Rebirth of the super rich second generation

Chapter 313 Brand new business concept

Two hundred thousand to buy an identity?

Haha, I dare to think! Shen Zheyu and Kang Shaojie were both speechless.

It's too exaggerated!

"Aren't you facing high-end consumers in Beijing? Do they care about a mere two hundred thousand?" Lorraine smiled, "This is just a matter of operational methods."

Shen Zheyu and Kang Shaojie pondered for a moment: "Lorraine, even if we try again, I feel that the two hundred thousand is still too expensive. Although some of the consumer groups we target do not lack the two hundred thousand, they still want it.

Make your two hundred thousand dollars worth it."

"Of course. Two hundred thousand is a price that is neither high nor low. Don't forget, our Chinese gold card is to show our identity. We can easily get it with too little money. Then wouldn't we feel that this status and status are inseparable?

Is the concept of consumption too cheap?" Lorraine knew that the two of them could not understand the origin of the price of 200,000 yuan.

"Let's put it this way, Shaojie, your Kyoto Online Mall has reached cooperation agreements with major internationally renowned brand stores. Since you have adopted a membership points system, the minimum is set at 7.5% off. In other words, even if

Customers can raise their points to the top and use the discounted price of 7.5% off the original price to purchase goods from any store that cooperates with you, and you will not lose money, right?"

"Of course." Shen Zheyu nodded, "Most luxury brands are in the profit-making industry. To put it bluntly, many of the reasons why these luxury brand clothing are priced so high are due to their reputation.

For example, for a piece of clothing worth 10,000 yuan, in fact, the cost, including agency production fees or customs fees, is only a few hundred yuan, and some even... only cost about 100 yuan. This is not alarmist,

I have been in contact with industry colleagues of these luxury brands and know this very well. They only invested some energy in the initial marketing and concept design. Compared with the profits they earn, these investments are almost negligible.

"

"That's it. In other words, you can definitely afford the 7.5% discount. Now let me calculate it for you. If a person holds a Chinese Gold Card and buys ten brand clothes for himself every year, even if

A conservative estimate would probably be between 50,000 and 70,000 yuan. Then during this year, I would buy some luxury watches, bracelets, rings, and a new model car. It can be said that in one year, it would definitely be more than 20 yuan.

Is it all right?"

Kang Shaojie smiled: "Two hundred thousand, you underestimate the strength of the upper-class consumer groups in the capital... To put it bluntly, each heir of a wealthy family spends monthly on clothing, cars and other products.

, at least between two million and five million, this is still a conservative estimate. The average wealthy businessman family will also spend about one million a year. Even the poorest one will not spend two hundred thousand a year.

pin."

"Yes, this is just the expenditure on shopping. So... what about their expenditure on leisure and entertainment venues? Including hotel accommodation, dining out, leisure and entertainment, etc... How much will they spend in a year?"

"This data is very scary." Kang Shaojie suddenly said, "Take me for example. I just did statistics last month. I spent more than 4.3 million on shopping this year, staying in hotels,

In terms of dining out and leisure and entertainment, I spent about three million. You know, because of my status, I will inevitably spend these expenses when buying things or traveling for business."

"Haha, do you understand now? The price of 200,000 yuan is not expensive at all." Lorraine smiled and said, "Shaojie, take you as an example. You spent nearly 8 million this year. If

What will happen after the 7.50% discount?"

Shen Zheyu calculated carefully and answered the question for Kang Shaojie: "That's about six million a year in expenses. When converted, it saves two million!"

"So, how many times is the difference between two million and two hundred thousand?"

Kang Shaojie took a deep breath after realizing it, and his face was slightly shocked - ten times as much!!

It’s not like he didn’t know. He was shocked when he calculated it. He had never calculated this account before!

"So, if we price this Chinese gold card at 200,000 yuan, it would be really cheap! Let's just price it at 1 million yuan!" Shen Zheyu kept shaking his head. He has now completely digested Lorraine's idea.

, there was a hint of excitement floating in his heart! He had a hunch that if this plan could be implemented smoothly, it would really open up a new profitable industry!

"No, one million is too much. We haven't officially put this Chinese gold card on the market yet, so there are still a lot of risks. Once we fail to succeed in the first step, other merchants will definitely steal this card.

When the time comes, we will be very passive."

"That's right, we need to move quickly and efficiently, otherwise, this idea will not be ours." Kang Shaojie couldn't help but shook his head in admiration, "Lorraine, I am really impressed by you now! Such a powerful person

Conception, how did you come up with it!"

