Rebirth of the World’s Richest Man

After talking about the instant noodle factory, Jiang Xiaobai simply used this meeting to talk to Sun Jianyun about home and drinks.

The main focus is on the promotion of Jiahe beverages. After Jiahe Company went public, it acquired some beverage factories and directly converted them into Jiahe Company's production lines.

However, with the rapid expansion, many aspects have not kept up. Not only are there problems in personnel management of several new factories, but there are also problems with the expansion of publicity.

“In terms of personnel management, we adopt the approach of leading the new with the old. All new factories must have our own key members, heads of various departments, and training courses must be set up at this level.

In the future, when the heads of various departments take up their posts, they must also undergo training before they can take up their posts. "

As Jiang Xiaobai said, Sun Jianyun opened his notebook and started recording.

“There is also the promotion aspect, which is the focus, our home and herbal tea, or other types of drinks.

It’s a beverage. It can be promoted as a heat-clearing and hangover-relieving product, it can be promoted as having good taste, and it can be promoted in all aspects, but it must not be related to health products.

What we sell is drinks, not other things that can cure diseases or be good for the body. This is very important. I hope everyone can pay attention to it, and we must pay attention to it. "

Jiang Xiaobai said seriously, during this period, according to reports from below, many city owners and companies have messed up their publicity issues.

The three cities of Beijing, Dragon City, and Magic City are fine, but other places are not. Some focus on the promotion of taste, and some even dare to promote the words Daliangshan formula, clearing away heat and detoxifying.

There are even more exaggerated ones. The direct promotion is no different from health care products. Drinking them will make you healthier and make you younger.

To put it bluntly, this cannot be said to be an exaggeration of the effect. It should be said to be false propaganda.

He is completely committed to the health care products industry. When it comes to the health care products industry, Jiang Xiaobai did consider it when he was reborn.

Without him, this industry makes money very quickly. It can be said that it can be compared with the real estate industry at this time.

Things like Sun God, Life No. 1, Sanzhu Oral Liquid, etc. are all popular brands at this time.

In the shopping mall in 1994, there were no major events, just some small things here and there.

But to say which industry is the most popular, there is no doubt that it is the health care products industry.

An article was published in "8 Hours Away" magazine at the beginning of the year. The reason why the girls of Ma Jiajun were able to create miracles was because coach Ma Junren had a very magical ancestral secret recipe that could make people instantly Increase hemoglobin and enhance physical fitness.

Later, the formula was sold for a sky-high price of 10 million. The formula handover ceremony was held in a five-star hotel, police cars escorted each other, and finally it entered the bank insurance pants.

Since this formula, there has been a craze for health care products in China.

The "life nuclear energy" derived from this formula has opened up a crater of domestic business, and this crater is the field of health care products, beverages and food.

The most ambitious entrepreneurs in the country rushed in.

The number of health care product manufacturers nationwide has suddenly increased from less than a hundred to more than 3,000, which is more than three times that of the instant noodle industry.

Yangcheng Sun God, Shengjing's Feilong Yansheng Treasure Lotion, Quancheng's Sanzhu Oral Liquid, Congyou Giant's health care products, and finally the "Oriental Magic Water" Jianlibao.

This year, the health care products industry can be said to be the most eye-catching and fastest-growing golden place in the country.

But Jiang Xiaobai was worried that his family and company would go astray and get involved in the health care products industry.

"Dr. Jiang, I can't understand that the health care product industry is so hot now, and some of their health care products are really not as effective as our herbal tea formulas.

At the very least, our herbal tea is indeed the recipe from Daliang Mountain. Sun Jianyun stood up and looked at Jiang Xiaobai and asked.

Others in the conference room also nodded, wondering why Jiang Xiaobai seemed to avoid the industry that others were eager to pursue!

"It's a recipe from Daliang Mountain, but to be fair, can drinking our herbal tea make people healthy? Can it prevent people from getting sick?" Jiang Xiaobai looked at everyone and asked.

"This..." Sun Jianyun and others stopped talking. If they faced outsiders, they would definitely spit in each other's faces.

Our drinks can cure diseases and so on, what’s wrong? If you say you can't, you can't. Who are you? Stay wherever it's cool.

But such unreasonable words cannot be said to Jiang Xiaobai.

However, Sun Jianyun pondered for a while, and then said: "Director Jiang, that Jianlibao is now promoting itself as a health product, so it won't matter if we promote it."

Jiang Xiaobai was a little speechless. It is true that the health care product industry is too crazy at this time. Jianlibao, for example, is obviously an ordinary soda drink with sparkling water.

But at this time, it was actually related to health care products. You can imagine how crazy the health care products industry was at this time.

Jianlibao Co., Ltd. fabricated advertising copy for the third company, claiming to have received "letters of thanks" from consumers.

Some elderly people who have been bedridden all year round "miraculously" recovered after drinking Jianlibao.

It also sent the beverage to Yangcheng People's Hospital for clinical observation.

The conclusion drawn is: "Taking Jianlibao can improve the internal environment, restore energy, eliminate fatigue, improve appetite, promote electrolyte balance in the body, and has obvious benefits in enhancing energy, physical strength, digestion, and uterine contractions."

In this way, the "Oriental Magic Water" that won through sports marketing became a jar of "Jianghu Potion" that can cure all diseases.

If anyone advertises like this in front of him, Jiang Xiaobai can spit in his face.

But some people still believe it. This is such a crazy era.

"Jianlibao's promotion plan, I know, is it directly borrowed from the advertising slogan of Sanzhu Oral Liquid?

But do you think this kind of propaganda is really correct? Jiang Xiaobai asked.

"Some use medals to package themselves, such as international gold medals, best-selling products; some use celebrity endorsements, and some use exaggeration..."

Jiang Xiaobai summarized the publicity techniques used for health care products at this time. The popularity of the health care products industry is not an accident, but inevitable. Not to mention other publicity techniques, these are extraordinary.

With such a publicity plan, not to mention health products, any other product can be sold.

If anyone else said that domestic companies would not publicize it, Jiang Xiaobai could give him two boxes of Sanzhu oral liquid.