Rebirth of the Thousand-Faced Movie King

Now that they decided to operate it themselves, Blizzard acted very quickly and immediately applied for an Internet operation license from the relevant domestic departments.

If this license is issued after 2009, foreign investment will basically not be able to apply for it.

However, before 2009, China did not fully understand the Internet and online games.

So far, only one Internet management measure has been promulgated, and there is no complete Internet law and regulations.

Therefore, before 2009, various types of capital have successively opened many Internet online game companies in the mainland.

For example, like Maurya, this game was operated by a Taiwan-funded company at the time.

But it's a pity.

These foreign-funded enterprises have not made any achievements in the field of domestic online games because they are not accustomed to the local environment.

Later, in 2009, the superiors probably understood the nature of the Internet and tightened the restrictions on the domestic Internet licenses for foreign-funded companies. Basically, there were no online game companies independently established by foreign-funded companies in China.

"Chen Hui, you did a good job."

"Thanks."

"Without you, these procedures would have taken a very long time."

"In fact, the mainland has simplified the license application a lot now, so this is not a problem."

"I also feel that China is indeed becoming more and more open. We, Blizzard, came to China a little late."

"It's not too late. The mainland market is very large, but the competition is also extremely fierce. Next, our focus will be operations."

Although Blizzard did not find another agent, Blizzard dared to operate it alone and was not completely blinded by money.

In addition to Allen being the president of Blizzard China, Blizzard also poached a number of talents from Shanda.

This Chen Hui worked under Chen Danian back then and has always performed well. He was also responsible for Shanda's small and medium-sized games.

In order to ensure that Heroes of the Storm was foolproof, Allen appointed Chen Hui as the vice president of Blizzard China to serve as his deputy.

"Operation is indeed our focus next. Chen Hui, what suggestions do you have?"

"Under normal circumstances, we can definitely launch Heroes of the Storm based on Blizzard's brand and the playability of Heroes of the Storm. However, we still have to consider the competition from Huanyu Technology."

"Huanyu Technology's League of Legends is our most important competitor, but their League of Legends can only run on the Huanyu system. Currently, there are no similar competing products on the Windows platform, so we still have many opportunities."

"I think so too. However, Huanyu Technology may not give up easily."

"Tell me about the competition between Huanyu Technology and other game companies in the past. For example, what methods did they usually use?"

"this……"

"how?"

"Mr. Allen, I don't know what to say?"

"Why don't I know how to say it? We are all legitimate companies. Although they are competitors, do they still dare to use any shameless means?"

"Mr. Allen, Huanyu Technology has used too many shameless methods."

"Well……"

"Then let's talk about it one by one."

"I'm afraid I won't be able to finish it all day and night."

"..."

the other side.

After Chen Yu's instructions, Zou Tao first found Li Xuelin.

"Mr. Li, you have to provide some eye drops for Blizzard's future advertising expenses."

"Don't worry, Blizzard has been waiting for us for a long time."

Later, Li Xuelin found Xie Zhang again.

"Thank you, Mr.

"I'll go, Mr. Zou, don't be like this, just call me Xie Zhang."

"How can that be done? Mr. Xie, your 5173 is still in charge of our jobs."

"That's bullshit. Our 5173 authority is similar to others, so how can we attack our own brothers?"

"That's great. Blizzard, please be considerate."

"no problem."

Then, Li Xuelin found Wang Xiaochuan, who was in charge of the search business.

"Mr. Wang..."

"Stop talking, our brothers' business is our own business. I have been waiting for Blizzard."

"Then please."

This isn't over yet.

Zou Tao contacted Fatty Wang again.

Although Fatty Wang later developed independently and started a KTV chain, he still had many connections in the Internet cafe area.

"Fat brother, I am Zou Tao."

"Mr. Zou, you rarely call me."

"I can't help it."

"Mr. Zou, what's the matter?"

"We were bullied by Blizzard."

