Rebirth of the World’s Richest Man

In the health care product industry, in addition to the ones mentioned by Jiang Xiaobai, there are many promotional methods.

Non-advertising law, the advertising industry has a secret at this time.

"The less the advertisement looks like an advertisement, the better the effect will be."

Letting ordinary consumers "educate" consumers has become a very popular and effective "evidence-based advertising."

For example, find a "Wang Er" in Beijing, a "Zhang San" in Shanghai, and a "Li Si" in Yangcheng, and then use different dialects to praise your product together.

A milk powder company also aired an advertisement: a big-name host sat in front of the studio and read out seriously, "According to reports from Xinhua News Agency and People's Daily, so-and-so baby milk powder is becoming a new generation product that is popular across the country. "

Most people regard this advertisement as a news broadcast. Needless to say, the effect of this advertisement? Absolutely awesome.

Borrowing brands to become famous, a formula worth ten million and the popular Ma Jiajun.

The fake foreigner method, giving a product a foreign name, will increase the effectiveness of advertising several times.

Many companies in Ouzhou and other places have changed their brands to unpronounceable "Imei names".

Even smarter people go to Ouzhou to find some family-owned small businesses that are on the verge of bankruptcy, buy their brands at low prices, and then return to China to vigorously show off their "hundred-year heritage and authentic bloodline."

Arabian Nights' arbitrary exaggeration of product functions has become the inspiration for all advertisements.

If you drink a certain kind of fruit milk, you will get 100 points in the exam; if you give a certain brand of gift box, you will get a big project; if you wear a certain brand of tie, your girlfriend will change her heart immediately. I, believe it or not.”

The quick demonstration method must impress consumers within 30 seconds of TV time. For example, if a person with diarrhea runs back and forth between the toilet and the bedroom and takes a certain pill, it will be effective immediately; Death light”. As for whether the effect of the medicine is really so fast, that is another matter.

What other exaggeration is there to throw the watch off the plane and use a steamroller to crush Simmons?

Run a marathon in leather shoes, give life-saving pills to a mummy, shave a gorilla's face with a razor...

Rare raw material methods, capsules made from thousand-year-old turtles, granules made from Tianshan snow lotus, and fine wine brewed from seabed divine grass,

Anyway, I have heard of rare things that I have never seen before, and this time I let everyone taste them all.

If that doesn't work, you can also look for one or two off-the-beaten-path elements in the periodic table of chemical elements, and you might be able to succeed by surprise.

If we talk about the promotion methods of health care products in detail, we can really talk about them for three days and three nights. There is also the "free clinic" promotion method pioneered by Sanzhu Oral Liquid.

As soon as they put on their white coats and walked with the steps of a stranger, all the men, women and children in the village came out to see a doctor.

Regardless of the disease, high blood pressure, diabetes, gastrointestinal disease, or even lumbar disc herniation, there is only one treatment plan, which is to drink Sanzhu oral liquid.

This is really called a scam. It can’t even be called false propaganda. It should be called a fraud. It can even be said to be more serious than a fraud. The fraud is just asking for money.

And if you get sick, your money is defrauded and treatment is delayed, it is a fatal thing.

Therefore, no matter how others promote it or how popular the health care product industry is, Jiang Xiaobai has one principle: Jiahe Company and Huaqing Holding Group will not participate.

He couldn't even get a little involved. It's not that Jiang Xiaobai didn't know how to make money that was unconscionable, and he was unwilling to make it.

“Our company and your company can be considered to be in the beverage, food, and health care products industry, so you must be cautious when promoting and work more on taste.

For example, you can say that you can feel refreshed all summer after drinking it, but you cannot rely on the health care product industry. This is absolutely not allowed. Sun Jianyun, do you understand? "Jiang Xiaobai looked at Sun Jianyun and asked.

Sun Jianyun nodded. He could hear the determination in Jiang Xiaobai's words. If Jiang Xiaobai was so determined, he would definitely not object.

He is usually responsible for the family and the company, but in the final analysis, Jiang Xiaobai has the final say. He has no ability to object to anything Jiang Xiaobai insists on.

"It's too fanatical. With such false propaganda, it won't take long for the reputation to collapse, and market credibility will be out of the question. We won't get involved in this muddy water."

Jiang Xiaobai said decisively.

"Yes, Director Jiang." Sun Jianyun stood up.

"Yes, Director Jiang." The others were similar and said seriously.

At noon, Jiang Xiaobai, Sun Jianyun and others took a bite, and then returned to the company to get busy in the afternoon.

"Xiao Jin, please pay attention to what's happening at Lenovo in the capital. If you have any news, tell me in time." Jiang Xiaobai said.

"Okay, Director Jiang, is there anything worth noting about this?" Zhao Xiaojin asked.

"Well, the main reason is that I have a crush on Mr. Ni from Lenovo. I met him last time and Mr. Liu didn't agree with his concept. Maybe there will be some conflicts." Jiang Xiaobai said with some heartache.

"When conflicts arise, we can easily recruit talents, right?"

"That's what I said." Jiang Xiaobai said with a dark face: "Why are you still gloating about others' misfortune? I feel a little pity."

"Giggle, whatever you say is what it is." Zhao Xiaojin stuck out her tongue, and she felt that her guess was definitely correct.

Director Jiang just cares about other people's talents and technology.

Two days later, Zhao Xinyi and the factory asked for leave and went to the capital.

On the morning of the second day after Zhao Xinyi went to the capital, Jiang Xiaobai asked for leave for his son Jiang Langlang and drove to the airport with Jiang Langlang and Li Lan holding Jiang Xin.

Last night, Zhao Gang and Han Lin called and said that the plane would arrive in Shanghai at 11 o'clock this morning.

"Dad, grandpa, why aren't grandma here yet?" Jiang Langlang lay on the railing, jumping up from time to time and looking into the passage.

He has gained experience in picking up people recently, and he is somewhat familiar with the airport.

"Come on, come on." Jiang Xiaobai said, and a group of passengers walked out.

Jiang Xiaobai searched the crowd, and before he saw a familiar voice, he saw two figures rushing over like the wind.

"Langlang, Xin'er, come here, let me give you a hug." Zhao Gang was smiling, his whole face was blooming with smiles.

To be honest, Jiang Xiaobai felt that the skill just now did not look like that of a person in his sixties. Some people believed that he was in his twenties.

The old couple each took over a child.

"Dad, Mom, Xinyi went to the capital yesterday." Jiang Xiaobai said.

Zhao Gang waved his hand, not looking away from Jiang Langlang and Jiang Xin at all.

Jiang Xiaobai helped carry the luggage, and then walked towards the outside of the airport. After getting on the bus, he was already halfway there. Zhao just asked again: "By the way, what did you say Xinyi was doing just now?"