Rebirth of the Wild Age

In fact, the situation is not as serious as Song Qizhi said.

The iced tea business competition between Xifeng and Xurisheng is mainly concentrated in the big cities in the north, and the smoke in the south has not ignited at all. The main reason is that both companies are in the initial stage of development, there are not so many products to distribute, and the market is far from saturated.

Rising Sun said it would open 100 branch factories, but it was just a loud slogan. Before July, they only confirmed more than 10 foundries in the north, and only 3 branch factories were directly managed. As for the southern cities, Xurisheng only captured Shenghai and Huadu for the time being, and in these two cities, they were inseparable from Xifeng Iced Tea.

During Song Weiyang's time as the shopkeeper, Yang Xin decided to open two new branches, which were also located in Shenghai and Huadu. At the same time, 12 foundries have been established across the country in one breath, and they are frantically producing iced tea drinks in three shifts every day.

But Rising Sun is too barbaric. The super high sales rebates make agents and distributors go crazy to help sell products. In order to complete the business, these distributors even took the initiative to distribute the sales rebates to retailers, which caused some retailers to refuse to sell Xifeng iced tea.

In the Beijing-Tianjin-Hebei region, Xifeng was pressed and rubbed on the ground by Xurisheng, and Song Qizhi was anxious every day.

Until the beginning of July, Sunrise suddenly announced in the newspaper that they boasted that they had occupied the northern market and that they would soon set up 20 branch factories and 6 sales companies in the south. Zhang Guodong, who was in charge of the southern region, was under a sudden increase in pressure, traveling back and forth in major cities all day long, and at the same time put forward many promotional suggestions.

Facing the aggressive rising sun, Song Weiyang was unmoved at all. He even instructed Song Qizhi and Zhang Guodong on the phone: "If the rising sun is going crazy, let him go crazy. The more crazy the faster he will die. The tea beverage market is far from being able to When it reaches saturation, two more companies selling iced tea can be accommodated, just do a good job in brand image and sales channels, and don’t fight a war of attrition with Rising Sun.”

It was July, and the heat was like a furnace.

Song Weiyang prepared for the college entrance examination with peace of mind. He was in good condition during this period, and he was somewhat confident to be admitted to the undergraduate course.

At around ten o'clock in the evening, Geng Zhong and a student stood guard at the school gate.

Suddenly, the student pointed forward: "Reporter Geng, that is Song Weiyang!"

"Thank you!" Geng Zhong took out 100 yuan and handed it to the student.

As soon as Song Weiyang came to the school gate by bicycle, he was stopped by Geng Zhong: "Hello, Boss Song, I am Geng Zhong, a reporter from "Beyond Eight Hours."

"You have been staying with me in Rongping for the past two months?" Song Weiyang was quite surprised.

Geng Zhong smiled and said: "I only squatted for a few days. I just interviewed Xu Risheng's boss Duan, and I felt that there was still something missing, so I thought about coming back and doing an exclusive interview with you."

In order to avoid reporters from all walks of life, Song Weiyang stayed at the school for a full month, and persuaded the school to prohibit reporters from entering and disturbing, which made the reporters in Hong Kong City lose their patience, and other reporters also returned with regret.

Unexpectedly, he was killed by someone!

"Let's chat while walking," Song Weiyang asked, "Do you want me to give you a ride?"

"Okay." Geng Zhong stepped on the back seat of the bicycle.

Song Weiyang said: "It's agreed in advance that you can't take pictures."

Geng Zhong smiled and said, "You seem to be afraid of showing your image?"

"I'm going to college soon, and I don't want to be surrounded by people like a monkey in school." Song Weiyang said.

Geng Zhong said: "Boss Duan of Xurisheng is just the opposite of you. He changed several suits for me to take pictures."

Song Weiyang smiled and said, "What else did Mr. Duan say?"

Geng Zhongdao: "Boss Duan said that Rising Sun will occupy the Chinese tea beverage market in two years, and Xifeng is not their final opponent. Their real opponents are only two, Coca-Cola and Pepsi."

Song Weiyang found a roadside stall, stopped and said, "Let's interview here. Boss, here's 100 skewers of mala tang, any meat or vegetable, and a few bottles of Xifeng iced tea!"

"You seem to know the boss very well, come here often?" Geng Zhong asked.

Song Weiyang sat on the ponytail and said: "This boss is a laid-off worker from a state-owned enterprise. It is very hard to make money. I finish my evening self-study every day, and I come here to pick up a few skewers when I have time."

The boss brought Xifeng iced tea and said with a smile, "Xiao Song, the factory manager, is a very nice person. It was his idea to make Mala Tang. Now I can make more money than staying in a state-owned enterprise."

Song Weiyang said: "I'm just hungry, and I can't find a place to eat skewers."

The 100 sticks of Mala Tang were quickly brought to the table, and Geng Zhong said, "This thing is quite fresh, how much is a bunch?"

The boss said: "5 points for vegetarian skewers, 2 cents for meat skewers."

Geng Zhong looked at the vegetables on the bamboo sticks and said with emotion: "The profit is very high."