"How can this be done? Mr. Zou, don't worry. What's the relationship between me and you, Mr. Chen? I almost became my brother-in-law. I will definitely find your place back when the time comes."

"Thank you so much, fat brother."

After checking the phone, Zou Tao asked Huanyu Technology's side both inside and outside.

But it's still not over.

The above phone calls are from the internal side of Huanyu Technology. Even Fatty Wang is considered half of his own.

However, Huanyu Technology does not completely monopolize the domestic Internet, let alone domestic online games.

To completely eliminate Blizzard, although their Huanyu Technology is enough, Zou Tao always likes to provide himself with a layer of insurance when doing things.

Immediately, Zou Tao began to develop ideas for other Internet companies.

but.

After all, they were other companies, some of which were competitors of Huanyu Technology, and it was not convenient for Zou Tao to come forward.

It is even less possible to find connections through facial recognition.

However, it is not convenient for Zou Tao to come forward, but he can still achieve his goal.

For example, it is still okay to let some wind in the circle.

[Breaking news: Xuebao established a China business unit to target the domestic online game market. 】

[Blizzard hired Shanda regional manager Chen Hui with an annual salary of 50 million. 】

[The game overlord is coming: Blizzard plans to invest 1 billion yuan to expand the Chinese market]

[Hundreds of well-known professional Dota players joined Heroes of the Storm, and Blizzard spent 300 million to create a professional Heroes of the Storm event. 】

On the surface, these styles appear to be advertisements for Heroes of the Storm.

Even, for a time, Heroes of the Storm actually became a little popular because of such insider gossip.

But secretly, this kind of inside story is actually for everyone in the domestic industry to see.

then……

Accidentally, with Blizzard being so generous, many people had this idea:

"Damn it, Blizzard actually spent so much money, it seems like it will have to be more blackmailed."

The Sohu business department manager was a little jealous and made up his mind.

"Gee, Blizzard actually operates it by itself. Okay, don't put ads on our website then."

Ding Yingfeng, head of NetEase's gaming department, touched his chin and then walked into the 163 Portal Business Department.

"Hey, Blizzard has come to China to develop games. Our guild has been a little short of funds recently. I wonder if they can get some money there."

The rich boss of the Guild of Kings, "Soul of the King", who once spent a lot of money in the game, suddenly came up with the idea of ​​​​making some money for some reason.

"I didn't expect Huanyu Technology to be so shameless."

Chen Hui recounted the previous methods used by Huanyu Technology to deal with domestic game companies.

At this time, Allen was completely stunned.

He has been playing games for so many years, but he has never thought that there are so many ways to mess with others.

You know, when they were making stand-alone games before, they had never encountered this. Even if there is competition, there are not many means of competition. However, if it were an online game, the fight would be like beating him to death.

"Chen Hui, lucky to have you."

Allen said with a sigh.

At the beginning, I was still rational and knew how to recruit talents from a local industry.

If not, Huanyu Technology will beat their Heroes of the Storm into pieces in minutes.

Patting Chen Hui on the shoulder, Allen recognized Chen Hui's work ability.

"So, Chen Hui, what do you think we should do now?"

"Expand publicity and promotion."

"Well, that's what I think too. I'll give you a special approval of 10 million in publicity and promotion expenses."

"10 million?"

Chen Hui was stunned.

"Why, isn't 10 million enough?"

Allen thought the number was less, so after thinking about it, he added another 5 million: "Then 15 million."

"Mr. Allen, 15 million is possible, too..."

Chen Hui had a headache.

In the field of domestic online games, for 1,500 yuan, you can’t even think of competing with first-tier game manufacturers.

Not to mention competing with Huanyu Technology.

But Chen Hui is a talent after all. After thinking about it, he said: "Mr. Allen, 15 million may not be enough."

"15 million is not enough?"

