Rebirth of the Thousand-Faced Movie King

"Do not make money?"

Everyone was stunned.

Why make mobile phones if you don’t make money?

Which commercial company does not make money by making products?

If they don't make money, why are they working so hard?

Is this because I'm full to hold on, or is it because I want to do charity?

"Well, Mr. Chen, are you kidding me? If we don't make money, the company will be destroyed in minutes."

Jin Zhijiang asked doubtfully.

"Haha, don't worry. When I say not making money, I just mean that you don't make money now. It doesn't mean that you won't make money in the future."

Chen Yu said with a smile: "I know you don't understand. It's okay. Let me first share with you how we play Huanyu Technology? Everyone knows that the first thing we do is the Internet business. There are different ways of playing Internet business and traditional entity business. There is a big difference. Many times when we launch a product, we don’t think about how to make money. We just want to capture the market as much as possible. And once we capture the market, the profits will come.”

"Just like our instant messaging, if we were only thinking about making money through instant messaging, our YY would not have developed to what it is now. Another example is our e-commerce, if our e-commerce was just thinking about making money, then our It is impossible to be the first in the industry in terms of market share. Although our e-commerce business is still not making money, if we want to make money, we must make money. But even so, I still assigned the e-commerce business to this area for five years. An unprofitable plan..."

"This style of play has also gradually affected our other series of businesses. When doing other businesses, our first thought is not to make money, but how to occupy the market. As long as we can occupy the market, even if we do not make money in the early stage, we will be successful. Can."

This statement made everyone understand a little bit.

Jin Zhijiang asked again: "Mr. Chen, what do you mean, we won't make money by producing mobile phones first, and we will consider it after we capture the market in the future?"

"You can say that. Not only do we not make money, we may even lose money."

"Losing money?"

"Yes, we lose money on every phone we sell, so much so that our competitors dare not follow suit. By then, their market share will naturally be wiped out."

"I……"

Although Chen Yu said it very calmly, everyone couldn't help but take a breath after hearing it.

It doesn't seem like much, but competition in shopping malls is a war without smoke.

Even if there is no spark or disability, no one knows that a certain company with a market value of tens of billions will be finished.

At the same time, they also understood how their Tianyu mobile phone rose in the first place.

Innovation aside, it’s all about price.

This price is not only low, but more importantly, they are desperate not to make money on mobile phones.

They may even take away your market by losing money.

It is precisely because of such a rough style of play that even global mobile phone giants as powerful as Nokia have no way to deal with Huanyu Technology.

In this way, Huanyu Technology has the capital to develop, and until now, it has become outstanding.

Everyone couldn't help but grab their fists and secretly lamented the horror of Huanyu Technology's style of play.

However, Jin Zhijiang thought for a moment and then said: "Mr. Chen, the model of the Internet is different from that of traditional electronics. The Internet can be played in this way, but it may be more difficult for traditional electronics. After all, we For entities, whether it is development costs, labor costs, or OEM costs, they are much greater than those on the Internet."

"Much bigger?"

Chen Yu shook his head: "On the surface, it seems that traditional electronics costs more than the Internet, but this is just an appearance. Not to mention other things, just for our instant messaging, we have servers, hard drives, etc. all over the country. These equipments are an investment of billions. Not to mention the cost of annual broadband traffic and promotion costs..."

Halfway through, Chen Yu stopped talking.

Looking at their expressions, Chen Yu understood.

It’s not that they don’t understand this truth, it’s just that they can’t make this determination.

Who dares to risk his life like Chen Yu to fight with Nokia and others.

Of course it's good to win the fight.

If you lose this fight, then you lose everything.

Not only did you lose the market, you even lost your life.

But Chen Yu knew better.

Without such determination, domestic mobile phone manufacturers would never be able to drive Nokia away.

Do you really think Nokia is a paper tiger? Will Nokia not be able to keep up with the times after the advent of smartphones?

NO, NO, NO…

With Nokia's current strength, there are too many variables in its existence.

Even if it is Huanyu Technology now, he dare not say that it can completely defeat Nokia.

Taking a sip of tea, Chen Yu planned to change his approach. After thinking about it, Chen Yu continued: "Don't be so nervous, everyone. It does require a certain amount of courage, but if you can see the direction ahead clearly, I think everyone can do it. Make this decision."

"Let's put it this way, I believe everyone knows that in addition to making money by selling mobile phones, our smartphones can also make money with a series of other applications. Of course, I also know that everyone is familiar with this. But I want to say that in smartphones In this era, by bundling applications, its profitability is 10 times that of the feature phone era.”

Everyone recognizes this.

Although they have not launched a smartphone for the time being, judging from the data obtained from various aspects.

The secondary payment generated by a series of applications is indeed a blowout.

If you can make up your mind to compete with international manufacturers, it is possible to break out of the cocoon and be reborn.

But is this determination really so easy to make?

For a moment, everyone seemed hesitant.

Chen Yu knew this mentality very well, and he was ready to give them a bigger one.

