Rebirth of the Strongest Tycoon

The latest website: In the past life, the originator of the convenience store chain of the Southern Company of the United States started its business as retailing iced milk, eggs, etc., and then enriched the products step by step.

It was not until 1964 that the "innovation" of the convenience service at the time was introduced, and the business hours were extended from 7 am to 11 pm. Since then, the legendary name "7-11" was born.

It's just that in 1991, the American Southern Company had a problem with its operation and was on the verge of bankruptcy. The long-coveted island nation Ito-Yokado seized the opportunity and bought 72.7% of the American Southern Company's shares in one fell swoop. It became an island company, and in 1999 the American Southern Company was officially renamed 7-Eleven.

In this life, American Southern Company was wholly-owned by North Star Capital Company of the United States at an early stage, and combined with Xia Yu's extraordinary insight, American Southern Company has been operating well.

7-11 convenience store in the United States, in addition to operating daily necessary commodities, also assists residents in nearby communities to collect electricity bills, gas bills, insurance bills, water bills, cable radio and television viewing fees, and even courier fees, international communication fees, and help residents living nearby. Residents really played a convenient role.

On this day, the company's president, Roy Gordon, had just returned to the company from inspection when he learned that Kimura Sawano from the 7-11 Convenience Store Co., Ltd. in the island country had brought people again.

Thinking of the order given to him by Peter Lynch, the president of the parent company, he couldn't help shaking his head slightly.

In fact, from his point of view, the cooperation between the American Southern Company and the island country Ito-Yokado Group is still very good.

It's just that Peter Lynch is his boss, so although he doesn't understand Peter Lynch's true intentions, he can only do it with all his strength.

It's just a pity that the island country Ito-Yokado Group has lost. No matter which way you choose, you will lose...

Shaking his head slightly, after cleaning up the distracting thoughts, Roy Gordon brought his secretary to the reception room and saw Kimura Sawano and his party who were about to lose their temper.

"Mr. Kimura, we met again. Did you make a decision this time?"

As soon as we met, Roy Gordon went straight to the subject with a smile.

Kimura Sawano said with a serious face: "Yes, Mr. Roy, I think we need to have a good talk."

"Then let's change places, please come with me!"

"OK.

"

...

After a while, a group of people came to the small conference room and sat down clearly.

Kimura Sawano didn't want to go around in circles, and said straight to the point: "Mr. Roy, I have reflected your company's opinion to the company last time, and our president Ito gave me the final instructions."

"Our company is willing to deepen the cooperative relationship with your company, but we also have an insurmountable bottom line."

The bottom line, Kimura Sawano deliberately stressed his accent.

Roy Gordon narrowed his eyes and said succinctly, "Please continue."

Kimura Sawano said firmly: "Our company is willing to transfer another 12% of the equity to your company, but your company must offer a suitable price and sign a permanent franchise right..."

As soon as Kimura Sawano finished speaking, and before he could ask, Roy Gordon said decisively: "The franchise right in the permanent area can be granted, but you must transfer another 30% of the equity, and the price will not make you suffer."

"It's impossible, Mr. Roy. If it was you, would you be willing to hand over the custody of your son to someone else?"

Kimura Sawano's face changed, and he asked loudly, his tone also became aggressive, and his momentum instantly stood up.

"Humph!"

Roy Gordon wasn't squeamish either, he snorted coldly, his face instantly turned cold, he put his hands on the table, and said in a very oppressive gesture: "Mr. Kimura, if there is no our brand, it would be impossible With you now, you must recognize the situation.”

"Or do you think that without our 7-11 convenience store brand, we can continue to survive?"

Not to be outdone, Kimura Sawano looked at Roy Gordon and retorted: "Mr. Roy, it is undeniable that our company has been able to reach the present because of its brand, but before our agency, the 7-11 convenience store was in Island nations have little influence."

"The most important reason why 7-11 convenience stores are famous in the island country is because of our high business model and service level. Now it is not the brand of 7-11 convenience stores that has made us, but we have created this brand. ."

"The operating model of 7-11 convenience stores in island countries is very different from that of 7-11 convenience stores in the United States. You have to look at this fact."

"Yes, giving up the 7-11 convenience store brand will have a great impact on us, but it will also be a heavy blow to Southern Company, and you will not be able to win."

Speaking of this, Kimura Sawano's tone softened a little and continued: "Of course, we have cooperated for so many years after all, and win-win cooperation is our common goal."

"Your company thinks that it may be at a disadvantage, and is more optimistic about the future of 7-11 convenience stores in the island country. Based on the friendly cooperation in the past, we are willing to further share the results with your company, but we also hope that your company can understand us."

After finishing speaking, Kimura Sawano looked at Roy Gordon with burning eyes, and his breathing subconsciously relaxed a little.

