Rebirth of the Thousand-Faced Movie King

"Zhaoxi, how are your arrangements there?"

“I have attracted many merchants from Huanyu E-commerce to our platform.”

"Jiang Fang, where are you?"

"I led more than 20 medium-sized companies to go directly to the headquarters of Huanyu E-commerce to force them to go to court."

"Very good, General, I will credit you with this."

"Lao Cai, where are you?"

"Major mainstream media have been contacted, and many netizens are on our side in this media attack on Huanyu E-commerce."

"Not bad, Lao Cai."

In Ali's office, Teacher Ma laughed heartily.

I haven't been this happy for a long time.

As long as they follow this strategy, sooner or later Ali will be back in first place.

only.

Before Teacher Ma finished the meeting, Jiang Fang suddenly received a call.

"Mr. Ma, it's not good."

"What's wrong?"

"The 20 medium-sized merchants we sent are back."

"What's not a bad thing... They came back as soon as they came back. Maybe they didn't achieve our goal. Jiang Fang, it's okay. The Huanyu e-commerce market is so big, and these 20 or so medium-sized merchants are not very strong. How can we force them?" Huanyu E-commerce. However, this has allowed Huanyu E-commerce to see our competition, and I believe he must be under a lot of pressure."

Teacher Ma is relatively calm.

Regarding the more than 20 medium-sized merchants going to Huanyu E-commerce, Mr. Ma does not think that they can force Huanyu E-commerce into the market.

Their strength is still too weak.

If we can join forces with Gree, Haier, TCL... these heavy home appliance companies, maybe we can get Chen Yu to give in.

It's just that this is unlikely.

From the very beginning of Huanyu e-commerce, they have reached cooperation with home appliance companies.

The more heavyweight a company is, the harder it is for them to leave.

But that's okay.

What Mr. Ma wants is not concessions from Huanyu E-commerce, he wants to put pressure on Chen Yu.

However, Teacher Ma seems to have been wrong.

Jiang Fang's face became a little ugly, and he said weakly: "Mr. Ma, these 20 merchants said that they do not want to leave the Huanyu e-commerce platform. At the same time, more than 100 other medium-sized sellers also said that they will no longer come to our If they open a store on Taobao, they will continue to stay on the Huanyu e-commerce platform."

"oh?"

This actually surprised Teacher Ma a little. However, he still looked as usual: "Chen Yu is a great guy, he must have bribed them."

This seems possible.

However, Jiang Fang still shook his head: "Mr. Ma, no, the important thing is that Huanyu E-commerce has registered the trademark for this Double 11."

"Double 11's trademark?"

"What……"

Teacher Ma's heart trembled, and then his whole body trembled.

…

Yes.

Chen Yu took out the Double 11 trademark registration license, and naturally it was not just for a group of merchants to see.

Similarly, Chen Yu also showed this to his friends and businessmen.

After the Huanyu e-commerce headquarters showed the trademark registration license, Chen Yu immediately ordered the trademark to be announced to the media.

Huanyu E-commerce stated: The Double 11 trademark was originally created by Huanyu E-commerce and was first used as a trademark. Since the launch of the Double 11 promotion festival, Huanyu E-commerce has used huge human, material and financial resources for the Double 11 promotion, and has played a great role. Good publicity effect. Without the authorization of Huanyu E-commerce, it is illegal for any company or individual to use the Double 11 trademark. At the same time, Huanyu E-commerce will hold the relevant companies and media responsible for the relevant responsibilities and reserves the right to sue in court. Starting from now, we hope that all friendly merchants who have been suspected of infringing the Double 11 trademark of Huanyu E-commerce will remove all Double 11 advertisements and logos from the shelves.

What is shameless.

This is.

What is Wang Zha?

This is also true.

No one thought that the Double 11 promotion would be registered as a trademark by Huanyu E-commerce.

Moreover, when the Double 11 war started, Huanyu E-commerce came up with double standards for Double 11.

As soon as this operation came out, more than 20 medium-sized companies that went to Huanyu E-commerce headquarters that day were dumbfounded.

