Rebirth of the Thousand-Faced Movie King

At 8 p.m., Mango TV’s Singles Carnival Night officially begins.

Countless young bachelor men and women, as well as non-bachelor men and women, sat next to the TV early.

"Idiot, this scene is so big."

"It's almost the scale of the Spring Festival Gala."

"It's bigger than the Spring Festival Gala. It's said that more celebrities are invited than the Spring Festival Gala."

Then, after the host said the opening remarks, the first male singer appeared on the stage.

Jay Chou.

He brought a song called Qili Xiang.

"The sparrows outside the window are talkative on the telephone poles..."

As the most popular singer currently, Jay Chou is famous all over the country.

With just one song, Jay Chou made the audience popular.

"Hello everyone, I am Jay Chou. Like you, I am also a bachelor, so today is our holiday together."

Jay Chou's self-introduction instantly made everyone excited.

What are you doing today?

Isn't it just a bachelor's party?

Super star Jay Chou is also a bachelor.

"So, because I don't have a girlfriend, most of the time, I don't need to accompany anyone. I just need to concentrate on creating and practicing singing. Of course, when I'm bored, I like to take selfies. The new Lizi phone is equipped with a 300,000-pixel camera and a flash …”

With that said, as part of the entire carnival night, Jay Chou began to advertise for Lizi's mobile phone.

"Okay, I admit it, I just advertise Lizi's mobile phone."

Jay Chou told the truth: "Tonight is carnival night, and it is also the Double 11 promotion festival. I believe everyone knows about this Pear phone. If you place an order at 0 o'clock tonight, the Pear phone will be discounted by 500 yuan. If you miss this day, you will have no choice but to buy it again." Wait a year.”

After saying that, Jay Chou did not step down, but continued: "You can now log in to Huanyu Mall and search for Lizi mobile phones. Discounts are not supported at the moment, but you can bookmark the Lizi mobile phone sales page first, or add Lizi mobile phones to shopping column, everyone can place orders quickly at 0 o'clock in the evening. Moreover, Lizi Technology officially has a bigger discount. The first 1,000 people who place orders will receive 300 yuan in phone calls..."

This direct sales method made everyone stunned.

"What else are you doing?"

"Hurry up and collect it. If no one collects it after I promote it like this, it would be a shame."

Although some couldn't believe it, now everyone understood it.

That's right.

The person on the stage is Jay Chou.

He was selling mobile phones right in front of them.

Immediately, thousands of users came to their computers to collect Lizi phones.

Of course, there are naturally some of them who have already made up their mind to buy a Pear mobile phone.

At the same time, there are also some people who didn’t want to buy it before, but were stimulated by Jay Chou.

In addition, there are also some people who want to buy Lizi mobile phones because they are interested in the discounts and the 300 yuan free phone credit.

But no matter what, Jay Chou's first face-to-face recommendation aroused the passion of countless consumers.

"What a fool, there are still people advertising like this."

"This is not advertising at all. This is directly promoting products."

"I almost thought it was a salesperson from Huanyu Technology."

All consumers were stunned.

They have indeed seen celebrities advertising a certain product before.

But this is just advertising, for them, it is an endorsement.

But now, Jay Chou seems to be advertising, but in this advertising he regards himself as a salesman.

Although this may seem unbelievable, I have to say that this way of promoting products live on TV is really down-to-earth.

This kind of down-to-earth atmosphere is not just about celebrities like Jay Chou letting go of their celebrity airs, but what is even crazier is the interaction within it.

Just like this, Jay Chou interacts with thousands of players through the message function in Huanyu Mall.

"Jaylen, is it you, is it really you?"

"It's me, it's me, it's really me."

"Damn it, Jaylen replied to me, Jaylen replied to me."

Using the live broadcast of the TV station and the message function of Universal e-commerce, Jay Chou realized the live broadcast function that will be popular in later generations.

"Jaylen, can you lower the price a little bit? The Lizi phone is really too expensive."

"It can't go any lower, otherwise something will happen."

"Hahaha...hahaha...fun, fun."

"Jaylen, I bought a Li mobile phone. Can you help me realize a wish?"

"As long as it's not difficult, fine."

"No embarrassment, no embarrassment, I just want to say to my girlfriend, I love you."

"Of course, what's your girlfriend's name?"

"His name is Lin Jiahui."

"OK..."

Jay Chou nodded: "Lin Jiahui, I don't know if you are in front of the TV or not. Your boyfriend likes you very much. He wants to ask me to tell you that I love you and wish you happiness."

