Rebirth of the Thousand-Faced Movie King

The effect of the cooperation of Samsung, Panasonic, Sony, and Nokia is very significant.

Originally, resistive screen mobile phones were basically dominated by Huanyu Technology's Lizi Mobile. However, with the addition of these brands, the sales of Lizi mobile phones have declined rapidly.

Lizi mobile phone has always been the most important business of Huanyu Technology, bar none.

It seems that this only affects Lizi Mobile's business.

But in fact, suppressing Lizi Mobile is suppressing a series of businesses of Huanyu Technology.

If the Lizi mobile phone is affected, then the systems, chips, screens, and future mobile Internet that are closely related to the Lizi mobile phone will also be affected. It can be said that Lizi mobile phone can definitely affect the whole body.

"Brother Jian, how about the resistive screen technologies of Samsung and Panasonic?"

"It's almost the same as ours."

"What about the price?"

"The price at their press conference is about 5,000 yuan, but this is not the terminal sales price. The terminal sales price is even lower than the price at their press conference. The lowest is Nokia. Their terminal retail price has dropped to 4,500 yuan, which is extremely low. In some areas, prices even reached 4,300 yuan."

Zhang Jianming reported the information in his hands to Chen Yu.

High-end phones have always been the most profitable.

Let alone the previous 5,000-6,000 yuan, even if the retail price is more than 4,000 yuan, the profit is still very large.

Therefore, the price reduction of these mobile phones is completely understandable.

"Mr. Chen, I think we can lower our price appropriately."

"no."

Chen Yu refused directly.

Chen Yu naturally understood Zhang Jianming's price reduction.

Lizi mobile phone currently has the highest price on the Internet, which is 6,000 yuan.

If it were before, 6,000 yuan would naturally not be high.

Because there is no competition.

Others like Samsung, Sony, and Nokia have not yet followed up.

Only the Lizi phone on the entire network has a resistive screen phone.

In other words, only the Lizi phone is the most eye-catching resistive screen phone in the entire network.

Because although there were resistive screen mobile phones before, the previous resistive screens were completely different from the current resistive screens.

The Lizi mobile phone can be said to have subverted the concept of traditional resistive screen mobile phones.

This is also the reason why Lizi mobile phones can be sold at such a high price.

But now there is competition.

Although the functions are almost the same, the competitiveness of Lizi mobile phones is much weaker.

But despite this, Chen Yu still refused.

Although the price reduction of Lizi mobile phones still makes huge profits, once the price is reduced, it will affect the brand of Lizi mobile phones.

The Pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher-end brands are naturally more expensive.

Have you ever looked at high-end brands that are very cheap?

This is basically impossible.

"The brand strategy of Nokia, Samsung, and Sony is that one brand covers all categories of high, medium and low, but our brand model is different from them. Pear mobile phones must maintain high prices."

Chen Yu has never believed that products cannot be sold if the market price is high.

The world market is really too big. As long as your product is good enough, there will be a market for it.

Even if only 10% or even 20% of the people buy your product, you can make huge profits.

"But, Mr. Chen, under the current situation, if we don't lower the price, our sales will definitely be lowered."

"Temporary pullbacks are normal, but this is not necessarily the case. Originally, we were the only ones making resistive screen mobile phones, but now Samsung, Sony, and Nokia have all joined in, and they will also expand the market on the other hand. Our Lizi It is the first company to make resistive screen mobile phones. Not to mention foreign countries, in the eyes of people in the domestic market, Lizi is still relatively recognized."

"That's true, but Sony, Samsung, Nokia...these brands are also very strong."

Zhang Jianming’s worries are not unreasonable.

If you take ordinary brands, of course Pear can be sold instantly.

But comparing Samsung, Sony and Lizi, Lizi doesn't have many advantages.

Although among them, there will still be some people who will choose pears.

"In this case, the method we adopt should not be to reduce prices, but to increase brand awareness. If everyone thinks that the Pear brand surpasses Sony and Samsung at a glance, isn't that okay?"

"Mr. Chen, is this too difficult?"

Zhang Jianming was a little embarrassed.

to be honest.

Although Lizi is the number one mobile phone brand in China, it has not surpassed Samsung, Sony, and Nokia.

Okay, that's putting it mildly.

In terms of overall brand power, Lizi is far inferior to Samsung, Sony, and Nokia.

After all, these brands have been influencing people's judgments for decades.

As for pear brands, they only appeared in recent years.