What was even more dumbfounding were the images of the friends and merchants mentioned by Huanyu E-commerce.

For example, Ali.

"Chen Yu is shameless."

"Huanyu Technology bastard, how can Double 11 be independently registered as a trademark?"

"What do you mean they spent a huge amount of manpower, material and financial resources on the promotion of Double 11. We also spent a huge amount of money on the promotion of Double 11."

The Eighteen Arhats were directly fooled by Huanyu Technology's move.

It turned out that they wanted to take advantage of Huanyu E-commerce’s promotion festival to increase their number of users.

Unexpectedly, Huanyu E-commerce had already been on guard against him.

Moreover, they are shameless enough.

The Double 11 trademark was not taken out sooner or later. They spent a lot of money on it and took it out just when Double 11 was about to arrive.

This operation directly reduced Ali's huge investment in promotion to zero.

So, here comes the problem.

At this time, should you continue to promote Double 11, or stop it?

If you continue to promote Double 11, you will definitely be sued by Huanyu E-commerce, and since they have a trademark, Alibaba will definitely lose the lawsuit.

But if the publicity is interrupted, all the previous publicity costs will be destroyed.

certainly.

This is not the most important thing.

The most important thing is.

Although Double 11 is unique to Huanyu E-commerce, many e-commerce platforms want to take advantage of the momentum of Huanyu E-commerce to get a share of this online shopping. Therefore, not only Alibaba, but also some other e-commerce platforms have spent a lot of money to promote Double 11 promotions. But now, not only can they not carry out the Double 11 promotion, but all the funds they spent before have been used to promote Huanyu e-commerce.

This is the truly unique place.

After being busy for so long, I never thought that I would be making wedding clothes for someone else.

…

"Mr. Ma, what do you think we should do?"

"Mr. Shao, don't look at me. How do I know what to do?"

"Mr. Wang, what do you think?"

"Don't look at me either. Ask Mr. Li and Mr. Yu from Dangdang."

The founders of four domestic second-tier e-commerce platforms, Alibaba, eBay, Amazon, and Dangdang, gathered together.

In fact, we have to add Vipshop to this.

However, the major shareholder of Vipshop is Chen Yu. Although Vipshop and Huanyu E-commerce are two companies, they are actually one company.

Naturally, these people would not invite Vipshop over.

As for other Jingdong, Fanke...etc., they have only just been established, their scale is not large, and they are not qualified to sit with them.

"We only sell books at Dangdang. To be honest, we don't directly compete with Huanyu e-commerce."

Li Guoqing smiled bitterly, opened his eyes and said.

"Mr. Li, this battle hasn't even started yet, are you giving up now?"

Wang Shutong, CEO of Joyo Amazon, snorted lightly and turned to Yu Yu, another founder of Dangdang, Li Guo's wife: "Mr. Yu, it is said that you have the final say in Dangdang, right?"

Yu Yu, who has always been shrewd, said: "Who said it? I was the one who gave Lao Li a beating. However, since everyone is sitting together, let's discuss it together. Otherwise, we will really be beaten by Chen Yu this time." The vitality is severely damaged.”

Although Dangdang only sells books online, there is no direct competition with Huanyu e-commerce.

But Huanyu E-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he can sell everything, including books.

And in order to combat Dangdang, Huanyu E-commerce’s book channel has formulated a five-year non-profit strategy.

It doesn't matter whether you make money or not. What matters is whether you can defeat Dangdang.

Undoubtedly, even if Dangdang does not compete head-on with Huanyu E-commerce, it is actually very stressful.

This time during the Double 11 promotion festival, Huanyu e-commerce did a great job.

Dangdang naturally wants to take advantage of the popularity.

But I didn't expect that the popularity didn't catch on, and the money I invested was wasted.

"Mr. Ma, you have been fighting with Huanyu Technology for the longest time, and you also know the best about Huanyu e-commerce. It's up to you to tell us."

Yu Yu turned the topic back to Teacher Ma.

"its me……"

"Actually, I don't have any good way to deal with Huanyu E-commerce."

