Rebirth of the Thousand-Faced Movie King

Double 11 is coming soon, and the annual Singles’ Day is here again. How should I put it, looking back on this year, I still have a girlfriend. At least, that's what I thought. My girlfriend is my classmate, we are childhood sweethearts, we are childhood sweethearts, we are together every day. She would tell me anything, and I would tell her anything. She even told me about her latest boyfriend, but she said that her friend was not as handsome as me, which moved me very much. At least, she has me in her heart. One time, she didn't want to go home at night and asked if she could get a room for her. I was so excited that I immediately paid for it and found a five-star hotel to open a sex room. Then she told me that her boyfriend was still in school and could he pick her up for her. I grabbed my fists, knowing that she still trusted me so much that she even told me such private things. I nodded and quickly took her boyfriend to the hotel. Before leaving, I told her boyfriend to be gentle...

I don’t know when, a post like this suddenly circulated in the circle.

Although this post is not long, there is no too vivid story.

But I don’t know why, anyone who has read this post is instantly captured by this post.

"I'm sorry, the poster is powerful."

"I thought I was the most awesome dog licker, but I didn't expect that the original poster was."

"Lick the dog, lick until there is nothing left."

"If love is like this, I would rather continue celebrating Singles' Day."

"Well, let's celebrate Singles' Day together on Double 11."

"I was thinking, why does he want a girlfriend? Isn't it good to be a bachelor?"

"That's right, not only does it cost money to have a girlfriend, but you also need this and that. Wouldn't it be nice for him to keep some of the money to buy ribs?"

"It seems that Huanyu Mall is having an event on Double 11, with 50% off everything. I originally wanted to buy a bag for my girlfriend, but damn, I'm going to buy her a hammer now."

"Yes, if I want to buy it, I'm buying it for myself. I've been waiting for Double 11 for a long time. This Singles' Day, I want to celebrate it for myself."

It's certainly soft.

The purpose is to promote the Double 11 promotion held by Huanyu E-commerce.

As for why Double 11 should be tied together, it is to better stimulate everyone’s consumption.

Just as a promotion, people may not think much about it.

But putting Singles' Day and Double 11 together, it is associated with countless singles across the country.

So, what should you do when Double 11 meets Singles’ Day?

In the past, we might have a meal together, watch a movie, or play games, but there weren't many special activities.

We are all singles, so this day was actually quite depressing, and there was nothing to be happy about.

However, after many people associated Singles with Double 11, they subconsciously discovered it.

Shopping on Singles' Day seems like a good thing.

Yes, not only shopping, but also shopping crazily.

Singles' Day was originally a day for them to be singles. They usually envied a series of classmates who had girls, but today finally came to their day. So, on this day, they must do one thing to celebrate this Singles' Day.

What to do?

Obviously there is nothing more worthwhile than shopping.

And this shopping is not for others, but for yourself.

Just like the advertisement of Huanyu E-commerce: Singles, Double 11, shopping for yourself.

"Here I go, the stuff in Huanyu e-commerce during Double 11 is really damn cheap."

"Well, I didn't know that before, but when I saw it today, I was moved."

"I just don't know how to buy things online. Will I be cheated?"

"Don't worry, I've bought it countless times. Huanyu e-commerce has a payment pass to ensure that there will be no problems in the transaction between both parties."

"Okay, let's give it a try during Double 11."

If you don’t have the idea of ​​shopping, or you don’t think of shopping online, it’s useless no matter how cheap the things online are.

But once you have the idea of ​​​​shopping, Huanyu E-commerce’s 50% discount on the entire store is simply an incomparable temptation.

No.

Not just temptation.

Since Huanyu E-commerce launched its e-commerce platform, it has accumulated many ways to seduce people.

The 50% discount on the entire site is only the second, and there is also a more favorable 1 yuan flash sale event.

As long as you have quick hands, you can buy a mobile phone for 1 yuan.

In addition, in addition to the 1 yuan flash sale, there are also many special offers.

A series of brand-name clothes, some of which can be purchased for as little as 99 yuan.

Of course, there shouldn’t be too many activities like giving away shopping coupons, how much money will be given back when the purchase is completed, lucky draws, endless red envelopes, etc.