"Pat, pat, pat..."

The whole audience burst into applause.

On the other hand, more than 100,000 people have added Lizi mobile phones to their shopping carts.

"Chen Yu, why is your Lizi mobile phone the first one to appear?"

"I am the organizer, so of course I am the first one."

"It's so unfair. If I had known it, we would have been the first one."

Backstage.

Seeing Jay Chou interacting with fans at the front desk, Zhang Ruiming and Ms. Dong said one after another.

"It's been 10 minutes. No, Chen Yu, tell Jay Chou to go down."

"Yes, yes, isn't it five minutes for each manufacturer? You've all occupied 10 minutes. Tell him to get down quickly."

"Play a little longer, play a little longer."

"No, if we broadcast it again tomorrow, I will tell you that you have an inside story."

Miss Dong refused to give up, and Chen Yu had no choice but to ask Jay Chou to end the promotion.

"Oh, I was planning to give Jaylen 15 minutes."

Sighing, Chen Yu could only be polite to Miss Dong.

"Let me just say this, this guy always only thinks about himself when doing activities."

Miss Dong glared at Chen Yu.

"No, Mr. Dong, I'm going to let Jie Lun go now, and it's all up to you."

Chen Yu naturally smiled slightly.

Chen Yu doesn't care whether Jay Chou is on stage for 10 minutes or 15 minutes.

However, Chen Yu was delighted to see the changes brought about by this new sales model.

For example, the number of people shopping for Lizi Mobile through the Jay Chou area has skyrocketed by N times compared to the original sales.

Of course, this is not the most important thing.

The most important thing is that not only them, but all the manufacturers who cooperate with them will see huge growth in this new model.

…

"Mr. Ma, I really didn't expect that Huanyu Technology would come up with such a brand new sales model."

Ali.

Lu Zhaoxi murmured to himself while watching the Carnival Night on Mango TV.

"Yeah, I didn't expect that either."

Teacher Ma also sighed.

Even though he has always been a genius, he still admires this new model.

Although, he still doesn't fully understand what impact this model will have on the future.

But he knew that this model might open up new ways of commercial sales.

In addition, combined with the current e-commerce platform, this model may explode with amazing power.

…

After Jay Chou, there is the king Andy Lau.

Like Jay Chou, Andy Lau starts his promotion after singing a song.

"What products will the King Liu Dehua recommend to us?"

"Haha, I'm looking forward to it."

"This is obviously selling goods, but in fact it is equivalent to advertising, but why do I like to watch it so much?"

Everyone watched and kept chatting.

The new model not only brings them a new experience, but also brings them more topics.

What products will King Liu Dehua promote?

So, what about Zhang Xueyou, Li Ming, and Aaron Kwok after Andy Lau?

The answer was soon revealed.

This time, the product Liu Dehua promoted was Haier home appliances.

Haier home appliances are not just one product, but an entire category.

Refrigerators, washing machines, air conditioners, TVs...etc., all categories.

"Okay, Haier is really awesome."

"The Haier brand is not a brand, I believe in Haier."

"Liu Dehua is so discerning that he chose Haier."

"I heard there are discounts on Double 11 this time, I have to go shopping."

Soon, same as before.

Under the brand-new model and huge attractions, Haier's entire range of home appliances has become a hit along with Lizi mobile phones.

"Mr. Zhang, 200,000 people have already placed our Haier home appliances in the shopping column backstage."

"Overtaking Pear Mobile so quickly?"

"Yes, Lizi mobile phones are more expensive than our home appliances. Of course our home appliances sell better than Lizi mobile phones."

"Mr. Zhang, the number of visitors is now 300,000."

"Mr. Zhang, the number of visitors is now 400,000."

Backstage, Zhang Ruiming was so excited that he couldn't sit still: "Chen Yu, Miss Dong, you sit down and I'll go take a look."

"Look, Mr. Zhang can't keep his temper."

Miss Dong smiled.

But in fact, Miss Dong was also extremely excited.

In just a short while, Haier's sales data increased several times, even dozens of times, than usual.

What if such efforts were put on their air conditioners?

The answer was soon revealed.

After Liu Dehua, Miss Dong appeared in person.

"Holy shit, who is this?"

"Miss Dong is on the stage?"

"Domineering, Miss Dong doesn't need anyone to endorse her, nor does she need others to promote her. She does it herself."

Miss Dong has always had a strong charm.

Whether it's her ability, her status, or her words, they all have a huge influence.

