising alliance plan?"

Zhou Hongyi once again found his point, which greatly benefited Ning Zimo.

Ning Zimo nodded, "Not only that, I am also interested in the reason behind the holding of this webmaster conference in Xiamen."

"The reason behind it?" Zhou Hongyi was very puzzled.

"Fujian people's traffic business is a force that cannot be ignored on the Chinese Internet." Ning Zimo said.

From looking at the Internet in past lives, Ning Zimo has always been very interested in the Fujian family, in addition to the bat that people are accustomed to recognize.

When hao123 in the previous life was sold to Baidu, it sold 50 million yuan plus 40,000 Baidu shares. But when Google entered China in 2005, the 265 website managed by Cai Wensheng was sold to Google for 20 million U.S. dollars, a total of 160 million yuan! That's three hao123s.

What is important is that since then, the Fujian people led by Cai Wensheng have broken into a new world.

Wu Xinhong, Xiong Jun, Liu Dejian, Zhang Yiming, Wang Xing. These names also account for half of China’s Internet traffic!

Emperor Penguin wants to do big things, and it originally followed Taizu's development route of surrounding the city from the countryside. In this case, how could Ning Zimo ignore the power of the Fujian Gang?

“Not many people are paying attention to the in-depth thinking from this perspective we just talked about. At least the other four leaders who belong to the same five major portals as Yahoo China will definitely not attend such a gathering in person.

But we are different. We know how huge the power of the people will be in the future Internet era. Moreover, even if we set up the Ministry of Commerce to do promotion, there is no channel that can help us quickly create considerable quantity and quality of advertising.

Station group.

Furthermore, this webmaster conference was originally organized by Cai Wensheng. The Fujian Gang represented by him has always had different opinions on Internet traffic. Therefore, I am going to let you implement the advertising cluster and the 'opinion leader' cluster.

At the same time, we will promote our [Post Bar], [Security Guard] and [Feixun].

And this time I just want to meet Cai Wensheng. I not only want to win the 265 website with good traffic ranking in Cai Wensheng's hands like Baidu won hao123. This will give us the opportunity to introduce 265's traffic into its own industries. At the same time,

, I would like to have in-depth cooperation with Cai Wensheng and the traffic army in Fujian."

???

Although I have just come close to the master’s idea.

But promoting products and attracting webmaster resources are not enough?

The boss still wants to win the support of the Fujian Gang!

This starting point made Zhou Hongyi somewhat unexpected.

There was nothing Zhou Hongyi could not think of in the conversation that day, and he had no time to think about it in detail during the entire morning meeting. And the morning ended with the speeches of the host, sponsors and city leaders.

This webmaster meeting lasted for two days. There were government leaders in the morning and the pace was naturally not too fast. Because of the presence of leaders during the lunch time, there was naturally no time to talk in detail. In the afternoon, the meeting gradually gradually

It was not until the dinner party after the city leaders left that the dinner scene became lively.

However, Ning Zimo only had a taste of the scene of changing glasses. As the organizer, Cai Wensheng saw that Ning Zimo had no interest in the traditional wine game and did not try to integrate him according to the old rules.

It was like this until 21:00 in the evening, when the big scene in the restaurant was changed to a private meeting, and Cai Wensheng took the initiative to get closer.

"Mr. Ning is not very used to this kind of dinner party."

"Well," Ning Zimo nodded, "I can drink a little beer, but I'm not used to drinking to disrupt my thoughts when I have something on my mind."

Cai Wensheng smiled and complimented, "Mr. Ning is a person who does great things after all. I still admire your self-control."

"In my eyes, no matter how big or small, everything everyone does has its corresponding meaning." Ning Zimo responded.

When he first met Cai Wensheng in the morning, Ning Zimo made it clear when he complimented Cai Wensheng. At this time, his words "No matter how big or small" he said made Cai Wensheng even closer to him.

But before he said anything, Ning Zimo said, "Actually, accepting Mr. Cai's invitation to participate in this webmaster meeting is something that I value more. Because in addition to talking to everyone about the development of personal Internet sites,

We actually have a lot of business that can overlap."

“What Mr. Ning said is that just like the ‘Yahoo One Number’ plan launched by Hony to major webmasters this time, it is indeed very conducive to the development of our personal website.”

Ning Zimo smiled and said, "More than that, in fact, when I was developing abroad, I attached great importance to small and medium-sized websites. Now that I am developing domestically, I will naturally pay the same attention to small and medium-sized websites."

After a pause, Ning Zi looked at Cai Wensheng silently and said, "We Emperor Penguins have our own views on the future development of the Internet, so I said to Mr. Cai, 'This gathering is necessary for everyone.'

Not a polite word."

Cai Wensheng nodded, and he could feel the sincerity from the young man in front of him.

"I am also willing to have further cooperation with Mr. Ning. After all, there are only Emperor Penguins in China who manage Internet projects like Mr. Ning."

Ning Zimo smiled again, nodded and said, "While attending the meeting this time, I want to discuss a few things with Mr. Cai."

"Mr. Ning, tell me." Cai Wensheng responded.

Seeing this, Ning Zimo said directly, "I wonder if Mr. Cai has any intention to sell his 265 website?"

"What does Mr. Ning mean?"

"I want to start a series of cooperation with Mr. Cai starting from the acquisition of 265 website."

Cai Wensheng's eyes suddenly narrowed when he heard this. He wanted to cooperate with Ning Zimo, but he didn't expect that Ning Zimo would propose this method.

It seems that Ning, the emperor penguin, always comes prepared!

This conference suddenly has more far-reaching significance!