One sentence.

Go shopping on the Huanyu e-commerce platform on Double 11 and you will definitely get great value for money.

…

"Mr. Ma, our IP traffic suddenly increased by 30%."

"Did you read that correctly?"

"No, Mr. Ma, you see, for some reason today, our IP traffic suddenly surged."

"what happened?"

Ali’s Teacher Ma can be said to have been extremely depressed in recent days.

Huanyu Technology Chen Yu took advantage of the Double 11 trademark and conquered the entire army. Mr. Ma’s Double 11 promotion this time is not a matter of doing it or not doing it.

But in the end, I had no choice but to bite the bullet and do it.

But even though he did it bravely, he also knew that they would not be able to participate in the Double 11 promotion this time.

Because almost all traffic, all promotions, and all attention are directed to Huanyu e-commerce.

However, he never thought of it.

When they launched a promotion on November 11, their IP traffic actually increased by 30%.

"Zhaoxi, are our advertising efforts so strong?"

"This may not have much to do with our advertising, Mr. Ma, all this traffic comes from Huanyu E-commerce."

With that said, Lu Zhaoxi opened the website IP traffic query.

From the data analysis chart, Taobao's traffic suddenly began to skyrocket that day.

But then I looked for Huanyu E-commerce.

The IP traffic in the data chart can no longer be described as skyrocketing.

10 times.

Yes.

The traffic of the two Huanyu e-commerce platforms has been blowing out in the past few days, increasing 10 times.

As for how Taobao was stimulated by Huanyu e-commerce?

It's actually very simple.

That was completely due to the flow of traffic from the Huanyu e-commerce blowout that slightly spilled over to some Taobao.

certainly.

Not just Taobao.

Because the traffic of Huanyu e-commerce is like a volcanic eruption, the traffic of other second-tier e-commerce platforms, such as Dangdang, eBay, and Joyo Amazon, has also increased significantly.

"How could this be? How could Huanyu Technology's advertising efforts be so strong?"

Teacher Ma kept shaking his head.

He didn't want to believe this.

Although their Taobao IP traffic has also increased significantly.

But compared with Huanyu e-commerce, it is simply incomparable.

Not only is there no comparison, such a rise may mean that Alibaba will never be able to surpass Huanyu in the future.

"Old Li, we lost unjustly."

Staring at the background data flow, Dangdang Yu Yu said to Li Guoqing.

First, they proposed the Double 11 promotion, and then registered the Double 11 trademark to drive them away.

Then they promoted Singles Day and Double 11 promotions to be linked, and all the traffic was monopolized by Huanyu Technology.

In the end, Huanyu e-commerce became the dominant player.

Or.

Now Huanyu e-commerce can no longer be described as a dominant one.

Because Huanyu E-commerce was the only one company before and was the first in the industry.

At this time, Huanyu e-commerce traffic surged 10 times.

This proves that Huanyu E-commerce has become a super giant in the field of e-commerce.

And they no longer have the possibility of fighting with Huanyu E-commerce.

Chapter 985: Double 11 Singles Carnival Night

"Huang Zheng, come here."

"Mr. Chen, are you looking for me?"

Chen Yu is looking at the Double 11 Singles Day that will be broadcast live on Mango TV in the next few days.

This so-called Singles’ Day is not only prepared for singles across the country, but also for Universal E-commerce’s Double 11.

Yes.

Promotional Festival is actually not very popular.

But Singles’ Day is deeply rooted in people’s hearts.

Tying Singles' Day with promotions can greatly increase users' spending power.

In addition, most of the people who are single now are young men and women.

And these young men and women are very receptive to new things and are more receptive to online shopping than others.

Through a series of soft transformations on the Internet, the Double 11 Singles' Day broadcast live on Mango TV can completely ignite the consumption power of all consumers.

However, when Chen Yu looked at the arrangements for Singles' Day this time, he felt that some content should be added.

"Huang Zheng, I took a look at our carnival night. Although many celebrities were invited, they seemed to just sing and not have much effect."

