Rebirth of the Wild Age
Volume 137 [Being Targeted by Forbes]
Before the Biaowang advertisement started to be put on, CCTV's hype for "Biaowang" had already been staged.
First, a press conference was held to announce the results of the bidding. Immediately afterwards, "News Network" gave a full 15 seconds to report on CCTV's tender and Xianjiu's winning bid. These are just warm-ups, and soon the various CCTV news columns, as well as the major media related to CCTV, began to report on Biaowang.
It took less than half a month, and the people all over the country knew about CCTV Biaowang. As for what the hell Biao Wang is, most people don't know, but just hearing the name makes him feel powerful.
Song Qizhi had already returned to Rongping, and used most of the production line for the production of "Xianjiu", and the "Jiafeng Liquor" series was almost shut down. At the same time, the wine bottles of "Qinghuaxian" and "Waizuixian" are also being designed with all their strength, and high-end porcelain manufacturers are also specially contacted.
In the past few months, Song Qizhi hadn't done nothing.
After Zhong Dahua stepped down, Song Qizhi spent two and a half months completely completing the shareholding reform of the winery, getting rid of most of the affiliated factories (inferior assets), and spending nearly ten million yuan to buy out the working years of the state-owned enterprise. It took another month for Song Qizhi to complete the rectification of the winery. Song Shumin had an old buddy named Liu Zhipeng who was sentenced to one year and six months in prison. Manage operations.
Chen Zhonghua, the former director of the factory, was appointed as a lifelong consultant and owned 0.5% of the shares. He didn't quite understand the name change of the winery, but he didn't say anything strange. Instead, he patrolled the workshop all day long, asking about their health and cheering them up, in order to improve the motivation of the workers.
Soon there was a news report that the winery had won the bid. When Chen Zhonghua heard that it had spent more than 30 million yuan, he immediately became unhappy. He thought that the Song brothers were just wasting money, and was so angry that he couldn't sleep for two consecutive days.
As a result, within a few days, dealers from all over the country flocked to the company, and the auction of provincial agency rights earned more than 20 million yuan. Next, the delivery trucks at the entrance of the winery never stopped. One was driven away, and another ten came. Some drivers slept directly in the hotel and waited to deliver the goods. The request is to lower the purchase price.
Chen Zhonghua was leaning on a cane, grinning from ear to ear all day long, and sighed when he met everyone: "Oh, I'm old, I'm old, I can't keep up with the times. I'm still young. I can't understand some things. It works, even if you are not convinced!"
Not only the winery benefited, Xifeng didn't participate in the prime-time bidding, so Tan Xisong directly decided to give a few good advertising spots. In the past, it was related to the fortress money running, and it was not always possible to get the contract.
"Didididi..."
A few days after returning to school, Song Weiyang's pager kept ringing.
Song Weiyang immediately ran to the telephone booth outside the school and asked, "What's going on?"
"I can't explain clearly in the message, so I can only ask you to call back quickly," Yang Xin said, "A few foreigners came to the company, and they went to the winery. They said they were investigators from the American "Forbes" magazine. They wanted to do Forbes China Rich List, congratulations Chairman, you have been targeted."
Song Weiyang said: "Can my crappy company be targeted by Forbes?"
"It's not just you," Yang Xin said, "it's you, as well as your elder brother and your mother. As the Song family, the wealth is calculated uniformly. Your elder brother thinks it doesn't matter, and your mother thinks that the wealth is not revealed. They didn't cooperate after discussing it. Now Forbes The investigators in the office came to me all day to inquire about the situation, and I was almost bored to death!"
"You just give an approximate number, and ask my brother to also give an approximate number," Song Weiyang said, "It's okay, even if we don't say it, Forbes will make it up."
"Forbes" released the China Rich List for the first time in February 1995. It was published by Hong Kong's "Capitalist" magazine. There were 19 people on the list (all assets exceeded 100 million).
The richest man in mainland China in 1995 was the Liu brothers of Hope Group, with total assets of 600 million yuan. The second place is Zhang Hongwei from Northeast China, the third place is Xian Duxin from Qiongdao, and the fourth place is the famous Mou Zhong. In addition, the boss of Wahaha Zong ranked tenth, and the man of the hour Shi Yuzhu could barely make the list.
Before that, people always thought that the richest man must be Mou Zhong.
Where did Zhang Hongwei and Xian Duxin come from? Don't say that ordinary people don't know, most media practitioners have never heard of it!
As for Mr. Liu of Lenovo, Mr. Wang of Vanke, Mr. Ren of Huawei, and Mr. Li of Jianlibao, none of these people made the list because their corporate property rights are unknown. Wang Shitou, in particular, voluntarily rejected individual shares when Vanke split shares, resulting in no individual shares in the entire Vanke, and only 60% of the collective shares of the management company belonged to the state.
Xurisheng, which competes fiercely with Xifeng, has similarly confused shareholding. Until several years later, this company is still a collective. The boss and the management can't get the benefits they deserve, can there be chaos? Many senior executives don't think about developing well at all, and only care about making money for themselves. Anyway, no matter how much the company makes, it belongs to the country.
"By the way, the "Capitalist" magazine in Hong Kong City wants to do an exclusive interview with you." Yang Xin said again.
Song Weiyang said: "Let them find Mou Zhong and Shi Yuzhu!"
Yang Xin said with a smile: "Those two have already had an exclusive interview. The reporter of "Capitalist" will not leave the company. It is not an option to continue like this."
"Make an appointment and let them come to Shenghai." Song Weiyang said.
"No problem." Yang Xin talked about the company's situation recently, and hung up the phone after chatting for half an hour.
"Capitalist" is equivalent to "Forbes" in Hong Kong City. It seems that the two magazines still have an equity relationship. The Chinese version of the "Forbes" rich list is published by "Capitalist" every year, and the "Capitalist" also makes the rich list in Hong Kong City.
Song Weiyang rode his bicycle back to school. As soon as he arrived at the school gate, he saw the TV station's car approaching.
"Old Song!" Nie Jun rolled down the window to greet him.
"Dr. Ma!" Gao Yu was also waving at him.
Song Weiyang stopped the car and asked, "What are you doing?"
Gao Yu said: "The program that exposed fake qigong last time did not cause a sensation, but it also increased the ratings of the education channel. I am now planning to hold a debate competition and invite students from various universities in Shenghai to participate. The second time I came to contact the Fudan debate team."
Song Weiyang took a closer look at the two of them and thought: These two men and women are not going to get mixed up, right?
With Nie Jun's personality who doesn't care about anything, he can go back to school in the car of the TV station, and maybe he is still helping Gao Yu contact the Fudan debate team, he must have an affair!
Gao Yu is not a very beautiful type of woman, but she has a pretty good temperament. Maybe Nie Jun likes this style.
Gao Yu said with a smile, "Dr. Ma, I heard from Nie Jun that the science fiction you created together with him won the Galaxy Award. Why don't you also go to the education channel to do a program on science fiction literature?"
"Don't look for me, Nie Jun is the author." Song Weiyang waved.
"I have already agreed." Nie Jun said.
Song Weiyang paused: "Are you... all right?"
Gao Yu wondered, "What's good?"
Nie Jun hurriedly interrupted: "Lao Song, this weekend Xianghuitang, the Science Fiction Society will hold a "Resident Evil" celebration exchange meeting, remember to attend on time!"
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