Rebirth of the Thousand-Faced Movie King

Allen didn't find it surprising that Huanyu Games was listed.

Being suppressed by Microsoft, it is normal for Huanyu Technology to be short of money.

It is a good idea to relieve the pressure on Microsoft through listing financing.

only.

When Allen saw Huanyu Games' third-quarter profits, Allen was completely uneasy.

5 billion.

This is the profit of Huanyu Games in the third quarter.

If you add up the first to third quarters, that's a profit of 15 billion.

Allen almost thought this profit was fake, but after looking carefully, he found that yes, this profit was not fake, but real.

"Oh My God……"

Allen suddenly became excited.

They had long known that Huanyu Games was very profitable, but they didn't expect it to be so profitable.

Not surprisingly, if you include the fourth quarter of this year, it will be a profit of 20 billion.

20 billion…

What concept is this?

Nearly $3 billion in profits.

Not to mention that Blizzard can't match this kind of profit, even some Internet giants can't match it.

"Mike, I have an idea."

Excited, Allen called Mike again.

"any solution?"

"We don't need their agency, we can just operate it ourselves."

"Run it yourself?"

Mike was a little surprised: "Alan, although we have proposed this idea before, this is not the best plan."

"I know. Although finding a local agent can save us a lot of trouble, Mike, do you know what the profit of Universal Games is this year?"

"How many?"

"15 billion yuan. This year is not over yet. If you include the full-year profit, it is expected to be 20 billion yuan, which is about 3 billion US dollars."

Like Allen, Mike was stunned by the profits of Universal Games.

"Alan, is this data true?"

"There shouldn't be a big problem. Recently, Huanyu Technology in China broke the news that Huanyu Games is going to be listed. Some media exposed the financial report of Huanyu Games."

"Well, I'll ask the finance side to review it."

Putting down the phone, Mike called Blizzard's chief financial officer over.

They are not experts in finance, but Blizzard naturally has people who understand finance.

After some research, Blizzard's chief financial officer said: "Mr. Mike, there is not much problem with this financial situation. However, there may be some water in the profits. Here and in this area, they will plan some profits in advance." It will be included in the profit of that year. Of course, this is not impossible. If we use the most real data, Huanyu Games’ profit in the first three quarters of this year is about 13 billion yuan, not 15 billion yuan."

Professionals are professionals, and Blizzard's chief financial officer quickly discovered that there were certain problems with this financial data.

but.

Even though there were certain problems, Mike was still extremely excited.

Although 13 billion yuan is 2 billion less than 15 billion yuan, it is still an extremely attractive profit.

Immediately, Mike convened a meeting with Blizzard's senior executives.

The meeting made a unanimous decision not to find an agent in China, but to do it themselves.

With such a huge profit, why should we share it with others?

Its own R\u0026D capabilities are very strong, and its operational level is not necessarily worse than others.

Besides, China is such a huge market. Once they succeed in operating it, not to mention making money from Heroes of the Storm, all the games Blizzard will launch in the future will be a huge source of profit. Moreover, the Chinese market is far from being fully explored. Think about China's population of more than one billion. If all people have access to the Internet, their country will be equivalent to a European market.

"Mike, have you decided?"

After receiving a call from Mike again, Allen grabbed his fists.

"No, it wasn't my decision. It was a unanimous decision by the company."

"Very good."

Alan yelled.

"Alan, don't get excited. Although we don't need an agent, we don't need to split anymore, but after all, we are not very familiar with the Chinese market. For all future business, Alan, you have to hurry up on the Chinese side."

"Don't worry, Mike, we will definitely conquer the Chinese market."

A wonderful feeling came over me.

After receiving confirmation from headquarters, Allen gently opened the window.

Looking at the tall buildings that appeared in front of him.

He knew that this was a land full of gold.

…

"Mr. Ding, I don't think we need to talk anymore?"

