Rebirth of the super rich second generation

Chapter 311 Planning and Curtain

After separating from Shen Zheyu and Kang Shaojie, Lorraine returned to the company.

After saying hello to his parents, he left Kaiyuan District, then withdrew three thousand yuan in cash from his private bank account, and then went to act on his "appalling" plan.

On the other hand, Shen Zheyu and Kang Shaojie returned to Kang Shaojie's company together.

"Shaojie, tell me, is Lorraine's so-called plan to open up a new business field reliable?"

Kang Shaojie smiled bitterly: "If you ask me, I don't know. He is so mysterious now. Since he said he will give us a reply within three days, then just wait. As he said, wait for him to call us at any time.

Telephone."

Shen Zheyu sat aside, lit a cigarette, and then lit one for Kang Shaojie.

While puffing away the clouds, the two of them squinted their eyes and were silent and thoughtful. They were trying to recall the thoughts they caught in Lorraine's eyes when they talked to him before, as well as the hidden meaning of Lorraine's words.

Mystery.

But no matter how they thought, they had no idea what Lorraine meant by that idea.

The only thing that is basically certain is that Lorraine wants to create a new industrial chain, and can perfectly integrate Kang Shaojie's industry with Shen Zheyu's industry. In other words, it is still the leisure and entertainment industry. This makes them even more confused.

Since the mind is a leisure and entertainment industry, how can it be said to be a brand new field?

China is rich in talents, especially Yanjing City. Over the past few decades, countless business talents, wizards and even ghosts have been produced. But no one dares to say that they will create a new industrial chain based on the leisure and entertainment industry.

"This boy Lorraine... his tone is really not ordinary..." After thinking about it, the smile on Kang Shaojie's face became more playful, "I hope he will not disappoint us. I am full of expectations for him."

"Haha, right." Shen Zheyu said slightly absentmindedly.

The eldest young master of the Shen family and the eldest son of the Kang family were actually attracted by a young upstart from outside like Lorraine. In a certain sense, he had already taken the first step. You know,

Not anyone can win the trust of either of them, but Lorraine lured these two young men into his "thief ship".

…………

"Brother, the leisure and entertainment industry market in Kaiyuan District is almost saturated. I have been thinking hard during this period and have used a series of methods, but I still haven't been able to invade there." Ma Chaoxian called Ma Lei at his home.

Mobile phone, "Look... Do you want to give me some more power?... So that I can acquire or merge some industries in Kaiyuan District or Jialing District? In this case, I can also occupy a stronghold to compete with the Lowe Group.

That Luoshui International Chess Game.”

"Trash." Ma Lei on the other side of the phone didn't know what he was busy with. Apart from his slightly impatient voice, some slight gasps could also be heard, "You still want power? - You are just a Lowe Group.

It's not fair, are you a loser? During this period, I have given you a lot of say in the three leisure and entertainment venues near Kaiyuan District, letting you be the acting manager, but what are the results you have achieved?... You know

I don’t know, now that the New Year is approaching, all colleagues are brewing a wave of tricks. If you can’t make any progress, then I will withdraw your endorsement right immediately! It’s a waste of time.”

Being reprimanded mercilessly by Ma Lei, Ma Chaoxian felt very angry, but he had no choice but to dare to go against Ma Lei. What's more, Ma Lei was not wrong. It had been so long, but he, Ma Chaoxian, was getting a little bit colder.

The results have not been achieved. On the contrary, the sales of the three leisure and entertainment venues he is currently running for Ma Lei have been unstable in recent days. New Year's Day is approaching, and the Spring Festival will soon come, and colleagues in the industry are doing tricks. Only this

Ma Chaoxian was bent on making some unexpected tricks, but it backfired and delayed the business.

He couldn't hold it any longer, so he had to make the call to Mare.

He knew that Marley didn't care about the three leisure and entertainment venues, so he reprimanded and gave advice.

Ma Chaoxian is waiting for Ma Lei to give him some advice. Although Ma Lei is a playboy and doesn't seem to be doing his job properly on the surface, in fact he has a very good business vision and skills. In the Ma family's leisure and entertainment industry, there are

Many successful classic cases were created by Marley. He indeed has enough arrogant capital.

"Useless guy, why did my Ma family have a loser like you?" Ma Lei snorted coldly, then said, "Okay, I will give you one last pointer. Don't give me such boring phone calls again in the future.

!——The three leisure and entertainment venues you own now are located near Kaiyuan District, right? In other words, Kaiyuan District will occasionally have many customers who will come back to visit. In a certain respect, you now have

The right consumer group has some intersection with Naluoshui International. If there is intersection, there will be an entry point. The most powerful publicity strategy is not to rely solely on advertising and media promotion, but word of mouth among consumers.

