Rebirth of the Strongest Tycoon

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"Could it be that the British government would stop it? Or would Rolls-Royce Motor Group be reluctant?"

"Both sides!"

Xia Yu gave a brief answer and fell into deep thought. After he wrote the draft, he said again: "Secretary Liu, let me explain it to you like this."

"Rolls-Royce is today spun off from Rolls-Royce in the UK, Rolls-Royce, I don't know if you've heard it, it's a British company that produces aero-engines, too One of the UK's defence contractors."

"Even though the Rolls-Royce Motor Group has been separated now, it is still a little sensitive, and this group is currently the dominant car in the UK. For the sake of employment in the UK, the British government may not be happy to see the Rolls-Royce Motor Group. The best technology outflows.”

"This is likely to come from resistance from the UK government."

"More importantly, of course, it would not only be unprofitable for Rolls-Royce Motor Cars to do so, but it would have a huge impact on their brand positioning and shake the very foundations of Rolls-Royce Motor Cars."

"Destroy the foundation?"

"This shouldn't be the case. After all, the cars produced are also sold in our mainland, so it's extra revenue for them!"

Liu Zhongfei frowned and said.

Xia Yu smiled and shook his head and said, "Secretary Liu, that's true, but this amount of money won't impress Rolls-Royce Motor Cars."

"You don't know, the Rolls-Royce Motor Car Group has more than a dozen car brands, including Rolls-Royce, Bentley, Rover, Morris, Wolseley, Riley, Jaguar, MINI, Land Rover, etc. ."

"The positioning of Rolls-Royce and Bentley is the first and second respectively, and the price is also the highest, belonging to the top luxury car level."

"Among them, the most expensive model of Rolls-Royce, the price is more than ten times that of my Tiangong Automobile's luxury car Shenyu generation. According to the current exchange rate, it has to be sold for 1.9 million Hong Kong dollars in Hong Kong."

"The technical content is definitely not to be said, but do you think this kind of car will sell well in the mainland?"

Liu Zhongfei shook his head helplessly and said, "I can't sell it..."

He had to sell a car for 1.9 million Hong Kong dollars in Hong Kong. The price far exceeded his expectations. He was sure that only the government could afford this kind of car!

And will the government buy such a car?

Xia Yu continued:

"Secretary Liu, the joint venture cars produced are destined to not sell. Why should Rolls-Royce Motor Group waste financial, human and material resources to build a joint venture in mainland China, and have to take out the most core technologies?"

"In fact, at such a high price, brand and technology premiums take up a large part, so it is also profitable for Rolls-Royce Motor Group to reduce the price of these models."

"However, the disadvantages of lowering the price are very big, and it will destroy the brand value system of the Rolls-Royce Motor Group. This is the foundation of high profits. The Rolls-Royce Motor Group is too late to maintain it, and it will cut itself."

Liu Zhongfei was silent and couldn't help sighing.

"That's right, it seems that I don't know enough about Rolls-Royce Motor Cars."

"Secretary Liu, don't be disappointed. In fact, if you think about it from another angle, even if Rolls-Royce Motor Cars is willing to take out these two cars as a joint venture, it may not be a good thing for Guangdong Province."

Xia Yu smiled and comforted.

Liu Zhongfei looked at Xia Yu in surprise: "What's the explanation of Mr. Xia's words?"

"The foundation of Guangdong Province is too thin!"

Xia Yu said lightly.

Liu Zhongfei was stunned for a moment, then came to his senses, shook his head with a wry smile and said, "Although I don't want to admit it, it's true."

"We still have a big gap to catch up with foreign developed countries."

Xia Yu also said with emotion: "Yes, the automobile industry is called the crown of the industry. The average car is assembled with more than 10,000 non-removable independent parts, and the more top-level cars have more parts. Up to 20,000."

"Behind these components, a strong enough industrial material system is needed to support them.

"

"The more top-level parts, the higher the requirements for various indicators of materials."

"Except for some parts of Rolls-Royce cars that are made by ourselves, others are also bought, so even if a joint venture car is built in the mainland, the parts still have to be imported, and the mainland's tariff ratio and foreign exchange reserves, you can also I understand, so importing domestic assembly on a large scale is not realistic at all, nor is it necessary.”

"The current industrial system in mainland China is relatively backward as a whole. It is a big profit to be able to use joint venture car manufacturing to increase the localization rate and improve the level of the car manufacturing industry."

"I personally suggest that the joint venture can be aimed at the models of the Jaguar brand, which is the largest production unit of the Rolls-Royce Motor Group. It has strong technology and a high self-production rate of parts, which is more useful to the mainland."

"And the price positioning is just right."

"A Jaguar?"

Liu Zhongfei's eyes were a little lost, and he nodded slowly after thinking for a while.

"Mr. Xia, thank you for your advice. Then I will listen to your opinion. We choose the Jaguar brand to discuss."

"I have to trouble you to help me later!"

"No problem, it's my pleasure!"

Xia Yu replied without hesitation.

"Many thanks!"

"Secretary Liu is very polite, I will do what I can do!"

Xia Yu chuckled lightly.

...

Not long after returning to the hotel where he was staying, Xia Yu called Elena to his room, and after a while of intimacy, the two sat on the sofa, Elena lay in Xia Yu's arms, showing a relaxed and comfortable expression. Sweet smile.

"Elena, I chatted with Secretary Liu from Guangdong Province this afternoon, involving the Rolls-Royce Motor Car Group."

Elena smiled and looked at Xia Yu's charismatic face, and asked softly, "Is it what you said before that Rolls-Royce Motors set up a joint venture in the mainland?"

"That's right."

"..."

Xia Yu smiled and nodded, and then told Elena the specific details in detail.

"Tomorrow you will come with me. You can discuss the general direction of cooperation. Just follow the bottom line I said. As for the details, after returning to the UK, let a vice president of the company lead the team to negotiate. Just fine."

"Okay, I'll listen to you."

After Elena finished speaking, she leaned her head on Xia Yu's shoulder again.

Xia Yu tilted his head slightly, sniffing Irene's hair, and suddenly turned around, crushing Irina on the sofa...

...

The next morning, Xia Yu took Elena to meet Liu Zhongfei, Li Bin and others.

Elena showed her wise and capable side, advanced and retreated moderately in the negotiation, and showed excellent ability and accomplishment, which made Liu Zhongfei and Li Bin finally express their heartfelt praise.

After a morning of simple negotiation, the preliminary cooperation direction was set, and the cooperation between Rolls-Royce Automobile Group and Yangcheng Automobile Factory officially opened the door.

This was a good start and was completely under Xia Yu's control.

Originally, Xia Yu planned to return to Hong Kong in the afternoon, but the two people who came from the north made Xia Yu adjust his plan again.

It was none other than Sun Yucai, who had left his jurisdiction, and Chen Liyan, director of the Rare Earth Office of the Ministry of Metallurgical Industry who came from the capital!

A person who is only 41 years old, on the same level as Sun Yucai!

From this age gap, it can be seen that the strength behind Chen Liyan and Sun Yucai is not at the same level.

However, the head of the Ministry of Metallurgical Industry in charge of the rare earth field came directly to the door, which also made Xia Yu look forward to the idea he had proposed before.

It is very possible that this time, the direction of the rare earth industry in southern Jiangxi can be directly set, and the situation of the rare earth industry in the mainland and even the world will be changed!