Rebirth of the Strongest Tycoon

Chapter 1153 Tiangong Electronics VS Atari

"Chairman, I have sent two teams to Philips and Sony respectively, and also brought our CD samples and invitation letters. Now the two companies should still be doing performance testing."

"In the invitation letter, it is clear that the meeting time is September 15, and the location is in Xiangjiang."

"As long as we see the performance of our discs, the two companies will definitely send project leaders to negotiate in a few days."

"Now the preparations for the negotiation, we have done it."

Huo Jianning looked respectful and reported the situation truthfully.

Xia Yu nodded slightly and said with a smile, "Okay, let me know the outcome of the negotiation in a few days."

"By the way, at the newly acquired record company, don't forget to send someone over to get acquainted with it first, and the CD recording equipment should also be produced in advance."

"Regardless of whether Philips and Sony bow their heads or not, our standards must be promoted. The big deal will be a battle. You must have the confidence!"

Huo Jianning's eyes brightened slightly, and he raised his volume to respond: "Yes!"

"If you have nothing to do, then you can go to work first."

After Xia Yu finished speaking, he looked down at the document on the desktop.

Huo Jianning hesitated for a moment, but still felt that he had to talk to Xia Yu about this.

"Chairman, I have something else I want to tell you about MGM and Galaxy Films."

Xia Yu's expression changed slightly, he looked up at Huo Jianning again, and asked with interest, "Is it about the "Alien E.T" movie?"

Huo Jianning nodded, and after arranging his thoughts, he said, "Yes, more precisely, the game copyright of "Alien E·T"."

Xia Yu smiled lightly, looked at Huo Jianning quietly, and motioned for him to continue.

The latter will explain the details: "Chairman, now the movie "Alien E.T" is popular all over the world, and it has caused a huge sensation in the world, especially in developed countries in Europe and America. It can be said that everyone knows it."

"Just the day before yesterday, manager Wu Siyuan suddenly called me out of good intentions, saying that Atari Corporation of the United States had found MGM Pictures and had a strong willingness to buy "Alien E.T" home game development rights.”

"Manager Wu Siyuan considers that Atari is the biggest competitor of Tiangong Electronics, and is afraid that the sale of the copyright will have a huge impact on Tiangong Electronics, so he told me about this matter and asked me about my attitude."

Speaking of this, Huo Jianning didn't say any more, just express the meaning clearly.

In fact, he can tell Xia Yu or not about this matter. After all, the purpose of the cooperation between the brothers is to make more profits for the boss.

But his character is more cautious and careful. When he learned that "Alien E·T" was discussed with Steven Spielberg personally when Chairman Xia Yu was in the United States, and he was a member of MGM Pictures After the rise of the company and the pioneering work of Galaxy Film Company, he was afraid that the chairman would have any strategic plans for this, so after thinking about it, he felt that he should inform the chairman and listen to his opinion.

If the chairman did not plan, it would be better to directly agree.

Anyway, it's just a matter of talking more, so it's safer to mention it.

After listening to Huo Jianning's remarks, Xia Yu's memory seemed to be stimulated, his knuckles tapped on the table, and he fell into contemplation.

Huo Jianning's heart tightened, and then he was glad that he told the chairman about this, and did not take the risk to do it directly.

He took a deep breath, looked at Xia Yu patiently and quietly, and waited for the next paragraph.

After a long time, Xia Yu came back to his senses.

Just when Huo Jianning thought that Xia Yu would make a statement, Xia Yu asked a question: "Jianning, I remember when I visited the laboratory last time, you told me that Atari is the No. 1 company in the home game console market. Tiangong Electronics is the second, right?"

Huo Jianning nodded and said: "Yes, since we launched the first home game console TG--MasterSystem (Tiangong Master System) in December 1981, relying on our game that is popular all over the world, it quickly rushed to the second place in the market. bit.

"

"As you know, as of this month, our global sales of this home game console has reached more than 8.6 million units, ranking second in the world after the Atari 2600 console."

Xia Yu showed a smile and praised: "Has it exceeded 8 million units, not bad."

Last time in Tiangong Technology Laboratory, Huo Jianning led him to visit the main pillar of Tiangong Electronics - the game department.

At that time, in addition to the arcade department that had already achieved the world's first, the home host market that entered later also achieved the second place in the world, surpassing the island country Nintendo, the US Fairchild Semiconductor Corporation, the US Mattel Corporation, the Netherlands Philips Corporation and the island country NEC Corporation Waiting for many players, the global sales of TG-System game consoles were less than 8 million units at that time, and they rushed to the current sales in just a few months.

At that time, Xia Yu also asked Huo Jianning specially, and learned that this TG-MasterSystem game console was developed by Tiangong Electronics and the island country Sega company at that time, and the research and development force mainly came from the island country Sega company.