"Everyone, I'm Dong Minzhu. I can't sing or dance. I don't have the money to hire any celebrities to promote Gree products for us, so I'll do it myself. Now that I'm on the stage, I won't play tricks. . I believe everyone knows what Gree does. Yes, that’s right, Gree manufactures and sells air conditioners. Now I would like to recommend to you our latest large 1.5p air conditioner... amazing price, 1999 yuan... …”

"Ahhhh..."

"I didn't expect it, I didn't expect it, I didn't expect it."

Listening to the shouting of everyone at the scene, Dong Minzhu also said loudly: "For 1999 yuan, everyone can buy a 1.5P air conditioner home? Excuse me, do you still want to buy other brands of air conditioners now? No, no, no, the air conditioner only needs Just one will do, and that’s the Gree air conditioner.”

For the first time in history, the price of air conditioners was raised to 1,999 yuan. On this day, Dong Minzhu conquered the audience.

Following this, the background transformed crazy data and entered the Gree Air Conditioning homepage.

…

Unknowingly, due to the live promotion of many celebrities, the time came to 23.55 minutes.

There are still 5 minutes left before Double 11.

At this time, a countdown and temporarily 0 sales data were prepared on the big screen.

Soon it will be 0:00, which is 0:00 on Double 11, and the Double 11 promotion is about to begin.

Countless people are watching this moment excitedly.

Similarly, countless people are also waiting in front of the TV, just waiting for the time to come, and they are ready to start snatching.

Of course, even if they don’t plan to shop tonight, they still want to witness this time in history.

"How many billion will it break?"

"have no idea?"

“But record breaking is for sure.”

Not to mention that the online shopping market is getting bigger and bigger, but just talking about this carnival, he doesn't know how much traffic it can bring.

"Chen Yu, how many billions do you predict today's promotion figures will be?"

"I have no idea."

"You don't know yet?"

"I really don't know."

Chen Yu waved his hand.

He didn't want to guess the number now.

In fact, he knew whether he guessed it or not, he succeeded today.

Not only did he successfully launch a new promotional model.

More importantly, Chen Yu successfully tied Singles’ Day and Double 11 together.

This also means that every time Double 11 and Singles’ Day arrive in the future, everyone will think about shopping and consumption.

Once such a habit is developed.

Even if Singles' Day is no longer around in the future, we will still maintain this fine tradition at this time.

Or.

When Double 11 arrives in the future, you may not be thinking about whether to consume, but how much you can consume.

Or, in other words, should you first log in to your online shopping account and enter three incorrect passwords to lock your mother-in-law’s account?

Otherwise, your prodigal bitches will empty out your wallet.

"Okay, no more guessing, let's get started."

0 o'clock.

Pointing to the big screen on the stage, Miss Dong said.

"Double 11 Carnival has officially begun..."

With Huang Zheng pressing one button, the Double 11 transaction data was officially opened.

Numbers scrolled crazily on the big screen.

7 digits.

8 digits.

9 digits.

10 digits.

Even 11 digits.

Chen Yu didn't remember the exact number behind it.

Because it was very late, Chen Yu was going to sleep.

Anyway, the record has been broken, and he plans to count the data tomorrow.

"Mr. Zhang, Mr. Dong, I can't stand it anymore. What about you?"

"We'll see again."

"Well, let's see some more."

"Okay, look, I'll withdraw first."

After yawning, Chen Yu slept until 8 o'clock.

In fact, Chen Yu couldn't wake up at 8 o'clock. He was woken up by the phone.

The person who woke up Chen Yu was none other than Miss Dong.

"Chen Yu, let's have breakfast together."

"So early?"

"Why so early? I didn't sleep all night."

"Oh no."

Chen Yu couldn't believe it.

"Heh, you slept soundly. Mr. Zhang and I stayed up all night."

"Miss Dong, are you so hardworking?"

"Isn't it okay if you don't work hard?"

Miss Dong said: "Don't you know how much our Gree and Haier sales surged last night?"

"How much has it increased?"

"100 times."

"I go……"

Chen Yu was shocked by this 100 times.

But it’s normal to think about it.

With such a nationwide promotion, how can it not rise? It is normal for prices to skyrocket 100 times compared to usual times.

"Based on this calculation, even if our Gree air conditioners are not sold in the next month, our annual sales will have to double."

"sharp."

"I still have to thank you, really, thank you very much."

"You're welcome, let's help each other."

"Come here quickly. I have to fly back after breakfast. You don't know. The sudden increase in orders scares even me. I have to go back to the headquarters to take charge personally."

"Okay, come on."

Chen Yu nodded.

