Rebirth of the Thousand-Faced Movie King

"Huang Zheng, how are you preparing for the Double 11 promotion?"

"Mr. Chen, this is our promotion plan."

"Let me see."

After a wave of attacks on Microsoft, Chen Yu immediately went to Hangzhou.

It has won over a lot of companies and big guys around the world, which is enough to give Microsoft a drink.

With the constant troubles at Microsoft, Chen Yu has more leisure time to develop.

However, operating systems don't happen overnight. While Chen Yu was developing the operating system business, he turned his attention back to the e-commerce area that Huanyu Technology has been doing.

Without the interruption of Microsoft, Chen Yu has more time to focus on e-commerce.

At the same time, since Huanyu Technology entered the e-commerce platform, Chen Yu feels that it is time for the Huanyu e-commerce platform to make a big leap.

During this Double 11 promotion festival, Chen Yu is preparing to make a qualitative improvement in the e-commerce platform.

Just looking at the promotion plan given by Huang Zheng, Chen Yu was not satisfied.

"I'm not satisfied with this plan."

"In comparison, our promotion this time is not much different from our previous promotions. At most, there are more companies participating in the promotion, more types of promotions, and our traffic has increased. Could it be that , Huang Zheng, don’t you have more fresh changes?”

"Mr. Chen, actually this time our promotion is more powerful than before. For example, in terms of activities, we have launched a lot of activities to receive coupons. In terms of publicity, we have also launched activities to forward gifts. In the sales price Last time, we offered a 20% discount on this promotion compared to usual. It can be said that the discount is very large, and I believe consumers will be very excited about our prices."

Huang Zheng knew that although Chen Yu never paid attention to the specific business, he was always very strict in the direction of the business.

However, they had been preparing this plan for a long time, and they still tried to explain it to Chen Yu.

But when Huang Zheng explained again, Chen Yu still shook his head: "The event coupons can only be regarded as ordinary activities, and there are no highlights. Your polite forwarding will have a slight effect, but for the time being, it will not have much effect."

This forwarding is polite. Chen Yu reminds Huang Zheng of Pinduoduo in later generations.

It is through this crazy forwarding method that he has become the third largest e-commerce platform in the country, and there is even a faint possibility of entering the second place.

However, it is currently a traditional P Internet market, and his polite forwarding has not been able to form an explosive promotion method for the time being.

"As for the intensity of price promotions, 20% off is not very strong. If you want a discount, it should be larger, 50% off."

"50% off?"

Huang Zheng was a little panicked.

If this is 50% off, those merchants will suffer losses.

"Mr. Chen, this is not okay."

"Why, do you think the 50% off is not strong enough?"

"no no……"

Huang Zheng didn't even know how Chen Yu's brain was turning, and how he thought that the 50% discount was not big enough.

50% off is not big enough, how many more discounts are needed to be big enough?

If the 50% discount is really offered, consumers will go crazy.

But just thinking about it, Huang Zheng's eyes suddenly lit up.

Yes.

If this is a 50% discount, then consumers will not go crazy to the Huanyu e-commerce platform to buy things.

"Mr. Chen, are you saying 50% off the entire store?"

"It depends on the merchants themselves, but each merchant must launch one or several products with a 50% discount. As for other products, even if it cannot be 50% off, it must be at least 30% off. Especially for clothing products, it must be mandatory for all participating companies to have a 50% discount. All the above styles are 50% off.”

"Mr. Chen, I'm afraid the merchant is unlikely to agree."

Although Huang Zheng somewhat understood that Chen Yu was using the 50% discount to build momentum.

As long as this momentum is formed, their e-commerce platform can go further.

At the same time, the public has become more understanding of online shopping, and the number of users has even increased explosively.

After all, although Huanyu e-commerce is doing pretty well now, online shopping is still only a niche. It has not formed a mass audience, and not everyone accepts online shopping. Once the 50% discount appears, it will definitely have a huge influence.