However, even though he said that, waiting for death is not Mr. Ma’s specialty. After thinking about it, Mr. Ma said: “Otherwise, we will gather all our strength to respond to the relevant departments. If Huanyu E-commerce does this, we e-commerce How can a business platform survive? Of course, the top management may not pay so much attention to whether our platform is alive or dead, but we can focus on all the merchants on our platform."

"It makes sense. Although each of these merchants has average strength, the combined volume is large, and the higher-ups must give full consideration to it."

Shao Yibo nodded in approval.

But Wang Shutong shook his head: "But the Double 11 trademark is in the hands of Huanyu Technology after all, and this trademark was also awarded to Huanyu Mall by the superiors. Even if the superiors want to protect us, they cannot ignore the Double 11 trademark."

"So, that's also the hardest."

Teacher Ma sighed.

Huanyu e-commerce registered the Double 11 trademark in advance. It is not only a trademark issue, but also a management and legal issue.

If the superiors ignore the trademarks issued by the superiors, how will they be managed in the future?

Let alone the average strength of these major e-commerce platforms, no matter how strong they are, their superiors cannot do whatever they want.

Besides, this is also a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, it is normal for them to be eliminated by the market if they cannot compete.

Generally speaking, the superiors do not want to intervene in such market competition.

"Another option is that we will not participate in this Double 11 promotion and we will postpone the time."

Teacher Ma came up with the second plan.

The first option obviously doesn't work, so the second option can only be used.

However, the second option is also obviously problematic.

Everyone knows this problem.

That is the problem of previous publicity and investment for Double 11 promotion.

The four companies have invested a lot of money, but they have not seen any results at this time. Instead, they have supported Huanyu e-commerce.

This was simply unbearable for my uncle, and even my aunt couldn't swallow it.

"I know what everyone is thinking, but this pit was obviously dug for us by Huanyu E-commerce. We have already jumped into it and can only admit defeat."

Teacher Ma was naturally dissatisfied.

However, no matter how dissatisfied you are with things in the mall, you can only endure it now.

"Mr. Ma is right, don't act out of emotion."

Zhao Yibo also became rational and said.

"Okay, let's admit it this time."

Dangdang and his wife also nodded.

The lesson this time is profound.

But no matter how dissatisfied they are, it's useless to them.

Can they still continue with the Double 11 promotion?

People's trademarks are there, so don't do half of it yourself. They ask the industrial and commercial departments to trouble them.

When the time comes, this will end badly.

"But the effect of changing the time node is far less than Double 11."

Although Wang Shutong felt uncomfortable, he had no choice but to accept it.

But apart from Double 11, there are not many days left in 2005.

"How about choosing December 12th?"

Teacher Ma suggested.

Double 11 is on November 11th.

This time point should be the best.

This time point is in the second half of the year.

It’s different from the first half of the year.

Everyone has just finished the Spring Festival in the first half of the year, and it’s time to prepare to make money. Where can I spend the money?

Therefore, the main force of general consumption is in the second half of the year.

On November 11th in the second half of the year, he was still some time away from the Chinese New Year, and at the same time, the public also made a lot of money.

This is the time when consumption can best be reflected.

It is precisely because of the special node of November 11 that many platforms have spent a lot of money to keep up with this wave of promotions.

But I didn’t expect that they wouldn’t be able to use it on such an important promotion day.

"I think December 12th is fine."

Shao Yibo agreed and said: "On December 12th, they are Double 11 and we are Double 12."

Although Double 12 is not as good as Double 11, it is still a good node.

"Okay, then we have agreed that we will jointly carry out this wave of promotions during Double 12."

Teacher Ma looked at everyone, he was trying to get everyone's meaning.

"no problem."

Everyone nodded.

"By the way, we have to register the Double 12 trademark. The four of us here have to set up a new company. The new company will register the Double 12 trademark and authorize the four of us to use it."

"Mr. Wang, you have a good idea. This way everyone can use the trademark, and there is no question of who owns the trademark."

Teacher Ma also agreed with this plan: "If you didn't tell me, I wouldn't have thought of it before."

"That's okay. I'm also afraid of Huanyu Technology."

Wang Shutong felt a little depressed inside.