He didn't want to fall out with the American Southern Company, and neither did President Ito, so he lowered his stance after expressing his firm stance in righteous indignation just now.

From Kimura Sawano's point of view, he has done his best, his attitude has shown, and he has given him a step down, depending on Roy Gordon's attitude.

In the conference room, the atmosphere was extremely dull, and everyone focused their attention on Roy Gordon.

It's just that Roy Gordon's expressionless face, not even an angry expression, makes it impossible to see his true thoughts.

After a long time, Roy Gordon said tepidly: "Mr. Kimura, I already know the attitude of your company, the specific situation, I have to convene a meeting of the directors to determine, before that, you need to wait a little longer already."

"Personally, I hope to continue to cooperate with your company, but I have to respect other people's opinions."

After finishing speaking, Roy Gordon took the initiative to stand up and extended his hand to Kimura Sawano.

Kimurazawa's ambition sank, took a deep breath, and shook hands with Roy Gordon: "Okay, Mr. Roy, I hope you can give me an answer as soon as possible."

"Will do."

After all, Kimura Sawano left the American Southern Company with a sense of interest.

After Kimura Sawano left, Roy Gordon returned to the office alone, picked up the phone and dialed Peter Lynch, president of Polaris Capital: "President Lynch, I am Roy Gordon, I am I want to report something to you... ok, I'll keep stalling..."

"Clap."

After finishing the call, Roy Gordon sat in the seat and meditated for a long time, muttering to himself: "I will permanently hand over the franchise rights of the island country 7-11 to the Xiangjiang 7-11 convenience store chain, I just don't know that they can Can't do it successfully..."

"Hey……"

"Forget it, this involves a higher level of struggle. I'd better leave it alone and try my best to run the company well."

Roy Gordon shook his head, picked up a document and reviewed it.

...

Speaking of Peter Lynch, after finishing the call with Roy Gordon, he called Xia Yu and informed Xia Yu of the situation when he figured out the daytime time in Tokyo, the island country.

Although it was a pity that he didn't get the controlling stake in the island country 7-11 Convenience Store Co., Ltd., Xia Yu was not too disappointed.

He was also mentally prepared, neither Masahiro Ito nor Toshibu Suzuki would surrender easily.

Being able to control the island country 7-11 Convenience Store Co., Ltd. is naturally the best result.

But since that goal cannot be achieved, it can only be fought with real swords and guns!

Let's take over the brand of the 7-11 convenience store in the island country first.

After that, he immediately gave an order to Fu Kai.

Soon, the resources of Jiuding's group came together to the 7-11 convenience store chain company.

Jiuding Real Estate Group assists in store acquisition or leasing, as well as store renovation, while the Korn Ferry International branch in the island country is responsible for large-scale talent hunting...

In order to maximize the brand value of the 7-11 convenience store in the island country, Fu Kai plans to focus on the location of the 7-11 convenience store in the island country.

The 7-Eleven convenience store in the island country now has 985 stores, and he will target these stores to expand within the next year.

At that time, as soon as the contract period expires, the brand of the 7-11 convenience store in the island country will be transferred to his own company, and Toshibu Suzuki can only change the brand.

In this way, a large number of loyal consumers will definitely be transferred to their side, and as long as the service can keep up, they will be able to retain customers.

Although doing so would lead to extremely fierce competition, Fu Kai still decided to fight.

Anyway, the current 7-11 convenience store in the island country is the leader of the chain convenience store chain in the island country. Sooner or later, it will have to compete head-on. The initiative is in our hands!

With the continuous investment of resources, within the island country, a 100-150 square meter store near many existing 7-11 convenience stores has been transferred and closed for renovation.

It's just that the transfer and decoration of stores are extremely normal, so the 7-11 convenience store in the island country did not find any abnormality at all.

As ten days passed, and the American Southern Company had not replied yet, Ito Masahiro and Suzuki Toshifumi gave up and decisively recalled Kimura Sawano.

After discussion, the new brand decided to be named "Ito-Yokado Convenience Store".

This name is recognized by most people.

The reason for this name is because the Ito-Yokado Group itself is a retail giant. The large general supermarkets, supermarkets, department stores, specialty stores and discount stores of the Ito-Yokado Group are all named after Ito-Yokado. of.

The brand of Ito-Yokado itself is very famous in the island country, and it happens to be in the retail industry.

If the convenience store is changed to this brand, it can at least have a certain mass base and increase the popularity of the passers-by.

Time flies by, and in a flash, it's November.

November 11.

The agreement between the American Southern Company and the island nation Ito-Yokado Group has officially expired.

On this day, the retail industry of the island country was full of gunpowder and wars...