Rebirth of the Thousand-Faced Movie King

"Oh My God……"

Wu Kai thought it was a big problem. When he heard it, he almost vomited blood.

"Mr. Chen, Nokia uses Texas Instruments CPUs, Motorola uses its own CPUs, Sony also uses Texas Instruments CPUs, and Samsung also has its own CPUs. So, basically they are unlikely to use our CPUs."

Wu Kai also understood what Chen Yu meant.

Huanyu Technology is making CPUs, and it also has a large CPU OEM business.

Of course, the CPU you build yourself is not just for your own use, it can also create profits.

For example, we cooperate with some domestic mobile phone manufacturers to install Huanyu Technology's CPUs on domestic mobile phones.

Of course, this piece is also done.

Thanks to the innovation of Tianwen 2nd generation integrated system, many domestic mobile phones have used Tianwen chips.

However, for these foreign giants, it is obvious that they cannot use Huanyu Technology.

"That's not necessarily the case."

Chen Yu shook his head: "Although these mobile phone giants have their own CPUs and have deep cooperation with other chip manufacturers, all industries are for profit. If there is profit to be made, they will also use our cpu.”

Do domestic mobile phone manufacturers really like Huanyu Technology so much?

Are they so willing to use Tianwen 2?

Not really.

Because Tianwen 2nd generation integrates the system and is cheaper than other CPUs, why not use it?

"That's what I say, but it's too difficult to get them to join our camp."

Wu Kai shook his head.

It's not like they have never made such plans.

Wu Kai once raised this issue with some mobile phone manufacturers.

But the final result was that there was no room for discussion on this kind of thing, and they were rejected directly.

This is impossible.

"I think it's still a brand issue."

The recent brand promotion of Lizi Mobile has allowed Chen Yu to see the influence of the brand.

Once the brand is successfully built, it will not only create a greater premium, but also occupy more markets.

"Mr. Chen, what do you mean?"

"It's actually quite simple."

Chen Yu said: "The brands we built before were overall brands, such as Huanyu and Lizi. But they also have brands in segmented products. For example, the Intel Pentium chip series in PC computers and AMD's Athlon series. But , if it’s a mobile phone CPU, which brand do you think is better?”

"this……"

For a moment, Wu Kai didn't know how to answer.

Because all of a sudden he didn't know how to compare.

"Stop it, because in our minds, we don't have this concept."

Chen Yu continued: "Even us who make mobile phones are like this, let alone ordinary people."

In fact.

For ordinary people, most people don’t know which companies make mobile phone chips.

That is to say.

In the entire field of mobile phone chips, mobile phone chips have not yet established a relatively successful brand.

Although there are some relatively powerful mobile phone chip companies now, these are all in the eyes of professionals or practitioners.

He does not have a concept in the consumer field.

Consumers will not choose which mobile phone because of which mobile phone uses which chip.

The general operation is that what kind of mobile phone the manufacturer provides, consumers use what kind of chip.

They have no choice.

The lack of choice is not because they don’t want to choose, but because they don’t know how to choose.

But it's different when it comes to computers.

Why AMD's CPUs sell so well is because even computer novices use Intel CPUs.

This is what branding does.

But in fact, are Intel's CPUs really better than AMD's?

Although it is indeed better in terms of stability, in terms of performance and frequency, it is far inferior to similar AMD products.

"Mr. Chen, do you mean to build our mobile phone chip brand?"

Wu Kai said with some excitement.

"right."

Chen Yu nodded.

This is his purpose.

As long as he builds his own brand, he will have a say in mobile phone chips in the future.

At the same time, he can also introduce his mobile phone chips to the world.

In the future, when users choose a mobile phone, they will not only look at the brand of the phone, but also the chip of the phone.

Why are Huawei mobile phones selling so well in the future?

The biggest contributor lies in his chip.

Xiaomi, which does not have chips, suffered a big loss in this area.

It is obviously much easier for consumers to drive the market and then let those giants follow up than it is for Huanyu Technology to negotiate with them alone. Because there will be no need for negotiation at all. These manufacturers will automatically make changes due to market demand. Just like when Nokia was almost bankrupted by smartphones, didn't they have to compromise on the market in the end?

It's just that they compromised too late.

However, although Chen Yu's strategy was good, after thinking about it, Wu Kai still said: "Mr. Chen, your idea is very good. However, there is still a certain gap between the performance of Tianwen chips and other chips."

