Rebirth of the Wild Age

The dark horse in this bidding meeting was completely dark.

Whether it is the highest priced fairy wine or the second-ranked Confucian banquet wine, many bidders are not in the eyes.

The real favorites are Sun God and Confucian House Wine!

In 1994, the Confucian family wine was much more powerful than the Confucian banquet wine, and the latter even had some suspicions of knockoffs in its name.

The boss of the Sun God shook his head and smiled wryly. He sells health care products, and he has always been rich and powerful in advertising. He felt that the price was already high, but he didn't expect that these liquor sellers were more ruthless, and each one was more ruthless than the other!

The boss of Confucian Family Wine was even more speechless. He didn't even get the first two spots in the wine commercials, which meant he was directly insulated from CCTV's prime-time commercials.

"It's okay, it's okay!" The boss of Confucian Mansion Banquet comforted himself, at least he could still get a 5-second advertisement.

Some impatient entrepreneurs shouted directly: "Who is Xianjiu?"

Song Qizhi smiled and raised his hand: "It's me!"

The reporter's long gun and short cannon immediately turned around, aiming at Song Qizhi and shooting non-stop. The nearby bosses also came to shake hands and congratulate him.

"Crack clap clap!"

Tan Xisong, director of CCTV's advertising department, took the lead in applauding, and said with a smile, "Let's congratulate Xianjiu for winning the title of CCTV Standard King!"

In just over ten minutes, Song Qizhi stuffed dozens of business cards in his pocket, and Song Weiyang sat and watched the show leisurely from beginning to end.

Next, except for more than a dozen companies that won the bid, the rest of the bidders withdrew one after another.

Tan Xisong asked the staff to bring the contract and sign it on the spot, as if he was afraid that the winning bidder would regret it.

"Congratulations, Boss Song!" Tan Xisong waited for Song Qizhi to sign, and shook hands again with a smile on his face.

Song Weiyang said suddenly: "Director Tan, we will remit the full advertising fee to CCTV's account within a month."

Tan Xisong was obviously taken aback, because she never thought of receiving the full payment directly, and it is already very rare to get the money slowly within half a year.

Song Weiyang added: "In order to thank CCTV for its support, we decided to increase the advertising fee to 36 million yuan."

Still have the feeling of spending too little money?

Tan Xisong looked at Song Weiyang in surprise, and then asked Song Qizhi: "This gentleman is..."

Song Qizhi introduced: "My younger brother, the shareholder of Xianjiu, Song Weiyang, the chairman of Xifeng."

"It turned out to be Boss Song, the leader of the Anti-Japanese War. Disrespect, disrespect!" Tan Xisong suddenly realized, and his affection for Song Weiyang was immediately full.

Yes, the CCTV bid king can bargain, and the advertising fee can be delayed again and again, or even just refuse to pay when the time comes. In order to enhance the reputation of "Biaowang", CCTV must have eliminated the tooth-mixed blood swallow, and did not even dare to sue Xianjiu for breach of contract, but instead helped Xianjiu to promote it for free.

But is that interesting?

Two years later, CCTV's second bidder will rise, and Tan Xisong will definitely settle the score with Xianjiu.

In history, there was a man named Qin Chi. Why did he become so popular for a year or two, and suddenly the negative news hit him overwhelmingly? Just because Qin Chi bid several hundred million yuan, but only gave tens of millions in the end, he was collectively blocked by CCTV in conjunction with the national media!

Don't think about bargaining with CCTV, and don't think about taking advantage of CCTV. The manufacturer will always be the one who suffers.

Tan Xisong was very happy, the more he looked at Song Weiyang, the more pleasing to his eyes, he felt that this young man was too good at being a man. She has only been the director of CCTV's advertising department for two years. The auction bid is an ambitious move, but also a helpless one, because there are too many manufacturers who want advertising space because of the relationship, and if they agree to one, they will offend the other. Under distress, Tan Xisong simply didn't give anyone face, and directly took the prime-time advertising space for bidding, and whoever paid the most money would choose the one.

Similarly, Tan Xisong is under great pressure. Internal leaders and colleagues are dissatisfied with her, and those manufacturers who are related to her are also dissatisfied with her. She must make the bid king a success, quell the rumors with real benefits, and win more leadership support.