"The merchants didn't agree because they were afraid of not making any money. Although 50% off is a huge discount, for clothing brands, they will not lose money. That is to say, the profits are not particularly large, but as long as they are measured, their profits are also It’s very big. Moreover, as long as our platform drives consumers’ enthusiasm for consumption, it will also help their business in the future.”

"But some businesses may not be able to see the future."

"If they don't agree, that's okay. It doesn't matter if they don't agree. They don't have to participate in this promotion festival. But for all companies that agree, we will use various methods to help them divert traffic."

Some people are opposed to any plan and some are in favor of it.

Chen Yu’s model can be said to be the fastest and most rapid development opportunity.

Otherwise, if we just develop slowly and bit by bit, when will the e-commerce platform truly mature?

Moreover, Huanyu Technology must do the same.

Although Huanyu E-commerce is currently leading the way, e-commerce platforms will never be able to achieve a monopoly.

Since you cannot have a monopoly, your competitors will continue to compete with you.

Just like Ali.

Even though their business is far inferior to that of Huanyu Technology, they are still favored by capital.

Of course, when Chen Yu did this, he did not bully any merchants.

Although Chen Yu is strong, as long as this promotion festival is over, these merchants will definitely feel the charm of this promotion.

As for those who don't want to participate, Chen Yu can't ask all of them to participate.

But as long as they see such promotional profits in the future, they will naturally join.

"Okay, Mr. Chen, I'll communicate with some merchants first and see what the effect is."

"Okay, let's analyze the pros and cons of the future with them, but this plan is set as it is and will not change. If they participate in our promotion, then we will do our best to give back to these merchants. As for those who have not participated, then Let them study the data of this promotion after the promotion, and I believe they will make more wise choices in the future.”

Speaking of which, regarding the 50% off promotion mentioned by Chen Yu, Chen Yu could have waited a few more years.

However, on the one hand, it is a matter of competitors.

On the other hand, Chen Yu’s battle with Microsoft also makes Chen Yu unable to wait.

He must get his e-commerce platform up and running and make it bigger and stronger.

Once the e-commerce platform really takes off, Chen Yu will be more confident in facing the challenge from Microsoft and entering the global market.

Just like Amazon, Chen Yu wanted to challenge it.

However, now that his e-commerce platform has not really grown in size, Chen Yu naturally does not dare to go abroad to compete with Amazon.

But if his e-commerce platform has developed and grown, it is really not Chen Yu's character to not touch Amazon.

Chapter 982: Sorry, we just registered the Double 11 trademark

"Chen Yu, are you in Hangzhou?"

"how do you know?"

"Haha, your Huanyu Mall is our competitor. We have to ask for news about you all the time."

"Tsk tsk...Student Lu, it's okay. I've fallen into the role so quickly."

Chen Yu had some surprises when he received a call from Lu Xue.

"Let's have dinner together tonight."

"Are you also in Hangzhou?"

"I've been in Hangzhou for several days."

"Are you really here to spy on our Huanyu e-commerce situation?"

"Half and half, let's talk about it tonight."

"OK."

That night, Chen Yu met Lu Xue, whom he hadn't seen for a long time.

"Classmate Lu, why are you here? I've been waiting for you for half an hour."

"Sorry, sorry, I just inspected the market in Hangzhou, and a few customers were delayed."

"You are in good working condition."

"We have no choice. We are under great pressure to compete with your Huanyu e-commerce company."

"What do you mean by Huanyu E-commerce? It seems like your Weihui, I am also the major shareholder."

"I don't care about that. Anyway, I am in charge now, and he is mine."

"Okay, okay, our Mr. Lu, drink a glass of water first to quench your thirst."

Chen Yu brought a glass of water to Lu Xue: "It seems that you have gained a lot recently. If you have any insights, please share them?"

"I don't have much insight, but after doing some research in Hangzhou, I discovered why you set up your headquarters in Hangzhou."

"Why?"