Even though the pear brand is very high-end, it does not completely surpass the strength of these foreign brands.

"How will you know whether it's difficult or not if you don't try?"

Chen Yu kept smiling.

Although it seems that building a brand will take a long time.

But that’s not necessarily the case.

Under the influence of new high technologies, the brand awareness of many products can explode in just a few years.

For example, Xiaomi in the previous life.

Many people can’t believe that Xiaomi has created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Do you believe that Huawei’s brand power can compete with Apple’s in China?

Even in terms of high-end mobile phones, Huawei is not inferior to Apple at all.

Of course, for many people right now, this is almost impossible.

"Brother Jian, bring Wu Kai and Yifei here, and let's discuss a plan to enhance the brand."

The solution to increasing brand strength is actually very simple.

One is through product power, the other is through advertising, and of course it will take some time.

Huanyu Technology currently has products, and time is temporarily not in Huanyu Technology's favor, so the most important method is advertising.

Although Zhou Yifei and Wu Kai couldn't believe Chen Yu's statement that the brand's power surpassed that of Samsung and Sony.

But to be honest, lowering the price of Lizi mobile phones is not a very good strategy.

Rather than that, it’s better to give it a try.

After the high-level discussions ended, Lizi Mobile Planning Department began to create a series of advertising plans.

However, after looking at these plans, Chen Yu was not very satisfied.

Although these advertising plans look good, they are quite satisfactory and have nothing particularly eye-catching.

"this is not OK."

"This won't work either."

"This advertisement is too ordinary. At most, such an advertisement will increase our sales, but it will not greatly enhance our brand power."

"This doesn't work either..."

Chen Yu rejected more than a dozen advertising plans in a row.

Wu Kaidu had a headache: "Mr. Chen, these plans have been selected from hundreds of plans. For example, I think this one is very good."

Although generally Chen Yu will not participate in advertising plans.

But Chen Yu has always been very demanding. As long as he participates, he must do his best.

"This won't work either, it's not up to par."

Chen Yu shook his head.

"Peng Ge, what is Peng Ge?"

"It just makes people feel high-end and classy at first glance."

"This, this..."

Although this statement seems reasonable, it is actually too general.

What kind of plan looks high-end and classy at first glance?

"Stop this and that, come and see what this plan looks like..."

With that said, Chen Yu wrote a sentence on the blank document:

[He... redefined mobile phones].

"He... redefined the mobile phone."

Looking at this sentence, Wu Kai's mind buzzed.

This sentence was like a revelation, stimulating every cell in Wu Kai's body.

That's right.

Compared with the previous advertising plans, with just this sentence, he eliminated all the advertising plans in seconds.

What is forceful style?

This is.

What does it mean to be high-end and classy?

This is.

Wu Kai knows that as long as this sentence penetrates into the hearts of consumers.

Then, the Pear brand will surpass Samsung, Sony, and all mobile phone brands.

However, after calming down, Wu Kai was also a little speechless: "Mr. Chen, this, is this advertising slogan too..."

"Too what?"

"Is it too exaggerated?"

"Exaggeration, right?"

Chen Yu shook his head and said, "Have we not redefined mobile phones?"

Although the resistive screen mobile phones now manufactured by Chen Yu are actually mobile phones.

But let's be honest.

Nowadays, Lizi mobile phones are very different from some of the original mobile phones.

"Wu Kai, let me ask you, without us, does your phone have a flashlight?"

"No."

“Without us, would mobile phones have flashlights now?”

"No."

“Without us, would today’s mobile phones have touch?”

"This... doesn't exist either."

Even though it was there before touching.

But let's be honest.

The previous resistive screen touch was too rubbish, and touch was equivalent to no touch.

Therefore, from this sentence, it is not an exaggeration to say that pears introduced touch.

"It's not called anything, it never existed."

Chen Yu never felt that the previous touch was a real touch.

If this were the case, it would be impossible for Apple in the previous life to conquer the world with touch.

In fact, touch has been around since the 1970s and 1980s.

But it is one thing, and whether it can be widely used by consumers is another matter.

"Let me ask you again, without us, would there be a lot of touch games now?"

"No."

"Can you use your phone to show off without us?"

"cannot."

"so……"

Chen Yu spread his hands and said: "To sum up, if you think about it again, have we redefined mobile phones?"

"yes……"

At this time.

Wu Kai has been completely brainwashed by Chen Yu.

Of course, this isn't just brainwashing either.

He was also a participant in the manufacturing of Lizi mobile phones, and he was an important participant.