"Sorry, I made a mistake just now. The profitability of various smartphone applications is not 10 times that of feature phones, but 100 times. No, 100 times is less, but 1,000 times."

After speaking, Chen Yu looked at everyone.

Everyone's eyes turned back to Chen Yu.

Some don't believe it.

Some were shocked.

Some are looking for answers.

Although they know that various mobile phone applications are indeed very profitable, making money is just the icing on the cake.

It is incidental. The biggest profit part of mobile phones is mainly making money from mobile phone hardware.

But what they got from Chen Yu is that although they don't know how big the market for these applications will be in the future.

But judging from Chen Yu's appearance, this market is enough for them to survive well, even very well.

"Everyone must be wondering, are these applications really so profitable? From now on, it is true that they are not. However, our mobile phones are developing, and smart phones are completely different from traditional mobile phones. You can actually find out from the development rules of the PC Internet. Our smartphones are becoming more and more like computers, and may even replace computers in the future. Of course, you may have some doubts about this. But it doesn’t matter, let’s not discuss this first, but all of us believe that the future smartphone market will still be It will be expanded several times, so there should be no problem.”

"In this case, let's take a look. What is the most profitable thing about the PC Internet?"

"Online game."

To say that the most profitable company on the Internet is of course Huanyu Technology.

Chen Yu said that everyone is looking for answers from various businesses in Huanyu Technology.

Although Huanyu Technology's series of businesses are very profitable, there is only one most profitable business, online games.

Although online games are not obvious, when it comes to making money, they are not ambiguous at all.

It can even be said that online games are money machines.

When Shanda Games went public, Chen Tianqiao became the richest man in one fell swoop.

But everyone knows.

When it comes to the richest man, Chen Tianqiao is still far away.

No better than others.

Shanda's game scale is only one-tenth of Huanyu Technology's.

Only one-tenth of Huanyu Technology's Shanda has such a profit-making ability. How profitable are Huanyu Technology's games?

Let me ask, how can online games make money here?

"Yes, it's an online game."

Chen Yu nodded: "Think about it, will there be online games in our smartphone field in the future?"

It's absolutely possible.

This doesn't need to be thought about.

Although online games have not yet appeared in smartphones.

What appeared were only various stand-alone games.

Like Crazy Bird, Fruit Slicing...etc., these are actually not online games in the true sense.

Even they are very profitable.

But compared with real online games, it pales into insignificance.

Once online games appear on smartphones like the PC Internet, can you imagine how powerful online game applications for smartphones will be in attracting money?

It can be said that in the future, online games will appear in smartphones. Without other applications, just online games will make a lot of money for mobile phone manufacturers. Even, they don’t need to develop online games themselves, they just participate in application downloading and distribution promotion, which is also a huge benefit.

In previous lives, Huawei mobile phones had troubles with penguins several times.

The reason for the commotion is not that the relationship between Brother Penguin and Mr. Ren is not good enough. The reason for the commotion is because of the sharing of online games.

As for why it should be divided?

Very simple.

For any Penguin app downloaded through the Huawei App Store, Penguin must pay Huawei a share fee.

Among them, pesticides, chicken eating, etc., I don’t know how much money has been contributed to Huawei.

"Online game."

"I didn't expect that there would be this one."

When Chen Yu mentioned online games, the heads of mobile phone manufacturers were filled with turmoil.

Although they have never done online games, they have been jealous of online games for who knows how long.

Back then, whenever they mentioned Huanyu Technology, they couldn't help but sigh. They were making mobile phones, and even if they sold millions and tens of millions of mobile phones, all the profits they made were not enough to cover the profits of one Huanyu Technology game. In other words, it’s not enough money for their games to make in a year.

It's useless to be jealous.

They are making mobile phones and do not understand online games. They can only watch others make money.

But when an online game appeared again, and this online game suddenly became related to them.

In an instant, their hearts jumped quickly.

With online games, even if they are faced with attacks from Nokia, Sony, Samsung, Motorola, Ericsson, etc., they don't have to worry.

Just like Huanyu Technology.

Why Huanyu Technology can start from the Internet and enter other fields, the most critical thing is their online games.

It was their online games that provided them with a steady stream of profits, and that was why they beat all their opponents to death.

In other words, sometimes it's not beating you to death, but dragging you to death.

"Mr. Chen, do you think our smartphones can launch online games like the PC Internet?"

Huang Zhang asked excitedly.

It’s not that he didn’t expect online games to appear on smartphones.

Rather, he wanted to confirm again.

"certainly."

Chen Yu nodded: "What I want to say is that anything that can be done on a PC can also be done on a smartphone. Including our online games. Of course, I know that you are still a little uncertain for the time being. You may even think , how can he play games on a smartphone with such a small screen?”

"Yes, Mr. Chen, we actually want to ask this question too."

Lei Jun also said at this time.

Here, Lei Jun was also responsible for online games.

He knows more clearly about the profits of online games.

It's just that he is temporarily restricted by traditional thinking.

