Rebirth of the Thousand-Faced Movie King

"Zhizhong, there must be something wrong here, definitely."

At Samsung, Lee Jae-yong went crazy this time.

He doesn't care about the sales of KTV's karaoke system. What he cares more about is the sales of their Samsung high-end TVs.

However, from a side perspective, the sales volume of KTV karaoke systems also determines the sales volume of Samsung's high-end TVs.

However, in the KTV war in China, Samsung lost miserably.

At the same time, this is also reflected in the sales of high-end TVs.

Huanyu Super TV sales exceeded 200,000 units that month.

And they are three stars.

Look no further.

Less than 1,000 units.

Previously, Samsung had some complaints about its Samsung TVs that some TV experts ignored.

Now, they are embarrassed to say it.

The sales volume in that month was less than 1,000 units, but you still have the nerve to let people evaluate you.

However, it is precisely because of such incredible sales that Li Zaiyong seriously suspects that there must be something wrong.

"Zhizhong, what on earth is going on?"

Li Zaiyong stared at Jin Zhizhong.

Jin Zhizhong is one of his generals, and he has been doing very well in the television field before.

However, in the field of high-end TVs, there have been constant mistakes recently, and he can't help but be annoyed.

"Mr. Li, we are currently conducting a comprehensive inspection of Huanyu Technology's song request system. I believe we will definitely find the problem."

Jin Zhizhong was also depressed inside.

In fact, when they were developing the Samsung song request system before, they dismantled the Universal song request system.

After all, it is a copy, so it must be disassembled and studied.

It can be said that they already know the Huanyu song request system very well.

But even so, what happened in reality was beyond their historical data.

From Jin Zhizhong's professional perspective on electronics, he felt that there must be something wrong with the sound system.

In other words, Huanyu Technology has definitely conducted special research and development on the sound system.

really.

After dismantling it again, Jin Zhizhong found all the problems.

It turns out that Huanyu Technology has really conducted special research on the sound system.

They made certain modifications to the sound card of the Universal Song Request System.

This sound card can fine-tune the sound that consumers sing.

Don’t underestimate such fine-tuning.

With such small tweaks, he saved countless consumers who were not very good at singing.

It can beautify the sound to a certain extent.

It's just like PS.

It doesn’t matter if you don’t look very good. If you edit the P picture, it will definitely look much better.

As for why it was not discovered before.

Because at that time they thought the sound card was just an ordinary sound card and did not pay special attention to it.

But now I see that although the appearance of the sound card is the same as that of an ordinary sound card, the inside has already been changed.

…

"Huanyu Technology should not be underestimated."

"It's just that if we upgrade the sound card again, it will be three months later."

Like Samsung, there are also electronic giants such as Panasonic and Sony.

In fact, after Samsung joined the KTV song request system, they also joined.

But like Samsung, they were all killed by Huanyu Technology’s KTV song request system.

Affected by this, they once again conducted a comprehensive dismantling of the Huanyu song request system.

After looking through it, they saw the doorway.

Although the doorway is obvious, it is difficult to catch up with Huanyu Technology's KTV system.

In fact, their KTV song request system is slower than Huanyu Technology.

If you add a special sound card at this time, it will be slower.

One step is slow, every step is slow.

It will take half a year for them to come up with a new KTV song request system.

As for electronic products, who knows what will happen in half a year.

When you build a new KTV song request system half a year later, Huanyu Technology's KTV song request system may have dropped to 20,000 yuan a set, or even more than 10,000 yuan a set.

No more than others, this price advantage alone can directly clear them out of the market.

Precisely because they know this, Samsung and Panasonic are extremely uncomfortable.

You know, these routines they used before were used to deal with TV manufacturers in China.

When your technology fails to catch up, I will use technology to suppress you.

When your technology catches up, I will use price to suppress you.

When you support it with the whole country and the price keeps up, then they will come up with new products to suppress you.

No matter what, China will be overwhelmed by them.

But now, everything is reversed.

This situation also makes some of the world's top electronic product giants nervous and angry.

In the electronic product market, no Chinese company has ever been able to challenge them.

To this end, a group of senior executives from Samsung, Sony, Panasonic, including Nokia, rarely gathered together suddenly.

This gathering cannot be known to the outside world.

But a few days later, the mobile phone industry suddenly became turbulent.

