Rebirth of the Strongest Tycoon

The latest website: On the fourth day of opening, the 24-hour turnover of one hundred stores reached 66.5 million yen, the average daily turnover of a single store was 66.5 yen, and the highest store sales were 984,000 yen.

Although compared with the previous three days, various data have dropped by more than 20%, and even the average daily turnover of a single store is about 90,000 yen lower than that of the Ito-Yokado Group.

But this result has far exceeded Fu Kai's psychological expectations.

After all, there is competition from Ito-Yokado convenience store recently, and there are other convenience stores nearby. Under such high-intensity competition pressure, it is absolutely impossible to compare the daily average of 757,000 yen per store with Ito-Yokado period. impossible.

In the company's original analysis and judgment, the prediction was that the average daily turnover of a single store was around 400,000-500,000 yen.

Now there is no promotion on the fourth day, but it is beyond imagination to still achieve this result. Even if it will fall later, the super probability will still be maintained to an average daily average of more than 500,000 yen for a single store.

It seems that the brand recognition of 7-11 convenience stores is still very high!

This achievement, Fu Kai had the urge to announce the good news to the chairman immediately, but considering that it was already early in the morning, he could only celebrate with the company's employees.

...

Compared with the festive scenes of Fu Kai and others, the atmosphere of the Ito-Yokado Convenience Store Co., Ltd. in Tokyo was extremely dull.

The average daily turnover of convenience stores across the island is 573,000 yen.

The maximum turnover of a single store is 872,000 yen.

The average daily turnover of this single store dropped by nearly 180,000 yen compared with the 7-11 brand period.

That's all, the most shocking thing is the statistics of the 100 stores in Tokyo and surrounding areas.

The average daily turnover of a single store is 398,000 yen!

The highest turnover is 592,000 yen!

Compared with before the brand change, the average daily turnover of a single store has been cut in half!

This turnover data is lower than that of Lawson Convenience Store, Family Mart and other brands!

Seeing this series of data,

In the conference room, executives such as Suzuki Toshifumi and Kimura Sawano were all horrified, and their expressions were extremely ugly.

Suzuki Toshibu, who was sitting at the top, looked grim and said in a deep voice:

"Everyone has seen the revenue data, we have encountered the biggest crisis, and the customer's recognition of the 7-11 brand is higher than we expected!"

"Our customer visits to the store have also dropped by more than half!"

"According to the observation of some employees of the company, the passenger flow of 7-11 convenience stores is much higher than ours. Consumers just look at the brand and stand in line..."

As Toshiyuki Suzuki continued to talk, everyone in the conference room felt uncomfortable. Many people clenched their fists and gritted their teeth, feeling aggrieved and dissatisfied.

Most of them are veterans who joined the company in the first few years of its establishment. You must know that the 7-11 convenience store brand was created by them with great effort.

In order to shape the brand of 7-11 convenience store, how many activities did the company plan? How much human and financial resources was spent? How many difficulties and crises have been dealt with?

Many of them have always wanted to know the true recognition of 7-11 convenience store brands by consumers, but there is no effective survey and statistical method to determine.

And now they can finally feel it.

If the 7-11 convenience store brand is still theirs, then they will definitely fall asleep with excitement and pride.

But now this "child" raised by himself and others has been taken away by others and has become the most powerful weapon against himself and others. How cruel and cruel!

How proud and proud before, how heartache and suffocation now!

So shameless!

"Damn American ghosts!"

Finally, one of the executives couldn't help but scolded angrily.

"Baga, bandits..."

"..."

One person started, and the others seemed to have found an outlet to vent their emotions and yelled at each other.

Toshi Suzuki, who was sitting at the top, said that the order of the venue was the most important, but this time it was rare to let the restless meeting place be left alone, leaving the venue in a mess.

If it weren't for sitting in this position, he would have lost his way like everyone else.

Five minutes later.

The noisy voice gradually faded away.

"Boom!"

Feeling that everyone was in a better mood, Toshibu Suzuki tapped the table heavily with his fingers to remind everyone.

Everyone subconsciously sat up straight, the expressions on their faces returned to normal again, and they looked at Suzuki Toshibu without squinting.

"Everyone has vented their emotions, but our company's crisis has not been resolved. If this crisis is not resolved as soon as possible, so that 7-11 convenience stores can gain a firm foothold and continue to receive brand wealth, then our crisis will continue to increase. Big."

"Now we have to figure out a solution right away!"

As soon as Suzuki Toshibu finished speaking, Kimura Sawano, who was sitting beside him, got up and said, "President Suzuki, gentlemen, from the comparison between the Tokyo area and other areas, we can intuitively see the difference."

"In other places where there is no 7-11 convenience store, although we have changed the brand, the rate of decline in various data is about 25%, and this data is actually the most loyal customer to the 7-11 brand, because there is no more 7-11 brands, they are no longer in the store!"

"For this part of customers, no matter how well we do internally, they won't even enter the store, and they won't see it. For this group, we must do a good job of publicity to let them know that we are the original 7-11. Convenience store, as long as you come to our Ito-Yokado convenience store, you can enjoy the same service and buy the same products as before.”