Being messed with by Huanyu Technology, she had to be careful.

"Okay, let's just say it like this."

After getting down to business, everyone was ready to leave.

There are still a lot of things waiting for them to do.

For example, the previous Double 11 advertisements were removed.

At the same time, they also have to appease the merchants who cooperate with them.

In addition, we are fully preparing for the next wave of promotions, which is Double 12.

However, just when everyone was about to leave, Wang Shutong said: "Well, everyone should not leave. We probably can't handle Double 12."

"Why?"

Teacher Ma asked strangely.

"No, look."

Wang Shutong turned his notebook over: "I just checked the trademark website and found that the Double 12 trademark has also been registered by Huanyu E-commerce."

"Fuck..."

Looking at the data displayed on the trademark website, the founders of the four e-commerce platforms collapsed.

"The trademark was registered by them for Double 11, and it was registered by them again for Double 12. Do you still have to live with it?"

"Chen Yu is trying to force us to death?"

"Check other times, where's Double 10?"

"Double 10 was also registered by them."

Wang Shutong felt a little pain in his heart.

Not only that, Wang Shutong then continued to check: "Not only Double 10, 518, 618, 818... and other seemingly good time nodes, they have registered trademarks."

Even if Wang Shutong investigates carefully enough.

She will find that all 365 days a year are registered by Huanyu E-commerce.

Anyway, trademark registration doesn’t cost much. It’s all registered. It’s up to you how you choose the time for the promotion.

Chapter 984: When Singles’ Day meets Double 11

In fact, such a registered trademark will not be successful in future generations.

However, in 2005, when many people were not particularly familiar with the Internet, registering this series of trademarks first was of great benefit to suppressing opponents. Of course, Huanyu E-commerce also knows that many trademarks may be taken back by superiors in the future. Just like certain patents, sometimes the patent office thinks that such patents are no longer suitable for the development of society, and they will declare certain patents invalid.

But these are not things that Huanyu e-commerce needs to consider at present.

Whether it is withdrawn or declared invalid in the future, this is also the future.

At present, this trick is undoubtedly the strongest trump card for several major second-tier e-commerce brands.

Of course, let alone now.

Not long ago, in 2019, Alibaba also used the Double 11 trademark trick to deal with JD.com, Pinduoduo, and a series of other e-commerce brands.

Moreover, JD.com and Pinduoduo can only curse in the media and have nothing to do with Alibaba.

"Well, Mr. Ma, you must be familiar with Mr. Chen from Huanyu Technology."

Suddenly, Shao Yibo said.

"Mr. Shao, why do you suddenly ask about this?"

"I think, how about you, as our representative, discuss it with Chen Yu?"

There was some embarrassment, Shao Yibo said.

After saying that, Shao Yibo knew that he was a little shameless, so he explained: "Mr. Ma, actually I want to go, but I'm not familiar with Chen Yu, so I guess he won't give me face."

Why should I go to Chen Yu for this?

Isn't it just an announcement of surrender?

no way.

Huanyu E-commerce’s move is really too powerful.

There will be problems with promotions during Double 11, and problems will still occur even if promotions are not during Double 11.

If nothing changes, judging from the current situation, Double 11 will really miss them this time.

As for whether the Double 12 promotion can be successful in the future, although it cannot be said to be completely impossible, it is still doubtful.

"Mr. Ma, would you like to work harder?"

Wang Shutong also said at this time: "In this case, Mr. Ma, can I go with you?"

Knowing that this was somewhat difficult for Teacher Ma, Wang Shutong continued.

"I know what you are thinking."

Teacher Ma smiled bitterly: "Actually, it's okay to be embarrassed. It's okay if I go to see Chen Yu. But you don't know, it's okay if I don't go to see Chen Yu. But when I see Chen Yu, we may get even worse from him." .”

Speaking of which, Teacher Ma was also very helpless.

He didn't know why Chen Yu had been targeting him exclusively on so many e-commerce platforms.

Although some other e-commerce platforms have also been hit by Huanyu E-commerce.

But if you look carefully, the most important thing Huanyu Technology is dealing with is Alibaba.

