Rebirth of the Wild Age

CEOs in the media industry are studying in the EMBA class, and many of them are also selected in the Jinniu Business School. This year's students include Qin Shuo, the editor-in-chief of "First Finance and Economics".

"Teacher Song, let's have a light meal together?" Qin Shuo rushed downstairs and called Song Weiyang to stop.

Song Weiyang immediately smiled and turned around to shake hands: "Editor Qin, you are my senior, so you can't call me teacher."

Qin Shuo said with a smile: "A master is a teacher. You must be qualified to be my teacher in terms of company development and management. I am here to learn professional knowledge."

Qin Shuo belongs to one of Wu Xiaobo's "editor-in-chief classmates", a top student in the Department of Journalism of Fudan University, and he ranks first in the exam every year. At that time, he gave up the opportunity of insurance research and came to Huadu to join an old Fudan senior. The old senior soon died young, and Qin Shuo took over as the editor-in-chief of "Nanfengchuang", when he was only in his 20s.

"Nanfengchuang" was originally a publication for young migrant workers, but Qin Shuo insisted on developing it into the country's number one current affairs monthly in 10 years. Moreover, the opinions were particularly sharp. Qin Shuo was called to the capital to give lectures every now and then. Because the number of lectures was too many, Qin Shuo became friends with the leader who lectured him. It was sometimes inconvenient for those leaders to express their opinions, so they wrote manuscripts under the alias of a vest and asked Qin Shuo to publish them in "Nanfengchuang".

As for the "First Financial Daily", it was Qin Shuo who started to organize it early last year, and behind him stood the three major media groups of Beiqing, Shanghai Guangzhou, and Guangri.

In a Cantonese-style restaurant, Qin Shuo insisted on treating guests, and asked Song Weiyang to order.

Song Weiyang flipped through a few pages with the menu, and said, "One serving of boiled chicken, one serving of braised beef offal, and the rest, Senior Qin, let's order."

Qin Shuo smiled and said: "This is not in line with the status of the world's richest man. The food is too simple. Let's have braised squab, baked lobster in soup, and Liao ginseng in abalone sauce. Well, let's have an old fire soup. Teacher Song thinks How about it?"

"Anything is fine," Song Weiyang asked the waiter again, "Is there any immortal wine here?"

The waiter said: "There are blue flower fairy, red flower fairy and drunken eight fairy, which kind do you two bosses want?"

"Drunk Eight Immortals." Song Weiyang said.

Qin Shuo joked, "Teacher Song really doesn't forget to sell fairy wine after eating."

Song Weiyang said: "I've already called you senior, why do you still call me Teacher Song? You can just call me Brother Song."

"Then I'll take it easy and call you Brother Song." Qin Shuo said.

Song Weiyang said: "That's the way it should be. We're all alumni, so what's the point of being so famous?"

Qin Shuo said: "Brother Song, can I publish the evaluation about wolf culture in "First Finance and Economics"?"

"Publish it, I'm not afraid of offending the author." Song Weiyang laughed.

Qin Shuo asked: "Can you talk more deeply?"

Song Weiyang said: "What is the wolf culture? It is the wolf who leads the wolf pack to eat meat. Projected into the corporate culture, the bosses are the wolf, but the employees become cannon fodder. Why do entrepreneurs advocate wolf culture now? Because what entrepreneurs really emphasize is discipline, obedience, and sacrifice. They want employees to observe discipline, obey leaders, and sacrifice themselves. In the end, the prey is caught, and entrepreneurs can eat meat, but employees only get a few bones. Squeeze internally, Foreign aggression, this is the core meaning of wolf culture, is it similar to Fax?"

Qin Shuo smiled and said, "It's an interesting way to understand."

Song Weiyang also said: "The wolf culture is aggressive, advocating life and death, and not leaving any room for the opponent to survive. This kind of ruthlessness is correct in tactics, but it is doomed to failure in strategy. Our ancestors have long seen Understood, peace is the most important thing in business, cooperation is when it is time to cooperate, and compromise is when it is time to compromise. It is not a good thing to kill all opponents, even if there is no anti-monopoly law, it will accelerate its own corruption and decline.”

Qin Shuo said: "But the wolf culture is very effective in the entrepreneurial period, right?"

"Well, it's really effective," Song Weiyang nodded, "but a company's corporate culture is gradually formed during the startup period. If you blindly advocate wolfishness, it will be difficult to change it later. And the employees are not without thoughts and feelings. The wolf-like culture cannot effectively improve team cohesion. It may be effective for a while, but it will change after a long time. People will get tired of fighting and eating meat all the time, and they will also be mentally and physically exhausted. Being a boss cannot give employees When looking for meat to eat, employees either choose to leave the company, or choose to find meat to eat internally. Enterprises that practice wolf culture have very high management costs in the later stage. Looking at the history of the Mongol Empire, you can see that it was invincible and meat was everywhere Eat. It’s a mess when sitting in the world, because the meat outside is eaten up, and it’s all in your own territory, so you can find meat to eat in your own territory.”