"Mr. Allen, do you have any misunderstanding about NetEase?"

"No."

"Mr. Allen, in fact, we can consider your 73% share."

"No need."

"Mr. Allen..."

NetEase Ding Yingfeng looked stunned.

He did not expect that although the previous negotiations had reached a deadlock, there would still be talks.

But early this morning, Allen ended negotiations with them.

…

"Mr. Allen, I believe you also know that our Ninetowns are very sincere."

"We definitely see it."

"We can talk about the agency issue again."

"I don't think it's necessary."

"Eight-two, eight of you, two of us."

"Mr. Zhu, I'm sorry, I don't think it's necessary to talk about August 2 now."

"Are you thinking about September 1st?"

Zhu Jun was completely incredible.

But Allen didn't explain them too much.

at last.

Allen responded to Shanda.

"Mr. Chen, it's really not a matter of division."

"Mr. Allen, if you have any requests, you can make them."

"Mr. Chen, I think there is no need for us to cooperate now."

"nine one."

Shanda Vice President Chen Danian reported a 91% share.

certainly.

This is not Shanda really willing to accept Jiuyi.

He just reported this split to test Blizzard's reaction.

because.

According to what he learned, Blizzard rejected NetEase and The9 in one fell swoop this year.

Ninetowns even offered a 92% share, but Blizzard still didn't agree.

In fact, by this time, Chen Danian basically knew that it was impossible to cooperate with Blizzard.

As a well-known domestic game company, if they accept a 91% cooperation, it will be a laughing stock in the industry.

Having said that, Chen Danian really wants to know, what does Blizzard want?

pity.

Allen did not tell Chen Danian the answer.

final result……

Like NetEase and Ninetowns, Blizzard ended its negotiations with Shanda.

"Mr. Ding, what's going on here at Blizzard?"

"I also want to know."

"Mr. Zhu, doesn't Blizzard want to give the agency rights to Huanyu Technology?"

"Impossible. If they give the agency rights to Huanyu Technology, Huanyu Technology will definitely hide their Heroes of the Storm."

"What else?"

Faced with Blizzard's unusual reaction, NetEase, The9, and Shanda sat together and exchanged information with each other.

They really don't understand, what on earth is Blizzard going to do?

"Could it be that Blizzard wants to..."

At this time, Zhu Jun suddenly thought of something and said.

"What are you thinking about?"

Chen Danian was stunned and seemed to have thought of something.

"It's not like they want to run it themselves, right?"

Ding Yingfeng couldn't believe it and said softly.

But after speaking, the three of them could tell from their own eyes.

Yes.

Blizzard rejected NetEase, rejected Ninetowns, rejected Shanda... Is there any better agency than them?

Since there is no.

So what does Blizzard want to do?

Don’t you just want to run it yourself?

But……

If it were run by Blizzard itself, the three of them couldn't help but gasped: "Blizzard, you are seeking death!!!"

"Blizzard, you are seeking death!!!"

This statement is not alarmist.

They have competed with Huanyu Technology for many years, so they naturally know how powerful Huanyu Technology is.

But no matter what, they have been competing with Huanyu Technology for so long, but they still can't beat Huanyu Technology.

Although Blizzard has good game development capabilities, to be honest, their game operation capabilities are really average.

Moreover, from a global perspective, Blizzard has always operated an agency model and does not have much experience in its own operations.

In addition to their home market in North America.

Say it again.

European and American Western countries prefer stand-alone games more than online games.

On the Chinese side, online games are the main focus.

Although stand-alone games and online games appear to be electronic games, when it comes to specific operations, they are completely different.

Heroes of the Storm seems to be a multiplayer competitive game, unlike the traditional online game of killing monsters and upgrading, but it also belongs to the category of online games.

Since it is an online game, then, sorry.

The giant in global online games is not Blizzard, but Huanyu Technology.

No matter how good Blizzard's game development is, in China, if it encounters Huanyu Technology, it will be beaten to scum.