Although Alibaba is the second largest company in the industry, it is not like this.

Later, Teacher Ma figured it out.

This must be Chen Yu's hatred for himself.

This should start from the sword discussion at West Lake...

However, these things are a long story, and Teacher Ma really doesn’t dare to see Chen Yu.

"this……"

When Teacher Ma said this, everyone fell silent.

They also knew that Huanyu Technology had been fighting with Alibaba back then.

Although Teacher Ma and Chen Yu are very familiar with each other, there is absolutely no personal relationship between them.

On the contrary, the personal relationship between the two was not very good.

The status quo can be maintained without Mr. Ma leaving. If Mr. Ma leaves, I am afraid that Huanyu Technology will be more ruthless again.

"I think it's better to go back and figure out your own solutions."

"It can only be this way."

The founders of the four major secondary e-commerce brands shook their heads and went home one after another.

"Zhaoxi, change our previous publicity plan and cancel Double 11."

"Mr. Ma, do you really want to withdraw?"

"What do you think I'll do if I don't withdraw?"

Teacher Ma glared at Lu Zhaoxi: "Change Double 11 to November 11th."

Huanyu E-commerce registered the trademark for Double 11 and also registered the trademark for Double 12.

This also prevented many other e-commerce brands from postponing promotions.

They had no choice but to remove the Double 11 logo and change the original Double 11 to November 11th.

Although November 11th is also Double 11.

But because all e-commerce brands have previously promoted Double 11, it is easier and more convenient to call it Double 11.

So this promotion is also called the Double 11 Promotion Festival.

Although the difference here is very small, when it comes to influence, one is in the sky and the other is in the earth.

But they really have no choice.

They don’t dare to use Double 11, and there’s no point in pushing it back. They can only do this.

If we don’t do this wave of promotions, the losses will be even greater.

…

"Chen Yu, your Huanyu Technology is really too insidious."

"Why, classmate Lu, what are you referring to, insidious, do I have it?"

“Isn’t it true that registering all the Double 11 trademarks has made everyone afraid to use Double 11 trademarks?”

"Trademark registration is to protect the rights and interests of trademarks and trademark owners. Isn't this normal? Besides, I started Double 11. They want to take advantage of our popularity. Sorry, our popularity is not that easy to gain. .”

"Yes, yes, you are awesome. Fortunately for us, Vipshop, you are the major shareholder, otherwise, we, Vipshop, would also suffer this time."

"That's why, now you know I don't do anything, but I am the major shareholder of Vipshop."

"You just have to do it."

Lu Xue scolded Chen Yu for being shameless.

However, even though he said this, Chen Yu was really right in what he said.

Just like now, even if Chen Yu does nothing, just because he is the major shareholder of Vipshop, Vipshop can avoid disaster.

Otherwise, such a huge pit will appear.

Vipshop is another newly emerging website, and they have spent a lot of money on Double 11 promotions.

Suddenly someone can't do it, can't use Double 11, and their Vipshop will be disabled.

"By the way, Chen Yu, let me ask you, what would you do if you were in their place?"

"Are you talking about the Double 11 trademark?"

"Um."

"Why are you asking about this?"

"How should I put it, although our Vipshop will not have such a problem because of your relationship. However, if we encounter similar problems in the future, I am thinking, what should I do?"

"Student Lu, that's good. What do you think you will do?"

"I have no idea."

Lu Xue shook her head: "I think we can only grit our teeth and endure."

"Then you have the right idea."

"ah?"

Lu Xue was a little surprised: "Is this still right?"

"What's wrong?"

"Chen Yu, stop making trouble, I'm not kidding you."

"No kidding."

Chen Yu said seriously: "If it were me, I would do the same."

"Bite your teeth and hold on?"

"right."

"Isn't there any other way, such as filing a lawsuit and going to the higher authorities to resolve it?"

"Although this is not impossible, this kind of lawsuit and going to the boss cannot be solved at once. The Double 11 promotion is getting closer and closer, how can you spend time on this. By the time you solve it, Double 11 will be over. .What’s more, can you really solve it?”

"That's true. However, holding on is not the answer."