Rebirth of the Wild Age

With the successful experience in Beijing and Shenghai, Song Qizhi and Zhang Guodong quickly promoted it. They sent people to the front stops of major events, and once they made a breakthrough, they rushed to expand channels in person, and spent almost half of their time on the train.

Beijing, Jinmen, Shenghai, Shencheng, Huadu, Jiangcheng, Jinling, Shancheng... These cities have become the top priority of promotion.

Because the "Thousand Paper Cranes" series has a petty bourgeoisie flavor, it sells beliefs, love, and feelings, and it needs a large number of students and white-collar groups to support it.

As a reborn Song Weiyang, this time he was actually a bit misjudged.

He positioned the "Thousand Paper Crane" series of canned food, targeting young people aged 18 to 30. As a result, there was a big error in the market feedback. This kind of canned food actually sold best in middle schools in big cities. At least 60% of the sales were contributed by the majority of high school and junior high school students.

Song Weiyang was a little confused when he got the news, it was different from what he imagined.

The market price of 6 yuan a bottle of canned food is very expensive compared to the national average salary. How can those poor children have such high spending power?

Even if the cannery no longer invests money in ordering songs, as songs and novels continue to spread from pirated channels, Xifeng's "Thousand Paper Crane Cans" almost spread virally and quickly became popular in schools in those big cities. Even in elementary school, children who are a few years old learn to give each other cans to express love-of course, they usually express friendship.

In the next six months, due to the promotion of dealers in various provinces, this trend quickly spread to small and medium-sized cities.

Around the beginning of March, the "Beijing Evening News" suddenly reported a piece of news: "Puppy love has become a common practice in middle schools in Beijing, which has seriously affected the school atmosphere." After the Spring Festival, the students returned to school, giving each other thousands of paper cranes, lucky stars and canned fruit for testing, and gradually developed into a so-called "lover" relationship. Some parents also reported that their children used all the lucky money to buy canned food, or even stole family money to buy canned food. When I got home, I stopped doing my homework. I only knew how to origami cranes and stars all day long, and quietly wrote love letters to classmates of the opposite sex.

As soon as the news came out, the parents immediately responded strongly, and they wrote to the newspaper one after another, saying that their children were also in the same situation. They demanded that the songs and novels of "Thousand Paper Cranes" be banned. At the same time, they hoped that Xifeng Cannery would stop producing the "Thousand Paper Cranes" series of cans and return students to a pure and pollution-free campus.

Forbidden, the song has never been officially released, and all the songs on the market are pirated. TV stations and radio stations don’t care so much, anyway, they will play songs when someone asks for them, and the law does not stipulate that “wild songs” cannot be played.

The novel was published, but the original version only sold tens of thousands of copies, and the rest were all pirated copies, and the number of pirated copies was at least several million copies. These days, Qiong Yao and Korean dramas are too lethal, and a 40-year-old aunt can praise them Read the novel with gusto.

On the contrary, many schools have adopted compulsory measures, and the canteens of "Thousand Paper Cranes" are no longer allowed to be sold in the school canteens.

But the stricter the teachers and parents are, the more rebellious the students will be. One by one secretly buys canned food, folds lucky stars and thousands of paper cranes, and turns into underground workers.

And the wisdom of the working people is also limitless. They took the opportunity to launch colorful paper strips with origami cranes and lucky stars, and even extended the business to small counties on the 18th tier.

Aside from canned food, Thousand Paper Cranes and Lucky Stars have been hyped up and become a very popular campus culture.

When these students grow up, Qianzhihe and Xifeng Canned Food will become their youth memories. Just like Water Margin Card, Saint Warrior, and Calabash Baby, they speak with tears in their smiles and are full of feelings.

In any case, the reputation of Xifeng canned food has gradually started, and its sales channels in various places have gradually spread.

Under such circumstances, water cup cans and gift cans are also distributed. The popularity of the three cans has attracted the attention of peers across the country and attracted countless copycats and followers.

...

The last management meeting before Chinese New Year.

Guo Xiaolan excitedly announced: "The company's sales in January were 23.08 million yuan! The detailed financial report has not yet been released, and I will slowly calculate it."

"So much?" Chen Tao asked in surprise.

Song Weiyang poured cold water: "The initial publicity investment is too high, recording songs, recording MVs, ordering songs, customizing pirated versions... these add up to more than 3 million yuan, plus production and sales costs, there is definitely not much profit left, no It’s good to lose money and make money.”

Zheng Xuehong said with a smile: "This must be done, to open up the market."

