Rebirth of the Wild Age

Boss, something big happened! "

Song Weiyang had just stayed in Huadu for seven days, and was waiting for Chen Tao to finish his work. The two of them went to Hong Kong City to play together, so Shen Fuxing called him personally.

"What big event?" Song Weiyang asked.

Shen Fuxing said quite excitedly: "Dell's sales manager sent an email to a former IBM PC customer. The content of the email was exposed. Dell said that Lenovo is controlled by the Chinese government, and every dollar spent by American consumers on IBM products U.S. dollars will directly support or subsidize the Chinese government, so as to advise American customers not to buy Lenovo's ibm brand computers."

"It's interesting." Song Weiyang smiled.

Shen Fuxing also smiled happily: "This email has already spread in Silicon Valley, and it is estimated that it will be reported by the Chinese media soon. I just convened a meeting with the promotion and sales department, and I just took the opportunity to make a wave of hype. I can't just let Lenovo do it. Patriotic card."

"Come on," Song Weiyang said, "This time, we can choose to cooperate with Lenovo to suppress Dell together, and it would be even better if we can suppress HP by the way. Brother Ni Qiang defends against it, we and Lenovo are both Chinese brands, we should unite Stand up and fight, you can’t let foreigners bully you.”

Shen Fuxing immediately said: "Since the boss also supports it, I'll let someone contact Lenovo now."

The so-called "brother Ni Qiang defends him from the outside" is nonsense. To put it bluntly, Dell has developed too fast in China in the past two years and has become a common enemy of China and Lenovo. Even if China does not take the opportunity to make trouble this time, Lenovo will decisively launch a public opinion war, and Lenovo must be the protagonist. China Technology is purely a melon-eating crowd.

Without waiting until the next day, the "Dell email door" was posted on the Internet that night, which really aroused the indignation of countless Chinese online games. And the cents dare not stand up and speak out, because the content of the email is real, and Dell has made it clear that he is hostile to the Chinese government.

The next day, major media outlets across the country reported the matter one after another. Mr. Liu of Lenovo said in public: "A serious company should not do anything that violates morality, but should do serious things!"

Originally, this matter had nothing to do with Shenzhou Technology, but Shen Fuxing held a press conference swaggeringly, and said indignantly: "Dell is the fastest growing brand in the Chinese computer market in the past two years, and it earns hundreds of millions of dollars from China every year. But it is such a company that has made a lot of money in China, and it expresses such a bad point of view when it snatches customers! This is not only a violation of morality, but also expressing a wrong political position and completely ignoring the Chinese people national sentiments. As a Chinese citizen, I strongly protest against this. Dell must be responsible for this matter and must deal with the protagonist of the 'Mailgate' seriously! China Technology, as a national brand, is firmly on the side of Lenovo. I dare to speak loudly To put it bluntly, for computers at the same price, not only is China not inferior to Dell, but China is even better than Dell! Chinese national brands are bound to rise!"

A wave of public relations costs were spread out, and dozens of media outlets across the country reported on the content of the press conference. China Science and Technology has inexplicably changed from a walk-on to a protagonist.

It doesn't matter whether Lenovo wants to cooperate with Shenzhou or not, because if the situation continues to simmer, Shen Fuxing and Shenzhou Technology will steal the limelight. As a last resort, President Yang of Lenovo also held a press conference. While condemning Dell, he did not forget to thank Shen Fuxing for his help.

Immediately, the two jointly launched a public opinion offensive, and then launched their own promotional activities to frantically crowd out Dell computers, and they also made a wave of Hewlett-Packard.

Hewlett-Packard China hastened to clarify that the "email scandal" has nothing to do with Hewlett-Packard, and that Hewlett-Packard firmly supports China and loves the Chinese people.

Dell China also quickly held a press conference. While apologizing "sincerely", it blamed the sales manager who sent the email. He also emphasized that the "email door" is the personal behavior of the sales manager and has nothing to do with Dell, nor does it represent the position of Dell.

Dell's public relations reports also came, all kinds of soft articles, all kinds of whitewashing for Dell, trying every means to restore Dell's image.

However, Shenzhou and Lenovo refused to give up. Many cooperative media issued articles questioning that Dell's apology was not sincere at all, and so far they have not dealt with the sales manager involved.

Dell China could only report to the U.S. headquarters, and the U.S. headquarters held a meeting to discuss for more than a month, and finally stated that it had fired the relevant personnel. As for whether he was fired or not, or whether he was recruited to another department after the dismissal, it is not known.

