Rebirth of the Thousand-Faced Movie King

"Can you stop bragging?"

Seeing the advertisements for Lizi mobile phones on major TV stations, Motorola on the other side was so angry that he vomited blood.

What else has redefined mobile phones? He is the inventor of commercial mobile phones.

I'm not even bragging, so why are you bragging?

But even though Motorola was extremely angry, he could only watch the Lizi phone boasting.

Motorola's market share has long been lost to Nokia.

People have long forgotten what their eldest brother looked like back then.

Even more angry than Motorola is Nokia.

As the world's largest mobile phone manufacturer, it is also the most well-known mobile phone brand in the world.

Nokia has always been the pride of the industry.

Whether it is in terms of product innovation or technology, Nokia is undoubtedly the number one in the world.

He popularized the g** network.

He removed cell phone antennas.

He launched Symbian, the world's most intelligent mobile phone system.

However, these are all extremely awesome.

In fact, these are technically superior to Lizi phones.

Isn't it?

Are these technologies not as good as having a flashlight on your mobile phone?

Are these technologies not as good as installing a flash on a mobile phone?

Could it be that these technologies are not as good as touch on mobile phones?

In fact, Nokia's resistive screen mobile phone was launched I don't know how many years ago.

If you really want to say it.

A series of innovations of Lizi mobile phones are actually built on the foundation of Nokia.

But so what?

Such an awesome g** network, but no one knows what it is.

Such a powerful Symbian system, consumers can't feel it.

As for the cancellation of antennas on mobile phones, this happened many years ago. People did not know that mobile phones needed antennas.

The reason is simple.

Although Nokia is extremely awesome, this is in the eyes of professionals.

But in the eyes of ordinary people, he had no idea what was going on.

At most, I feel that Nokia's workmanship is very good and you can use your phone as a brick.

But compared with the series of innovations of the Lizi mobile phone, the Lizi mobile phone really beat Nokia to the ground in seconds.

but.

Although that is said, this is just a complaint from major mobile phone manufacturers.

Although a series of innovations in Lizi mobile phones do not require much technology, their innovations are indeed eye-catching.

For example, a flashlight is built into a mobile phone.

Now flashlight has become a standard feature in mobile phones.

As for having a flash on your mobile phone, it has slowly become mainstream now.

The resistive screen, which has long been popular before, has also been popularized by Lizi mobile phones.

All this proves that the Pear mobile phone is definitely not that simple.

…

"Brother, let's go to the mall."

"good."

The recent advertisement of Lizi mobile phone has suddenly made the Lizi brand leap to the top.

In recent times, the market has frequently sent orders to Lizi Technology.

If it weren't for the fact that Huanyu Technology's foundry had hired a lot of people recently, just this batch of sudden orders would have been a bit overwhelming. However, this also further proves the popularity of Lizi mobile phones.

Chen Yu couldn't stand it at this time and wanted to go to the mall to see the excitement.

"Boss, do you have a Lizi mobile phone?"

"have."

"How much."

"6100 yuan."

"I'll go. Isn't it a flat price of 6,000 yuan?"

"I can't help it. Recently, Lizi mobile phones have been seriously out of stock. All major cities have been crazy about buying them. I got them from other channels, and the price only increased by 100 yuan."

"this……"

Five-star mobile phone store.

At this time, many consumers had already gone to buy mobile phones.

However, when seeing the price increase of 100 yuan, consumers seemed a little hesitant.

Probably seeing the consumer's hesitation, the shopping guide said: "Handsome guy, let me tell you, this is the last Pear phone we have here. Once it's sold out, it will be gone."

Sure enough, this sentence was very lethal, and the Lizi phone was bought on the spot.

"Brother, what's going on?"

Chen Yu looked at Wu Kai.

"this……"

Wu Kai felt a little embarrassed and explained: "The main reason is that our advertising was too fierce. We did not expect the market response to be so great. All of a sudden, users' enthusiasm for consumption increased several times. In addition, other brands of resistive screens are now also It was introduced to the market, which also gradually popularized resistive screen mobile phones to a certain extent, so our production could not keep up with the sales pace. However, I have increased the OEM production in Guanlan Park. One week Then this phenomenon will disappear.”