Zhang Guodong waved his hands with great enthusiasm and said: "Now the channels in all provinces have been rolled out, and we will strive to achieve 40 million yuan in sales next month!"

Song Weiyang nodded and said: "The sales of 40 million yuan is achievable. The Spring Festival is coming soon. We mainly promote canned gifts. Mr. Song and Mr. Zhang, your tasks are very heavy. You must stabilize the channels and advertise in all provinces Bombing, and strive to sell Xifeng gift cans to every city in the country during the Spring Festival!"

Song Qizhi said: "For the lecture advertisement last time, delete the Mid-Autumn Festival sentence and put it directly."

Zhang Guodong said: "The price of garbage advertising time has increased now."

"You can figure it out." Song Weiyang didn't ask such trivial matters.

Yang Xin reminded: "The channels are spread too fast, and the output still can't keep up."

Guo Xiaolan said: "Then increase the joint venture factories."

"Yes." Song Weiyang agreed.

Yang Xin said: "Do you want to buy another production line and continue to expand production capacity?"

"No," Song Weiyang denied, "Our current canned food is selling well because of good marketing, but it has not changed the general environment of the canned food market. When the heat cools down, our canned food may still be unsalable. We must Now we must consider the issue of product diversification. I decided to launch beverages in the summer, and gradually shift the focus from cans to beverages in the future.”

"What drink?" Yang Xin asked.

Song Weiyang said: "I haven't decided yet, I will contact the Institute of Light Chemical Industry and develop a new drink with them."

Everyone discussed the product market, and Yang Xin suddenly said: "Chairman, now our factory has a very important problem that needs to be solved!"

"Please speak." Song Weiyang said.

Yang Xin said: "More than 90% of the workers in the canning factory are still employees of state-owned enterprises, and they are affiliated with many state-owned enterprises in the city. Even the wages of the workers must be handed over to those state-owned enterprises in strict accordance with the regulations. It’s just that we omit this step from those state-owned enterprises to the specific employees. And their wages, we can’t decide, we can only rely on bonuses and fines to adjust.”

This is a problem left over from history.

At the beginning, Song Shumin asked his eldest son to buy the canning factory, which became a private enterprise, but the workers were not easy to deal with, so he asked the workers to link their establishment to other units, and Song Qizhi paid the wages.

Yang Dexi, the director of the office and chairman of the remuneration committee who has been silent all this time, said: "This problem really needs to be resolved, otherwise there will definitely be troubles in the future. Even myself, I still belong to the establishment of a state-owned enterprise. I can take the lead in resigning and follow the company wholeheartedly in the future. It may be difficult for ordinary workers."

Song Weiyang thought for a while and said: "The newly recruited workers will get a salary increase of 5 yuan each after the Chinese New Year. The employees of state-owned enterprises will have the same salary, unless they voluntarily give up their iron jobs."

Guo Xiaolan said: "I'm afraid not."

"This is creating internal conflicts," Zheng Xuehong said.

"Then what should I do? Ask me, the owner of a private company, to buy out their working years and pay them a monthly salary?" Song Weiyang asked back.

"Think of another way." Zheng Xuehong said.

Song Weiyang frowned and thought, and quickly came up with a bad idea: "Contact the government and state-owned enterprises, and let all these workers be laid off!"

Guo Xiaolan smiled and said, "It's possible."

Zheng Xuehong also said, "Yes, we can't do this villain anyway."

Song Weiyang added: "After the Spring Festival, let those state-owned enterprises announce that workers will be laid off, and then we will announce a wage increase. State-owned enterprises are evil people, and we are good people. Internal publicity must also be done well. Let us introduce more about the miserable conditions of workers in other state-owned enterprises and compare them with ours. With the favorable conditions of the factory, I don’t believe there are still people clinging to their jobs!”

Zhang Guodong suddenly said: "We still need to recruit people, and the marketing team is not enough."

Song Qizhi followed suit and nodded: "At least 100 must be recruited at once."

"Okay, you can decide on your own," Song Weiyang said, "Okay, let's end the meeting. Secretary Fan will come to investigate this afternoon."

...

Fan Zhengyang came soon, and the first thing he said when he came to ask for help was, "Yangyang, you have to help Uncle Fan."

Song Weiyang said with a smile: "Uncle Fan, feel free to say anything, if you can help, I will definitely help!"

Fan Zhengyang said: "The tea factory has been surrounded by workers for two days, clamoring to pay wages for the New Year, and rushed to the municipal party committee this morning. Isn't your canning factory in good condition? Why don't you annex the tea factory! Give it away, you won’t be given a penny.”