After a quick wash, I took the elevator to the cafeteria lobby on the second floor of the hotel.

certainly.

Before going out, Chen Yu turned on the computer and checked the transaction volume of Huanyu E-commerce this time.

The number shown above is 30 billion.

Although it has not yet reached 24 hours, it has already exceeded the 30 billion mark.

"Mr. Zhang, Mr. Dong, you are really good. I can't stand being up all night."

"Stop making sarcastic remarks. It's not your e-commerce platform. We just want to sleep, but when we see tens of thousands of orders popping up in just a few seconds, who do you think can stand it?"

"It just... caused us to refresh in the background all night."

This refreshment is addictive.

Because every time he refreshes it, he will remind you how many orders there are.

And because of this carnival night, countless consumers concentrated on this night for consumption.

The amount of money invested by consumers across the country at once was simply terrifying.

Even Zhang Ruiming and Miss Dong, who are used to seeing big winds and waves, are a little confused.

"By the way, Chen Yu, what is your total sales now?"

"I looked at it just now, 30 billion."

"30 billion, my God...it hasn't even been 24 hours yet. By 0:00 p.m., won't it be 50 billion?"

"should not."

Chen Yu shook his head: "Actually, the main consumption was still concentrated last night. I predict that the maximum will be 40 billion. It may not be able to break through 40 billion."

However, whether it is 400 or 300 or several hundred million, this is already an extremely terrifying number.

You know, this is just a number for one day.

A volume of 30-40 billion yuan is sold in one day. This is a volume that even Wal-Mart cannot have.

"This is also very scary."

Both of them were amazed. Ms. Dong said: "Mr. Zhang, I think online shopping may be a trend in the future."

"Yes, especially for young people, many people buy directly online."

"But will it affect the business of the physical store?"

The two of them asked with some worry.

Chen Yu said: "It will definitely have an impact on physical stores, but the consumption volume of ordinary people will not decrease, because they will still consume, but they will just put this consumption online. Moreover, online shopping can be more Stimulating consumer spending will also be of great help in increasing domestic demand."

"That's true."

No matter whether the future products are sold physically or online, it is actually the same.

It's just that the venue is different.

And selling online has a great advantage, that is, it reduces middlemen.

Why are there so many differences between the ex-factory price and the terminal retail price of many products?

It’s not how much money manufacturers make from consumers.

It’s really because they need a series of middlemen that they can sell their goods across the country.

Even now, the physical aspect is still like this.

But online shopping, not to mention completely avoiding middlemen, at least greatly reduces them.

Even, sometimes he can do it without middlemen.

Such benefits not only allow consumers to buy more affordable products, but also stimulate the development of the entire industry.

"Okay, Chen Yu, we have to go back."

"Okay, you two walk slowly."

The three of them had breakfast together, and Chen Yu also returned to the Huanyu e-commerce headquarters.

Although Chen Yu was not specifically responsible for which business, he still had to summarize a series of data from this Double 11 carnival night.

0 o'clock that night.

24 hours have passed since the Double 11 carnival, and the Double 11 promotion festival has officially ended.

Chen Yu got the data in his hands immediately.

The total sales of the two major e-commerce platforms on Double 11 were 39.8 billion.

Sure enough, as Chen Yu guessed, it did not exceed 40 billion.

But that doesn't matter.

The size of 39.8 billion is already extremely terrifying.

You know, Alibaba’s Taobao didn’t reach this level until 2012.

It was 2006, and Chen Yu was six years faster than Ali in his previous life.

I have to say, this is a miracle.

certainly.

If analyzed carefully, it is actually not a miracle.

This is why Chen Yu was able to grow the two major Huanyu e-commerce platforms to 39.8 billion in 2006.

On the one hand, it is due to the fact that the growth rate of domestic Internet users is significantly faster than in previous generations.

On the other hand, it is also because of Chen Yu’s advance layout of the e-commerce platform.

The third one is the carnival night live broadcast on Double 11 in cooperation with Mango TV.

You know, he spent about 100 million on this live broadcast alone.

In addition, there is a more important reason.

When Alibaba launched Double 11, it started from Taobao.

At that time, Alibaba was only a single Taobao platform, and Tmall had not yet developed a brand.

At the same time, Alibaba’s main business before 2012 was c2c.

Although the C2C business occupies most of the domestic market, some of the things sold by C2C are small commodities.

From the data released by Alibaba to the public at that time, we can see that the best-selling clothes at that time were the clothing of a certain brand.

It can be seen from this that the price of each order on Taobao was not high at that time.