"There are a series of small and medium-sized enterprises here. Although these small and medium-sized enterprises are not very strong, their production lines are extremely rich. At the same time, their prices are not expensive. In addition, everyone here is more open-minded and easy to accept new things. The computer penetration rate is relatively high, which is very helpful in promoting consumers' online shopping. However, we will only be located in Bei City, which is slightly weaker than Hangzhou City."

"It's nothing. Beishi is the domestic politicized economic center, and it's not that bad. In addition, logistics will become more and more developed in the future, so the initial advantage of Hangzhou will not be particularly obvious."

"I think so too."

Lu Xue nodded: "By the way, I heard that you are going to have a Double 11 promotion festival."

"Yes, aren't you following suit?"

"Of course we have to follow up. You are the leader in the industry, and your promotions are also of great help to us. At least, if nothing else, this wave of promotions will increase the number of online shoppers."

"You took advantage of the situation well."

"Ali's side will probably follow suit."

"should be."

Chen Yu nodded.

After several battles with Alibaba, Huanyu E-commerce has occupied the first position in the industry.

However, after several battles with Huanyu E-commerce, Mr. Ma finally figured out his position and no longer was fooled by Chen Yu, but focused his business entirely on 2. Although this area is still incomparable with Huanyu e-commerce, with the latest wave of financing, Alibaba has also gained many users and has become the second largest e-commerce platform in China.

"But recently I heard some unfavorable news about you?"

"what news?"

"Did you launch a 50% off promotion plan?"

"Yes, do you think this is bad news?"

The 50% discount plan for Double 11 has been launched. This does not require other competitors to inquire about inside information, as long as you understand it, you will know.

"Then have you noticed that many businesses do not agree with this plan?"

"That's nothing."

Chen Yu nodded: "Some people agree with any plan, and some people oppose it."

"But if it's 50% off, the merchant may not make much profit from this promotion."

"That's not necessarily true. What if it's measured?"

Once you measure it, you can earn even 40% off, let alone 50% off.

Especially businesses like clothing.

Many businessmen mostly make half and half.

As for why profits are so high, why don’t we lower them some?

This is completely the law of the market.

It’s not that you want to lower it, you can make more money.

Price decline must be supported by quantity.

If the volume does not increase, the price decrease will be of no use.

The reason why Chen Yu is so confident is because Chen Yu can lower the price, but he can also increase the quantity.

"But users may not think so. I found that many merchants are not willing to participate in your promotion."

"There is this phenomenon, but after the promotion, they will understand."

The explosive power of 50% off cannot be compared to any clearance sale held by any store on the street.

Once it attracts the attention of consumers across the country, the volume will be staggering.

You thought it was just a big sale like 1x or 2x.

But reality will tell you that it is not 1 times or 2 times, but 100 times or 200 times. Even 1000 times, 2000 times.

This completely subverts everyone's views.

At the same time, the potential of the e-commerce market is extremely huge, and it is far from being fully developed.

Not to mention 2005 now, even in 2020 in the future, he exploded with an increase of more than 30% in every promotion.

Just imagine, the scale of the Double 11 promotion in 2020 is already more than 600 billion, and it can still maintain huge growth.

Can you estimate the potential of e-commerce?

"Chen Yu, you are giving your opponent an opportunity to poach you."

"Classmate Lu, you are saying that you only want to poach us."

"Our only model is different from your Huanyu e-commerce. We are a website that sells special sales, so it is of little use to dig into it, but don't underestimate Alibaba."

"Student Lu, this is amazing. Wei will leave it to you. I am completely relieved."

After talking with Lu Xue, Chen Yu also had a basic judgment on Lu Xue's abilities.

As expected, she was a female CEO in her previous life, and her ability was really good.

Not to mention anything else, just being able to find its own positioning surpasses countless e-commerce platforms.

Many e-commerce platforms develop well in the early stage but fail in the later stage. What is the reason?

This is because you have not found your position correctly.

They don’t know what they want to do in the future, and they don’t know what their advantages are.