It's not just them.

The same is true even for a series of Korean games.

They didn't expect it.

Blizzard actually made the decision not to find an agent but to run the business on its own.

"Blizzard is crazy about money."

"Normal. Blizzard has always considered itself the number one in the industry, but their profitability is far behind Huanyu Technology. They urgently need a chance to prove themselves."

"In that case, let's just watch the fun."

Since Blizzard doesn't want to be an agent, the three companies won't be shameless enough to fight for it.

on the contrary.

They were relieved.

honestly.

Even if Heroes of the Storm really comes over, they are extremely worried about the competition from Huanyu Technology.

You know, games in the same category as Huanyu Technology have been completely abused by Huanyu Technology.

As for why the three major operators can still survive, it is entirely because the domestic market is too huge.

There are some areas that Huanyu Technology is not involved in, but they can still make a living.

But Blizzard actually pitted Heroes of the Storm and Huanyu Technology against each other head-on.

If this were placed in the international market, this would be fine.

In the domestic market, even Blizzard can't even think of shaking Huanyu Technology's position.

Not only are they unable to shake it, they even feel that if Blizzard operates itself, it will be rubbed on the floor 360 degrees by Huanyu Technology.

"By the way, you said that Blizzard suddenly wants to run its own business. It can't be because of Huanyu Technology."

"impossible."

"It's not impossible. If you think about it, Blizzard had been negotiating with the three of us at that time. Although the talks were never concluded, there were no other issues. It was just a matter of profit distribution. After a few more talks, I believe Blizzard should be able to negotiate. "

"That's what I said, but Huanyu Technology doesn't seem to have done anything."

"Don't forget, the recent news that Huanyu Games, a subsidiary of Huanyu Technology, is about to go public. Is this just a coincidence?"

At this statement, the three of them broke into cold sweat behind their backs.

If Blizzard is really tricked by Huanyu Technology, then Blizzard's current operation will not be about whether they can make money. I'm afraid it will be a disaster for them.

At the same time.

They were also secretly thankful that there were no agents of Heroes of the Storm this time.

If it is an agent.

With the current pressure to ban Huanyu Technology from Microsoft, Huanyu Technology has no choice but to torture them into scum.

"Chen Yu, I really belong to you."

“Zhu Jun, what’s going on?”

"Don't play dumb with me."

"I really don't know what you want to say."

After the three-way communication, Zhu Jun called Chen Yu.

"Haha, don't tell me that Blizzard didn't dig that hole for them."

"Well……"

"Stop it, I won't criticize you. However, you are so awesome. I didn't expect that you really got Blizzard into trouble. But that's okay, Chen Yu, come on, clean up Blizzard."

It was not surprising that Zhu Jun guessed Chen Yu. However, seeing Zhu Jun's indignation towards Blizzard, Chen Yu was a little confused: "I mean Zhu Jun, you seem to have a good relationship with Blizzard, and you want us to clean up Blizzard."

"Not bad."

Zhu Jun cursed: "Blizzard is such a piece of shit. It really doesn't treat our domestic game developers as human beings. We can't do anything about Blizzard, but Chen Yu, you have to help us deal with him."

"We...who are we?"

"What do you think?"

Zhu Jun said with a smile: "It's not just me, Ding Sanshi, Tian Qiao, they don't have a good impression of Blizzard either."

"clear."

Chen Yu was overjoyed in his heart: "Don't worry, since Blizzard dares to run it by itself, then I will give him a shut-down and a beating."

"Then it's settled."

"OK."

Chen Yu hung up Zhu Jun's call.

"Brother Jian, let's go and tell Zou Tao some good news."

I really didn't expect that Blizzard couldn't resist the temptation and actually ran it by itself.

In this case, if Chen Yu doesn't give him any good looks, then he won't be called Chen Yu.

"Mr. Chen, Mr. Zhang, are you here?"