"Maybe Mr. Allen doesn't know that online game promotion is mainly online. It includes portals, game portals, major forums, as well as Internet cafes, guilds, etc. Among them, the largest game portal 5173 in China is controlled by Huanyu Technology inside."

"You mean Huanyu Technology will give us a blackmail?"

"They probably won't be merciful. Moreover, Huanyu Portal is also one of the three major portals in the country. If we want to promote it on Huanyu Portal in the future, we will have to spend a lot more money on this than before."

"In this way, 15 million is really not enough."

"In this way, 30 million will be approved first. If 30 million is not enough, you can come back to me later."

Although Allen did not expect Huanyu Technology's soft power to be so strong, Allen's time at Blizzard was not in vain.

15 million was not enough, so he directly approved 30 million.

Even if the publicity expenses are higher, as long as the game makes money in the future, it will be worth it.

"Okay, Mr. Allen, I will be responsible for this."

From 15 million to 30 million, the entire fund is about the same.

Chen Hui felt a little confident.

However, just when he was preparing to contact major domestic platforms to promote Heroes of the Storm. A series of gossips about Blizzard spread in the media directly confused Chen Hui.

"50 million to poach Chen Hui, why didn't I know I was so valuable?"

"How is it possible for Blizzard to invest 1 billion? How is it possible for Blizzard to invest more than 1 billion when the registered capital is not even 1 billion."

"It's true to poach hundreds of professional players, but Blizzard really can't spend 300 million yuan to hold a professional competition."

No need to think.

These gossips are definitely caused by Huanyu Technology.

However, although he knew that Huanyu Technology was responsible, Chen Hui could not do anything about Huanyu Technology.

He even had to bite the bullet and cooperate with major Internet companies.

"Mr. Xie, I am Chen Hui, remember."

"Which Chen Hui?"

"We had a chat at Shanda before."

"Oh, that Chen Hui from Shanda. What, your Shanda has a new game?"

"No, no, that's right, I recently joined Blizzard."

"oh."

After receiving a call from Chen Hui, Xie Zhang chuckled inwardly.

How could he not know about Chen Hui's poaching?

"That's right, Mr. Xie, our Heroes of the Storm will be conducting a non-deleting closed beta test recently. I would like your website to create a special topic to help with some publicity."

"this……"

Xie Zhang hesitated for a moment, and then Chen Hui quickly said: "Mr. River water, you think so."

"That's true."

Xie Zhang nodded: "However, our promotion fees have increased a bit recently."

"Mr. Xie, tell me."

"20000000."

"Mr. Xie, this increase is too outrageous."

Even though he was ready to be tricked by Huanyu Technology, Chen Hui never thought that Huanyu Technology would be so shameless.

5173 wants 20 million, which is directly 70% of their 30 million.

If this is given to 5173, what about other places?

"Mr. Chen, from what you said, it's not like you don't know how hard we promote 5173. Sohu next door is cheap, why don't you go to Sohu and ask."

"Then let's think about it."

Instead of rejecting it directly, Chen Hui planned to ask Sohu.

"Mr. Gu, I am Chen Hui."

"Mr. Chen, I heard that you went to Blizzard?"

"Yes, I just arrived here not long ago, so I came to report to you."

"Come on, why don't you report me? You are now a big star at Blizzard. It is said that Blizzard spent 50 million to poach you."

"50 million, I also want to have 50 million, this is all rumored by others."

It brings tears to my eyes.

Chen Hui wishes he had an annual salary of 50 million.

But in fact, he is less than 10 million.

Although if you do well, including some capital commissions and so on, you can earn more than 10 million a year.

But compared to Huanyu Technology, more than 10 million is much lower than other people in the same position.

But Chen Hui also knew.

If he didn't jump to Blizzard, he wouldn't even have a chance to earn 10 million a year.

After all, except for Blizzard, a series of other game companies are hiding dragons and crouching tigers, and the competition is extremely fierce.

He, Chen Hui, is not the top genius, so it is difficult for him to reach the top.