Of course, the market will explode.

But when the tide goes out, you'll know who's swimming.

"Don't worry, I don't deal with Mr. Ma for a day or two. I know what he will think."

Chen Yu can be so decisive except for his judgment on the future market.

More importantly, Chen Yu is not a blind and arrogant person.

Although Ali was suppressed by him, Chen Yuke was always on guard.

really.

After Huanyu E-commerce launched a 50% off promotion plan on Double 11, Mr. Ma finally took action.

"Everyone, we finally got the chance for Huanyu E-commerce to make a mistake."

Teacher Ma gathered his Eighteen Arhats in the office.

In recent years, Alibaba e-commerce has been suppressed by Huanyu e-commerce, which has frustrated Mr. Ma.

Although Mr. Ma later relied on his eloquence to successfully swindle several rounds of financing. But he also knows that it is basically impossible to defeat Huanyu e-commerce for the time being. Because they have lost the opportunity in the e-commerce area, and at the same time, in the brand area, Huanyu E-commerce has also made a name for itself. No matter how well they develop, they can only be second in the industry at best.

If you want to really fight with Huanyu E-commerce, or even pull Huanyu E-commerce down in the future, there is basically no chance.

Unless Huanyu E-commerce makes a mistake on its own.

Will Huanyu E-commerce make mistakes?

It certainly will.

People make mistakes, and businesses make mistakes too.

It’s just that Teacher Ma doesn’t know when he makes a mistake.

Maybe five years, maybe ten years.

Teacher Ma can only wait.

Hard work pays off, and with Teacher Ma’s patient waiting, God gave Teacher Ma a chance.

Huanyu E-commerce finally made a mistake.

They even forced a series of merchants to come up with 50% off promotion plans.

"Many merchants on the Huanyu e-commerce platform have expressed their intention not to participate in Huanyu Technology's Double 11 promotion festival. We can just use this opportunity to recruit these merchants to us. Zhaoxi, you are responsible for building momentum and attracting a group of Huanyu e-commerce Merchants who are interested in selling products should boycott Huanyu E-commerce’s promotions.”

"Sanfeng, you are responsible for secretly luring these merchants to open stores in our Ali store, and promise to give a certain RMB reward for every sale."

"Lao Cai, you are responsible for contacting the media and exposing Huanyu's e-commerce monopoly and unfair competition."

"Su Quan, this promotion may be the largest promotion in the history of Huanyu e-commerce. We must also use their popularity to drive traffic to our Alibaba platform. You are responsible for this."

"Jiang Fang, you are responsible..."

…

Teacher Ma is a talented person.

No, he is a talent among talents.

When Teacher Ma calmed down, his thoughts became extremely clear and thorough.

Although he was holding back a fire in his heart and wanted to have a real fight with Huanyu Technology.

But he knew that nothing should be rushed.

How Huanyu Technology pulled them down back then, he will also be extremely patient in pulling down Huanyu E-commerce.

Although this time is a rare opportunity for them.

But he knew that it would be impossible to defeat Huanyu E-commerce just this time.

But that's okay.

As long as they keep moving in this direction and they work steadily, they will definitely be able to knock Huanyu e-commerce out of the top spot.

…

"50% off, Huanyu E-commerce is threatening us."

"It's disgusting to use our discounts to subsidize consumers without paying even a dime."

"It's just that I used to think that the Huanyu e-commerce platform was pretty good, but now it's squeezing us more and more."

"Brothers, what do you think we should do?"

"What should I do? Leave. I won't be able to do anything here anymore."

"No, buddy, you can't go anywhere without selling things at Huanyu E-commerce. Although Huanyu E-commerce is a bit disgusting, you can still make some money."

"I know a better website. This company's welfare policy is much better than Huanyu E-commerce."

"Which one?"

The merchants are a little confused.

Chen Yu said apologetically: "I'm really sorry, we just registered the trademark for Double 11."

With that said, Chen Yu took out the registered Double 11 trademark registration license.