Seeing how awesome the Lizi mobile phone is and having countless giants follow suit is an incomparable achievement in itself.

At this time, Chen Yu's concluding sentence made Wu Kai truly feel that their Lizi mobile phone was far more powerful than imagined.

"Mr. Chen, I know how to make an advertising plan."

"Okay, go ahead."

Wu Kai left excitedly.

Chen Yu's mouth curved slightly.

What has redefined mobile phones? Chen Yu is completely bragging.

but.

It doesn't matter if you brag.

The important thing is that Chen Yu knows that although he is bragging, some people believe him.

…

A few days later, a blockbuster advertisement appeared on major television stations.

"When an apple fell from the tree and fell on Newton's head, Newton discovered gravity."

"When a pear appeared in the hands of Huanyu Technology, he redefined mobile phones."

Advertising is so awesome.

Between these two sentences, a series of changes in the Universal series of mobile phones flashed from time to time in the advertisement.

From just adding a flashlight, then to a flash, then to touch, games, Tianwen chip, Huanyu system, and the entire mobile phone ecosystem.

Every innovation in the Huanyu series of mobile phones brings a wave of madness to the entire mobile phone industry.

Until the latest Pear mobile phone appeared, it became the global leader in one fell swoop.

"Brothers, have you bought a Lizi mobile phone together?"

"Brother, you have a lot of money, more than 6,000 yuan. Why did you buy a Lizi mobile phone? Isn't the Nokia 7300 nice? It only costs 4,500 yuan."

"Nokia is rubbish. The brand is far inferior to Pears."

"The Nokia brand is far worse than a pear, are you kidding me?"

"It's definitely far behind. What does Nokia have? Innovation without innovation, technology without technology. What kind of brand does it have? Isn't it just making mobile phones earlier? But Lizi, he has redefined mobile phones."

"Redefining the mobile phone, oh my god, this is too much."

"Are you bragging? Take a look at this video."

For many people, the phrase "redefining the mobile phone" is too big a statement.

Just saying this sentence will make everyone laugh.

However, when the advertisement for Lizi's mobile phone came out, their ridicule suddenly froze.

"Damn it, I didn't expect Lizi's phone to be so cool."

"It turns out that the previous flashlight was also from Pear Company."

"I want to say that the touch of Lizi's phone is really invincible."

You don’t know if you don’t look at it, but at first glance, some people are really shocked by Lizi’s mobile phone.

If they just buy mobile phones like consumers, they may not have such thoughts.

However, after this advertisement, a series of shocks hit their hearts instantly.

It turns out that a series of changes in mobile phones are all related to pears.

If not.

So today's mobile phones are still only for making calls and sending text messages. Apart from these, there is nothing else.

Even if the mobile phone can access the Internet at the back, it is extremely monotonous.

But Pear Company, bit by bit, has transformed mobile phones around the world.

Lizi Mobile is the master of Huanyu Technology.

Now, even if it is just to say that he has redefined mobile phones, it is not an exaggeration.

"Okay, I will only buy Lizi phones from now on."

"On the top floor, to be honest, recently Sony, Samsung, and Nokia have also released the latest resistive screen mobile phones, and they are cheaper than the Pear phone. I originally wanted to buy these mobile phone brands, but now I have decided that I want to buy the Pear phone cell phone."

"Yes, even if Lizi phones are more expensive, they are expensive for a reason. Think about all the other phones, they are all imitating them."

"Yes, everything from the flashlight to the flash to the touch has been imitating the Pear phone."

"In fact, the entire mobile phone ecosystem is also imitating Pear Mobile."

"Even if the Lizi phone costs 6,000 yuan, I would rather buy the Lizi phone."

The power of advertising is great.

Even if it is an ordinary advertisement, it will have an impact on ordinary consumers.

Not to mention, under this extremely shocking advertising slogan like "He redefined the mobile phone".

The Lizi mobile phone and the Lizi brand suddenly gained unlimited popularity among consumers.

At first, Lizi was just a mobile phone brand that was higher than domestic brands, at most on par with Samsung and Nokia.

Of course, this is the peak situation. Rationally speaking, pears are slightly weaker than these brands.

Although not too weak, it is still weak.

However, as soon as this series of advertisements were smashed, everyone's view of pears was no longer the same as before.

Lizi is no longer on an equal footing with them, let alone weaker than them.

It is a super brand that is higher than Samsung, Sony, and Nokia.

This change of perspective is astonishing.