Zou Tao was a little surprised when he saw Chen Yu and Mr. Zhang arriving together.

"I have good news for you."

"What good news?"

"Blizzard rejected Ninetowns, NetEase, including Shanda's agents."

"No way, do they want to be an agent for a small game company?"

"No, they plan to do it themselves."

Zou Tao blinked, not yet fully digesting this information.

But soon, Zou Tao stomped his feet excitedly and almost jumped: "Mr. Chen, are you telling the truth?"

"What do you think?"

"Great, really great."

Zou Tao kept repeating this sentence.

"Zou Tao, don't get excited. Blizzard is the world's top gaming giant. It's not an exaggeration to say that it is the dominant player in the industry. Don't underestimate the enemy."

"Mr. Chen, please be at ease."

Zou Tao said with excitement and certainty: "If it were the old guys like NetEase, Ninetowns, Shanda, etc., I would have to think of a way to deal with these guys. But if Blizzard came in person, I would have to beat him and even him. Mom doesn’t even know me.”

"Zou Tao, this is not okay, you are too proud, aren't you?"

Zhang Jianming glared at Zou Tao and said.

"Mr. Zhang, this is not pride, this is confidence."

Holding his fist, Zou Tao said: "Mr. Chen, Mr. Zhang, I can give you a military order. If Blizzard cannot be crippled, my position as CEO of Universal Games will be reserved for Xie Zhang."

"Okay, I'll tell Xie Zhang what you said. Xie Zhang has been talking about your position."

"No problem. But Mr. Chen, tell Xie Zhang to let him dream."

"Hahaha, hahaha..."

Chen Yu and Zhang Jianming both laughed, and the entire Universal Game Department was also in a happy mood at the news that Blizzard was personally running the game.

During this period of time, they have been somewhat annoyed by Microsoft. Although they have retained their strength, they have also launched Lualu with more potential. But everything we did before was actually passive defense. This time Blizzard wants to make money on their territory, and Zou Tao wants Blizzard to see if Huanyu Technology, a local snake, will agree.

Now that they decided to operate it themselves, Blizzard acted very quickly and immediately applied for an Internet operation license from the relevant domestic departments.

If this license is issued after 2009, foreign investment will basically not be able to apply for it.

However, before 2009, China did not fully understand the Internet and online games.

So far, only one Internet management measure has been promulgated, and there is no complete Internet law and regulations.

Therefore, before 2009, various types of capital have successively opened many Internet online game companies in the mainland.

For example, like Maurya, this game was operated by a Taiwan-funded company at the time.

But it's a pity.

These foreign-funded enterprises have not made any achievements in the field of domestic online games because they are not accustomed to the local environment.

Later, in 2009, the superiors probably understood the nature of the Internet and tightened the restrictions on the domestic Internet licenses for foreign-funded companies. Basically, there were no online game companies independently established by foreign-funded companies in China.

"Chen Hui, you did a good job."

"Thanks."

"Without you, these procedures would have taken a very long time."

"In fact, the mainland has simplified the license application a lot now, so this is not a problem."

"I also feel that China is indeed becoming more and more open. We, Blizzard, came to China a little late."

"It's not too late. The mainland market is very large, but the competition is also extremely fierce. Next, our focus will be operations."

Although Blizzard did not find another agent, Blizzard dared to operate it alone and was not completely blinded by money.

In addition to Allen being the president of Blizzard China, Blizzard also poached a number of talents from Shanda.

This Chen Hui worked under Chen Danian back then and has always performed well. He was also responsible for Shanda's small and medium-sized games.

In order to ensure that Heroes of the Storm was foolproof, Allen appointed Chen Hui as the vice president of Blizzard China to serve as his deputy.

"I think so too. However, Huanyu Technology may not give up easily."

"Tell me about the competition between Huanyu Technology and other game companies in the past. For example, what methods did they usually use?"