"Isn't this analogy biased?" Qin Shuo said.

The waiter had already brought the boiled chicken, stewed beef offal and fairy wine to the table, and Qin Shuo quickly opened the bottle and poured the wine. Song Weiyang clinked his glasses and said: "Because a company that builds a wolf culture not only advocates external aggression, but also requires brutal internal competition. Internal competition is indeed needed, but human care must also be retained, otherwise your employees will never have a sense of ownership, because they are always in the same place. In a state of tension. The relationship between superiors and subordinates and colleagues at the same level in this type of company is actually very bad. While requiring employees to be absolutely obedient, and at the same time requiring employees to be proactive, isn’t this contradictory? If things go on like this, it will inevitably lead to If you talk about it, the subordinates are obedient and rebellious. Once the boss can't control the situation, the team will collapse directly."

After chatting about wolf culture for a while, Qin Shuo suddenly said, "Wu Xiaobo wants to interview brother Song, please ask me when you are free."

"Why are you interviewing me? Because I'm in the top ten of the rich list?" Song Weiyang said.

Qin Shuo said with a smile: "He wants to write a book about the 30 years of reform and opening up. He plans to spend three or four years interviewing all the successful and failed well-known entrepreneurs in China. Ten Years, which is expected to be finalized in 2008."

"Okay, I will notify him when I return to Shenghai." Song Weiyang said.

Qin Shuo looks very old and steady, but his pen is very sharp. This person is still in class at the Jinniu Business School, but his manuscript was sent back to the agency that night, and it was published on the headline of the second page of "First Finance and Economics" the next day, and a huge introductory title "Song Weiyang Comments on Wolf Culture" was printed on the front page : Commercial Fascism, Doomed to Suicide".

"Mr. Song Weiyang said that wolves have their own advantages, but they also have fatal shortcomings. Man is the spirit of all things, why should he learn from animals? Even if we want to learn from animals' survival rules, we should learn from others and not stick to one thing. Xifeng Group , Shenzhou Technology, and Excalibur Network will not learn wolf culture, but inherit the spirit of the dragon unique to the descendants of Yan and Huang."

"Shenlong Nine: Head like a camel, enduring hunger and thirst, persevering; horns like a deer, cautious, guarding against arrogance and impetuosity... Scales like a carp, self-improving, vowing to leap over the dragon gate; claws like an eagle, resolute and sharp, striking it Sure to hit; the palm is like a tiger, brave and fearless, defying all things!"

Isn't it just bragging, who was Song Weiyang afraid of?

He created a "spirit of the dragon", and he also explained the "nine imitations of the dragon", which sounds more compelling than the "wolf culture".

With Song Weiyang ranking seventh on the world's richest list, his farting is still very convincing. The article of "First Finance and Economics" was widely reprinted, and the sales volume of this issue soared by 30%, which made Qin Shuo so happy that he couldn't close his mouth.

There are many fans of the book "Wolf Totem", especially the majority of young students. I don't know how many of them are fooled by the views in the book. They believe that the reason why China lags behind is because it is too weak and lacks a kind of wolf nature in its blood. Only with wolf nature can China prosper and prosper.

Similarly, there are many opponents of this book, and you will see criticism every now and then.

The words Song Weiyang said were like bombing shit, instantly blasting out three feet of piss waves in the latrine, which was already not peaceful. Not to mention the discussion in the paper media, there are also various postings on the Internet. The "Dragon School" and "Wolf School" killed dead bodies all over the place.

It's a pity that "Spirit of the Dragon" is too difficult to operate, and "Wolf Culture" is still sought after by small and medium-sized entrepreneurs.

Just like the popularity of "Legend", it is purely because of the low difficulty of getting started.

The difficulty of learning wolf culture is very low. The small bosses call the employees to roar a few times every day to highlight their own strength, and then play a few games to exercise teamwork, and take them to run a kilometer on the street to strengthen their physical fitness. Even if the construction of corporate culture is done, it is just to trick the employees into working hard. What's more, they will evaluate their performance every month, let the few employees with the lowest performance go to school on their knees and bark at themselves, or run shirtless outside in the cold wind in winter and shout "I will work hard".

It's so simple. Individuals can manage the company's team, and individuals can build corporate culture.

To put it bluntly, the business leaders themselves are incompetent. The "wolf culture" only needs to fool the employees to work hard, while the "spirit of the dragon" requires the boss to improve himself.

A business critic ridiculed when writing a column: "A small number of entrepreneurs are dragons, galloping for nine days, and traveling all over the world. Most entrepreneurs are wolves, staring at the three-acre land, racking their brains all day long. Fill the stomach."

(Suddenly found that there is an extra leader. It's a surprise. I'm happy to add another chapter today. In addition, the former ig is back. I wish ig can win the championship. That indestructible grip is exciting.)

:. :