"Um."

Chen Yu nodded.

He didn't interfere too much with the merchant's behavior.

Although the terminal retail price of the Lizi mobile phone is set at 6,000 yuan, how much it sells for is entirely the business’s own business.

He can sell it higher or he can sell it cheaper.

As for the decision to sell high or low, it all depends on the supply and demand relationship in the market.

However, consumers will buy even if the price is increased, which also proves the popularity of Pear mobile phones.

However, this phenomenon seems to be hot, but Chen Yu will not let this phenomenon continue forever.

In the final analysis, it is due to production volume.

As long as production keeps up, this price increase will stop.

But that’s not certain.

Market behavior is often beyond the control of manufacturers.

Although Huanyu Technology also has its own store.

However, Huanyu Technology's expert store is just a channel, and it is impossible for it to cover all consumers.

However, this also strengthened Chen Yu’s decision to make Lizi Mobile bigger and stronger.

Now that Lizi Mobile has made such a good start, we must seize it carefully.

Of course, the market may not necessarily see such price increases being completely effective.

Some people will buy it, and some people won't.

For example, at this time, some consumers will buy Nokia, Sony, or Samsung.

This choice is due to the price increase, and also because the price of Shanglizi mobile phones is very high.

Chen Yu also thought it was normal after seeing it.

No matter how awesome a mobile phone is, it is impossible to capture all consumers in one go.

Some people buy Lizi mobile phones, and there are also people who buy other mobile phone brands.

Some people think that those who buy Pear phones at high prices are fools, and there is nothing you can do about it.

But from now on, it is obvious that Lizi mobile phones are more popular than other mobile phone brands.

Just look at the shopping guide lady in the mobile phone store.

All the shopping guides were extremely jealous of the pear mobile phone seller.

After wandering around, the two returned to the company.

Chen Yu was quite satisfied with today's market inspection.

However, while being satisfied, Chen Yu brought back several configuration sheets of other mobile phone brands.

"Brother, please take a look at the configuration lists of these mobile phones."

"Mr. Chen, is there any problem here?"

Wu Kai took it over and looked at it.

In fact, he didn't need to look at it. He already knew the configuration lists of these mobile phones.

After all, we are making mobile phones.

He had analyzed the mobile phone configurations of some of their competitors very early.

For example, here are the configuration lists of Nokia, Samsung, and Sony.

He can recite it without even looking.

"No way, you don't see anything wrong?"

"It seems...no problem."

To confirm, Wu Kai once again looked at the configuration lists of major mobile phone brands.

Once checked, there should be no problem.

If there was a problem, he would have discovered it before.

"Senior brother, you are not professional anymore."

Pointing to the Pu on the configuration list, Chen Yu said with a smile: "Look, their Pu is not ours."

"Oh My God……"

Wu Kai thought it was a big problem. When he heard it, he almost vomited blood.

"Mr. Chen, Nokia uses Pus from Texas Instruments, Motorola uses its own Pus, Sony also uses Pus from Texas Instruments, and Samsung also has its own Pus. So, basically they are unlikely to use our Pus."

Wu Kai also understood what Chen Yu meant.

Huanyu Technology is making PU, and it also has a large PU OEM business.

Of course, the PU you make yourself is not just for your own use, it can also create profits.

For example, we cooperate with some domestic mobile phone manufacturers to install Huanyu Technology's PU on domestic mobile phones.

Of course, this piece is also done.

Thanks to the innovation of Tianwen 2nd generation integrated system, many domestic mobile phones have used Tianwen chips.

However, for these foreign giants, it is obvious that they cannot use Huanyu Technology.

"That's not necessarily the case."

Chen Yu shook his head: "Although these mobile phone giants have their own PUs and have deep cooperation with other chip manufacturers, all industries are for profit. If there is profit to be made, they will also use our Pu.”

Do domestic mobile phone manufacturers really like Huanyu Technology so much?