"I don't think it's nonsense. It's not like Blizzard doesn't have money."

"Mr. Gu, stop joking and get down to business."

"Okay, you say."

"Our Heroes of the Storm, I believe Mr. Gu, you also know that we are going to conduct a closed beta test without deleting files recently. How about Mr. Gu help promote it?"

"No problem, thank you Mr. Chen for taking care of the business."

"Mr. Gu, I hope you will take good care of us and give us a discount on the promotion fee."

"Since Mr. Chen has spoken, I will definitely agree."

"How many?"

"Mr. Chen, what kind of promotion do you want?"

"Nature is the highest level."

"It seems that Blizzard has a big appetite. Okay, usually our highest promotion business is 12 million. I'll give you a fraction of 2 million. How about 10 million?"

"10 million, Mr. Gu, when did your Sohu price become so high?"

"No way, Mr. Chen, the market is like this. You see, the price of 5173 has been raised recently. They are at least 20 million. Moreover, they only promote 5173. In addition to the game channel, Sohu also gives you portal homepage promotion."

"Mr. Gu, don't you have any more discounts?"

"This is already the lowest price."

"Mr. Gu, let's think about it again."

Depressed, Chen Hui hung up the phone.

He wanted to vomit blood.

Couldn't these guys have agreed to raise the price together?

5173’s price of 20 million is already outrageous, and Sohu’s price of 10 million is also outrageous.

Don't look at it. Sohu's 10 million promotion is not only the promotion of the game channel, but also the portal website.

But in fact, the influence of 5193 is several times that of Sohu Games.

As for the promotion of the Sohu portal, it cannot be said to be useless.

But at this time, Sohu has already fallen somewhat from its status as one of the four major portals.

As it is now.

Everyone says that none of the three major portals include Sohu.

Such influence, even with the promotion of the Sohu portal homepage, is of little value.

but.

After all, this is the mess.

Although the prices quoted by 5173 Game Portal and Sohu are too high.

But that doesn’t mean that apart from these Internet platforms, they don’t have other ways to promote themselves.

Since these game platforms are so expensive, they will start small.

Such as Internet cafes.

Such as guilds.

Although one Internet cafe after another and one guild after another do not have much influence.

But as long as they are measured together, the effect is amazing.

And he knew it.

At that time, Huanyu Technology started from Internet cafes and guilds.

But.

When Chen Hui tried to communicate with these companies and Internet cafes, Chen Hui was completely stunned...

"Fuck, these guys are not crazy about money."

"Well, Mr. Allen, 30 million may not be enough."

"Ah...30 million is not enough?"

"The main reason is that Huanyu Technology increased the price for us. Originally we only had to spend 10 million, but they directly raised the price to 20 million. This is not the highest level of promotion."

"Are they trying to steal money?"

Allen vomited some blood: "Then don't promote it on the platform of Huanyu Technology."

"This is absolutely impossible."

"Why?"

"Huanyu Technology's platform 5173, including other businesses, covers more than 70% of the entire game promotion business. If we don't promote it on Huanyu Technology's platform, it will be difficult for our Heroes of the Storm to be launched."

"Okay, then add another 20 million in promotional expenses."

Gritting his teeth, Allen added another 20 million.

Although he felt unhappy, as long as he pushed the Heroes of the Storm out, he would make dozens of times his capital back with profits.

However, even if Allen added 20 million, Chen Hui still frowned.

"What, Chen Hui, the 50 million promotion fee is not enough?"

“There’s still some that’s not enough.”

"Some other promotion platforms have also raised their prices."

"Why don't they die?"

Allen made a curse word: "By the way, you said before that the Internet cafes and guilds in China have a huge market, and large-scale promotion can be carried out through them. Let's try another promotion strategy."

"Yes."

"Has action been taken?"

"Action."

"How about it?"

"Those guild bosses are even more disgusting than these websites. They say that if they bring someone into our game, we have to give them 100 yuan."