If at this time, if he wanted to play tricks to win the bid king's immortal wine, or even dragged on without paying the money, Tan Xisong would definitely feel uncomfortable in the stage. For the sake of her own future, she will definitely praise the Immortal Wine first, stir up the concept of Biaowang, and then completely kill the Immortal Wine after it stabilizes!

Support each other, understand each other, and help each other. This is called harmony and wealth, and this is called human relationship.

Hearing that Song Weiyang not only paid the full amount directly, but also took the initiative to increase the advertising fee, Tan Xisong immediately said: "Central TV will definitely support a reputable company like Xianjiu. Well, I will make the decision now and give Xianjiu a night." Five-second free advertisement at 8 o'clock. Don't worry, the two bosses Song won the CCTV bid king. Not only will they get the first five-second advertisement after "News Network", we will also directly give away the five-second time-telling advertisement at the beginning of "News Network" Moreover, "News Network" will report on today's auction, and other news programs will also report."

"Director Tan is really kind. On behalf of all the staff of Xianjiu, I would like to thank you for your care!" Song Weiyang said hastily.

"Where there is, I also want to thank Boss Song for supporting CCTV." Tan Xisong smiled the whole time. Song Weiyang's actions can relieve her a lot of pressure inside CCTV.

Let's put it this way, Song Weiyang only needs to find a bank loan of more than 30 million and take the initiative to increase the advertising fee by more than 2 million to gain Tan Xisong's friendship. As long as Tan Xisong is in office for a day, there will be no shortage of CCTV advertising spots for Xianjiu and Xifeng, and they are not afraid of being squeezed out by competitors.

That night, Tan Xisong took the initiative to invite Song Weiyang and Song Qizhi to dinner. This kind of treatment would make countless manufacturers who want to advertise on CCTV envious.

Instead, Song Weiyang lowered his figure, took the initiative to pour wine for Tan Xisong, held it in front of her with both hands, and said with a smile: "Director Tan, I really admire you for planning this concept of the king, and most people can't even think of it." !"

Tan Xisong said: "Boss Song..."

"Call me Xiao Song." Song Weiyang interrupted.

"Then I'll ask you to call you Boss Song." Tan Xisong also didn't dare to neglect, because Song Weiyang's work is too beautiful, and he is still so young, who knows what he will develop into in the future.

Ever since Song Weiyang spoke, Song Qizhi's limelight has been completely covered up. He didn't care about it, he just silently watched his little brother use his tricks, and studied by the way.

After Tan Xisong had a drink with Song Weiyang, he did not forget Song Qizhi, raised his glass and said, "Boss Song, I would like to toast you too. I wish your business every success."

"Borrowing Director Tan's good words," Song Qizhi clinked his glasses and said, "I also wish Director Tan a prosperous future and a prosperous career."

After chatting for a while, Tan Xisong asked: "Biao Wang's advertisement will start broadcasting on New Year's Day, and Xianjiu should hurry up to shoot the advertisement."

Song Qizhi took out an advertising plan: "Director Tan, please take a look. You are an advertising expert, please help check it out."

Tan Xisong glanced at it briefly, shook his head and said, "The advertisement is too weak, which is not conducive to dissemination."

"I think it's pretty good." Song Qizhi said.

Song Weiyang said: "It must be changed. This is a thing made by an advertising company. It's indecent, indecent, and embarrassing."

Tan Xisong asked with a smile: "How does Boss Xiao Song plan to change?"

"As soon as the fairy wine is brewed, good things will happen," Song Weiyang said with a smile, "What do you think?"

Tan Xisong nodded and said: "This advertisement is good, catchy, and a good sign."

Song Qizhi asked, "Isn't it a bit vulgar?"

Tan Xisong said: "Advertising is not afraid of vulgarity, it is afraid that people will not remember it."

"As soon as Remy Martin starts, good things will come naturally", this is an advertisement written by Huang Zhan more than 20 years ago, but it has never been spread to the mainland, so Song Weiyang used it conveniently.

Consumers like this kind of tie, such as Goldlion, which was unknown before the name change, and immediately after the name change, the sales volume increased greatly. Many business owners specified that they should wear this kind of tie.

As soon as the fairy wine is opened, good things will come!

What a good omen, officials, businessmen, friends gathering, family banquets... Everyone wants to seek good luck, everyone wants to encounter good things. Maybe I wanted to drink Moutai, but when I heard this advertisement, I suddenly asked the waiter to serve fairy wine.