But who let Tiangong Electronics be the parent company, so the game console developed is named TG, and Sega also uses TG-MasterSystem when making games.

So in fact, the TG--MasterSystem game console is also the largest platform in the island country's home game console market, surpassing Nintendo's CTVG6 and CTVG15. Many game makers make game cassettes based on the TG--MasterSystem game console, which seems to have become a heavenly craft. The little brother of Electronics and Sega.

Of course, the most important thing is that Tiangong Electronics itself has many interesting arcade games. After it was transplanted from arcades to home game consoles, it was still invincible in the market and quickly seized a large market.

The reason why the Atari 2600 game console is popular all over the world is because of arcade games.

In 1979, the annual sales of Atari 2600 game consoles were only more than three million units.

However, in January 1980, after relying on the game "Space Invaders", which was transplanted from the arcade, the sales of consoles exceeded 7 million units, and the game cartridges of "Space Invaders" also sold more than 2 million units. open.

Then Atari continued to port excellent arcade games to its home game consoles, so last year's global sales reached an astonishing 11 million units.

Of course, after Tiangong Electronics transplanted several arcade games to Atari 2600 at the beginning, Huo Jianning decisively terminated the cooperation and developed a home game console by himself, and then relied on his own unique excellent games to catch up with Atari.

It is precisely because of Tiangong Electronics' world No. 1 strength in the arcade market that Atari also regards Tiangong Electronics as its biggest competitor. The key lies in the high-quality games with great influence.

Closer to home.

When visiting the Tiangong Science and Technology Laboratory, Xia Yu also saw the second-generation TG-MasterSystem game console being developed. In addition to understanding the situation at that time, he also made several very good suggestions. Suggestions from the Nintendo NFC game console.

Thinking of this, Xia Yu asked again: "Jianning, has the second-generation Tiangong Master system game console been developed?"

Huo Jianning nodded: "It has been developed, and now it is fully optimized. According to the plan, it will be launched to the market before Christmas this year."

"Is there a shortage of new games?" Xia Yu continued to ask.

Huo Jianning shook his head and said: "There is no shortage of new games. We have prepared five new games with different styles. In addition, our ace "Super Mario", "China Cube", "Tank Wars", etc. have also been redesigned. New levels, game quality has also been optimized."

Xia Yu immediately understood, and said with a light smile: "That is to say, even if there is no game of the same name of "Alien E·T", are you still confident to bring it to the market?"

How could Huo Jianning not understand this time?

He sighed inwardly, and then answered honestly, "Yes, Chairman."

Xia Yu smiled and asked another question that made it difficult for Huo Jianning to answer: "Jianning, Atari is still the number one in the global home game console market, how long do you think it will take Tiangong Electronics to surpass it? "

Huo Jianning pondered for a long time and said, "Chairman, this is difficult to say. The key is not us, but Atari itself."

"Our rise in the home console market is very fast, and we are now closing the gap with Atari rapidly, putting a lot of pressure on Atari."

"But since this year, in response to the pressure from us and other competitors, Atari has released game cartridges very quickly. For example, in June, the games on the Atari 2600 console platform were just over 100. , but now it has reached more than 200 games, which is almost equivalent to releasing two games a day, which is very scary.”

"But we have also been analyzing and found that the quality of the games launched by Atari can only be regarded as an average, medium-low level, mainly based on quantity to win, and relying on the huge number of games to screen out excellent games, this is taking advantage of the cost, that is, They are cheating consumers of their money.”

"So in fact, these chasers behind us are all jointly oppressing Atari, hoping that it will make its own mistakes and completely wear away the patience of consumers."

"If we have to give ourselves an estimate based on the current situation, it is conservatively estimated that we will surpass Atari and become the world's No. 1 company in three years' time."

"Of course, if there is a game company in the middle of a game that is popular all over the world, it may also surpass us as we surpassed Taidong Company before. If Atari gets lost, it will rely on its current market position and continue to be the dominant player. The status is hard to say.”

"But we are not without measures. In order to defeat Atari as soon as possible, we are going to rely on the second-generation TG-MasterSystem game console to launch a full-scale offensive this Christmas. Atari is also targeting the Christmas market. I heard that we are working hard to develop explosive games."

"Atari is now eyeing the game copyright of the world-famous "Alien E.T". I suspect that it intends to use the influence of this film to develop it into an ace game to capture the market."

Xia Yu said with a smile: "In this case, let Atari Corporation give the game copyright of "Alien E·T"."

Huo Jianning was stunned.

PS: I was so busy last night that my body couldn't bear it, and I didn't dare to stay up late, so I got up at six o'clock this morning to code.

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