Rebirth of the super rich second generation

Chapter 310 Confidence? Arrogance? Ambition!

"Then I'll tell you the truth, I hope you don't mind."

Lorraine paused and said seriously: "Your Kyoto people belong to the category of online shopping malls, similar to Taobao, but they are aimed at high-end consumers. Therefore, you first have a lot of customers, targeting high-end consumers.

As for the online shopping mall you have launched, you are currently the first one in Beijing. This idea is indeed great, but it lacks some new ideas. Although the Internet has gradually replaced many things, consumers sometimes also want to shop in person.

Going shopping, the fun of shopping, can also be regarded as a kind of leisure... Of course, if you continue to operate like this, the income will definitely become higher and higher, but, in my opinion, you can do better. - If,

If you develop something more novel or a business, you can replace the leisure time of shopping."

Shen Zheyu thought about it carefully and replied: "What you are saying is that many people buy goods, but they are actually enjoying the fun of shopping. Although online shopping can attract some customers, it will lose some customers.

.So, if there are more novel things, it will attract more people. I don’t deny this. However, here is my opinion, but there is no good implementation plan. Consumer psychology is the most difficult to predict.

.”

"Let me ask you a question. First of all, your Kyoto people are targeting the upper-class consumer groups in the entire capital, right?"

Shen Zheyu nodded: "Yes."

"So what kind of psychology do these people have? ...I am not referring to the psychology of consumption alone, but the general psychology, no matter what time it is."

Shen Zheyu frowned slightly. He didn't know what Lorraine wanted to express. He thought about it seriously and then replied: "It should be...comparison?"

"That's right." Lorraine said with a smile, "The more distinguished a person is, the more he cares about his status. The mentality of comparison definitely exists. However, this is only the second step."

"How to say?"

"What are they comparing to?"

“…taste, identity and…consumption concepts?”

"Yes! It's the concept of consumption!" Lorraine snapped her fingers, "They are not short of money or all kinds of luxury brands. Whether they are shopping or online shopping, what they buy is not goods, but taste and status.

.As long as we grasp their mentality, there are many ways to follow.”

Kang Shaojie thought carefully on the side, but he really couldn't understand what Lorraine wanted to say, so he simply interrupted the conversation between the two and said, "I mean Lorraine, can we stop being so pretentious?"

Lorraine shrugged and smiled: "I just want you to follow my original thinking and bring it into my understanding and thoughts little by little, so that you can better understand the importance of this consumption concept."

"I will continue." After a pause, Lorraine changed his mind and said, "Let's use an analogy. This is easier to understand. If I were asked to manage this Kyoto person, I would run it like this - I would not let it just be

It is as simple as an online mall, but it needs to be opened up into an integrated leisure service industry chain. First of all, in the initial service items, it includes a series of services such as brand fashion, luxury watches, jewelry, luxury cars, etc., as well as delivery

Door-to-door, no intermediary fees are charged, but customers can enjoy God-like attentive service. No need for you to use your hands or feet. Just click on the Internet and you can discover a brand new BMW x in the shortest time.

The latest car in the series shows up downstairs in your house. And so on.”

After hearing Lorraine's words, the two of them smiled. This is correct. This is a consumption concept. Facing an online mall with attentive service, consumers are more willing to pay for it. Everyone likes the feeling of being served.

.

Among the children of wealthy families, there are also quite a few otakus and otakus, please don’t doubt it.

Even if you don't stay at home, you are very busy sometimes and don't have time to walk around. Usually, you will ask your housekeeper or personal assistant to buy some of your favorite products for you. When you buy them back, the person involved will feel

, not very satisfied. Therefore, if there can be such a considerate merchant who plays a series of roles as a seller, purchaser and delivery provider at the same time, it can indeed save consumers a lot of time and energy."

"I have considered this. To be honest, I am preparing to implement this business expansion in the next step. Although it requires a new round of investment and the establishment of a new special department, in the long run, it will be able to attract more consumers.

The invisible growth of the customer base cannot be ignored." Shen Zheyu smiled when he heard that Lorraine and himself thought of going together.

He only came up with this idea in the past two days, and he hasn't had time to formulate the plan yet.

I didn't expect that Lorraine would have such foresight, and as an outsider, he could analyze things so thoroughly. As a businessman, no matter how rich and prestigious a large and powerful conglomerate is, what they want to make is always from consumers.

When it comes to money, no matter what kind of consumer group you are targeting, you must understand their consumption concepts. This is understandable.

When Lorraine heard Shen Zheyu say that he had thought of this plan, he smiled and suddenly asked: "So...then what?"

