Rebirth of the Wild Age

In fact, although the song "Thousand Paper Cranes" has been released in Jinmen, the canned products have not yet been sold.

One is that the marketing team is small in scale and there is not enough manpower for the time being; the other is that local dealers are waiting and watching, lacking trust in foreign unfamiliar brands.

Except for Xikang and Hubei Province, this is the case in other regions.

Take Beijing as an example, Song Qizhi personally led the team to rush there, and the name of Xifeng Canned Food also spread because of the song. But the dealers just don't buy it, and they are unwilling to pay for the goods first. They think that canned products occupy too much warehouse, and they don't think that Xifeng canned food can sell well.

Song Qizhi was so anxious that he could only run from store to store with samples. Almost all big shopping malls reject him, and don’t even want to give it to the mall for free for trial sale, because the content of the products on each shelf has already been determined.

In the dilapidated hotel, Song Qizhi stared worriedly at the canned food samples and asked, "What should I do?"

The men looked at each other in blank dismay, they had tried everything, but unfortunately they couldn't even sell the goods.

Now there are still two full trucks of canned food stored in a warehouse near the Beijing Railway Station. For every day of unsalable sales, an extra day's warehouse rent will be paid.

A salesman said: "The factory manager Xiao Song may have misread this time, and his method is useless."

Another said: "Why is it useless? I heard that the 'Thousand Paper Cranes' series are selling well in Xikang and Hubei provinces. There must be something wrong with our marketing methods."

"What's the problem? Everyone who needs to run has run away, except for selling on the street." The man said earlier.

Another person said: "Actually, Xifeng's reputation has already opened up, and many people in the capital know about our canned food."

"That's because the songs are popular."

"The question is useless, the singing is good, but the cans can't be sold!"

"I think, the people here in the capital are too proud, they look down on the brand of our small place."

"That's right, those dealers look down on people, and so do shopping malls, and they are not happy to give them free trial sales."

"..."

Everyone was at a loss, and Song Qizhi had no choice but to smoke one after another.

...

Far away in Shenghai, Zhang Guodong encountered the same situation. He ran for half a month, but failed to break through Shenghai's canned food market.

"Mr. Zhang, this can't work, the rent of Shenghai's warehouse is so expensive!" said the subordinate.

Zhang Guodong thought for a long time, spread out the map of Shenghai City, and said: "Xiaolin, I will write a questionnaire right away, and you can print 1,000 copies. After the questionnaire is printed, everyone will go to the street to do the questionnaire survey. One person is in charge of an area. Also, we must focus on investigations at the gates of shopping malls, schools, government agencies, and entertainment venues, and find out the specific situation first!"

Zhang Guodong quickly formulated a work plan, and began to act in batches that afternoon.

In the evening, Zhang Guodong summarized the situation while smoking a cigarette. The investigation showed:

Respondents who know the Xifeng brand accounted for 52% of the total surveyed, which is a very scary statistic. One must know that Xifeng canned food was still unknown in Shenghai a month ago, but now when they randomly go to the questionnaire, more than half of the respondents know about Xifeng.

The reason is simple, the song is too popular, and with frequent song requests and bootleg tapes, it quickly became popular.

"Thousands of Paper Cranes" is one of the top ten Chinese golden songs next year, and its album of the same name even crushed the four heavenly kings in both sides of the strait and three places!

And Song Weiyang specially added two dialogues between the male and female protagonists in the song.

For the first time, the hero said: "You also like Xifeng canned food." The heroine replied: "I like Xifeng thousand paper cranes."

The second time, the hero said: "It is said that if you fold a thousand paper cranes every day and persist for a thousand days, you can make your loved one happy."

When the song "Thousand Paper Cranes" was brainwashing the audience, Xifeng Canned Food was also brainwashing the audience, and the brand was remembered unconsciously.

But why are there no dealers and shopping malls favoring it?

Zhang Guodong carefully analyzed again:

Among the respondents who know Xifeng canned food, women account for 76%, song listeners account for 94%, and novel readers account for 5.3%. Those aged 10 to 15 accounted for 12%, those aged 15 to 20 accounted for 36%, and those aged 20 to 25 accounted for 33%. Students accounted for 71.6%!

School!

Zhang Guodong finally found the key to solving the problem. He gathered his subordinates and said excitedly: "Tomorrow, everyone will go to the store near the school to shop according to the area they are responsible for. The canteen! No money, give them all to sell, 20 bottles for each store, and just leave a contact number!"

"Mr. Zhang, this must be a waste." Someone reminded.