"Of course, we can't be optimistic about the remaining 75% of customers. Why we can still retain 75% of customers? We have to understand that there is a very important reason, because the 7-11 convenience store has not opened. In the vicinity of our stores, consumers come into our stores without a choice.”

"These consumers realize that our Ito-Yokado convenience store is the original 7-11 convenience store, so there is a high probability that they will be retained."

"Looking at the 100 stores in Tokyo and nearby areas, there are direct competition from 7-11 convenience stores nearby, and our customers have lost more than half."

"The less than half of our remaining customers must also be random customers, as well as customers who have been snatched from Lawson convenience stores, Family Mart convenience stores and other stores."

"If we hadn't had our last three days of opening bonuses, we would have known fewer customers from our past, and we would definitely have less revenue figures than we do now!"

"What we need most now is time. We need enough time to convert our original loyal customers into customers who are loyal to the Ito-Yokado brand!"

"We have to let our original customers know that even though we are no longer 7-11, we have become Ito-Yokado, but we are still the smell of their mother after get off work or school, and the gasp on the side of the road when they come home late at night. Harbour, we are still the backbone of their emotions!"

"Give them memories and good things, not the superficial 7-11 brand, but our meticulous service and consistent enthusiasm!"

At the end of the day, Kimura Sawano's emotions erupted, raising his fists and making hysterical shouts.

"Clap clap clap..."

There was silence for a while in the conference room, followed by warm applause after Toshibu Suzuki took the lead.

Kimura Sawano's eyes were red, he blinked, and sat down again without saying a word.

Afraid that some colleagues might not understand, Toshibu Suzuki summed up Kimura Sawano's words: "Kimura-kun's point of view is very correct, 7-11 convenience stores are a great threat to us, but they have a fatal weakness, that is, the stores are relatively Less, they have not yet established a firm foothold, and it will take a long time to receive the brand value that we have spent ten years building.”

"And we also lacked enough time to reunite our original customers under the Ito-Yokado brand."

As soon as Suzuki Toshibu finished speaking, an executive stood up and expressed his opinion: "President, gentlemen, I have been to more than a dozen 7-11 convenience stores to observe on the spot. Although they are trying their best to provide good service, they The quality of service is still not stable enough, which is the reason for the weak talent system and training system.”

"Fu Kai, the president of the 7-11 convenience store in the island country, is a very capable person. He can open 100 convenience stores from scratch in just two months. I admire them very much, but their talent reserve system Weakness is an indisputable fact, I have investigated, the current training center of 7-11 convenience store is still operating at a high intensity, and it has stepped up time for talent recruitment and emergency training in order to expand as soon as possible."

"I suggest starting from this, delaying the expansion of 7-Eleven convenience stores and disrupting their deployment at the same time."

"For example, poaching 7-11 convenience stores and poaching employees from their existing stores."

"We just happen to have a store expansion plan. Although the literacy of these people may not meet our standards, even if we recruit 200 people, we can make a big problem in the operation of the existing 7-11 convenience store. Two hundred people are scattered among the old stores, and one or two old store staff are replaced to go to the newly opened stores, so that our service quality has little impact."

"Eguchi-kun's approach is good, I agree."

Some executives echoed the statement.

Immediately afterwards, another executive stood up and expressed his opinion: "In addition to the weak talent reserve system, the commodity supply system of 7-11 convenience stores is also unstable. If we can interrupt their commodity supply system, Even if it is only interrupted in part, consumers will not be able to buy their favorite products once or twice, then they will definitely be disappointed in the 7-11 convenience store, and they may switch to our store."

"Convenience stores have as many as two or three thousand kinds of goods, and 7-11 convenience stores are the same as our suppliers. It is definitely not realistic for us to cut off all their product supply channels, but if we choose a part, with the size of our company, It can still be done.”

"We can even let the parent company take action. After all, in addition to our convenience stores, there are hypermarkets, supermarkets, discount stores, etc. under the parent company. If they are added together, they will have a great influence on suppliers and oppress some supply. It is definitely possible for the merchants to run out of 7-11 convenience stores.”

"Also, fresh food rice balls and other commodities are urgently needed by consumers. Students and office workers need three meals a day. If some fresh food is cut off, it can hit 7-11 convenience stores to the greatest extent. "

...

In the face of the coming crisis, everyone racked their brains to come up with solutions, but many of them were not operational.

After the last discussion, it was unanimously agreed to target 7-11 convenience stores from the two weaknesses of the talent supply system and the commodity supply system.

At the same time, the brand marketing of the Ito-Yokado convenience store must also be strengthened. The most urgent thing is to increase the media bombardment to let more consumers know that the current 7-11 convenience store is different from the previous 7-11 convenience store. The original 7-11 convenience store was renamed to Ito-Yokado convenience store.

The meeting was held until 2:30 in the evening, when Toshifumi Suzuki announced the end of the meeting.

From this moment, the crisis began to condense, and hit the 7-11 convenience store very quickly!