"Then?" Shen Zheyu was stunned for a moment, then smiled awkwardly, "I just thought of this for now, and then there is nothing good to expand the business."

Kang Shaojie interjected again at this time: "Lorlin, what you are saying to Zheyu now, is it related to your idea?"

Shen Zheyu was struck by Kang Shaojie's words, realized the problem, and looked at Lorraine.

Lorraine took a sip of coffee, smiled, and nodded: "Yes. It's very close to my plan. - If you are willing to cooperate with me, I will tell you all about my plan. To be honest.

Whether it's Zheyu's high-end consumer online mall or Shaojie's chain of leisure entertainment or catering establishments, they are all just following the old-fashioned development. I always believe that for a newly emerging industry, first of all, it must

It has its own industrial chain. Once the industrial chain is connected, it will be an independent existence with its own rules. If any link in the industrial chain is removed, it will not be able to continue to operate.

"Over time, consumers will become quite dependent on this industrial chain. It's like a domino. If any link is missing, the whole situation will stop. If my plan can succeed.

If we implement it, then the real challenge we will face is not the exclusion and invasion of our peers, but..."

Having said this, Lorraine put down the coffee cup in her hand firmly, with a confident and serious smile on her face, and said vigorously: "But, all the unknowns in a new industry!"

For some reason, when they heard Lorraine's words, Kang Shaojie and Shen Zheyu's hearts trembled slightly. Although they still didn't know why Lorraine had such high self-confidence, Lorraine's state when she spoke,

The ambition between them and their words made the two of them, who are also practical young people, unable to help but feel ashamed. However, they did not feel that Lorraine was arrogant yet, and they were all waiting for Lorraine to express his thoughts quickly.

"Don't rush me to tell you. Tell me first, are you willing to cooperate with me?" Lorraine smiled.

Shen Zheyu and Kang Shaojie know deeply how important a very good feasible idea is in the business world. In fact, there are many profitable idea companies in various countries. These people specialize in making suggestions and thinking of ideas.

, some people have good ideas and can sell them for millions.

This is not alarmist. There is a kind of investment called venture capital.

Some good and feasible ideas, in the hands of powerful businessmen, will become a money-making tool.

Therefore, the reason why Lorraine is reluctant to express his idea now is because... once he expresses it, this idea may not be his own.

Both of them understood Lorraine's thoughts and didn't say anything, but they were a little helpless. Kang Shaojie had a close relationship with Lorraine, so he spoke first: "Lorraine, it's not that we don't agree to you, it's just... we are now

I'm not entirely sure whether your idea is feasible."

Lorraine shrugged: "Haha, what do you have to be afraid of? I won't let you sign the contract, so there is no risk. I just wait until I establish a company in this emerging industry and invite you to become my partner. In fact,

Yes, this idea of ​​mine does not require any investment at all. To be precise, it will not invest any substantial money, just some simple funds."

"Only simple funds are needed?" Kang Shaojie and Shen Zheyu were stunned, "In other words, results can be achieved without substantial investment?"

Lorraine smiled: "To correct it, it is not to achieve results, but to obtain huge benefits."

"hiss……"

Kang Shaojie and Shen Zheyu took a breath together, what an arrogant tone!

You can get huge profits without substantial investment?! What idea is so powerful?! Lorraine must be talking nonsense now, right?

At this time, Lorraine didn't want to show off any more. Although she couldn't tell the whole story about her idea, she could still point to some of their ideas.

"Let's put it this way, my idea can perfectly integrate the catering, hotel, leisure and other entertainment industries under your hands, Shaojie, with the Kyoto Online Mall under Zheyu's hands, forming a stable industrial chain.

.”

"..." They both frowned.

At present, the things managed by Kang Shaojie and Shen Zheyu are basically incomparable. How can they be perfectly integrated? Let alone form a stable industrial chain! ... But if, as Lorraine said,

That said, according to his idea, if these two aspects can be integrated, what kind of benefits will come! The potential will be huge!

"How is it? Is it tempting enough?" Lorraine looked at the two people's obviously excited expressions and smiled, "You don't need to invest, you just become my partner. First of all, I must declare that I am not doing evil things, and I will not offend anyone.

Law, I can guarantee that as long as you cooperate with me, you will be able to achieve huge benefits. I will do what I say!"

Kang Shaojie stared at Lorraine quietly. There was no flaw in his eyes. It seemed... he was serious!

"Okay, I promise to cooperate with you!"

"I promise you too." Shen Zheyu pondered for a long time and then said, "So, do we need to sign a contract?"

"No need." Lorraine heard the two agreed and said with a smile, "You just need to keep the phone on 24 hours a day, and I will give you a satisfactory answer within three days!"