"Mr. Chen, although the purpose of inviting these celebrities is just to sing, it is more to start our Double 11 promotion carnival card."

"Well, this has some effect. However, since we have invited these stars here, it would be a waste of their popularity if we just ask them to sing. I think that besides singing, they can also help Let’s promote the product.”

"Product promotion?"

Huang Zheng was stunned for a moment: "You mean the product endorsement?"

"Almost, but it's not an endorsement."

Chen Yu explained: “Let them recommend certain popular products during Double 11, such as refrigerators, color TVs, mobile phones, clothes, etc. Through their promotion, users can be promoted to purchase.”

"Mr. Chen, let me think about it."

Chen Yu's idea made Huang Zheng feel very fresh.

He thinks this model is very good.

The popularity of celebrities is naturally extraordinary. If you use the popularity of celebrities to promote product sales, it is theoretically possible.

Moreover, because they are celebrities, the conversion efficiency is also very high.

After all, some people may want to buy it, but they haven't made up their minds yet. Once a celebrity comes to recommend it, the transaction is completed.

Moreover, products recommended by celebrities can also increase the safety of online shopping for users.

Just imagine, celebrities have recommended it, why do you still doubt it?

However, there is a problem here.

"Mr. Chen, although this does not seem to be an endorsement, if you recommend a certain product during a live broadcast, it is actually equivalent to an endorsement. Although our relationship with major brokers and companies is not bad, our relationship with major celebrities is also not bad. , but I’m worried that some celebrities will have objections to this additional condition.”

I just invite these people to sing, which is fine.

But after singing, asking them to promote products is not as simple as singing.

"Then increase their appearance fee."

"If that's the case, it should be okay."

Naturally, many celebrities have filmed commercials.

In fact, advertising for product auctions is also about promoting products.

It’s just that general auction advertising businesses can use it for one year or several years.

This time the TV station broadcast it live for one night only.

But if the appearance fee is increased, presumably none of the celebrities will complain too much.

"Mr. Chen, I will arrange this."

"What are the arrangements? We don't need to pay for these expenses."

Chen Yu shook his head: "The products they endorse are not ours. It would be unfair if we produced them."

"Should we let the manufacturer do it?"

"right."

"But, is this promoting our Double 11?"

"But in fact, the products promoted by celebrities are theirs. For example, when selling a refrigerator, we can earn some handling fees at most. The real money makers are those who make refrigerators, like Haier."

"I'm worried that some manufacturers are unwilling to pay the money."

"It doesn't matter. If they don't want to sell it, why don't we just find celebrities to sell it to them?"

Of course Chen Yu doesn't mind this.

At the same time, Huanyu Technology is not stupid. It wants to help you recommend products without paying?

However, he believes that as long as there are smart businesses, they will definitely pay this amount of money.

Moreover, maybe once such a plan comes out, many manufacturers will rush to come up with it.

Not only will it be released, but they will also carefully consider what kind of stars they invite.

After all, this is not only promoting your own products, but also endorsing your own products in another aspect.

Even though he only endorsed it for one night, his efforts to promote his products were extremely strong.

"Mr. Chen, I will contact the major manufacturers immediately."

Huang Zheng felt a little excited inside.

He felt that Chen Yu's plan seemed to have created a new promotion model.

This model is very fresh.

He looks similar to previous celebrity endorsements, but this doesn't seem to be the case.

But he didn't know which category he would be classified into specifically.

But it doesn't matter if he doesn't know. He believes that such a model will definitely shock everyone.

"go."

Chen Yu nodded.

He naturally knows the advantages of this model.

This is no ordinary endorsement promotion.

In future generations, it will be live streaming.

However, given the current speed of the domestic Internet and the fact that smartphones have not yet developed that fast, there are some problems with live streaming.

But on mobile phones, it is not possible to live broadcast the goods on the Internet. You can live broadcast the goods on the TV station, which is still possible.

TV stations can also broadcast live.

The influence of television stations is greater than that of ordinary media platforms.

Moreover, Chen Yu invited some well-known celebrities this time.

And let these stars perform on the same stage and promote at the same place.

Not to mention the delivery effect.

Just the appearance of such a pattern can make it fresh in everyone's memory.