Of course you can play online games on your computer, but can you play them on your mobile phone?

Or even if it can be played, how effective is it in playing?

Lei Jun remembers that when the Lizi mobile phone was launched, he even installed a legend.

But this is just to shock everyone, or to show off muscles.

In fact, the experience of playing Legend on mobile phones is not good.

"Brothers, how come you have always been restricted by traditional thinking. It's just like everyone asked us how to type on a mobile phone without buttons. Now..."

Chen Yu did not directly talk about how to play online games on smartphones, but picked up the previous discussion of touch and buttons.

At that time, the Super Pear had no buttons, which shocked the world.

Everyone is doubting it, and everyone can’t believe it.

How to type without keys?

it's good now.

When Super Pear uses his touch and virtual keyboard, all doubts are lifted.

"Mr. Chen, thank you very much."

The first to wake up was Lei Jun.

Chen Yu just reminded Lei Jun that he had an enlightenment and figured everything out.

"Mr. Chen, I also want to understand."

Huang Zhang patted his head and thanked Chen Yu extremely.

"Let me go, Lei Jun, Huang Zhang, tell me what you have figured out, I haven't figured it out yet."

"Hey, I didn't understand it either. Please share it with us."

Several other people were a little anxious.

However, Lei Jun and Huang Zhang smiled and said nothing, so they would not reveal it.

"Okay, you two guys are still hiding your secrets, but Mr. Chen keeps sharing his experience with us."

"That's right, it's so unreasonable, Lei Jun. It's me who brought you here this time."

Several people cursed Lei Jun and Huang Zhang angrily.

It was Chen Yu who tried to smooth things over: "Don't be angry, everyone. To be honest, this little thing doesn't count. It won't take long, I believe everyone will understand it soon."

"Mr. Chen is right. Although I may not have figured it out, I believe that someone will figure it out."

Jin Zhijiang and others also nodded.

Even if they haven't figured it out yet, it doesn't matter.

Without buttons, Super Pear can handle typing.

Isn't it simpler to solve the problem of online game experience on a small smartphone?

As long as they make up their mind and follow the direction suggested by Chen Yu... even the foreign mobile phone giants are not that difficult to deal with at this moment in their eyes.

"Mr. Duan, that's what Chen Yu from Huanyu Technology told us."

At the BBK headquarters, Jin Zhijiang reported to Duan Yongping on the cooperation with Huanyu Technology.

Of course, the point is, Chen Yu shared with them how to play future smartphones.

have to say.

This unprofitable business idea greatly stimulated Duan Yongping.

Although Duan Yongping has handed over all major businesses to Jin Zhijiang, Chen Minyong and others.

But when a brand new smartphone appears, he also believes that this will be an opportunity for BBK to completely break into the world.

"Okay, you did a great job."

Duan Yongping nodded: "Zhijiang, Minyong, Shen Wei, the three of you will do it this way. We have only one purpose, that is, our mobile phones will not make a penny in these three years, but we will definitely We need to capture more than 20% of the market.”

"yes."

The three of them nodded excitedly.

20% seems like an impossible task.

If Huanyu Technology is placed here, they may not be able to seize it.

However, in the last communication, the three of them understood Chen Yu's strategy.

In the future, Huanyu Technology will pay more attention to the entire industry ecology.

At the same time, they are also building high-end brands.

More importantly, Huanyu Technology no longer limits itself to the country.

Their ambition is to capture the global market.

As long as they work hard, BBK + OPPO + vivo may not be unable to capture 20% of the market.

In addition to them, Meizu is also taking action.

"Mr. Huang, do you really want to do this?"

“If we don’t do this, Meizu will never be able to regain the market.”

"But if we lose, our Meizu may be doomed."

"We Meizu can afford to lose. Besides, we may not lose."

Compared with BBK, the rising star Meizu naturally does not have the same strength as BBK.

However, Huang Zhang, who is extremely smart, is good at analyzing problems in detail.

Naturally, their strength and funds cannot be compared with these giants, but they also have their advantages.

As early as when he was making MP3 players, Huang Zhang had a deep understanding that electronic accessories are actually a huge source of profit.

So, when they made MP3 players, they also made some electronic accessories.

Now, when the market enters the field of smartphones, Huang Zhang is keenly aware that smartphone accessories are a huge opportunity.

Smartphone cases, power banks, protective films...

Don't underestimate this.

Take a look at Huanyu Technology. A power bank sells for 500 yuan, a mobile phone case sells for 200 yuan, and a protective film sells for 100 yuan.

This is simply a huge profit.

Even if they don't sell it so expensively, if they sell it cheaper, his profit will still be huge.

If they can win this business.

Even if their Meizu phones don't make money, they can still compete with Nokia with these mobile phone accessories.

In addition, in addition to Huang Zhang, there is also Lei Jun.

This IT boss who was evaluated by the media as an IT boss who got up early and rushed to the late meeting has not been going well in recent years.

He is one of the first big guys in the IT industry in China.