Anyway, due to the mad dog-like bite of Shenzhou Technology, the "mail door" incident hurt Dell. The sales in China, which had been growing wildly for three consecutive years, suddenly stagnated in the past two months. Immediately afterwards, the media exposed that Dell's Chinese factory was suspected of violating the "Labor Law", and employees' overtime hours per month far exceeded the statutory 36 hours. The Dell factory was accused by the media of being a "sweatshop." Due to the pressure of public opinion, the local regulatory authorities can only issue a rectification notice to the Dell factory.

Most of these rhythms were brought up by Shen Fu. Anyway, the cost of public relations is not high, as long as they provide clues and materials, the media is more than happy to cooperate with him in order to sell newspapers.

Song Weiyang had the strength to say that he was a dragon, but Shen Fuxing was a living wolf. He used the wolf culture very skillfully, but he didn't leave a way for his opponent to survive, and took advantage of this opportunity to maim Dell. Although the final effect did not meet expectations, many Chinese people still bought Dell computers, but this greatly limited the speed of Dell's expansion in China.

Not only is the foreign brand Dell caught in the scandal, but other foreign brands are also having a hard time. The Chinese media this year is very strange, and they are rushing to report foreign companies.

The cause of the incident was that during the Spring Festival, some consumers sued Procter \u0026 Gamble's cosmetics for false advertising. Instead of apologizing and admitting its mistakes, Procter \u0026 Gamble smeared consumers with impure motives and malicious hype, and was arrogant and refused to cooperate with media interviews.

Offended the media and want to run away?

Soon, some media exposed that similar products of Procter \u0026 Gamble had been found to have corrosive ingredients in Japan. The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China intervened in the investigation, and then announced that the cosmetics contained the banned substances chromium and neodymium. There was an uproar in the public opinion for a while, and the media that came out to expose the facts became famous and sales soared.

Seeing this, other media saw that this could cause trouble, gaining fame and sales, so they changed their methods to interview and report on the shady foreign brands.

Just before China Science and Technology took advantage of the "Dell email scandal", KFC was exposed by the media to contain carcinogens in its condiments. This news is even more sensational than cosmetic scandals. KFC with thick eyebrows and big eyes actually engages in such crooked ways! Even the "People's Daily" stood up and said: "It is intriguing that why KFC only contains Sudan red in China. Does the naive Uncle Sam think that our place is a safe island for Sudan red?"

At the same time that the "Dell email door" was exposed, the media also revealed that Colgate toothpaste contained carcinogenic substances, and Colgate toothpaste in supermarkets all over the world was taken off the shelves one after another. The results of the online poll show that only 9.84% of the voters are willing to continue to use Colgate toothpaste.

Well, Colgate was wronged. It is estimated that some media also wanted to join in the fun and wanted to be a hero exposing the shady scenes of foreign brands, so they intentionally or unintentionally mistranslated an American document and published an excerpt in a newspaper. Desperate to death.

Colgate's fake news has just been pressed, and Nestle milk powder has an accident again. This time it was true. The iodine content of Nestle milk powder exceeded the standard, and the National Standards Committee publicly stated that it required a ban on production and sales.

Then it was Haagen-Dazs again, and the masses reported a counterfeit production den. When the law enforcement officers rushed to investigate, they found that this factory with dirty and poor sanitary conditions was actually an authentic Haagen-Dazs processing factory, and it supplied goods for the Haagen-Dazs stores in the entire Special Economic Zone. Don't ask her to eat Haagen-Dazs, because it may cause diarrhea!

Then there was a strike at the Toshiba factory in China, Fujifilm evaded tariffs and sold refurbished machines as new products, and Sony broke out three major scandals in a row...

Foreign brands and foreign companies are in serious crisis of reputation, while Chinese media are carnival. Every day, reporters secretly visit factories of foreign companies, and from time to time, they buy foreign brands and send them for testing. They wish they could expose the shady every day, so that reporters and newspapers can gain both fame and fortune.

These are the foreign devils' own suicide. They see that China's supervision is not effective, so they try their best to make all kinds of troubles. Since nothing happened for many years, after being reported and sued by consumers, they were still arrogant, and even the media reporters ignored them. The last scandals broke out collectively in a short period of time.

Affected by this, some Chinese people began to reflect, are foreign brands really better than Chinese products? Even KFC contains Sudan Red, even Haagen-Dazs is produced in a black factory, and even Fuji cameras are second-hand refurbished. How can people trust the quality of foreign brands?

China mobile phones and China computers have taken advantage of the trend to increase their sales.

(A new book, "The Era Upgrade Plan", I guess this book will be milked to death by me again. Well, I hope ig will not be milked to death by me.)

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