Are they so willing to use Tianwen 2?

Not really.

Because Tianwen 2nd generation integrates the system and is cheaper than other PUs, why not use it?

"That's what I say, but it's too difficult to get them to join our camp."

Wu Kai shook his head.

It's not like they have never made such plans.

Wu Kai once raised this issue with some mobile phone manufacturers.

But the final result was that there was no room for discussion on this kind of thing, and they were rejected directly.

This is impossible.

"I think it's still a brand issue."

The recent brand promotion of Lizi Mobile has allowed Chen Yu to see the influence of the brand.

Once the brand is successfully built, it will not only create a greater premium, but also occupy more markets.

"Mr. Chen, what do you mean?"

"It's actually quite simple."

Chen Yu said: "The brands we built before were overall brands, such as Huanyu and Lizi. But they also have brands in segmented products. For example, the Intel Pentium chip series in PC computers and AMD's Athlon series. But , if it’s a mobile phone PU, which brand do you think is better?”

"this……"

For a moment, Wu Kai didn't know how to answer.

Because all of a sudden he didn't know how to compare.

"Stop it, because in our minds, we don't have this concept."

Chen Yu continued: "Even us who make mobile phones are like this, let alone ordinary people."

In fact.

For ordinary people, most people don’t know which companies make mobile phone chips.

That is to say.

In the entire field of mobile phone chips, mobile phone chips have not yet established a relatively successful brand.

Although there are some relatively powerful mobile phone chip companies now, these are all in the eyes of professionals or practitioners.

He does not have a concept in the consumer field.

Consumers will not choose which mobile phone because of which mobile phone uses which chip.

The general operation is that what kind of mobile phone the manufacturer provides, consumers use what kind of chip.

They have no choice.

The lack of choice is not because they don’t want to choose, but because they don’t know how to choose.

But it's different when it comes to computers.

Why amd's PU's sell so well? It's because even computer novices use Intel's pu's.

This is what branding does.

But in fact, are Intel's PUs really better than AMD's?

Although it is indeed better in terms of stability, in terms of performance and frequency, it is far inferior to similar AMD products.

"Mr. Chen, do you mean to build our mobile phone chip brand?"

Wu Kai said with some excitement.

"right."

Chen Yu nodded.

This is his purpose.

As long as he builds his own brand, he will have a say in mobile phone chips in the future.

At the same time, he can also introduce his mobile phone chips to the world.

In the future, when users choose a mobile phone, they will not only look at the brand of the phone, but also the chip of the phone.

Why are Huawei mobile phones selling so well in the future?

The biggest contributor lies in his chip.

Xiaomi, which does not have chips, suffered a big loss in this area.

It is obviously much easier for consumers to drive the market and let those giants follow up than for Huanyu Technology to negotiate with them alone. Because there will be no need for negotiation at all. These manufacturers will automatically make changes due to market demand. Just like when Nokia was almost bankrupted by smartphones, didn't they have to compromise on the market in the end?

It's just that they compromised too late.

However, although Chen Yu's strategy was good, after thinking about it, Wu Kai still said: "Mr. Chen, your idea is very good. However, there is still a certain gap between the performance of Tianwen chips and other chips."

Why the Tianwen chip was launched? In fact, like the Lizi mobile phone, it used innovative methods rather than technical success.

"Of course I know this, but do you think consumers know it?"

Consumers may not even know which brands of mobile phone chips come from, so what else do they know about their performance?

As for PC computers, many computer novices don’t know the performance of specific chips.

It's just that because the Intel brand is so big, all users will use Intel chips immediately.

But if you ask what the difference is between Intel Pentium and AMD Athlon, they can't even tell you what the main frequency is. How can consumers tell you the difference? As for those who know how to use AMD, they are either some DIY veterans, or some brand computer manufacturers cooperate with them to install it compulsorily. Of course, there are also those sold by computer salespeople.

"Brand has nothing to do with performance, as long as we advertise hard on the chip."

"As long as our chip brand becomes famous, these global mobile phone manufacturers will take the initiative to cooperate with us."