"

"During this period, Luoshui International will definitely prepare many tricks to welcome the golden period of New Year's Day and Spring Festival. You don't have to do anything during this period, just keep an eye on their actions."

Although Ma Chaoxian is not as smart as Ma Lei, he is not a fool. To a certain extent, he is quite smart. Hearing this, he suddenly realized: "Brother... you mean, whatever tricks they are doing, we will

What kind of tricks are you doing? Oh, I mean, are you going to do something better than them?"

"Well. As long as it's a little higher than their strategy, it's enough. Because the consumer groups you face overlap, and once competition occurs, it will cause a certain degree of damage to their business.

Impact! Because along with competition, there will be a consumer choice effect. If you win over some customers, they will lose some customers. That's it."

"But... what kind of marketing strategy can we think of to be better than them?" Although Ma Chaoxian hated Lorraine, he did not dare to despise him. Lorraine's sharp-tongued and fearless look that night made him

He understood that Lorraine was not a good person, but a tough nut to crack!

"Why are you so stupid? I've already said this, and you still don't understand?" Ma Lei scolded, "To put it simply, I'm asking you to plagiarize! Plagiarism, do you understand?"

...You can do whatever they do, but it's better than them. It's like they give you a 30% discount, and you get a 40% discount. They give you a gift package of 1,000 yuan, and you give them a gift package of 2,000 yuan. That's it.

So simple!"

"Oh! I understand, I understand!" Ma Chaoxian said hurriedly.

"In this way, they are the ones who use their brains, but you are the one who enjoys the benefits. Why not? - Remember, malicious business competition is also competition. As long as you can become the final winner, that will be your achievement.

Consumers don’t care which hotel opened first, they only care about which hotel is the most famous, do you understand?”

"However, if we compete like this, we are likely to lose money..."

"Loss money? Then lose it!... You always have to figure out what your advantage is. You have the support of Ma Group behind you, what do they have? This Luoshui International is their only bargaining chip in the last battle, even if it is a loss

, you can also afford it, can they afford it?"

"Yes, yes, yes! Brother, I understand if you wake up the dreamer!"

"Idiot, you're wasting my brain cells." Mare cursed again and hung up the phone.

In Ma Lei's view, a small role like Lorraine is not qualified to be taken seriously by him. Therefore, Ma Chaoxian, who can't even deal with a small role like Lorraine, is undoubtedly a big waste in his eyes.

After hanging up the phone from Ma Lei, Ma Chaoxian still couldn't calm down.

He felt very angry at Marley's scolding and scolding, but he did not dare to be serious with Marley, so he put all his resentment on Lorraine.

He calmed down and thought about it carefully. Ma Lei was right. If he wanted to eat Luoshui International to death, he had to keep an eye on their movements. Whatever tricks they did, he would do whatever tricks they did.

Just being slightly better is enough. Just like when you go shopping for clothes, the same piece of clothing, the same texture, the same manufacturer, the same brand, but different prices, which one would you choose? - Even if you are a child of a wealthy family.

They are no exception. They are rich, but they are not rich people who take advantage of them. No one is willing to pay even a penny more for their wronged money.

Luoshui International is currently the only industry of the Rock Group in Yanjing. If Luoshui International collapses, the Rock Group will collapse and will have to go home.

Ma Chaoxian has a brilliant background and has plenty of time and money to waste, but the Rock Group cannot!

"Hmm, Lorraine, Rock Group, hurry up and use your brains! I want to see what marketing strategies you can come up with. When the time comes, I will squeeze you to death! You will be out of breath!

!" Ma Chaoxian clarified his thoughts and was full of arrogant confidence!

the next day.

Lorraine put down what she was doing for the time being and finally dialed Kang Shaojie's phone number.

"Hey, Mr. Luo, have you finally answered?" Kang Shaojie said with a smile, his words full of expectation.

Lorraine smiled: "I want to ask you, how many customers are there in all the leisure and entertainment venues you operate?"

"Uh... this is too difficult to count."

"The customer sources I'm talking about refer to those relatively fixed customers, or in other words, your members from all aspects of the leisure and entertainment industry."

"Oh, you said membership."

"Don't tell me you didn't adopt a membership system."

"Haha, of course not. This data is still available, but I want my assistant to sort it out and get back to you later."

"Um, okay." After saying that, he hung up the phone.

Then, Lorraine dialed Shen Zheyu's phone number.

"Zheyu, how many registered users do you have in Kyoto?" Lorraine got straight to the point.

Shen Zheyu thought for a while and said neatly, "About two thousand people."

"Well, okay, I'll get back to you later." Lorraine smiled and hung up.

At this time, Kang Shaojie called: "Lorraine, the statistics are clear, there are 5,326 members in total."

"Well..." Lorraine pondered for a moment, looked at the box of nearly 10,000 glittering high-quality cards that he had just ordered, squinted his eyes and smiled, "These are enough."