"This waste is nothing!" Zhang Guodong said.

Small shops are different from regular shopping malls, and they don't even want to give canned food to regular shopping malls, but the owners of small shops like to be greedy for cheap.

In just one day, Xifeng canned food was opened in 82 stores near various schools in Shenghai, 16 of which were even the canteens inside the schools.

Two days later, all the cans were sold out, and the owners of small shops called one after another to restock.

...

But in Beijing, Song Qizhi didn't have Zhang Guodong's marketing acumen, so he chose to act recklessly.

Song Qizhi personally led people to set up stalls on the street, and was chased away by all kinds of people. Not only was he caught and paid a fine, but he even almost got into a fight with local vendors for their positions.

It took three days, and Song Qizhi found that the best sale was near the school, and many youngsters rushed to buy it.

Song Qizhi didn't need to think of a way. A small store near the school took the initiative to inquire about the situation and asked him where he could buy canned Xifeng food.

The depression in Song Qizhi's heart was swept away, and he stopped bringing people to set up stalls, and dealt with those small shops every day.

The local dealers were not fools, and soon learned that Xifeng canned food was selling well in the school, and they came to seek cooperation, and planned to sell the canned food to major shopping malls.

...

The Xifeng canned food here in Jinmen is on the market, so we have to wait until January.

It was almost the final exam, and Geng Xiaoyun came to the school as usual, and saw many students gathered together as soon as he entered the classroom.

"Wow, this is the kind of canned food that Ma Junhao and Chen Yiyi like to eat."

"Just like on TV."

"The canning cups are beautiful."

"Of course it's beautiful. Chen Yiyi also used it as a pen holder, and I want to put it on the writing desk as a pen holder."

"It's best to put thousand paper cranes."

"You can also put lucky stars."

"What is Lucky Star?"

"Thousand paper cranes are given to lovers, and lucky stars are given to friends. There is an instruction booklet in the packaging of the cans, which teaches everyone how to make lucky stars for thousand paper cranes. Each bottle of cans also comes with five colored plastic strips for folding lucky stars."

"Show me the manual quickly, I want to learn how to fold lucky stars."

"..."

Geng Xiaoyun leaned over, and the canned food was indeed the same as the one in the MV. She quickly asked, "Where did you buy it?"

"It's available in the school canteen." The classmate said.

"How much?" Geng Xiaoyun asked.

"Six yuan." The classmate said.

Geng Xiaoyun said: "It's so expensive."

The classmate smiled and said, "It's not expensive. This is Ma Junhao and Chen Yiyi's canned food. And the canned food is delicious, better than other canned food. Why don't you try a piece too?"

Geng Xiaoyun tasted a piece curiously, it was canned apple. At the beginning, I thought it was ordinary, no different from the canned food I ate before, but it seemed to be more delicious, so I nodded and smiled: "It's delicious, the ordinary canned food is far worse than this one, the difficulty is that Chen Yiyi likes it so much."

"I said yes, they still don't believe it." The classmate said happily.

Geng Xiaoyun touched her purse, which contained her pocket money for a week, and she could already buy a bottle, so she decided to buy it at noon.

As soon as he returned to his seat, Geng Xiaoyun found that there were bottles and cans in his desk.

The can has been eaten, and there are a few thousand paper cranes in it. The fragrance can still be smelled when the lid is opened. It should be the can that was opened this morning.

Afraid that other students would see it, Geng Xiaoyun quietly took out the top one, but saw a line written crookedly on the wing of the Thousand Paper Crane: I wish classmate Geng Xiaoyun happy every day—j.

Geng Xiaoyun blushed up to his ears in an instant, and peeked at the male students in the classroom. Could this "j" be "Jiang"? It may also be "Jiang", and it may be "Jin".

It would be great if it was really Jiang Hepeng, he is so handsome and his grades are so good.

Does Jiang Hepeng like me?

God, should I reject him? Junior high school students cannot fall in love early.

But it's not good to refuse. You can be friends first, study together, and leave school together. His family may not be on my way, but it doesn't matter, you can ask him to review your homework on Sundays.

Well, when I buy cans at noon, I will learn how to fold lucky stars. Lucky star represents friendship, Jiang Hepeng must be very happy to fold a full bottle and give it to him.

The more Geng Xiaoyun thought about it, the happier he was, he stuffed the thousand paper cranes into a jar and hid them in the innermost part of his schoolbag.

The fat man surnamed Jia in the last row of the classroom was standing his textbooks on the desk to peek at her, but was directly ignored by Geng Xiaoyun.