Lorraine smiled sarcastically: "But... if we want to implement our plan steadily, we still need to do some things. This requires the cooperation of the two of you, especially Zhe Yu."

"What happened?" "Say."

They both said in unison.

"If you don't mind, Zheyu, I would like to change your Kyoto name."

"Change your name?"

"Yes, change the name to...Chinese. In this way, we can better highlight the theme of our Chinese Gold Card. Moreover, the title 'Chinese', in a sense, covers a wider area and is more conducive to our future expansion."

.And your online shopping site also needs a new revision. As we said before, some considerate and considerate services should be provided by the website. In this revision, these business development projects must be added, and the overall situation should be highlighted.

This business concept of 'Chinese Supreme'. If one-tenth of the formal members registered under your website's name are willing to be the first to eat crabs, then it will be our success."

Shen Zheyu pondered for a moment and replied decisively: "Okay, I promise you! After I go back today, I will start working on this matter as soon as possible. Is there anything else you need?"

"No, as long as you promise in the overall website that all super VIP customers who become Chinese Supreme members will enjoy the lowest discount of 35% off the entire site, and enjoy distinguished services such as thoughtful records, agency purchasing, and door-to-door delivery, that is enough.

.”

"Okay, I understand." Shen Zheyu snapped his fingers and accepted it happily.

"What about mine?" Kang Shaojie asked with a smile.

"First of all, tell me, what are the discount limits for the properties under your name?"

Kang Shaojie thought about it carefully and then replied: "In the catering industry, the lowest discount currently available is 30% off. For hotel accommodation, the lowest discount is also 30% off. For leisure and entertainment venues, the lowest discount has already been 40% off. But these supreme members

The number is very small. As you know, the properties under my name are all high-end places."

Lorraine smiled: "What we want is high-end places. Let's open the market from the upper mainstream society first, and then we can expand after this step has been successfully taken. - I suggest that you combine the catering industry and the hotel industry

, the leisure and entertainment industry all uniformly discounts to the lowest discount you can accept.”

"Okay! Just do it! I will start working on this after I go back today!" Kang Shaojie lit a cigarette with excitement on his face, with a smile on his face, "I haven't looked forward to this for a long time.

The idea is very powerful, but there are still many unknowns waiting for us... As you said, what we will face is not the exclusion and invasion of our peers, but all the unknowns in the new industry!"

Kang Shaojie's eyes shone with a trace of unusual excitement.

Shen Zheyu had a smile on his face, and it was obvious that his mind was also trembling.

"Okay, now let me talk about the most important thing. How do we divide the money we earn? - To be honest, I have officially incorporated this idea of ​​mine into the secret project of our Rock Group.

So, the parent company is our Rock Group, do you mind?"

"Of course I don't mind!" Kang Shaojie and Shen Zheyu shook their heads together, "This is your idea. Of course you have the first say. As for how to divide the money earned, haha... To be honest, we are really embarrassed.

, because we basically don’t invest anything. We operate the membership system ourselves, but now it’s in a different way. Moreover, the industries in the hands of the two of us are perfectly integrated, so we can stimulate each other’s consumption, and this Chinese

The emergence of the concept of supreme consumption is more able to stimulate the nerves of consumers, resulting in a 'relive effect'. In the final analysis, we are always the party that takes advantage... But you are willing to tell us this powerful idea and recruit us to join the team.

, we should thank you."

Lorraine was stunned for a moment, then smiled: "Maybe... I want to use the influence of the two of you as a springboard?"

The two looked at each other and smiled: "In that case, then you can just give us two 5% of each other!"

"Five percent?!" Lorraine was taken aback. She thought these two "profiteers" would talk loudly, but she didn't expect it to be so low!

"How can this work? It's too little!" - This is the first time I have seen this kind of negotiation method that pushes money and interests out.

"Uh...then ten percent for each person?"

"Twenty percent!"

"Fifteen percent! Okay, that's it! Lorraine... don't be wordy anymore. Zheyu and I are suddenly full of energy because of your idea... You have to come up with it for me too.

A...well, look like a boss."

"Uh, boss?" Lorraine was speechless for a moment.

Kang Shaojie smiled and said half seriously and half jokingly: "Yes, you proposed this idea. We are now cooperating with you under your idea. Of course we need to follow your arrangements. Now, you are our boss, of course.

Now, you can only order us on this project to promote the Chinese supreme consumption concept, but you can’t control us in other matters.”

boss……

Sweat, it’s really shocking. A young upstart from outside Lorraine would be called the boss by Young Master Kang Da and Young Master Shen. If this spreads out, then those wealthy children and daughters will not be allowed to

Being struck down by thunder and smoking?!