Rebirth of the Wild Age

Song Weiyang also registered trademarks, not only "ice tea", but also "ice black tea", "ice green tea", "jasmine clear tea" and other trademarks. In the future, companies such as Master Kong, Uni-President, and Wahaha will have to notify in advance if they want to produce iced black tea and iced green tea. With Xifeng’s permission, they have to change the name of the product.

But Song Weiyang did make a mistake. He registered the "ice tea" trademark at the end of last year. Moreover, historically, the "ice tea" trademark lawsuit was a sensation. Song Weiyang still has a vague impression. I remember that it was around 2000 that the court classified "ice tea" as the exclusive trademark of Rising Sun.

Who knew that Rising Sun was already registered now!

Song Weiyang directly copied the trademark registration documents and handed them over to major newspapers for publication. The registration date was December 25, 1993.

Rising Sun also quickly revealed its own trademark registration documents, which were registered on November 27, 1993.

It was less than a month before and after, which is really cheating - before the systems of various government departments were connected to the Internet, this situation often happened, and everything was based on the registration time.

Song Weiyang's announcement of the Industrial and Commercial Anti-Japanese War is to take advantage of the enthusiasm for foreign capital invasion, and he also specifically sought out Coca-Cola and Pepsi. Now Xu Risheng is following suit, coming to catch Xifeng's popularity, and even frankly showing his trademark to touch Cier.

The world is full of reincarnation, who will the heavens spare!

Now the national media are reporting the legendary and inspirational story of Song Weiyang, a high school student who took up the family business and dared to declare war on a large international company. After Shi Yuzhu, he has become another youth entrepreneurial idol. Even within half a month, more than 30 college students came to join him, which greatly alleviated the company's talent shortage.

People seem to have seen the rise of another Jianlibao.

However, before Xifeng's iced tea drinks were fully launched in the market, some peers jumped out to compete for the "ice tea" trademark, and it is very likely that Xifeng's new beverages were finished.

Regret, endless regret.

When the major media reported, they all used sympathetic words in unison.

"What should I do?" Yang Xin was worried about this.

Song Weiyang smiled and said, "What else can I do? Let's go to court and beat him for ten or eight years."

Chen Tao said: "But Xu Risheng's registration time is earlier than ours."

Yang Xin also said: "The lawsuit will definitely not be won."

Song Weiyang asked: "Do you know Pepsi?"

"Of course I know." Yang Xin and Chen Tao replied at the same time.

Song Weiyang said with a smile: "At the beginning, there was only Coca-Cola in the United States. Coca-Cola sold well, so there were dozens of carbonated drinks such as Pepsi, Coca-Cola, Coca-Cola and so on. Coca-Cola was very angry and filed a lawsuit for decades. , do you know how the US courts judged it?"

"How's the sentence?" The two asked quickly.

"The U.S. court ruled that 'Coke' is the name of a beverage category, just like tea, soda, and juice. It can't be that a company produces soda, and other companies can't use the name of soda, right?" Song Weiyang explained.

Yang Xin's eyes lit up: "We can also file a lawsuit according to this idea."

Song Weiyang nodded and said: "It's best if we win the battle, and we can develop happily together. If we can't win, then we will delay him for several years, and at worst, we will use names such as iced black tea and iced green tea in the future. At that time, let Xu Risheng produce For iced tea, we produce iced green tea and iced black tea, and other beverage companies are not allowed to use any names!"

Song Weiyang was even looking forward to losing the lawsuit, anyway, Xu Sunsheng would be finished sooner or later, and Master Kong and Wahaha would stare at him to see what other ridiculous names they could give the tea drink.

A few days later, Xifeng Company issued a solemn statement, taking the lawsuit between Coca-Cola and Pepsi as an example, claiming that "ice tea" belongs to the category of beverages, not the brand of beverages.

The media immediately followed suit, hotly discussing the attributes of the term "ice tea", so it was the turn of the court and the industrial and commercial departments to have a headache, and they couldn't figure it out.

There's no way to fight this lawsuit, it's just a matter of wrangling.

Thanks to this unsolved case, when the media reported widely, "ice tea" gradually attracted the attention of ordinary people, and it was no longer a completely unfamiliar type of drink.

...

Time is quickly entering June, the weather is getting hotter and hotter, and the sales of iced tea products are also soaring.

Song Qizhi and Zhang Guodong had already brought the new college students and business backbones to various provinces to set up sales branches. Each branch has a manager, a financial officer, and six to ten officers, and rents warehouses locally to facilitate supply.

One day, Song Qizhi suddenly complained on the phone: "Xu Risheng has gone crazy!"

"What's going on?" Song Weiyang asked.

"In order to seize the market, Sunrise has given agents and dealers a maximum rebate of 40%. It even claims that as long as a city's sales reach 1 million, Sunrise will reward the dealer with a domestic car!" Song Qizhi said.

Song Weiyang laughed and said, "How can they make money doing this?"

"They don't think about making money at all, and they lose as much as they sell," Song Qizhi said, "I heard that Xu Risheng has received tens of millions of loans and plans to set up 100 branches across the country. Before they had only more than 300 The number of employees is still the number after the Spring Festival enrollment expansion, and now it has suddenly expanded to more than 5,000! At least 95% of them are local farmers. .”

Rising Sunrise did the same in history, but due to lack of funds and reputation in the early stage, it took almost two years to achieve rapid expansion.

Song Weiyang, a traveler, flapped his butterfly wings. His essay on the War of Resistance became famous, and it also made Xurisheng, who came here to catch the heat and touch porcelain, famous. Taking advantage of his fame, Xu Risheng obtained loans easily, and then spent the money desperately for expansion, trying to compete with Xifeng Ice Tea for the market at a loss.

Song Qizhi continued: "Agents and dealers all over the world are complaining that Sunrise Ice Tea is too cheap. Xifeng Ice Tea is expensive, and the rebates are not as high as Sunrise. Some agents are retreating. .”

Song Weiyang comforted: "It's okay, we will fight steadily and watch the rising sun seek death."

"I'm afraid that our Xifeng Ice Tea will be squeezed to death before the rising sun dies!" Song Qizhi said.

Song Weiyang asked: "How is the southern market?"

Song Qizhi said: "According to Zhang Guodong's feedback, Rising Sun is not yet able to distribute goods in the southern market, but they are already opening a branch factory and contacting OEM."

"Then it can last for a few more months. It's okay, take your time." Song Weiyang didn't panic at all.

"Are we just doing nothing?" Song Qizhi asked.

Song Weiyang said: "Of course we can't sit still. I will immediately contact the media and continue to promote the brand of Xifeng Iced Tea. Consumers must know that Xifeng Iced Tea is the best and most authentic. Sunrise Iced Tea It’s just a rubbish product! You also have to keep an eye on Xu Risheng to see if they have any scandals, we’ve exposed him and tried our best to promote it!”

...

Scandal soon followed.

An employee sent by Xu Risheng to open a sales branch in the special zone, without any supervision measures, unexpectedly absconded with hundreds of thousands of funds. The special zone was originally a key city for Rising Sun in the south to attack, but now the direct plan is stranded, which is probably enough for them to be confused for a while.

Song Weiyang felt very speechless, his opponent was not a business elite, but a group of barbarians who didn't understand anything.

But these savages might beat the old master to death!