Why the Tianwen chip was launched? In fact, like the Lizi mobile phone, it used innovative methods rather than technical success.

"Of course I know this, but do you think consumers know it?"

Consumers may not even know which brands of mobile phone chips come from, so what else do they know about their performance?

As for PC computers, many computer novices don’t know the performance of specific chips.

It's just that because the Intel brand is so big, all users will use Intel chips immediately.

But if you ask what the difference is between Intel Pentium and AMD Athlon, they can't even tell you what the main frequency is. How can consumers tell you the difference? As for those who know how to use AMD, they are either some DIY veterans, or some brand computer manufacturers cooperate with them to install it compulsorily. Of course, there are also those sold by computer salespeople.

"Brand has nothing to do with performance, as long as we advertise hard on the chip."

"As long as our chip brand becomes famous, these global mobile phone manufacturers will take the initiative to cooperate with us."

After communicating with Wu Kai, Huanyu Technology's chip department began planning the brand plan for Tianwen Chip.

Regarding this, He Tingbo, who is in charge of the chip, is extremely excited.

This means that the Tianwen chip they developed is beginning to prepare to go to sea.

In order to fully establish the reputation of Tianwen Chip, He Tingbo also learned from the experience of Lizi Mobile in advertising.

The entire chip advertisement does not talk about data, performance, or process.

It's no use saying this.

Consumers don’t understand anyway.

How does he know what performance data represents.

Huanyu Technology just needs to convey to users the concept that Tianwen chips are awesome.

And how to deliver it.

He Tingbo thought of a very good idea.

She decided to install the online game Legend World on Lizi's mobile phone.

Chapter 845: Another talented person "Lin Benjin"

"Have you noticed recently that Lizi's mobile phone is so popular?"

"The sales are good, but the technical content needs to be improved."

"I'll go, Lizi doesn't have mobile phone technology yet?"

"Is there any technology?"

"People have redefined mobile phones."

"It's just advertising."

In a certain mobile phone hobby group, mobile phones are discussed from time to time.

Undoubtedly, Lizi mobile phone has always been the focus of discussion in the group.

However, although Lizi mobile phones are selling well, not everyone agrees with them.

No.

As soon as the topic came up, some people said that Lizi mobile phone is only good at advertising, but it actually has no technology.

This view made many people in the group unhappy.

"What do you mean by advertising slogans? I would like to ask, isn't it technology to introduce flashlights, flashlights, and resistive screens on mobile phones?"

"Strictly speaking, this is just creativity, not technology."

"In your eyes, do those who create things you can't understand be technology?"

"I don't think so, I just think that the technical strength of Lizi Mobile is indeed average. Although it may maintain the lead now, if other companies catch up in the future, this advantage of Lizi Mobile will disappear."

"I don't think so. In fact, creativity is more important than technology. According to your idea, why don't you say that when Huanyu Technology's technical strength improves, a group of global mobile phone giants will become more important. Gotta finish.”

"I can only say that hard technical aspects like this are not something you can just keep up with if you want to."

"Then I can only say that sometimes mobile phone companies like Samsung and Sony cannot come up with ideas like this to redefine mobile phones..."

In fact, this kind of debate may not lead to a conclusion.

Some people think that foreign mobile phone brands have great technology, although they do have their own unique features.

However, regardless of the disapproval of some people, Lizi Mobile has been moving forward.

…

"Mr. Zhang, where is Lin Benhan now?"

Chen Yu called Zhang Rujing.

"It seems that he is in the United States. Why, Mr. Chen, do you still want to poach him?"

"How else."

If you want to avoid being choked by others in the chip field, it is not just enough to be able to produce chips.

In the field of chips, it is the photolithography machine that strangles the necks of all companies around the world.

Chen Yu has always been thinking about photolithography machines.

It’s just that I have been suffering from not being able to enter this field.

Lin Benjin is the breakthrough point of Huanyu Technology's lithography machine.

"I really don't know why you are so persistent. OK, I'll check it out for you."

After searching, Lin Benjin was indeed in the United States.

After Zhang Rujing told Chen Yu his address, Chen Yu flew to the United States.

A cafe in Silicon Valley, USA.

Lin Benxian, a senior engineer at TSMC, was drinking coffee in a depressed mood.