After communicating with Wu Kai, Huanyu Technology's chip department began planning the brand plan for Tianwen Chip.

Regarding this, He Tingbo, who is in charge of the chip, is extremely excited.

This means that the Tianwen chip they developed is beginning to prepare to go to sea.

In order to fully establish the reputation of Tianwen Chip, He Tingbo also learned from the experience of Lizi Mobile in advertising.

The entire chip advertisement does not talk about data, performance, or process.

It's no use saying this.

Consumers don’t understand anyway.

How does he know what performance data represents.

Huanyu Technology just needs to convey to users the concept that Tianwen chips are awesome.

And how to deliver it.

He Tingbo thought of a very good idea.

She decided to install the online game Legend World on Lizi's mobile phone.

"Have you noticed recently that Lizi's mobile phone is so popular?"

"The sales are good, but the technical content needs to be improved."

"I'll go, Lizi doesn't have mobile phone technology yet?"

"Is there any technology?"

"People have redefined mobile phones."

"It's just advertising."

In a certain mobile phone hobby group, mobile phones are discussed from time to time.

Undoubtedly, Lizi mobile phone has always been the focus of discussion in the group.

However, although Lizi mobile phones are selling well, not everyone agrees with them.

No.

As soon as the topic came up, some people said that Lizi mobile phone is only good at advertising, but it actually has no technology.

This view made many people in the group unhappy.

"What do you mean by advertising slogans? I would like to ask, isn't it technology to introduce flashlights, flashlights, and resistive screens on mobile phones?"

"Strictly speaking, this is just creativity, not technology."

"In your eyes, do those who create things you can't understand be technology?"

"I don't think so. I just think that the technical strength of Lizi Mobile is indeed average. Although it may maintain the lead now, if other companies catch up in the future, this advantage of Lizi Mobile will disappear."

"I don't think so. In fact, creativity is more important than technology. According to your idea, why don't you say that when Huanyu Technology's technical strength improves, a group of global mobile phone giants will become more important. Gotta finish.”

"I can only say that hard technical aspects like this are not something you can just keep up with if you want to."

"Then I can only say that sometimes mobile phone companies like Samsung and Sony cannot come up with ideas like this to redefine mobile phones..."

In fact, this kind of debate may not lead to a conclusion.

Some people think that foreign mobile phone brands have great technology, although they do have their own unique features.

However, regardless of the disapproval of some people, Lizi Mobile has been moving forward.

…

"Mr. Zhang, where is Lin Benhan now?"

Chen Yu called Zhang Rujing.

"It seems that he is in the United States. Why, Mr. Chen, do you still want to poach him?"

"How else."

If you want to avoid being choked by others in the chip field, it is not just enough to be able to produce chips.

In the field of chips, it is the photolithography machine that strangles the necks of all companies around the world.

Chen Yu has always been thinking about photolithography machines.

It’s just that I have been suffering from not being able to enter this field.

Lin Benjin is the breakthrough point of Huanyu Technology's lithography machine.

"I really don't know why you are so persistent. OK, I'll check it out for you."

After searching, Lin Benjin was indeed in the United States.

After Zhang Rujing told Chen Yu his address, Chen Yu flew to the United States.

A cafe in Silicon Valley, USA.

Lin Benxian, a senior engineer at TSMC, was drinking coffee in a depressed mood.

Ever since Zhang Zhongmou refused to study wet lithography technology, Lin Benjin has been traveling around the world giving lectures.

All he had to do was promote his wet lithography theory.

It's a pity... Although many people are interested in his wet lithography theory.

But being interested is one thing, having the money to do it is another.

They don't even dare to engage in TSMC, which has huge profits.

As for the reason, according to Lin Benji's theory, it would cost at least nearly 15 billion US dollars to develop a wet lithography process.

If this is converted into RMB, it is more than 120 billion.

Which company can afford more than 120 billion yuan?

TSMC can’t come up with it.

The Dutch a**l can’t come up with it either.

Samsung can't get it either.