Rebirth of the Strongest Tycoon

The latest website: Ginza subway station in the island country of Tokyo is a very busy subway station in Tokyo, with a particularly large flow of people.

Of course, there are various small and medium-sized shops or restaurants with clean environment and beautiful decoration around Ginza Station. They have complete facilities. It can be said that they integrate eating, drinking and entertainment, which can make office workers feel relaxed when they pass by after a long day of work.

The 7-11 convenience store has been deeply cultivated in the Tokyo area. Naturally, such a place will not be missed. Since December 1974, there has been a 7-11 convenience store outside Ginza Station.

But on November 11th.

When many office workers in a hurry want to buy some milk and bread, they are surprised to find that the location of the 7-11 convenience store has changed.

The exterior of the shop that I have been visiting has been completely changed, and the name of the shop has been changed to "Ito-Yokado Convenience Store".

And just ten meters away, a very familiar "7-11 convenience store" appeared.

The two convenience stores are about the same distance from the subway station entrance.

Many people hesitated for a while, but chose to walk into the 7-11 convenience store.

For many people, the habits accumulated over the years and the recognition of the 7-11 convenience store brand cannot be easily changed.

Of course, the brand is only an important factor for customers to enter the store, and whether customers can be retained or not depends on the quality of services and products.

On the opening day, Xia Yu walked into the convenience store with Fu Kai and bodyguards in casual clothes.

“Welcome to 7-11!”

As soon as he walked in, Xia Yu found that there were dozens of people in the store picking products. He walked around the store casually, picking products by the way.

When passing by a beautiful waiter wearing a uniform with the 7-11 logo, the waiter stopped what he was doing, stood aside, and said in a sweet voice, "Welcome to 7-11."

Xia Yu smiled back, continued to walk forward, and stopped at the corner. He looked back and found that the beautiful waiter continued to work, but whenever a customer passed by, she would step aside and say hello with a smile.

And every customer, even if they don't respond with a smile,

There will be more smiles on your face after passing by.

“The service is great!”

Xia Yu commented softly.

Fu Kai, who was following Xia Yu's side, couldn't help but smile.

After that, Xia Yu continued to observe in the store. When he finally left, he bought some things to settle at the cashier, and observed the cashier's work up close.

In the sweet "Welcome" voice of the beautiful waiter, Xia Yu walked out of the 7-11 convenience store, stopped near the door of the store, and simply asked some questions to the customers who came out of the store.

After asking more than 20 people in a row, Xia Yu took Fu Kai to the "Ito Yokado Convenience Store" ten meters away, and walked out again after more than ten minutes.

During the whole process, Fu Kai followed Xia Yu.

It's just that he didn't speak, and he didn't dare to say a word. Although he had a certain degree of confidence, as long as the chairman did not comment, his heart would not be completely grounded.

"It's not bad. In terms of hardware facilities and services, it is no worse than the Ito-Yokado convenience store, and the customer's evaluation is also OK."

On the way back by car, Xia Yu commented with a smile.

Fu Kai's slightly dangling heart finally landed smoothly, and he said humbly, "Thank you for your recognition, I will continue to work hard."

"Well, I have to continue to work hard. Today is just the beginning, and the Ito-Yokado convenience store will definitely not be indifferent."

Xia Yu nodded slightly and said.

Fu Kai's expression became solemn and he nodded heavily.

In fact, a few days ago, the Ito-Yokado Group took action to publicize the change of the brand through the media, and emphasized that the quality and service will not change.

They hope to retain consumers as much as possible in this way.

Facts have proved that this measure of the Ito-Yokado Group has a certain effect.

This can be proved from the customer flow of the Ito-Yokado convenience store seen today, as well as the content of the conversation between customers and store staff.

However, Xia Yu did not expect this way of robbing the brand to defeat the Ito-Yokado convenience store.

If it were so easy, the original 7-11 convenience store in the island country would not have always been the leader of the chain convenience store chain in the island country, and it would still stand firm in the face of various competitions and develop rapidly.

Xia Yu's purpose from beginning to end is to make his own convenience store gain a firm foothold in the island country and capture the fruits that Ito-Yokado Group has carefully cultivated over the past ten years.

After nearly two months of hard work, Fu Kai finally managed to open 100 7-11 convenience stores at the same time today, and in order to concentrate efforts, these 100 convenience stores are all radiating from the center of Tokyo. It is convenient to speed up distribution efficiency and control costs when the number of stores is small.

Xia Yu was surprised to have achieved this step from scratch in just two months, but after today's on-site visit, he had to be satisfied with what he saw with his own eyes, and Fu Kai did not live up to his expectations.

Unconsciously, the car stopped in front of the headquarters of Xia Yu's 7-11 convenience store chain Daoguo Branch. After Fu Kai got off the car, Xia Yu made a final warning.

"The opening event will last for three days. With the blessing of the event, the turnover of these three days should not be bad, but the most important thing is the fourth day after the event. Let me see then."

"At the same time, we have to pay close attention to the trends of the Ito-Yokado convenience store. They must have been watching the situation at first. If there is a situation, they must respond as soon as possible, and let me know if other resources are needed."

"Thank you, Chairman!"

Fu Kai nodded solemnly and thanked him.

"Well, I'll go first."

"You walk slowly, and I wish you a smooth journey."

Under Fu Kai's attention, the car started again and disappeared into the traffic.

...

The 7-11 convenience store is a 24-hour convenience store. In order to accurately count the sales data, Fu Kai persisted in the company until 12:30 in the morning the next day. The sales data of the 100 convenience stores was finally released under close calculation.

Among the 100 stores, the turnover reached 85.42 million yen on the 11th, and the daily average single-store turnover was 854,200 yen, of which the store with the highest turnover reached 1.241 million yen.

As soon as the statistics came out, all the employees of the 7-Eleven convenience store chain company who were working overtime couldn't help cheering.

Although there is a reason for the bonus of opening activities, this achievement on the first day has surpassed the revenue of the Ito-Yokado Group during the operation period, and it has been regarded as the first shot.

The next day, the total revenue of 100 stores reached a new high, reaching 90.17 million yen, and the store with the highest turnover reached 1.384 million yen.

However, on the third day, the revenue data declined. The total revenue of 100 stores that day fell below 90 million yen, but it was still higher than the first day, reaching 86.23 million yen. The store with the highest turnover reached 86.23 million yen. 1.318 million yen.

During the three-day event period, the revenue data are very good.

But the most important thing is the first day after the event, which is the fourth day of opening.

The turnover without the activity bonus can best reflect the market's true situation of 7-11 convenience stores.

At 12:00 a.m. on November 15, Ito-Yokado Convenience Store Co., Ltd. and 7-11 Convenience Store Island Branch in Tokyo were brightly lit.

Fu Kai couldn't sit still in the office at all, and went directly to the sales accounting department to watch the subordinates calculate the data.

As time passed bit by bit, in anxious waiting, the results were finally counted.

"President, the statistics have come out."

"Give it to me!"

Fu Kai couldn't help but take the data and statistical schedule directly from his subordinates.

When his eyes fell on the bottom row of numbers, a relieved smile appeared on his face.