Ever since Zhang Zhongmou refused to study wet lithography technology, Lin Benjin has been traveling around the world giving lectures.

All he had to do was promote his wet lithography theory.

It's a pity... Although many people are interested in his wet lithography theory.

But being interested is one thing, having the money to do it is another.

They don't even dare to engage in TSMC, which has huge profits.

As for the reason, according to Lin Benji's theory, it would cost at least nearly 15 billion US dollars to develop a wet lithography process.

If this is converted into RMB, it is more than 120 billion.

Which company can afford more than 120 billion yuan?

TSMC can’t come up with it.

Dutch ASML cannot be obtained either.

Samsung can't get it either.

Or they could just barely make it by putting all their money into it.

But if that's the case, it's a big gamble.

If it fails, the entire enterprise may be in ruins.

While Lin Benjin was deep in thought alone, a voice suddenly appeared from the side: "Mr. Lin, why are you drinking coffee alone?"

"Chen...Mr. Chen?"

"What a coincidence?"

Lin Benjin was a little surprised. He didn't expect to meet Chen Yu here.

"Yes, what a coincidence, Mr. Lin is alone?"

"Yes."

"Haha, don't mind joining us."

"Please take a seat."

Lin Benjin was actually very interested in Chen Yu.

Although, Lin Benjin rejected Chen Yu's invitation.

"Mr. Chen, your Lizi mobile phone has performed very amazingly recently. It has redefined mobile phones. This advertising slogan is so good."

"Mr. Lin, have you paid attention to our Lizi phone?"

"How can I not pay attention? Although I study chip technology, I have always been interested in the terminal business."

"But I think our chip technology may restrict the development of Lizi mobile phones in the next few years."

"Mr. Chen is considering that although your company's chip Tianwen 2 is good, it is more of an idea. Moreover, according to the news, Texas Instruments, Infineon, Samsung, and Qualcomm have already followed up. Soon we will launch chips with built-in operating systems to compete with your company."

"We have also received this news. However, the technical constraints I am talking about are not in this aspect, but in the chip production process. It is said that ASML in the Netherlands has encountered trouble in promoting 90-nanometer chips."

"It's normal. Traditional dry lithography machines have reached their peak. Not to mention they are in trouble now. Even if they break through the 90nm level, the future 65nm will be a huge hurdle. Even, I think, They will never be able to break through the 65nm process."

Lin Benjin, who has an incomparable understanding of lithography technology, was a little excited: "The only way to break through this limitation is to use my wet lithography technology. But it's a pity..."

"What's a pity?"

Chen Yu looked at Lin Benji: "It's a pity that neither TSMC nor ASML want to study it, right?"

"Since Mr. Chen already knows, there is no need for me to answer."

Lin Benji looked a little unhappy.

However, seeing Chen Yu's smile, Lin Benhan suddenly understood: "Mr. Chen, today is not a coincidence."

"Hahaha, Mr. Lin, how can there be so many coincidences in the world? I came to the United States from China on a special trip."

Chen Yu said directly.

"Mr. Chen, I actually admire you very much, but your company, Huanyu Technology, is really not suitable for me."

Lin Benjin shook his head helplessly.

He had rejected Chen Yu once before, and he also refused this time.

Although the scale of Huanyu Technology has grown a lot since last time.

But Lin Benjin had his own persistence.

Although Huanyu Technology is very large, in the final analysis it is still an Internet company.

Even if they enter the mobile phone or even the chip field.

But overall, there is actually not much technical content.

Just like just now, he was actually very worried that the Tianwen 2nd generation would be attacked by a number of chip companies.

"Mr. Lin, don't refuse in a hurry. Listen to what I have to say."

Although he knew that Lin Benji would still refuse, Chen Yu still did not give up: "Mr. Lin must know better than me. Although your wet theory looks good, not many companies are interested, not even TSMC."

"This is only temporary. When they run into trouble, they will think of wet lithography."

"I don't think so."

Chen Yu shook his head: "Businessmen are profit-seeking. It is impossible for them to spend such a high price to research new technologies while maintaining profits. Mr. Lin probably also knows that the sales of our Lizi mobile phones have increased a lot recently. As our Tianwen 2nd generation chips also require huge production, I am ready to place an order for 10 million more chips from TSMC."

"Mr. Chen, it turns out you are blocking all of this."

Staring at Chen Yu, Lin Benhan suddenly understood something.