Rebirth of the World’s Richest Man

Jiang Xiaobai looked at the two people without saying anything harsh or accusing them. In fact, this situation is human nature and the most common.

Climbing high and setting low, if a person succeeds, then some small things in childhood will be mentioned, such as what he saw in this child's ability from the beginning, and many interesting things in childhood can become evidence of success.

Even if you don’t have it, others will figure it out for you.

The aura that surrounds a big shot when he is born, the visions that come from the sky, etc. are all made up by people's imagination.

But if you fail, there will be evidence. This child was like this when he was a child. Then I will think that he is not good.

If you succeed, everything you say is right and everything wrong is also right. If you fail, everything you say is wrong and everything is right.

This is reality, people only comment on success.

If Yaohan Company continues to be brilliant and becomes one of the top 500 companies in the world, then many people will summarize its successful experience. But now it has failed halfway and everyone is focusing on its shortcomings. But in fact, Yaohan Company has failed. It was once so brilliant. , isn’t there anything worth learning from?

Jiang Xiaobai looked at the two people and said: "This Yaohan company has grown from a vegetable store to the present. We really need to summarize the lessons learned from its failures, but we also need to know the reasons for its success and why it is worth our hundreds of millions of dollars to acquire. It is worth our money." Such a long time to reorganize and open.

Instead of directly establishing the reasons for establishing a new company, we will summarize its good and successful aspects.

Then retain these successful experiences, carry these success factors, avoid failure factors, and continue to move forward. Do you understand? "

Liu Xiaomei and Liu Aiguo both nodded, and Jiang Xiaobai said, "Okay, go back and think about it carefully. When you have dinner in the evening, you can all share your understanding."

Jiang Xiaobai waved and sent the two of them back to their rooms to rest and consider the questions he raised. Then he took the information in his hand and crossed out a supermarket store. From now on, only two stores will be left in the Garden Kingdom.

Although the Garden Country is a country, its area is not as big as a city in the country, nor is it as big as Xiangjiang.

In such a small place, no matter how good the economic development is, the population, the radiation area of ​​the supermarket, etc. must be taken into consideration. It is somewhat inappropriate to open three supermarkets.

Radiation areas are easy to overlap, and sometimes it is not better to open more stores. After determining a radiation area, two stores cannot overlap.

That is a waste of resources. In the radiation area, how to expand its influence and how to attract customers is what the store needs to do.

Instead of opening more stores, for many customers, it is of no use just opening the store to their doorstep. If they don’t like it, they just don’t like it.

Therefore, as long as the radiation range is determined and within the normal shopping range, most people will not choose to shop in the store due to distance, that is enough.

Having too many stores is not a good thing. Waste of resources and store losses are all problems.

Jiang Xiaobai is busy here. Liu Xiaomei and Liu Aiguo, who returned to the room, are also studying the development history of Yaohan Company, racking their brains to consider the successful experience of Yaohan Company.

During dinner in the evening, the two of them talked about their understandings throughout the afternoon, which was very good. Liu Xiaomei raised the issue of service concept. Yaohan's Japanese-style service has made a huge contribution in the expansion of overseas markets.

Including free returns, free restroom openings, bowing and smiling, these are all service aspects.

Liu Aiguo believes that it is the scientific management model and high-end products, coupled with cost control.

Jiang Xiaobai smiled and nodded: "There is nothing wrong with what you two said, but I think there are several aspects. First of all, the market must be divided into several parts. One part is Yamato domestic, and the other part is the places with better economic development in the world. In addition, Part of it is domestic.

The same business model of Yaohan Company shows differences in many places. "

As Jiang Xiaobai spoke, both Liu Aiguo and Liu Xiaomei looked attentive.

"Yaohan's model is most suitable for Yamato domestically. Their development in Yamato domestically relies on subway lines, which are basically next to subway stations. Wherever the subway station is built, supermarkets will be opened.

First of all, there was the issue of the timing of the rise of Yaohan Company. At that time, land prices in Yamato had been rising. Yaohan Company would buy a piece of land wherever the subway and light rail station was built, and then borrow money from the bank to open a store, rent it, and operate it on its own.

In this way, you can earn four amounts of money: the land price will increase, the house price will increase, half of the house will be rented out to collect rent, and you can open your own store and generate revenue.

In addition, there is the comprehensive business center of the subway and light rail in Yamato Country.

Because this is the place with the highest flow of people. Our domestic stations simply regard these places as transportation hubs and do not regard them as commercial places.

On the Yamato side, there are hundreds of stores at East Meridian Station and Kyoto train. Everyone who transfers or takes the train here will go to department stores to browse and buy things.

Hundreds of thousands of passengers. If one percent of such a large volume of passengers consumes money in the station's stores, the sales generated will be considerable. "

Liu Xiaomei and Liu Aiguo's eyes lit up as they listened.

"So this was the key to his success. Of course, it was also the key to his subsequent failure. Everyone knows the reason." Jiang Xiaobai said with a smile.

Liu Xiaomei and Liu Aiguo nodded. During the financial crisis and land prices falling, this business model became dangerous and profits were greatly reduced.

“Then let’s talk about the factors and existing problems that have contributed to the rise of Yaohan in other economically developing countries. The Japanese service concept, coupled with Yaohan’s large shopping mall business model and the complete range of goods, the Japanese service concept seems very simple. But Yaohan Company has made it extraordinary. The opening of Yaohan's first branch of the BA series set off a frenzy of "attentive and smiling" service. After the expansion, it became the largest department store in Saint-Lô City.

There are many successful examples that I won’t mention one by one, but there are also many reasons for failure. For example, regarding the location of the branch, the third branch was opened in Xiangjiang, with a total of more than 100,000 people in the surrounding area. It actually opened a very large store. This place simply cannot support so many people. Another example is the location problem of the three branches in the Garden Country..."