In particular, even if he only endorses for one night, his endorsement effect will be more impressive than if he has been advertising for several years.

really.

As soon as Huang Zheng came into contact with major manufacturers, they immediately understood the business opportunities.

It doesn’t matter how much goods can be sold during Double 11 Singles Carnival Night.

The important thing is that this is an extremely innovative and unforgettable evening.

As long as they perform well in this carnival night, then this will determine the cards they produce and their sales volume in the future.

"Mr. Huang, I think the celebrities you hired for us are too little famous. We want to ask Andy Lau to recommend products to us."

"But Liu Dehua's appearance fee is a bit high."

"It's okay, we are fully responsible. In addition, we will make an appointment with Liu Dehua in advance, so you can rest assured about this."

"In that case, I'll leave this to you."

What Huang Zheng didn't expect was.

With the support of many manufacturers, what was originally a Double 11 Singles' Day launched by Huanyu E-commerce turned into a Double 11 promotional carnival night jointly sponsored by many manufacturers.

"Mr. Zhang, Mr. Zhang, you came in person."

"Chen Yu, why, you're not welcome."

"Where, where, I just didn't expect that it was just a small party, how could it be so laborious for Mr. Zhang's job?"

"Oh, a little party. Today's party has attracted a lot of attention from Huanyu Technology."

"I'm not doing this for everyone's benefit."

Mango TV backstage.

Chen Yuzheng was exchanging polite words with several celebrities, when Haier Group Chairman Zhang Ruiming arrived.

Not just him, a few minutes later, Miss Dong from Gree Electric Appliances also came.

"Mr. Dong?"

Chen Yu stepped forward: "Mr. Dong, didn't you say you went to your province for inspection?"

"No. But after hearing about the party you hosted, I flew back that day."

"Mr. Dong, this is really giving me too much face."

Chen Yu politely invited Miss Dong to take a seat.

"Mr. Zhang, I heard that you invited Liu Dehua to do promotion this time?"

"Yes. We paid a huge sum of money to invite Liu Dehua this time. If you want to blame it, you have to blame Chen Yu. This guy, in a good way, disrupted our plan."

"Me too."

Miss Dong smiled and said, "We were also disrupted by this guy Chen Yu."

However, although the two said this, they did not blame Chen Yu at all.

They felt that Chen Yu could hold more promotional parties like this one.

"Mr. Dong, who do you invite to promote this time?"

"We are not as rich as Haier. I am going to save some endorsement fees and do it myself."

Miss Dong pointed at herself domineeringly.

"Mr. Dong, you are domineering."

Chen Yu took the lead in applauding.

Zhang Ruiming also said with admiration: "Ms. Dong, you still have a good time in front of the media."

This is a fact.

Gree’s Ms. Dong is not only thriving in Gree’s business, but she has also maintained a glorious image in front of the media.

This is unmatched by other business leaders.

"Don't laugh at me, I'm going to risk everything this time."

For this party, Miss Dong did not just attend in person.

At the same time as this party, Ms. Dong also asked the advertising department to arrange a burst of intensive advertising.

She planned to conduct intensive bombing on their Gree air conditioners at the same time as this party.

Zhang Ruiming was a little surprised by this situation: "Miss Dong, are you trying your best?"

"Fight."

Seeing Miss Dong trying her best, Zhang Ruiming looked at Chen Yu: "Chen Yu, this is all your fault."

"Yes, yes, Mr. Zhang, in order to express our apologies to Mr. Dong, within 24 hours after the party, we will award awards to the top ten in total sales during Double 11."

"Mr. Zhang, you know why I have to fight this time."

As if she had anticipated Chen Yu's routine, Miss Dong said meaningfully to Zhang Ruiming.

"Chen Yu, this is too much. Why didn't you say hello in advance?"

"I just thought of it on the spur of the moment. Seeing that everyone is working so hard, I have to give everyone a reward."

This is of course a joke.

This award for the top ten in total sales is said to be for a number of manufacturers, but it is also for their Double 11 and their Universal e-commerce.

No matter how well the manufacturers sell this time, the ultimate winner will be Huanyu Technology.