Samsung Electronics announced that they will launch the most high-end touch phone, priced at only 5,000 yuan.

Sony also announced that they have developed the most cutting-edge resistive screen technology and applied it to the latest mobile phones, and the price is only about 5,000.

Nokia's strength is even more impressive. They also said that the new Nokia 7300 is equipped with the latest Symbian system, supports touch, supports flash, supports adding watermarks to photos, and the mobile phone storage reaches 1G, and can be expanded. The price is only 4,900 yuan.

Yes.

After losing ground in super TV, they regained ground in mobile phones.

Previously, they had been suppressed by Lizi Mobile. After a period of R\u0026D and innovation, they finally caught up.

Moreover, in order to catch the Pear Phone off guard, they also set the price to around 5,000.

Of course, the price is not cheap either.

But compared to the 6,000 yuan of Lizi mobile phone, it is much cheaper.

For laymen, they may think that Samsung, Sony, and Panasonic are cowardly in the field of high-end LCD TVs.

Otherwise, they would not move to another battlefield.

But in fact, this is not the case at all.

Another battlefield will begin on its own, whether it turns around or not has nothing to do with it.

In addition, even if it changes the battlefield, in fact, it will be effective against the Super TV of Huanyu Technology.

You know, whether it is a mobile phone or a super TV, they currently need to use an LCD screen.

And it is not that easy to make an LCD screen.

Huanyu Technology's confidence is that they have already laid out the layout for the production of LCD screens.

For example, BOE has invested in several production lines.

If it were just BOE, that would be fine.

But if BOE cooperates with Huanyu mobile phones and future super TVs, then this will create an integrated LCD screen industry chain for Huanyu Technology.

As the most important LCD screen for TVs and mobile phones at present, it plays a vital role.

Knocking off Huanyu Technology's mobile phone is also equivalent to suppressing Huanyu Technology's super TV on the other hand.

At the same time, their BOE will also be under tremendous pressure.

Just imagine.

If Huanyu Technology's own mobile phones cannot be sold by then, how can BOE increase its production capacity?

Will Sony, Samsung, Panasonic, Nokia...will buy BOE's screens?

It’s a no-brainer.

The effect of the cooperation of Samsung, Panasonic, Sony, and Nokia is very significant.

Originally, resistive screen mobile phones were basically dominated by Huanyu Technology's Lizi Mobile. However, with the addition of these brands, the sales of Lizi mobile phones have declined rapidly.

Lizi mobile phone has always been the most important business of Huanyu Technology, bar none.

It seems that this only affects Lizi Mobile's business.

But in fact, suppressing Lizi Mobile is suppressing a series of businesses of Huanyu Technology.

If the Lizi mobile phone is affected, then the systems, chips, screens, and future mobile Internet that are closely related to the Lizi mobile phone will also be affected. It can be said that Lizi mobile phone can definitely affect the whole body.

"Brother Jian, how about the resistive screen technologies of Samsung and Panasonic?"

"It's almost the same as ours."

"What about the price?"

"The price at their press conference is about 5,000 yuan, but this is not the terminal sales price. The terminal sales price is even lower than the price at their press conference. The lowest is Nokia. Their terminal retail price has dropped to 4,500 yuan, which is extremely low. In some areas, prices even reached 4,300 yuan."

Zhang Jianming reported the information in his hands to Chen Yu.

High-end phones have always been the most profitable.

Let alone the previous 5,000-6,000 yuan, even if the retail price is more than 4,000 yuan, the profit is still very large.

Therefore, the price reduction of these mobile phones is completely understandable.

"Mr. Chen, I think we can lower our price appropriately."

"no."

Chen Yu refused directly.

Chen Yu naturally understood Zhang Jianming's price reduction.

Lizi mobile phone currently has the highest price on the Internet, which is 6,000 yuan.

If it were before, 6,000 yuan would naturally not be high.

Because there is no competition.

Others like Samsung, Sony, and Nokia have not yet followed up.

Only the Lizi phone on the entire network has a resistive screen phone.

In other words, only the Lizi phone is the most eye-catching resistive screen phone in the entire network.

Because although there were resistive screen mobile phones before, the previous resistive screens were completely different from the current resistive screens.

The Lizi mobile phone can be said to have subverted the concept of traditional resistive screen mobile phones.

This is also the reason why Lizi mobile phones can be sold at such a high price.