The boss smiled and said, "It's all small businesses."

After the boss left, Geng Zhong said with a smile: "Unexpectedly, Boss Song also knows how to eat and drink. This kind of Malatang will definitely become popular."

Song Weiyang said: "It's not my invention. Someone in Lecheng has already made it, but it's just not spread. In fact, this little Mala Tang has a market that is not inferior to that of iced tea."

"Boss Song is a born businessman, and there are business opportunities everywhere." Geng Zhong praised.

Song Weiyang said, "Boss Qiao's fast food restaurant is clamoring to kill McDonald's, but he's actually going the wrong way."

"What's wrong?" Geng Zhong asked.

Song Weiyang said: "He shouldn't be selling big bowls of noodles, it's too limited. Every place has its own types of noodles, such as Zhajiang noodles, Dandan noodles, Regan noodles, Zhusheng noodles, ramen noodles, burning noodles... His The braised noodles have left Yu Province, how many customers are still willing to pay? How about opening an upgraded version of Malatang, a hot pot chain restaurant!"

Geng Zhong said: "He opened branches in other places, and he can change the product categories according to local tastes."

"There is too much competition for selling noodles. There are roadside stalls everywhere, so you have to go to his fast food restaurant to eat noodles?" Song Weiyang shook his head repeatedly.

"So, Boss Qiao's Red Sorghum fast food restaurant will definitely go bankrupt?" Geng Zhong asked.

Song Weiyang said: "Boss Qiao is very good at publicity. An ordinary fast food restaurant has attracted the attention of the three major news networks in the United States. It will definitely expand rapidly. But his path is also wrong. At this time, he should find a bank Loans, or attracting investors to participate in shares. But what kind of membership system does he use, one member pays 2,000 yuan, and the hard-earned money of ordinary people is used to open branches."

Geng Zhongdao: "But many ordinary people just buy it. I heard that some people even put the money they saved to buy color TVs into Boss Qiao's fast food restaurant."

"What if the news about the fast food restaurant cools down, and Boss Qiao's stall is too big, and there are not many customers, what if the capital chain is broken?" Song Weiyang asked.

Geng Zhong thought for a while and said, "Illegal fundraising, fraud, and imprisonment!"

Song Weiyang said with a smile: "Boss Duan of Xurisheng is even smarter. They are state-owned and they use bank loans. No matter how much they can waste, only the banks are in a hurry, and they won't go to jail."

Geng Zhong suddenly excitedly said: "You said that Xu Risheng will also collapse?"

"Xurisheng's expansion method is very unhealthy and violates the laws of the market," Song Weiyang said. "The speed of their downfall depends on the degree of their death."

Historically, the Rising Sun Empire with a scale of several billion was collapsed by several million loans, triggering a series of chain reactions, and the bank finally found out hundreds of millions of bad debts.

But today's Rising Sun is crazier and more radical than in history, all due to the butterfly effect brought by Song Weiyang.

Geng Zhong said: "In terms of expansion speed, the Sanzhu Oral Liquid is faster, right?"

"But Sanzhu Oral Liquid is also more planned and disciplined," Song Weiyang sighed, "I have carefully studied the marketing network of Sanzhu, and I have to admire Boss Wu's genius thinking. Their organizational form is actually a western business department. The three plants divide the national market into four major theaters, each theater has a commander, and forms an eight-level cadre system, and all rights are firmly controlled by the headquarters. As long as the commander-in-chief gives an order, each The war zone can respond quickly. Moreover, they have separated the military and political system, and set up a front-line commander in addition to the theater commander. The commander is in charge of team and channel construction, and the front-line commander is responsible for formulating and implementing combat plans. It is still engaged in ideological construction, and the three antis and five antis have been brought out, that is, an elite army with an established system. On the other hand, the rising sun is just a miscellaneous army, and the faster it expands, the weaker its combat effectiveness will be."

Geng Zhong said with a smile: "Boss Song seems to agree with the three-plant model."

"I just appreciate it, I don't agree with it." Song Weiyang said.

"Why don't you agree?" Geng Zhong asked.

Song Weiyang said: "Sanzhu's sales model will inevitably lead to a bloated structure, and employee expenditures will rise exponentially. There are often more than 100,000 salespeople. Once something goes wrong, the basic operating costs alone will drag down Sanzhu. As for health care products, it happens to be the most accident-prone industry, and Boss Wu should pray that three oral liquids will not kill people every day."

Geng Zhong asked with a smile, "Can I publish this passage?"

Song Weiyang said: "You can do whatever you want, anyway, I'm not afraid of offending Boss Wu."

Geng Zhong asked again: "Do you think the three oral liquids are fake?"

Song Weiyang asked back: "Sanzhu's propaganda idea is 'if there is a disease, cure the disease, if there is no disease, prevent the disease', do you think there is something in the world that can cure all diseases and prevent disease?"

"Maybe." Geng Zhong said.

"If there is, then Boss Wu should compete for the Nobel Prize in Medicine." Song Weiyang laughed.

Geng Zhong also followed suit with a smile: "Let's not talk about the three plants anymore, let's talk about the rising sun."