But now there is competition.

Although the functions are almost the same, the competitiveness of Lizi mobile phones is much weaker.

But despite this, Chen Yu still refused.

Although the price reduction of Lizi mobile phones still makes huge profits, once the price is reduced, it will affect the brand of Lizi mobile phones.

The Pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher-end brands are naturally more expensive.

Have you ever looked at high-end brands that are very cheap?

This is basically impossible.

"The brand strategy of Nokia, Samsung, and Sony is that one brand covers all categories of high, medium and low, but our brand model is different from them. Pear mobile phones must maintain high prices."

Chen Yu has never believed that products cannot be sold if the market price is high.

The world market is really too big. As long as your product is good enough, there will be a market for it.

Even if only 10% or even 20% of the people buy your product, you can make huge profits.

"But, Mr. Chen, under the current situation, if we don't lower the price, our sales will definitely be lowered."

"Temporary pullbacks are normal, but this is not necessarily the case. Originally, we were the only ones making resistive screen mobile phones, but now Samsung, Sony, and Nokia have all joined in, and they will also expand the market on the other hand. Our Lizi It is the first company to make resistive screen mobile phones. Not to mention foreign countries, in the eyes of people in the domestic market, Lizi is still relatively recognized."

"That's true, but Sony, Samsung, Nokia...these brands are also very strong."

Zhang Jianming’s worries are not unreasonable.

If you take ordinary brands, of course Pear can be sold instantly.

But comparing Samsung, Sony and Lizi, Lizi doesn't have many advantages.

Although among them, there will still be some people who will choose pears.

"In this case, the method we adopt should not be to reduce prices, but to increase brand awareness. If everyone thinks that the Pear brand surpasses Sony and Samsung at a glance, isn't that okay?"

"Mr. Chen, is this too difficult?"

Zhang Jianming was a little embarrassed.

to be honest.

Although Lizi is the number one mobile phone brand in China, it has not surpassed Samsung, Sony, and Nokia.

Okay, that's putting it mildly.

In terms of overall brand power, Lizi is far inferior to Samsung, Sony, and Nokia.

After all, these brands have been influencing people's judgments for decades.

As for pear brands, they only appeared in recent years.

Even though the pear brand is very high-end, it does not completely surpass the strength of these foreign brands.

"How will you know whether it's difficult or not if you don't try?"

Chen Yu kept smiling.

Although it seems that building a brand will take a long time.

But that’s not necessarily the case.

Under the influence of new high technologies, the brand awareness of many products can explode in just a few years.

For example, Xiaomi in the previous life.

Many people can’t believe that Xiaomi has created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Do you believe that Huawei’s brand power can compete with Apple’s in China?

Even in terms of high-end mobile phones, Huawei is not inferior to Apple at all.

Of course, for many people right now, this is almost impossible.

"Brother Jian, bring Wu Kai and Yifei here, and let's discuss a plan to enhance the brand."

The solution to increasing brand strength is actually very simple.

One is through product power, the other is through advertising, and of course it will take some time.

Huanyu Technology currently has products, and time is temporarily not in Huanyu Technology's favor, so the most important method is advertising.

Although Zhou Yifei and Wu Kai couldn't believe Chen Yu's statement that the brand's power surpassed that of Samsung and Sony.

But to be honest, lowering the price of Lizi mobile phones is not a very good strategy.

Rather than that, it’s better to give it a try.

After the high-level discussions ended, Lizi Mobile Planning Department began to create a series of advertising plans.

However, after looking at these plans, Chen Yu was not very satisfied.

Although these advertising plans look good, they are quite satisfactory and have nothing particularly eye-catching.

"this is not OK."

"This won't work either."

"This advertisement is too ordinary. At most, such an advertisement will increase our sales, but it will not greatly enhance our brand power."

"This doesn't work either..."

Chen Yu rejected more than a dozen advertising plans in a row.

Wu Kaidu had a headache: "Mr. Chen, these plans have been selected from hundreds of plans. For example, I think this one is very good."

Although generally Chen Yu will not participate in advertising plans.

But Chen Yu has always been very demanding. As long as he participates, he must do his best.

"This won't work either, it's not up to par."

Chen Yu shook his head.

"Peng Ge, what is Peng Ge?"

"It just makes people feel high-end and classy at first glance."

"This, this..."